Apple Intelligence for iPhone, iPad, and Mac

https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/

by terramex • 2 years ago

1092 1188 2 years ago

rys• 2 years ago

So was there ever a deal with OpenAI? Nothing in the keynote mentioned them or needs them. If there isn’t a deal, I’d love to know how everyone claiming it was signed on the dotted line was led so far down that garden path.

philip1209• 2 years ago

Sam is there, and the presentation isn't yet finished:

https://x.com/markgurman/status/1800198524031906258?ref_src=...

glial3• 2 years ago

Siri will have ChatGPT integration (for free, apparently)

Tagbert14• 2 years ago

Yes, they mentioned ChatGPT.

Siri reviews the request and decided if it can respond on its own or if it needs ChatGPT. It then pops up a dialog asking if it is OK ti send the request to ChatGPT. It will not be the default LLM.

bsaul• 2 years ago

That's also my question. What exactly is apple custom LLM, and what is openAI tech ?

I'm quite confident in the ability of openAI to provide a great usable LLM tech, but much less so of apple. All the demo they've shown in the WWDC could just fall flat if the tech really isn't working well enough in practice. I guess we'll just have to wait and see..

philistine• 2 years ago

OpenAI is an option when making a query, but Apple made it sound like the first deal they're making, not the tight collaboration everybody was expecting.

They gave more space and reverence to Ubisoft.

mh8h• 2 years ago

There's an integration with ChatGPT, that requires user approval every time.

Sam: https://x.com/sama/status/1800237314360127905

cube22224• 2 years ago

This seems really cool.

They said the models can scale to "private cloud compute" based on Apple Silicon which will be ensured by your device to run "publicly verifiable software" in order to guarantee no misuse of your data.

I wonder if their server-side code will be open-source? That'd be positively surprising. Curious to see how this evolves.

Anyway, overall looks really really cool. If it works as marketed, then it will be an easy "shut up and take my money". Siri seems to finally be becoming what it was meant to be (I wonder if they're piggy-backing on top of the Shortcuts Actions catalogue to have a wide array of possible actions right away), and the image and emoji generation features that integrate with Apple Photos and other parts of the system look _really_ cool.

It seems like it will require M1+ on Macs/iPads, or an iPhone 15 Pro.

zitterbewegung• 2 years ago

You don't even have to buy a new device since it's backwards compatible with A17 Pro and M1, M2, M3 and M4. It feels like the integration of the services are using existing models and integrating the API used traditionally originally from AppleScript but, extending it to LLM or stable diffusion systems. It seems that they want the M4 as soon as possible though for the gaming and cloud pushes.

cube22224• 2 years ago

For those curious, there is in fact a ChatGPT integration.

The way it works is that when the on-device model decides "this could better be answered by chatgpt" then it will ask you if it should use that. They described it in a way which seems to indicate that it will be pluggable for other models too over time. Notably, ChatGPT 4o will be available for free without creating an OpenAI account.

ladams• 2 years ago

I don't think that 4o will actually be available for free. It seemed like they were quite careful in choosing their words. My guess is 3.5 is free without an account, and accessing 4o requires linking your OpenAI account.

losvedir2• 2 years ago

I'm really curious about this. Framing it as "running a large language model in the cloud" is almost burying the lede for me. Is this saying that in general the client will be able to cryptographically ascertain somehow the code that the server is running? That sounds incredibly interesting and useful outside of this.

localhost2• 2 years ago

It seems like this is an orchestration layer that runs on Apple Silicon, given that ChatGPT integration looks like an API call from that. It's not clear to me what is being computed on the "private cloud compute"?

cube22224• 2 years ago

If I understand correctly there's three things here:

- on-device models, which will power any tasks it's able to, including summarisation and conversation with Siri

- private compute models (still controlled by apple), for when it wants to do something bigger, that requires more compute

- external LLM APIs (only chatgpt for now), for when the above decide that it would be better for the given prompt, but always asks the user for confirmation

rvz• 2 years ago

Lots of apps have been sherlocked once again and this marks the accelerated race to zero with Apple's entrance with on-device AI all system-wide.

No API keys, no prompt engineering or switching between AI models.

It. just. works.

zombiwoof2• 2 years ago

Ha ha. Let’s see if it just. Works.

Tagbert14• 2 years ago

I'm glad that they finally brought a better window tiling system. If that sherlocks a couple of dozen utility apps, I'm OK with that. it has been long enough. Some of those apps will be fine as they will probably provide more controls.

jcfrei• 2 years ago

So, is Apple running a proprietary LLM or are they licensing one from OpenAI, Google, etc?

theshrike7932• 2 years ago

Both. Siri is on device and it can talk to ChatGPT

oidar3• 2 years ago

And they can push computer to Apple cloud when compute on the device is not enough.

Geee2• 2 years ago

Siri runs on device and on Apple's cloud which should be more private than ChatGPT. ChatGPT integration is a separate feature, and will include other providers in the future too.

shepherdjerred• 2 years ago

I'm so happy about this. Siri has great voice recognition and voice synthesis, but it really struggled with intent, context, and understanding what I wanted it to do.

Combining the existing aspects of Siri with an LLM will, I expect, make it the best voice assistant available.

jadbox• 2 years ago

.. and none of it is open. It's a closed source OS with a proprietary dev cloud service using proprietary model that's only accessible with proprietary sdks.

oidar3• 2 years ago

The "kits" are "openish" to developers. I imagine that many app developers are going to be making models for specific use cases.

ilaksh• 2 years ago

When does this roll out exactly? And exactly which inference actually is on-device?

I think people have been fooled by marketing for this one and the new Co-Pilot PCs into thinking that most of the AI really is running on-device. The models that run fast locally are still fairly limited compared to what runs in the cloud.

spike0212• 2 years ago

Usually the OS announced at WWDC is released around mid September.

Jtsummers8• 2 years ago

Specifically, the iOS update comes out with the new iPhones (usually dropping the same day the new devices are available) and the other OSes are usually timed to be released with it since features are shared across the OSes (so they want to release them at the same time) and the beta periods are the same.

Tagbert14• 2 years ago

The public betas will be available later this month. The official OS releases are usually in Sept and Oct. Some of the AI stuff should be available right away but rumors say that some of the more advanced Siri features (like app integration) might not launch until after the first of the year.

KolmogorovComp• 2 years ago

The WWDC is still ongoing and the stream can be followed here: https://www.apple.com/apple-events/event-stream/

(Sharing because I had trouble finding it).

astrodust• 2 years ago

At some point I wonder if Apple might share compute across your devices so you can do things on low-power hardware like the Watch while leveraging the CPU on the phone, etc. If Apple's dedicated to on-device compute, this ends up being your own "private cloud" of sorts.

vundercind4• 2 years ago

Too many of their devices in the wild are battery powered, and one really nice thing about them is that their sleep-state battery use is incredibly low while maintaining quick wake-up.

Plus it’d be weird UX for all your devices to get worse because the iPad in a drawer somewhere finally ran out of power.

1-6• 2 years ago

Apple (I reckon): Most people don’t know how to use AI well. It’s our responsibility to pare it all down and release features one by one selling each new software feature as part of next year’s hardware.

vundercind4• 2 years ago

They depicted it working for the A17 through the M4, since those have significant AI-acceleration hardware. So, no.

nerdjon4• 2 years ago

I am pretty unhappy with Apple doing the image generation, was really hoping that just would not happen.

But a lot of the other features actually seem useful without feeling shoehorned in. At least so far.

I am hoping that I can turn off the ability to use a server while keeping local processing, but curious what that would actually look like. Would it just say "sorry can't do that" or something? Is it that there is too much context and it can't happen locally or entire features that only work in the cloud?

Edit:

OK how they handle the ChatGPT integration I am happy with. Asks me each time if I want to do it.

However... using recipe generation as an example... is a choice.

theshrike7932• 2 years ago

It was Google who wanted to put glue on pizza, not ChatGPT :)

nerdjon4• 2 years ago

I feel like I remember there being plenty of examples of bad ChatGPT recipe generation.

Regardless, even if it wasn't ChatGPT, given the recent problems I would not have used that as one example given that regardless of who it came from.

c1sc05• 2 years ago

What’s wrong with the image generation?

PodgieTar4• 2 years ago

I think there's still a myriad of concerns around the ethics of using others uncredited images to power models that aim to disenfranchise artists.

but my biggest concern is that I think they look tacky, and putting it right in the messaging apps is gonna be ... irritating.

bee_rider2• 2 years ago

People have ethical concerns about all the public images that were scraped. Regardless of whether or not we agree with them, it is a pretty popular stance to take.

threetonesun• 2 years ago

Most of the generated images shown were terrible but my kid is going to love that emoji generator.

nsbk2• 2 years ago

This on-device, private cloud compute, and tight hardware-software integration take may be first useful for all genAI we’ve seen so far.

Apple may have actually nailed this one.

Edit: except for image generation. That one sucks

dmix4• 2 years ago

Native smartphone integration was always going to be the most important UI for genAI.

Followed by maybe search engines once it gets to a certain level of quality (which we seem to be a bit far from).

Then either desktop or home(alexa).

whimsicalism3• 2 years ago

Edit: except for image generation. That one sucks

Say more? it's just the media thing about intellectual property rights?

c1sc05• 2 years ago

I asked up thread and people apparently have concerns about the IP and think that AI images often lack taste.

nsbk2• 2 years ago

I was referring to the limitations of the feature which can only generate images in three pre-canned cartoony styles

seydor2• 2 years ago

"we also intend to add support for other models"

When they pay us sufficiently

It's great that Apple is capitalizing so well on everyone else's inventions, but couldn't they at least pretend they will give something back to the ecosystem?

I wish someone somewhere creates something like intents for the web browser

vineyardlabs• 2 years ago

I would imagine the end goal here is to develop their own internal models (or partner with one of the companies doing open source models) that would be hosted on the Apple Silicon-based cloud they mentioned and then they would not be dependent on anyone else's compute.

cjk2• 2 years ago

This stuff will be well integrated, is useful, will be high quality and doesn't require you to buy new hardware.

Microsoft are so boned. They don't even have a mobile proposition.

menacingly4• 2 years ago

microsoft was always going to take SMBs. Data is what makes them useful, so Microsoft keeps their SMBs, Apple gets consumers, Google gets their slice of productivity and android, where their preachy models will let you know if you did a harassment

bee_rider2• 2 years ago

On the contrary this is probably good for MS. Lots of people just don’t want to buy into the Apple ecosystem. MS is dumping R&D money into this ML stuff, apparently without thinking of an actual product or application first. So, now they can just copy Apple.

PodgieTar4• 2 years ago

Few thoughts:

It seems like this is what Rabbit's LAM was supposed to be. It is interesting to see it work, and I wonder how it will work in practice. I'm not sold on using voice for interacting with things still.

Image Generation is gross, I really didn't want this. I am not excited to start seeing how many horrible AI images I'm going to get sent.

I like Semantic Search in my photos.

This does seem like the typical Apple polish.I think this might be the first main stream application of Gen AI that I can see catching on.

Tagbert14• 2 years ago

I like that they finally brought typing interaction to Siri. You won't always need to use voice.

This does look like a real-world implementation of the concept promoted by Rabbit. Apple already had the App Intents API mechanism in place to give them the hooks into the apps. They have also publish articles about their Ferret UI LLM that can look at an app's UI and figure out how to interact with it, if there are no available intents. This is pretty exciting.

throwanem3• 2 years ago

Text as a Siri interface has been available for a while now. Long-press the sleep/wake button to raise the prompt.

tr3ntg5• 2 years ago

I had similar reactions, a couple add-ons to make:

1. Yes, App Intents feel like the best version of a LAM we'll ever get. With each developer motivated to log their own actions for Siri to hook into, it seems like a solid experience.

2. Image Gen - yeah, they're pretty nasty, BUT their focus on a "emoji generator" is great. Whatever model they made is surprisingly good at that. It's really niche but really fun. The lifelessness of the generations doesn't matter so much here.

3. Polish - there's so much polish, I'm amazed. Across the board, they've given the "Intelligence" features a unique and impressive look.

abrichr2• 2 years ago

I wonder how they will extend this to business processes that are not in their training set.

At https://openadapt.ai we rely on users to demonstrate tasks, then have the model analyze these demonstrations in order to automate them. The goal is similar to Rabbit's "teach mode", except it's desktop only and open source.

bigyikes• 2 years ago

My home is filled with Apple HomePods even though Siri is dumb as rocks.

Looking forward to my house gaining a few IQ points.

I don’t see anything that mentions HomePod specifically but hopefully the updates will come.

eastbound• 2 years ago

“Siri, please start the chronometer”

“Added ‘start the chronometer’ to your reminders”

oidar3• 2 years ago

I was looking for homepod updates as well - I want to get rid of my Amazon Echo devices with homepods, but siri is #1 Slow #2 Dumb #3 messes up my grocery list. Grocery list and timers are the main use case for Amazon Echos - I really hope apple fixes it soon.

cromka4• 2 years ago

But HomePod isn’t powerful enough, all the processing would likely have to be online. They’ll fix it but with future models only

mav3ri3k• 2 years ago

Really excited about semantic index. This should allow for google knowledge graph like features grounded in reality for their llm. However it really depends how well it works.

cuuupid• 2 years ago

I really hope we can fully turn off the GPT4o integration even more than just saying no to every escalation

boringg2• 2 years ago

So is this finally privacy based AI with personal memory included? Ie bespoke AI for your own stack that isn't out in the world.

teilo• 2 years ago

It’s an on-device RAG.

Slyfox333• 2 years ago

No it's not.

"To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence. With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests."

menacingly4• 2 years ago

The privacy conversation was pretty shady, and honestly full of technical holes with pointless misleading distractions

toddmorey• 2 years ago

I thought privacy was really well handled for a high-level overview. Basically it seems like anything thing it can't do on device uses ephemeral private compute with no stored data.

Any data sent to 3rd party AI models requests your consent first.

The details will need to emerge on how they live up to this vision, but I think it's the best AI privacy model so far. I only wish they'd go further and release the Apple Intelligence models as open source.

uoaei2• 2 years ago

Considering they spent the first half of that segment throwing shade at people who claim privacy guarantees without any way to verify them, Apple hopefully will provide a very robust verification process.

menacingly4• 2 years ago

if the servers are so private, why is on-device such a win? here are some irrelevant distractions:

- the cpu arch of the servers

- mentioning that you have to trust vendors not to keep your data, then announcing a cloud architecture where you have to trust them not to keep your data

- pushing the verifiability of the phone image, when all we ever cared about was what they sent to servers

- only "relevant" data is sent, which over time is everything, and since they never give anyone fine-grained control over anything, the llm will quietly determine what's relevant

- the mention that the data is encrypted, which of course it isn't, since they couldn't inference. They mean in flight, which hopefully _everything_ is, so it's irrelevant

ducadveritatem13• 2 years ago

You can only go into so much detail in that format for that audience. I was happy that they simultaneously posted a much more technical deep dive: https://security.apple.com/blog/private-cloud-compute/

PodgieTar4• 2 years ago

It is funny to think about how many Apps have probably built text-generation into their product, just to get it enabled on Apple Devices for free.

TIPSIO2• 2 years ago

It was a very quick mention, but Siri will now have a text button directly on the lock screen.

If we assume AI will get even 3-4x better, at a certain point, I can't help but think this is the future of computing.

Most users on mobile won't even need to open other apps.

We really are headed for agents doing mostly everything for us.

tr3ntg5• 2 years ago

And with ChatGPT's direct integration into Siri, ChatGPT will be available to anyone using iOS for free, without an account. Interesting.

singularity20012• 2 years ago

Except the Intent API is completely crippled. Maybe the next big OS will just let the AI parse existing menus and figure out all the potential actions an app can take. Some actions need complex objects, so we need a new general mechanism for AIs to connect to 'exported functions'.

Some general OS rethinking is overdue. Or maybe Android is ready for this? Haven't looked into it since they made development impossible via gradle.

Despite this negativity the announcements were better than expected, rebranding AI is bold and funny. But the future will belong to general Agents, not a hardcoded one as presented.

solarkraft3• 2 years ago

Android theoretically has a pretty rich intent API, but like anything on Android adoption is a big meh.

denimnerd42• 2 years ago

Siri already has an optional text button on the lockscreen. They changed the shortcut though. For me in ios17 it's a long press on the side button.

doctoboggan• 2 years ago

Apple trying to rebrand AI = "Apple Intelligence" is a totally Apple thing to do.

I'll be curious to see if Apple gets caught with some surprise or scandal from unexpected behavior in their generative models. I expect that the rollout will be smoother than Bing or Google's first attempts, but I don't think even Apple will prove capable of identifying and mitigating all possible edge cases.

I noticed during the livestream that the re-write feature generated some pretty bad text, with all the hallmarks of gen AI content. That's not a good sign for this feature, especially considering they thought it was good enough to include in the presentation.

tr3ntg5• 2 years ago

I noticed this too. I quickly skimmed a rewritten email and it was totally wooden. It's the one where they ask the AI to reword their rant that includes tons of all-caps words.

The output is almost worse, dripping in a passive aggressive tone.

lacy_tinpot• 2 years ago

It's bad branding because they can't use the "AI" abbreviation. It's too commonly used to be appropriated by Apple. Honestly calling it "Apple Intelligence" just feels a little lazy.

tonynator2• 2 years ago

It's good enough for the typical Apple consumer.

xanderlewis2• 2 years ago

Please don't sneer, including at the rest of the community.

- HN Guidelines.

ukuina6• 2 years ago

the re-write feature generated some pretty bad text, with all the hallmarks of gen AI content

This is the curse of small-language models. They are better suited for constrained output like categorization. Using them for email generation takes... well, that takes courage.

Thankfully, there is an option to use GPT-4o for many of the text generation tasks.

riversflow• 2 years ago

coming to iPhone 15 pro, iPad and Mac with M1 or later.

I assume it will come to all the iPhone 16’s this fall? Or is Apple Intelligence a Pro Feature?

Either way, my first reaction is that this is going to sell a lot of iPhones.

Jtsummers8• 2 years ago

Apple's phones have, for several years now, been on a tick/tock sort of pattern. iPhone N Pro has the new CPU (15 Pro got the A17) and iPhone N uses the prior gen pro CPU (15 got the A16, which was in the iPhone 14 Pro). So this is probably an A17+ feature. If they stick to form, the iPhone 16 will have the A17 processor and the iPhone 16 Pro will have the A18.

That's part of the differentiation between (on the phones) the Pro and non-Pro these days with the Pro getting all the new stuff, and non-Pro getting a partially improved (and partially degraded, usually wrt the camera) Pro from the prior year.

Toutouxc2• 2 years ago

Actually 15 Pro has the A17 “Pro” SoC, while the regular 15 uses the last gen A16 Bionic (Bionic being the regular version). We don’t know whether the next regular iPhone will get the last-gen A17 Pro (which would be a little confusing), or a “last-gen-but-new” A17 Bionic or if they’ll go with 18 Bionic + Pro.

breadwinner2• 2 years ago

I thought it was underwhelming. The fact that integration with ChatGPT is not seamless pours cold water over it. Siri will seek your permission each time before passing the question to ChatGPT. I can avoid that step by using ChatGPT directly.

notdarkyet• 2 years ago

There are a lot of people who do not want their phone seamlessly hooked into anything OpenAI touches. Choice is important

tr3ntg5• 2 years ago

I think this is good. For folks like you, that will always be an option. For people that have yet to touch ChatGPT and "still don't know how to access AI" (I've heard this sentiment from many people that couldn't care less about it all) it's a perfect balance. Siri will operate as you expect, until one day it prompts you to pass your question over to ChatGPT. You can opt out or give it a try.

I do agree that the extra tap is a bummer for anyone that wanted ChatGPT baked into the OS, even easier to access than it is in the ChatGPT app.

kaba07• 2 years ago

But it has an on-device LLM plus an in-cloud LLM, that can handle many types of queries, so why would it be bad?

TaylorAlexander• 2 years ago

Personally I feel less and less comfortable giving OpenAI access to my private data tho, so I’m really happy there’s a divide. As you said, if you really just need ChatGPT for something you can open that app. But I’m happy the default isn’t to send all Apple users requests to OpenAI all the time.

nerdjon4• 2 years ago

On the opposite side, it not being seamless is entirely why I would actually trust using the new Siri with any sensitive data.

I am not entirely sure I will ever actually allow it to connect to ChatGPT for privacy reasons, but having the option when it can't be handled another way is nice.

I imagine this is more a stopgap until more and more of this can happen locally anyways. Especially since it sounds like Siri determins when it should reach out.

rasengan3• 2 years ago

Much thanks goes out to Microsoft and Apple for handing the Desktop to Linux!

maxioatic• 2 years ago

I might have missed it but did they mention Spotlight at all? That'd be pretty sweet if Spotlight becomes more useful (even a little bit)

breadwinner2• 2 years ago

The worst part of Apple Intelligence is that it will now be a layer in between you and your friends & family. Every message will now be "cleaned up" by Apple Intelligence so you are not directly talking with your mom, best friend etc.

ducadveritatem13• 2 years ago

I actually liked that they didn’t show any of the AI writing capabilities being used in iMessage but rather in email client for more professional contexts. I’m really curious to see if they make it available in iMessage…

lambdasmith• 2 years ago

How is this going to affect battery life realistically with all the semantic indexing going on in the background?

visarga3• 2 years ago

It's either "Apple Intelligence" or "Generative Intelligence", not "Artificial Intelligence" and "Generative Models"... so silly to brand common ideas with a small twist.

Basically all your information is sucked into a semantic system, and your apps are accessible to a LLM. All with closed models and trusted auditors.

Also funny how they pretend it's a great breakthrough when Siri was stupid-Siri for so many years and only now is lately coming to the AI party.

I really hope those gen-images won't be used to ridicule and bully other people. I think it's kind of daring to use images of known people without their consent, relying on the idea that you know them.

And it's dawning on me that we are already neck-deep in AI. It's flowing through every app and private information. They obliterate any privacy in this system, for the model.

stnmtn2• 2 years ago

Would you rather they have jumped onto AI early and LLM-ified Siri years ago?

visarga3• 2 years ago

It's late but better late than...

whimsicalism3• 2 years ago

It's interesting how positive the commentary is here. I am generally much more pro-AI than the average HN commentator, but frankly I find this release completely underwhelming.

Just replace Siri with chatgpt and give it actions, that is what everyone wants - why can't we have that?

kaba07• 2 years ago

They have literally revamped Siri, and based it on an LLM that runs on-device, and can use your personal context, plus can escalate to a private cloud model when it deems “weak” for the task at hand.

How the hell is it underwhelming?

Geee2• 2 years ago

Absolutely no one wants to hand their private information to any company, especially OpenAI. Everyone was waiting for an on-device LLM from Apple and they delivered.

Slyfox333• 2 years ago

Why does everyone here seem to think its entirely on device? They literally mention in the article

minimaxir3• 2 years ago

The name and attempted reappropriation of the term "AI" is going to make SEO a pain in the ass.

dylan6046• 2 years ago

good. SEO should die in a dumpster fire. in fact, i would love to create a genmoji of that very thing

dragon_greens• 2 years ago

I wonder if this will become a paid feature or part of iCloud+ later on. Or do they expect it to be mostly on device models driven?

c1sc05• 2 years ago

It’s all free

nkotov• 2 years ago

While I think it's cool and I appreciate Apple crafting better stories on why this is helpful, I still think for the everyday person, they won't really care if it's AI or not.

gkoberger3• 2 years ago

Agreed! And the UI seemed pretty focused on not really clarifying too much; I think they just mentioned AI a lot since it was WWDC.

smith7018• 2 years ago

Most of Apple's announcements today featured AI but the term wasn't explicitly mentioned. I think the last portion of the keynote that focused on AI was merely for investors tbh

dylan6046• 2 years ago

But Apple's integration means you can use it and not care if it is AI or not. It'll just become part of using iOS (let's face it, that's were the majority of Apple's users will be). From creating a new "genmoji" to any of the other examples of allowing people to do this without know WTF huggingface or the other equally ridiculously named products are. They don't need accounts. They just type a message and decide to put in a new image.

Of course we've only seen examples from an overly produced hype/propaganda video, but it looks to me of yet another example of Apple taking products and making them usable to the masses

FireBeyond3• 2 years ago

but it looks to me of yet another example of Apple taking products and making them usable to the masses

This is a bit obsequious to Apple. I find it hard to give a cogent argument of how ChatGPT is not "usable to the masses" at this point (and being -used- by the masses).

hot_gril7• 2 years ago

There's value in OS integration, but again, what are the real use cases? Memoji or whatever doesn't qualify. Apple has added a ton of features in recent years that I haven't used once. If it's going to manage my calendar in a way I can rely on or autocorrect will be smarter, that's useful.

amne3• 2 years ago

Watched Tim Cook and MKBHD interview and Tim did say something along the same lines: the average smartphone user doesn't care about the technology branding but what can it do and that's what Apple aims for.

And I agree with their goal here:

Dall-e how much now? it can do what? text to image? can it do emojis? vs Genmoji: oh .. it can do emojis. nice!

same with "Rewrite" and so on.

criddell2• 2 years ago

If Apple does a really good job of this, then the everyday person probably shouldn't care if it's AI or not.

Who cares how your flight information shows up at the right time in the right place? the only thing that should matter is that it does.

anonbanker9• 2 years ago

And nobody cares about how absolutely terrifying your statement truly is, because the shiny benefits obfuscate the destruction of privacy, despite Apple's reassurances.

ru5523• 2 years ago

This is exactly what they are going for. You can just ask Siri now "what day did my wife say the recital is?" and Siri spits the answer out without requiring you to go scroll through your messages. Who cares that an LLM did the work?

mfiguiere• 2 years ago

Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won’t store requests. ChatGPT’s data-use policies apply for users who choose to connect their account.
ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o.

talldayo8• 2 years ago

and OpenAI won’t store requests.

What's a promise from Sam Altman worth, again?

spacebanana7• 2 years ago

Even if the promise were made in good faith, I fear it may be hard to resist pressure from law enforcement etc.

educasean• 2 years ago

Tim Cook doesn't seem to mind hanging his reputation on sama's promise, so at least that's something

minimaxir3• 2 years ago

The promise is from Apple, not OpenAI, and likely contractual.

If OpenAI actually went against that, Apple would unleash the mother of all lawsuits.

wilg6• 2 years ago

What broken Sam Altman promises are you referring to?

aaronharnly• 2 years ago

That's not a "promise from Sam Altman", that's a contractual term between Apple, Inc. and OpenAI, LLC.

So I think it's worth as much as Apple is willing to spend enforcing it, which I imagine would be quite a bit.

Handy-Man• 2 years ago

That's just the enterprise guarantee. The same applies to Azure OpenAI services and the API services provided by OpenAI directly.

shironononon• 2 years ago

"let's store responses and a hash of the request intent in a kvp then"

talldayo8• 2 years ago

Please, an encrypted key-value store. The private key is only shared between you, Apple, and relevant law-enforcement agencies. It's as private as you can ask for, these days!

ukuina6• 2 years ago

Storing the response and *a GPT-summarized request* would not violate the spirit or letter of the statement here, either.

ChrisLTD• 2 years ago

What Apple showed in the demo looks tastefully done. The jury is out on how useful it will be in day to day use, but it'll be nice to have the ability to ask AI for help with text, search, and images without resorting to copying and pasting between ChatGPT or some other AI app.

Tomte2• 2 years ago

No transcripts in Voice Memos? The one feature I was surprised hasn‘t already been there for years, heavily rumored before this WWDC, and now nothing?

andrewmunsell• 2 years ago

From MacRumors:

Notes can record and transcribe audio. When your recording is finished, Apple Intelligence automatically generates a summary. Recording and summaries coming to phone calls too.

So the functionality exists, maybe just not in the Voice Memos app?

Tomte2• 2 years ago

That would be great, the three or so articles I read said nothing about it. Thanks!

teolandon• 2 years ago

I wish there was a way to leverage my M1 Mac to use this on my iPhone Pro 14. Like a private connection between my phone and computer to use the more powerful chip, even if it's limited to when I'm at home on the same Wi-Fi. Latency shouldn't be too bad.

But I think Apple is going to limit iPhones from doing something like that to boost sales of the 15 Pro and the future gens.

ahmeneeroe-v23• 2 years ago

Yes, I would love the escalation path to be: on-device -> owned Mac -> "private cloud"

jbverschoor• 2 years ago

Looks like a very similar strategy as Google Maps on the initial iPhone

newhaus1994• 2 years ago

the natural language tasking for actions between apps is the first thing that's made me excited about anything related to the latest AI craze. if apple can keep it actually private/secure, I'm looking forward to this.

thomasqbrady• 2 years ago

I’m super confused.

1. What is under the “Apple Intelligence” umbrella and what isn’t? There were a lot of AI features shown before that branding was brought up, I think. 2. The only supported iPhone is the iPhone 15 Pro? But any M1 iPad? Does this mean “Apple Intelligence” or all AI features announced? For instance… 3. For instance, is private cloud compute only available on iPhone 15 Pro?

m3kw92• 2 years ago

So they have models running on Apple silicone in the cloud, does that mean it’s running its own models?

machinekob4• 2 years ago

Or just opensource models

Tagbert14• 2 years ago

Ajax is the name of their home-grown LLM. Ferret UI is another model that they have published papers on that lets them look at the UI of an app to understand how to interact and automate it.

ahmeneeroe-v23• 2 years ago

For a brief moment at the intro of "private cloud compute" I was so hopeful that I could have a home-based Mac server for my own private iCloud and "Apple intelligence".

hu32• 2 years ago

Am I understanding correctly that some AI will run on Apple servers? So not completely offline AI.

If so that's somewhat disappointing given how much AI power Apple hardware packs.

Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers

dylan6046• 2 years ago

The interesting thing I took from that is they are making servers with M-series chips. Maybe they're just rack mounted Mac Minis? But if Apple decides that crap, maybe it'll get them to a point where they decided to make a proper rack mountable form factor available??? <genmojiTechPrayingInFrontOfRack>

Almondsetat4• 2 years ago

I think it's a little disingenuous to think on-device accelerators on a mobile phone would be able to do literally any AI task without help

ducadveritatem13• 2 years ago

Based on their presentations yesterday and accompanying written materials they have a pretty capable ~3B parameter Foundational LLM running fully locally on the devices which is the first line. https://machinelearning.apple.com/research/introducing-apple...

onesociety2022• 2 years ago

Maybe that is actually good for iPhone buyers? Otherwise every 2 years, they will claim a bunch of new AI features will not work on your older device. But if they can delegate requests to a server, older devices can continue receiving newer AI features from future iOS releases (they will just be slower than the newer iPhones which will run them locally).

nottorp5• 2 years ago

I have only one question: can I turn it off?

gkoberger3• 2 years ago

Why? Things are secure (outside of the explicit OpenAI calls via Siri) and mostly seem subtly integrated. You don't have to use each feature, but why blindly disable all AI having not even tried it?

HWR_142• 2 years ago

Why take up processor time or memory for a feature I don't want? Or the increase in threat space?

sailingparrot• 2 years ago

Not wanting to send that much data to Apple's server no matter the pinky promise they make about caring for our data? That's a legit ask.

upon_drumhead• 2 years ago

I've tried a number of these things and I honestly don't see the value in them. I have to double check everything they do and it takes longer to describe what I want and double check everything then just to do it myself.

I'll be disabling everything I can. I don't use Siri or anything of that sort as well.

seydor2• 2 years ago

"It will automatically find a picture of your drivers license, read the number and add it to your text"

This is scary stuff that should not be happening on anything that is closed-source and unaudited publicly. The pervasiveness of surveillance it enables is astounding.

hot_gril7• 2 years ago

Stuff that I don't use can get in the way.

martimarkov3• 2 years ago

Which part? The online or offline capabilities?

latexr6• 2 years ago

You can turn Siri off, so I wouldn’t be surprised if this is the same: a toggle on by default that they present you when upgrading the OS. Perhaps even just the same toggle for Siri controls all of this as a whole.

rockemsockem• 2 years ago

You're an apple user, you decided a long time ago that they know what's best for you

nottorp5• 2 years ago

I almost shed a tear, then I remembered the alternative is Google...

hot_gril7• 2 years ago

Apple has decided to allow users to disable various features, so the question is, do they let you disable this.

dividedbyzero• 2 years ago

It did sound like it would be opt-in. I think the current iteration of Siri already is, so it would make sense if they kept it that way.

everfree3• 2 years ago

Turn off what part and why? They announced several new systems, much of which runs on-device, one of which is simply an improved Siri. I was surprised by how considerate they seemed about AI data privacy, even for Apple.

pessimizer• 2 years ago

Turn off what part and why?

Assume any part, and assume none of your business.

visarga3• 2 years ago

It's one thing to have private information at rest, another to have it indexed, and interpreted by a LLM. What if some virus orders the LLM to search for blackmail material and email it to them? The very act of putting a LLM near your data is a security concern. If someone else orders your Siri to reveal something, it can get to the prize in seconds, with AI help.

slashdave• 2 years ago

A virus can use its own LLM, so I guess you don't want indexing at all. Makes it hard to find stuff.

red_admiral• 2 years ago

Microsoft's recall is going to have that feature, according to the latest updates on the matter. I hope apple won't lag behind on implementing this one.

duskhorizon24• 2 years ago

Nope. I afraid AI future is mandatory ;)

algesten4• 2 years ago

"Semantic Index" sure is a better name than "Recall". Question is whether I can exfiltrate all my personal data in seconds?

gigel824• 2 years ago

It's all in the "private cloud". "Trust me bro", it's like totally private, only us and a handful of governments can read it.

algesten4• 2 years ago

Yeah. It's going to be great. Selected experts are saying so.

fmbb• 2 years ago

I mean I can already search my photos for “dog” or “burger” or words in text on photos. Adding an LLM to chat about it is just a new interface is it not?

algesten4• 2 years ago

I think the important thing is that the semantic index tracks all you do through all your apps.

qeternity5• 2 years ago

They are likely implemented very differently. I’m not certain but I imagine the current photos app uses an image model to detect and label objects which you can search against. I expect Semantic Index (by virtue of the name) to be a vector store of embeddings.

anonbanker9• 2 years ago

I'm sure a simple Webkit vulnerability (there's none of those, ever, right?) will definitely not ensure that Semantic Index is featured in a future pwn2own competition.

amrrs• 2 years ago

Slap on the face all Cloud based LLM providers!

talldayo8• 2 years ago

Or pay them, for a deal that gives you access to a competitor's product.

rasengan3• 2 years ago

There has never been a better time to move to Linux. Have you tried Omakub? Manjaro? Mint? Ubuntu 24? These are polished and complete alternatives and your favorite app probably has a Linux build already!

jawngee• 2 years ago

| These are polished and complete alternatives

Are they though?

I just setup ubuntu 24 for my son to play games and it's comparatively a very unpolished experience. I'm being very polite when I say that.

rasengan3• 2 years ago

That's interesting - it was Ubuntu 24 that made me feel confident the first time to recommend to non-computer enthusiasts. What about Ubuntu 24 came off unpolished to you, if you don't mind me asking?

jwells892• 2 years ago

Even as someone who keeps a laptop booted into Linux most of the time, yes there are bumps and rough edges that will be encountered once venturing off the most common path of “internet, video, and word processor box”. It’s much better than it once was but it still has problems and the way that fervent advocates try to sweep them under the rug doesn’t help the situation.

anonbanker9• 2 years ago

Ubuntu, sadly, is not a good experience for a multitude of reasons outside of Canonical's control, including codec and software licensing restrictions.

Gamers should absolutely be heading towards Nobara Linux (Fedora-based, created by GloriousEggroll of Proton-GE fame). Developers should be trying Omakub. Grandma and Grandpa should be using Linux Mint.

anonbanker9• 2 years ago

Trying Omakub in the next 48-72 hours. I can't wait. It looks like the curated experience I've been looking for.

skilled2• 2 years ago

They did a lot of work for this release, and the number of integrations is beyond what I expected. In a few years time you might not need to hold your phone at all and just get everything done with voice - kind of cool, actually.

Auto transcripts for calls (with permission) is another feature I really liked.

I was a little surprised to see/hear no mention of inaccuracies, but for ChatGPT they did show the "Check for important facts" notice.

culopatin• 2 years ago

That sounds like what Humane is trying to do. But I would honestly hate to do everything by voice and have everyone around me know what I’m doing and hear everyone around me talk to their phones all the time. Sounds like a nightmare

Tagbert14• 2 years ago

I would expect it to be situational. I also was happy to see that they introduced a typed interface to Siri so you can do this without speaking.

realfeel783• 2 years ago

That sounds like what Humane is trying to do.

The only thing Humane was trying to do was scam their investors. Let us never speak of them again.

amne3• 2 years ago

So far the only reasonable place I can think of where I could find myself actually using voice to control anything is on the toilet. that's it

runeb2• 2 years ago

Walking, cycling, running, driving, relaxing on the couch

Tagbert14• 2 years ago

There is a lot less fodder for inaccuracies if the data and processing are all on your device. A lot of the inaccuracies in Gemini and ChatGPT arise because they are using the web for answers and that is a much less reliable source than your own emails and messages.

skc• 2 years ago

Calling it Apple Intelligence seems a bit short sighted to me considering how quickly things are moving in this space.

There's a danger that before long, the stuff Apple will take ages to implement into their devices will seem dated compared to the state of the art less encumbered players will be rolling out.

I felt that a few times watching them demo image generation and contextual conversations.

throwanem3• 2 years ago

For broadly similar reasons, I think it's a wise move to ensure Apple's AI services exist under a brand Apple entirely controls.

krackers• 2 years ago

Jack Ma was ahead of his time in calling "AI" Alibaba Intelligence

rqtwteye• 2 years ago

It’s a little disappointing that even big companies like Apple jump on OpenAI instead of building their own thing. Diversity seems pretty important with AI.

fsto4• 2 years ago

They use OpenAI as an optional fallback model. Adding support for more models later. I’m positively surprised they’re not trying to solve everything with their own tech.

dylan6046• 2 years ago

Or, use existing now to get it going, then swap out for your own thing later. Hopefully, it will be better than previous swaps so that it doesn't be a meme worthy of being mocked in a comedy show "is it Apple Maps bad?"

frenchie41112• 2 years ago

Unfortunately OpenAI has a pretty big "dollars and hours spent on GPUs" moat right now. I imagine Apple is already hard at work building their own models, but until then they will leverage 3rd parties

YetAnotherNick• 2 years ago

Apple has 10x more on reserve cash than the entirety of OpenAI when they trained GPT-4. I don't think OpenAI could have possibly spent $5B or more for training first version of GPT-4(which was trained before GPT-3.5 gained traction), which is a pocket change for Apple for such a core feature.

kristjansson2• 2 years ago

All the interesting features appear to be de novo models from Apple? Only the last fallback-to-ChatGPT feature interacts with OpenAI.

cube22224• 2 years ago

This seems really cool.

I wonder if their server-side code will be open-source? That'd be positively surprising. Curious to see how this evolves.

It seems like it will require M1+ on Macs/iPads, or an iPhone 15 Pro.

TillE4• 2 years ago

I wonder if their server-side code will be open-source

No, but they said it'll be available for audit by independent experts.

anonbanker9• 2 years ago

How do we sign up to be an independent expert? We need about 50,000 eyeballs on this at all times.

TheFragenTaken• 2 years ago

I don't understand why people act like this is a new way of working. Hundreds of ISO certifications require independent audit. Functionally this can be done in many ways, like source code access by human reviewers, or static scanning with signed results. What's important is not who looks, be it PwC, Deloitte, or industry peers. It's important whats being looked for, and what standards are being followed.

ru5523• 2 years ago

~It seems like it will require M1+ on Macs/iPads, or an iPhone 15 Pro.

They specifically stated it required iPhone 15 Pro or higher and anything with a m1 or higher.

alberth2• 2 years ago

Regarding OpenAI, has Apple in its history ever relied so heavily on a 3rd party for software features?

(TSMC for hardware, but it seems very un-Apple to be so dependent upon someone else for software capabilities like OpenAI)

whywhywhywhy• 2 years ago

OG iPhone had Google as Maps provider and YouTube both within Apple shells and the branding downplayed in Maps case

That’s the only case I can think of where it’s an external tech you’re making requests to, usually it’s things like Rosetta made out of Apple IIRC but integrated internally

latexr6• 2 years ago

Rosetta is made out of Apple IIRC but integrated internally

Don’t think that’s right. I think Rosetta was always made inside Apple.

https://en.wikipedia.org/wiki/Rosetta_(software)

Perhaps mixing it up because of Rosetta Stone?

https://en.wikipedia.org/wiki/Rosetta_Stone_(software)

martimarkov3• 2 years ago

They did it with Google Maps and YouTube. They also do this with the search engine used in Safari.

I believe they will just provide an interface in the future to plugin as a Backend AI provider to trusted parties (like the search engine) but will slowly build their own ChatGPT for more and more stuff.

paradite2• 2 years ago

Does Microsoft Office in early days of Mac OS count? I guess not.

philwelch2• 2 years ago

Microsoft Office was released five years after the Macintosh; what are you talking about?

TMWNN• 2 years ago

I don't see why it would not count. Same for Adobe products.

gfosco• 2 years ago

The OpenAI reference came at the end, and it appears it's mostly a fallback... an option, that users must explicitly allow every time. Hardly a dependency. Most of the time, it will be on-device or apple-hosted in "private compute cloud", not connected to OpenAI at all.

OkGoDoIt• 2 years ago

Google Maps in the early days of iOS?

Anyway it seems like a small subset of Siri queries utilize ChatGPT, the vast majority of functionality is performed either locally or with Apple's cloud apparently.

They were also pretty explicit about planning to support other backend AI providers in the future.

LogHouse3• 2 years ago

I wondered the same, but frankly, what other options are there?

hackerlight• 2 years ago

It's going to be easy to substitute in their own LLM behind the API in the future. None of the branding or platform is controlled by OpenAI.

kristjansson2• 2 years ago

Seems like the OpenAI integration is a nice-to-have, but mostly separate from Super-Siri?

pat2man• 2 years ago

Google Maps, YouTube, on the original iPhone?

alberth2• 2 years ago

But those were standalone apps.

This AI capability is integrated throughout the entire OS and Apps.

It's now part of the "fabric" of iOS.

latexr6• 2 years ago

That might be smarter than we initially give it credit. By leaving the “safer” (read: harder to get wrong) things to their own models and then the more “creative” stuff to an explicit external model, they can shift blame: “Hey, we didn’t made up that information, we explicitly said that was ChatGPT”. I don’t think they’ll say it outright like that. Because they won’t have to.

Almondsetat4• 2 years ago

iCloud uses Google Cloud

dialup_sounds4• 2 years ago

Maybe I missed something but it doesn't sound like OpenAI is powering any of this except the optional integrations.

insane_dreamer2• 2 years ago

As with Google Maps, my guess is that they will only rely on it long enough to get their own LLM offer up to parity, at which point it might still be there as an option but there will be very little need for users to activate it.

Also, it seems that most of Siri's improved features will still work without it (though perhaps less well in same cases) -- and therefore Apple is not fully dependent on it.

tavavex5• 2 years ago

OpenAI seems like the last-chance fallback - in which case, they've already done the exact same thing with Siri trying to Google search your request if it couldn't do anything with it.

TIPSIO2• 2 years ago

So the future of computing really is AI agents doing everything:

- siri text chat now on the lock screen

- incoming a billion developer app functions/APIs

- better notifications

- can make network requests

Why even open any other app?

terramex3• 2 years ago

Why even open any other app?

This was my first thought when I saw Rabbit r1 - will all of us become backend developers just glueing various API between legacy services and LLMs? Today seems like another step in that direction.

imabotbeep29373• 2 years ago

The whole world will be headless content. There won't be any web pages, or bank sites, or TV networks. Nobody will be a developer. We'll all just be content authors, like Google Maps Guides basically being unpaid interns checking restaurant data for Google.

You open your phone, it just shovels content. And it does absolutely nothing but optimize on addiction.

No apps, only masters.

imabotbeep29373• 2 years ago

Nobody is realizing this coming singularity.

Your phone won't do anything else. For 99% of people, they pick up their phone, AI will just decide what they want to see. And most will accept it.

Someday everyone in the room will all pick up their phones when they all ring at once. It will be some emotional trigger like a live feed from a school shooting. Everyone in the room will start screaming at the totally different experiences they're being presented. Evil liberals, clueless law enforcement, product placement being shown over the shooter's gun. You'll sit horrified because you returned to a dumbphone to escape.

That will be the reality if this AI assistant stuff isn't checked hard now. AI is getting better at addiction an order of magnitude faster than it's getting better at actual tasks.

c1sc05• 2 years ago

Not necessarily, that entirely depends on the reward function being used, but I get your point.

singularity20012• 2 years ago

  >> - incoming a billion developer app functions/APIs

That would be cool, but the App Intents API is severely crippled. Only a few hardcoded use cases are supported.

So any _real agent_ which has full access to all Apps can still blow Siri out of the water.

ragazzina• 2 years ago

The year is 2040. I pick up my iPhone. I ask Siri Pro to be entertained. She makes me a mix of Instagram Reels, TikToks, Youtube Shorts and Netflix trailers, not only handpicked for me, but each of those re-cut and re-edited to match my tastes.

When I ask Siri Pro what I'm doing on the weekend, she plans a dinner with a mix of friends and compatible strangers. Any restaurant is fine: the food is going to be personalized anyway.

stackedinserter• 2 years ago

I hope 2040 iPhone will be able to not start playing fucking music every time when I sit in a car.

jspann• 2 years ago

I remain skeptical until I see it in action. On the one hand, Apple has a good track record with privacy and keeping things on device. On the other, there was too much ambiguity around this announcement. What is the threshold for running something in the cloud? How is your personal model used across devices - does that mean it briefly moves to the cloud? How does its usage change across guest modes? Even the phrase "OpenAI won’t store requests" feels intentionally opaque.

I was personally holding out for a federated learning approach where multiple Apple devices could be used to process a request but I guess the Occam's razor prevails. I'll wait and see.

machinekob4• 2 years ago

Same they say privacy so many times i got Facebook PTSD.

boringg2• 2 years ago

I mean theres a difference between these companies on their privacy stance historical and current.

tmpz22• 2 years ago

They need to provide a mechanism to view the data being uploaded by you

robbyking• 2 years ago

What is the threshold for running something in the cloud?

To be fair, this was just the keynote -- details will be revealed in the sessions.

epolanski3• 2 years ago

has a good track record with privacy

They repeated this so many times they've made it true.

theshrike7932• 2 years ago

Do you have proof otherwise? Compared to the competition, who openly use everything about you to build a profile.

yencabulator2• 2 years ago

Apple has a good track record with privacy and keeping things on device.

Apple also has a long track record of "you're holding it wrong". I don't expect an amazing AI assistant out of them, I expect something that sometimes does what the user meant.

thebruce87m4• 2 years ago

Apple also has a long track record of "you're holding it wrong".

And yet this was never said.

Closest was this:

Just don't hold it that way.

Or maybe this:

If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases.

KaiserPro5• 2 years ago

Apple has a good track record with privacy and keeping things on device.

I mean they have great PR, but in terms of privacy, they extract more information from you than google does.

corps_and_code• 2 years ago

Can you explain what you mean with "extract more information from you than google" here?

Not saying you're wrong, I'm just curious what sources or info you're using to make that claim.

theshrike7932• 2 years ago

Do you have a source for this?

Google is an ad company, they have a full model of what you like and dont like at different states of your life built.

What does Apple have that's even close?

themadturk4• 2 years ago

I get the sense there's still a lot of work to be done over the next few months, and we may see some feature slippage. The betas will be where we see their words in action, and I'll be staying far away from the betas, which will be a little painful. I think ambiguity works in their favor right now. It's better to underpromise and overdeliver, instead of vice versa.

xrisk• 2 years ago

It seems that the Apple intelligence stuff will be 15 Pro. Man, I just bought a 15 ~8 months ago. That really sucks.

theswifter012• 2 years ago

For real, I’m sure a fair amount of previous processors are able to handle it fine, just a reason for ppl to buy the next phone

JohnMakin• 2 years ago

I am excited to try Siri with this technology enabled. I can't really remember a time when siri ever really worked, although recently I actually got her to play a song on youtube for me after a few attempts and was pretty pleased with that. Outside of "set my alarm for 4:30" kind of stuff, she's never really been that useful, and if you are even kind of disabled, this feature can be really useful to the point of life changing if it is done properly.

davidbarker• 2 years ago

So, if I've got this correct there's:

1. On-device AI

2. AI using Apple's servers

3. AI using ChatGPT/OpenAI's services (and others in the future)

Number 1 will pass to number 2 if it thinks it requires the extra processing power, but number 3 will only be invoked with explicit user permission.

[Edit: As pointed out below, other providers will be coming eventually.]

frenchie41112• 2 years ago

That was my sense as well. I would have appreciated some clarification on where the line between 1 and 2 was, although I am sure a YouTuber will deep dive on it as soon as they have it in their hands

gigel824• 2 years ago

The problem is they don't explicitly define when 1 can pass to 2 and whether we can fully and categorically disable it. As far as I know, 1 can pass to 2 when governments ask for some personal data or when Apple's ad model needs some intimate details for personalization.

Tagbert14• 2 years ago

The information provided for level two is end to end encrypted and not stored so the risk level is pretty low here.

terramex3• 2 years ago

Lvl 3 is supposed to support other models and providers in the future too. I hope it will support every server with simple, standard API so I can run self-hosted LLama 3 (or whatever will be released in next 6-12 months).

hmottestad7• 2 years ago

Or Groq. They can do 1250 tokens/s with Llama 3 8B.

SoftTalker3• 2 years ago

I see no real difference between 2 and 3. Once the data has left your device, it has left your device. There is no getting it back and you no longer have any control over it.

stnmtn2• 2 years ago

Certainly there's a difference. You are right that the jump is big between 1 and 2, but it is negligent to say that Apple, a company which strives for improved privacy and security, and ChatGPT have the same privacy practices.

coob• 2 years ago

Most people are happy for (2) already - iCloud Photos, Device backups, iCloud Messages… email.

Those that won’t use those won’t use this either.

privacyking3• 2 years ago

You do realise that already happens though? If you read apple's privacy policy they send a lot of what you do to their servers.

Furthermore how private do you think Siri is? Their privacy policy explicitly states they send transcripts of what you say to them. That cannot be disabled.

Terretta3• 2 years ago

I see no real difference between 2 and 3.

This #2, so-called "Private Cloud Compute", is not the same as iCloud. And certainly not the same as sending queries to OpenAI.

Quoting:

“With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests. These models run on servers powered by Apple silicon, providing a foundation that allows Apple to ensure that data is never retained or exposed.“

“Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection.”

“Apple Intelligence with Private Cloud Compute sets a new standard for privacy in AI, unlocking intelligence users can trust.”

r00fus• 2 years ago

Hopefully they have some toggle in settings for this.

solarkraft3• 2 years ago

Apple has demonstrated to be relatively trustworthy about privacy while most AI companies have demonstrated the opposite, so I do see a significant difference.

babypuncher2• 2 years ago

The difference is Apple and OpenAI's privacy policies.

cchance16• 2 years ago

#2 is publicaly auditable, 100% apple controlled and apple hardware servers, tied to your personal session (probably via the ondevice encryption), i'd imagine ephemeral docker containers or something similar for requests that just run for each request or some form of Encrypted AI Lambdas.

madeofpalk• 2 years ago

I think that is completely fair.

I think also a bunch of people will trust Apple’s server more (but not completely) than other third parties.

spike0212• 2 years ago

It sounded like 3 is meant for non-personal stuff. Basically like a search engine style feature. When you want to look up things like say sports records and info, or a movie and info about it, etc.

KaiserPro5• 2 years ago

I don't know how they are going to square the privacy circle when at worst its a RAG based firehose to OpenAI, and at best you can just ask the model to leak your personal info.

sc077y2• 2 years ago

I'm skeptical of the on-device AI. They crave edge compute but I'm doubtful their chips can handle a 7B param model. Maybe ironically with Microsoft's phi 3 mini 4k you can run this stuff on a cpu but today it's no where near good enough.

DaveChurchill• 2 years ago

Great! How do I opt out?

the_arun• 2 years ago

Wouldn't this reduce sales for Grammerly? If Apple packs the same feature for every application in iOS, it is kinda cool.

Private Cloud - Isn't this what Amazon did with their tablet - Fire? What is the difference with Apple Private Cloud?

nehal3m• 2 years ago

Wouldn't this reduce sales for Grammerly?

There's a term for that, it's called being Sherlocked: https://www.howtogeek.com/297651/what-does-it-mean-when-a-co...

gherkinnn• 2 years ago

After years and years of annoying ads, Grammarly taking a hit is the least they deserve

kylehotchkiss3• 2 years ago

Agreed! I'm happy to not have to hear about them anymore.

terramex3• 2 years ago

Wouldn't this reduce sales for Grammerly?

https://en.wikipedia.org/wiki/Sherlock_(software)#Sherlocked...

Sherlocked as a term
The phenomenon of Apple releasing a feature that supplants or obviates third-party software is so well known that being Sherlocked has become an accepted term used within the Mac and iOS developer community.[2][3][4]

thisarticle• 2 years ago

1Password too.

xnx5• 2 years ago

Grammarly is great example of the classic adage, "a feature, not a product".

secfirstmd• 2 years ago

TBH I'd say the same about Notion.

PodgieTar4• 2 years ago

It jumped out to me that I had to highlight and ask it to check my grammar, rather than have it be an automatic process.

I don't use Grammarly, really, but I think at least that one is more automatic?

tomjen3• 2 years ago

How many use Grammerly on a Mac exclusively? My guess is that most of their accounts are students through schools and companies. But yeah, there is a risk in any business that a better competitor comes along.

insane_dreamer2• 2 years ago

I would not bet on Grammerly's future.

TechnicolorByte• 2 years ago

Have to say, I was thoroughly impressed by what Apple showed today with all this Personal AI stuff. And it proves that the real power of consumer AI will be in the hands of the platform owners where you have most of your digital life in already (Apple or Google for messaging, mail, photos, apps; Microsoft for work and/or life).

The way Siri can now perform actions based on context from emails and messages like setting calendar and reservations or asking about someone’s flight is so useful (can’t tell you how many times my brother didn’t bother to check the flight code I sent him via message when he asks me when I’m landing for pickup!).

I always saw this level of personal intelligence to come about at some point, but I didn’t expect Apple to hit it out of the park so strongly. Benefit of drawing people into their ecosystem.

Nevermind all the thought put into private cloud, integration with ChatGPT, the image generation playground, and Genmoji. I can genuinely see all this being useful for “the rest of us,” to quote Craig. As someone who’s taken a pessimistic view of Apple software innovation the last several years, I’m amazed.

One caveat: the image generation of real people was super uncanny and made me uncomfortable. I would not be happy to receive one of those cold and impersonal, low-effort images as a birthday wish.

imabotbeep29373• 2 years ago

"brother didn’t bother to check the flight code I sent him via message when he asks me when I’m landing for pickup"

Yeah but what about people going to the wrong airport, or getting scammed by taking fake information uncritically? "Well it worked for me and anyway AI will get better.". Amen.

lancesells3• 2 years ago

Even moreso why does brother take the time to bring up Siri if he can't read the flight code? It's the same thing correct?

gavmor• 2 years ago

the platform owners where you have most of your digital life

Yup! The hardest part of operationalizing GenAI has been, for me, dragging the "ring" of my context under the light cast by "streetlamp" of the model. Just writing this analogy out makes me think I might be putting the cart before the horse.

rootveg• 2 years ago

Whenever I read that expression I have to think about the Porsche commercial from a few years back. I guess it’s not always a bad idea :)

https://assets.horsenation.com/wp-content/uploads/2014/07/dw...

zer00eyz• 2 years ago

The UI design part? The integration part? The iteration part?

Apple products tend to feel thoughtful. It might not be a thought you agree with, but it's there.

With other companies I feel like im starving, and all they are serving is their version of grule... Here is your helping be sure to eat all of it.

dereg2• 2 years ago

Apple Intelligence stuff is going to be very big. iOS is clearly the right platform to marry great UX AI with. Latching LLMs onto Siri have allowed the Siri team to quickly atone for its sins.

I think the private compute stuff to be really big. Beyond the obvious use the cloud servers for heavy computing type tasks, I suspect it means we're going to get our own private code interpreter (proper scripting on iOS) and this is probably Apple's path to eventually allowing development on iPad OS.

Not only that, Apple is using its own chips for their servers. I don't think the follow on question is whether it's enough or not. The right question to ask is what are they going to do bring things up to snuff with NVDIA on both the developer end and hardware end?

There's such a huge play here and I don't think people get it yet, all because they think that Apple should be in the frontier model game. I think I now understand the headlines of Nadella being worried about Apple's partnership with OpenAI.

wayeq• 2 years ago

allowed the Siri team to quickly atone for its sins.

Are we sure there is a Siri team in Apple? What have they been doing since 2012?

cyberpunk6• 2 years ago

I don't get this at all, how does integrating siri with a llm mean you get an interpreter and allowing development?

amelius• 2 years ago

What do you mean into hands of platform owners? The point of having an Apple device is that you can run stuff on your device. The user is in control, not any platforms.

gowld• 2 years ago

Apple owns the software platform. Can I run my non-Apple Intelligence software on the data in "my" iPhone?

Tagbert14• 2 years ago

Apple owns the platform. The user owns the device that embodies the platform.

croes• 2 years ago

Private Cloud Compute

But it runs in their cloud.

verdverm• 2 years ago

I take it as 3rd party alternatives will have a much harder time because they have to ask the user to share their data with them. Apple / Google already have that established relationship and 3rd parties will unlikely have the level of integration and simplicity that the platformers can deliver.

dialup_sounds4• 2 years ago

I think what they're getting at is that the platform owners have power because they can actually leverage the data that users give them to be useful tools to those users.

I would contrast this with the trend over the last year of just adding a chatbot to every app, or Recall being just a spicy History function. It's AI without doing anything useful.

iLoveOncall7• 2 years ago

The way Siri can now perform actions based on context from emails and messages like setting calendar and reservations

I can't think of something less exciting than a feature that Gmail has supported for a decade.

Overall there's not a single feature in the article that I find exciting (I don't use Siri at all, so maybe it's just me), but I actually see that as a good thing. The least they add GenAI the better.

theshrike7932• 2 years ago

The difference is that this is on-device and private. Gmail just feeds your emails to Google's servers and they do the crunching. And in the meanwhile train their systems to be better using your content.

ethbr110• 2 years ago

I always saw this level of personal intelligence to come about at some point, but I didn’t expect Apple to hit it out of the park so strongly. Benefit of drawing people into their ecosystem.

It's the benefit of how Apple does product ownership. In contrast to Google and Microsoft.

I hadn't considered it, but AI convergence is going to lay bare organizational deficiencies in a way previous revolutions didn't.

Nobody wants a GenAI feature that works in Gmail, a different one that works in Messages, etc. -- they want a platform capability that works anywhere they use text.

I'm not sure either Google or Microsoft are organizationally-capable of delivering that, at this point.

epolanski3• 2 years ago

Why wouldn't Microsoft be able to?

Anyway, while I see all of your points, none of the things I've read in the news make me excited. Recapping meetings or long emails or suggesting how to write are just...not major concerns to me at least.

vjulian• 2 years ago

Could you please explain ‘lay bare organisational deficiencies’? I ask without skepticism.

TreetopPlace• 2 years ago

"AI convergence is going to lay bare organizational deficiencies in a way previous revolutions didn't`'

Your quote really hit me. I trust Apple to respect my privacy when doing AI, but the thought of Microsoft or Google slurping up all my data to do remote-server AI is abhorrent. I can't see how Microsoft or Google can undo the last 10 years to fix this.

ManuelKiessling• 2 years ago

It’s ironic how the one company that is WAY over the top wrt secrecy — not only to the public, but also and especially internally (they’ve even walled the hardware team from the software team while developing the iPhone!) — is at the same time the one company that really nails integration.

highwaylights2• 2 years ago

Ironically, I feel like Apple might have lost me as a customer today. It won't matter to Apple, obviously, but so much of what they showed today I just felt was actively pushing me out of the ecosystem.

I first bought some devices for myself, then those devices got handed off to family when I upgraded, and now we're at a point where we still use all of the devices we bought to date - but the arbitrary obsolescence hammer came down fairly hard today with the intel cut-off and the iPhone 15+ requirement for the AI features. This isn't new for Apple, they've been aging perfectly usable devices out of support for years. We'll be fine for now, but patch support is only partial for devices on less-than-latest major releases so I likely need to replace a lot of stuff in the next couple of years and it would be way too expensive to do this whole thing again. I'll also really begrudge doing it, as the devices we have suit us just fine.

Some of it I can live without (most of the AI features they showed today), but for the parts that are sending off to the cloud anyway it just feels really hard to pretend it's anything other than trying to force upgrades people would be happy without. OCLP has done a good job for a couple of homework Macs, I might see about Windows licenses for those when they finally stop getting patches.

I'd feel worse for anyone that bought the Intel Mac Pro last year before it got taken off sale (although I'm not sure how many did). That's got to really feel like a kick in the teeth given the price of those things.

ants_everywhere• 2 years ago

That's actually exactly what you want. No one company should know what you do on all apps.

bbor• 2 years ago

Well tbf I’m not sure Google does project ownership… I was shocked how many seemingly important conversations ended with “well, I guess these days that functionality is owned by the community of relevant stakeholders…” (aka: owned by nobody at all). I think they’re only able to do what they’ve done through the sheer concentration of brilliant overpaid engineers, in spite of such “innovation”.

Totally agree on the AI points. Google may have incredible research, but Apple clearly is playing to their strengths here.

jerieljan• 2 years ago

For Google in particular, this was honestly something they could've done far earlier. They had the Pixel phones, they had the Tensor stuff, and then Gemini came along.

But for some reason, they decided to just stick to feature tidbits here and there and chose not to roll out quality-of-life UI features to make Gemini use easier on normal apps and not just select Google apps. And then it's also limited by various factors. They were obviously testing the waters and were just as cautious, but imho it was a damn shame. Even summarization and key points would've been nice if I could invoke it on any text field.

But yeah, this is truly the ecosystem benefit in full force here for Apple, and they're making good use of it.

tstrimple3• 2 years ago

Microsoft is trying and I feel they are in a much stronger position than Google. The same advantage that Apple has for personal docs and images Microsoft has across business content. Seamless AI integration across teams and outlook and sharepoint and other office products offer huge platform benefits.

tempestn• 2 years ago

Neither is Apple unless one buys wholly into the Apple ecosystem. I want open ai tools that I can truly use with all my text. But I'm not holding my breath.

dwighttk2• 2 years ago

How long until the EU decides that making this a platform capability is a fineable offense?

WheatMillington2• 2 years ago

I always saw this level of personal intelligence to come about at some point, but I didn’t expect Apple to hit it out of the park so strongly

That's a little premature, let's try not to be so suckered by marketing.

Damogran62• 2 years ago

It's the potential for the model. Everyone else is hoovering the internet to model everything and Apple is sticking with their privacy message and saying 'how can I model your stuff to help you.'

That's tangibly different.

theshrike7932• 2 years ago

Apple is again going where Google (the world's largest ad company) cannot follow: 100% user privacy.

They really hammered in the fact that every bit is going to be either fully local or publicly auditable to be private.

There's no way Google can follow, they need the data for their ad modeling. Even if they anonymise it, they still want it.

pmarreck2• 2 years ago

The way Siri can now perform actions based on context

Given that this will apparently drop... next year at the earliest?... I think it's simply quite a tease, for now.

I literally had to install a keyboard extension to my iPhone just to get Whisper speech to text, which is thousands of times better at dictation than Siri at this point, which seems about 10 years behind the curve

QuinnyPig• 2 years ago

Ooh, which keyboard extension is this?

Loveaway• 2 years ago

Some of it will undoubtly be super useful. Things like:

- Proofread button in mail.

- ChatGPT will be available in Apple’s systemwide Writing Tools in macOS

I expect once you'll get used to it, it'll be hard to go without it.

constantcrying• 2 years ago

I do believe much of what they showed was impressive. It actually seems to realize the "personal digital secretary" promise that personal computing devices throughout the decades were sold on.

The most important question to me is how reliable it is. Does it work every time or is there some chance that it horribly misinterprets the content and even embarrasses the user who trusted it.

dom96• 2 years ago

Yeah, reliability is the crucial bit. Like that example he showed where it checked whether he can make an appointment (by checking driving times), a lot can go wrong there and if the assistant tells you "Yes, you can" but you cannot then I can see lots of people getting angry and not trusting it for anything.

MetaWhirledPeas• 2 years ago

The way Siri can now perform actions based on context from emails

I did not see the announcement. Can Siri also send emails? If so then won't this (like Gemini) be vulnerable to prompt injection attacks?

Edit: Supposedly Gemini does not actually send the emails; maybe Apple is doing the same thing?

dudus3• 2 years ago

It doesn't look like it does. It seems to only write the email for you but not send. At least yet.

theshrike7932• 2 years ago

It just writes the content, it doesn't actually send anything.

We'll find out later if there's an API to do something like that at all or are external communications always behind some hard limit that requires explicit user interaction.

b33j0r• 2 years ago

I will believe it when siri isn’t the stupidest decade old idea ever. I’m sorry if I sound anything but snarky, but they have had Star Trek abilities this whole time, nerfed for “safety” and platform product integrity —from my iPhone

tonyabracadabra3• 2 years ago

The image generation is dalle 2.5 level and feels really greasy to me, beyond that I think the overall launch is pretty good! I also congratulate rabbit r1 for their timely release months before WWDC https://heymusic.ai/music/apple-intel-fEoSb

wwalexander2• 2 years ago

Yeah, the image generation felt really…cheap?…tasteless? but everything else was really impressive.

thomasahle2• 2 years ago

The generated image of two dice (https://x.com/thomasahle/status/1800258720074490245) was dalle 1 level.

Just randomly sprinkled eyes on the sides. I wonder why they chose to showcase that.

paganel• 2 years ago

but I didn’t expect Apple to hit it out of the park so strongly.

No-one is hitting anything out of the park, this is just Apple the company realising that they're falling behind and trying to desperately attach themselves to the AI train. Doesn't matter if in so doing they're validating a company run by basically a swindler (I'm talking about the current OpenAI and Sam Altman), the Apple shareholders must be kept happy.

kcplate• 2 years ago

No-one is hitting anything out of the park

I kind of feel like their walled garden and ecosystem might just have created the perfect environment for an AI integrated directly to the platform to be really useful.

I’m encouraged, but I am already a fan of the ecosystem…

Jayakumark• 2 years ago

Google is doing this as well but they are doing it on single app like gmail assuming all info is there and also across websites with agents but not cross apps like apple is doing across mails, messages, maps etc.

ethbr110• 2 years ago

100%. Based on what I've seen so far, unified context is king.

Which at the backend means unifying necessary data from different product silos, into organized and usable sources.

cchance16• 2 years ago

Not to mention tied into their underlying SDK API that basically the whole system is based on, and seems they are using those same API's for the internal integrations so they can feel whats missing themselves as well.

richardw• 2 years ago

I’ve been waiting for Apple to arrive. They bring so much polish and taste.

Two features I really want:

“Position the cursor at the beginning of the word ‘usability’”

“Stop auto suggesting that word. I never use it, ever”

teh_infallible• 2 years ago

Apple auto suggest can be ducking annoying

RheingoldRiver• 2 years ago

legitimately good voice recognition would probably be the "killer feature" to get me to switch from android to iOS after all this time. I'm so frustrated with the current state of voice recognition in android keyboards, but ChatGPT's recent update is amazing at voice recognition. I type primarily by voice transcribing and I would be so happy if I could go from 70% voice 30% I need to type to 95% voice 5% I need to type.

Hippocrates2• 2 years ago

The AI/Cartoony person being sent as a birthday wish was super cringey, like something my boomer father would send me. I'm a fan of genmoji. That looks fun. Less a fan of generated clip art and "images for the sake of having an image here", and way, way less into this "here, I made a cornball image of you from other images of you that I have" feature. It's as lame as Animoji but as creepy as deepfakes.

wwalexander2• 2 years ago

Yeah, the genmoji feel like a proper Apple feature, but the full images feel cheap and pointless.

jnaina• 2 years ago

Aimed at a different demographics. Peepaw and Meemaw are absolutely going to love it.

discordance• 2 years ago

In the context of off-device processing, it's worth keeping in mind that US surveillance laws have recently expanded in their scope and reach:

https://www.theguardian.com/us-news/2024/apr/16/house-fisa-g...

ENGNR7• 2 years ago

For this reason, I really hope we can self-host our "private cloud" for use with apple devices. That would truly, properly allow end to end privacy. I don't trust Apple given the legislation you've just linked to, both claims obviously can't be correct.

brundolf3• 2 years ago

An interesting consequence: I started to think about how I'll be incentivized to take more pictures of useful information, and might even try setting up a Proton Mail proxy so I can use the iOS Email app and give Siri more context

krrrh3• 2 years ago

I’m curious if simply running the proton mail bridge on a Mac at home would allow the native mail app feed “semantic” context across devices to iOS.

tomcam• 2 years ago

I’ll be thoroughly impressed when Siri learns my wife’s name for good. Yes, I trained it, but somehow the lesson was forgotten.

eppsilon• 2 years ago

You can set a relationship type in her contact card. I think Siri uses that data.

BoringTimesGang• 2 years ago

Ah, you mean my good friend 'heart emoji wife heart emoji'

nox1012• 2 years ago

I have no confidence this will work as intended. The last MacOS upgrade had the horrible UX of guessing which emoji you want and being wrong 95% of the time. I don't expect this to be any better. Demos are scripted.

I also expect it to fail miserably on names (places, restaurants, train stations, people), people that are bilingual, non-English, people with strong accents from English not being their first language, etc.

everdrive• 2 years ago

Do you think Apple could develop an AI so powerful that it would allow me to uninstall Siri from my iPhone?

citizen_friend• 2 years ago

You can turn it off in settings

uhtred• 2 years ago

The willingness you seem to have to sacrifice all your privacy for a few gimmicks is astounding

deepGem• 2 years ago

One really powerful use case they demoed was that of meeting conflicts.

"Can you meet tonight at 7?" Me "oh yes" Siri "No you can't, your daughter's recital is at 7"

It's these integrations which will make life easier for those who deal with multiple personas all through their day.

But why partner with an outside company ? Even though it's optional on the device etc, people are miffed about the partnership than being excited by all that Apple has to offer.

baby• 2 years ago

I just wanted a folding iPhone

dgellow• 2 years ago

We will see, in practice Siri has been pretty much useless even if hyped in demos. I keep pretty low expectations

PaulHoule2• 2 years ago

It is really “the app” that has to die in order for AI to show its potential in user interfaces. If you want to, say, order from a restaurant, your personal agent should order it for you, any attempt for the restaurant to “own” the consumer by putting an app in his face has to end.

l1tany11• 2 years ago

I don’t think I am understanding what you mean, but isn’t one of the potential use cases of AI to say: “Siri order me the thing I always get from _restaurant_ and it navigates the app for you in the background? Potentially this can be done without API integration; the AI synthetically operates the app. Maybe it “watches” how you used the app before (which options you choose, which you dismiss, etc) to learn your preferences and execute the order with minimal interaction with the user. This way annoying, bad, UI can be avoided. AI “solves” UI in this way?

Are you saying this type of scenario kills the app, or are you saying the app needs to die, replaced by an API that AIs can interact with, thus homogenizing the user experience, and avoiding the bad parts of Apps?

r0m4n02• 2 years ago

Big partnership for OpenAI. Incredible Apple decided to integrate with a third party like this directly into the OS. This feels like something Apple could have executed well by themselves. I was hoping they weren't going to outsource but I suppose the rumors while they were shopping around were true.

I think this further confirms that they think these AI services are a commodity that they don't feel a need to compete with for the time being.

avtar2• 2 years ago

This feels like something Apple could have executed well by themselves. I was hoping they weren't going to outsource

Who is to say they aren't eventually going to replace the OpenAI integration with an in-house solution later down the line? Apple Maps was released in 2012, before that they relied on Google Maps.

r0m4n02• 2 years ago

My bet is on an trial/acquisition if it works out. I guess that could be complicated with the current ownership structure

Tagbert14• 2 years ago

They seem to have kept the OpenAI integration to a minimum, only using it for requests that need large scale processing or for web trivia type of requests.

Jtsummers8• 2 years ago

And apparently via Siri, not as part of their other integrations. So you ask something, Siri suggests ChatGPT, you agree to send the prompt. It's not built into the other ML related capabilities.

throwaway71271• 2 years ago

Amazing how Microsoft, Google and now Apple are racing to 'generate' more and more text and images, and they also race to 'summarize' the now generated texts because everything is just noise. Like an anxious digital beehive.

By the end of the year maybe 1% of the content you interact with will be human made.

Even now in HN maybe 20-30% of the comments are generated by various transformers, but it seems every input box on every OS now has a context aware 'generate' button, so I suspect it will be way more in few months.

The Eternal September is coming. (and by ironic coincidence it might actually be in September haha)

asimpletune• 2 years ago

Their demos looked like how I imagined AI before ChatGPT ever existed. It was a personalized, context aware, deeply integrated way of interacting with your whole system.

I really enjoyed the explanation for how they planned on tackling server-enabled AI tasks while making the best possible effort to keep your requests private. Auditable server software that runs on Apple hardware is probably as good as you can get for tasks like that. Even better would be making it OSS.

There was one demo where you could talk to Siri about your mom and it would understand the context because of stuff that she (your mom) had written in one of her emails to you... that's the kind of stuff that I think we all imagined an AI world would look like. I'm really impressed with the vision they described and I think they honestly jumped to the lead of the pack in an important way that hasn't been well considered up until this point.

It's not just the raw AI capabilities from the models themselves, which I think many of us already get the feeling are going to be commoditized at some point in the future, but rather the hardware and system-wide integrations that make use of those models that matters starting today. Obviously how the experience will be when it's available to the public is a different story, but the vision alone was impressive to me. Basically, Apple again understands the UX.

I wish Apple the best of luck and I'm excited to see how their competitors plan on responding. The announcement today I think was actually subtle compared to what the implications are going to be. It's exciting to think that it may make computing easier for older people.

wilg6• 2 years ago

I think too many people assumed that because ChatGPT is a conversation interface that that's how AI should be designed, which is like assuming computers would always be command lines instead of GUIs. Apple has done a good job of providing purpose-built GUIs for AI stuff here, and I think it will be interesting to watch that stuff get deeper.

gnatolf• 2 years ago

I'm just unhappy that this will mostly end up to make the moat larger and the platform lock-in more painful either way. iPhones have been going up in price, serious compute once you're deep in this will be simply extortion, as leaving the apple universe is going to be nigh impossible.

Also no competitor is going to be as good at integrating everything, as none of those have as integrated systems.

epolanski3• 2 years ago

There was one demo where you could talk to Siri about your mom and it would understand the context because of stuff that she (your mom) had written in one of her emails to you... that's the kind of stuff that I think we all imagined an AI world would look like.

I can't but feel all of this super creepy.

iLoveOncall7• 2 years ago

Yep.

I remember vividly the comment on Windows Recall that said if the same was done by Apple it would be applauded. Here we are.

TillE4• 2 years ago

We're really just describing an on-device search tool with a much better interface. It's only creepy if you treat it like a person, which Apple is pretty careful not to do too much.

lannisterstark• 2 years ago

As opposed to what: If you hired an actual human assistant, it wouldn't be?

thefourthchime• 2 years ago

Until this gets into reviewers' hands, I think it's fair to say that we really have no idea how good any of this is. When it comes to AI being able to do "all kinds of things," it's easy to demo some really cool stuff, but if it falls on its face all the time in the real world, you end up with the current Siri.

Remember this ad? https://www.youtube.com/watch?v=sw1iwC7Zh24 12 years ago, they promised a bunch of things that I still wouldn't trust Siri to pull off.

fckgw3• 2 years ago

These are all very basic commands that Siri pulls off flawlessly whenever I use it.

__loam3• 2 years ago

Hope I can keep apples fingers from getting "deeply integrated" with my personal data.

cchance16• 2 years ago

This something else is it pushes people to even more heavily dive into the ecosystem, if it works how they show you really want it to understand your life, so you'll want all your devices able to help build that net of data to provide your context to all your devices for answering about events and stuff, meaning hey maybe i should get an appletv instead of a chromecast so that siri knows about my shows and stuff too.

OptionOfT• 2 years ago

Question I have is how deeply it is integrated in non-Apple apps. Like Signal (still no Siri support) or Outlook.

solarmist6• 2 years ago

It sounds like the app creators need to built in the support using SiriKit and app intentions. If they're using either already a fair bit of integration will be automatic.

rldjbpin3• 2 years ago

i'd be skeptical of the marketing used for the security/privacy angle. won't be surprised if there is subopena-able data out of this in some court case.

i might have missed it but there has not been much talk about guardrails or ethical use with their tools, and what they are doing about it in terms of potential abuse.

ducadveritatem13• 2 years ago

You can read the details of their approach for the privacy/security aspects of the cloud compute portion here. https://security.apple.com/blog/private-cloud-compute/

fsto4• 2 years ago

Can someone explain why the AAPL share drops 1% during the event. Did the market expect more? If so, what?

machinekob4• 2 years ago

I mean how they'll monetise it?

martimarkov3• 2 years ago

% share with OpenAI?

Plus I’d now consider buying the new iPhone and wasn’t planning on a specific update from a 13 given the hardware is still fine

tedd4u• 2 years ago

Incremental increase in future hardware sales (that will be required to use it fully).

mysteria• 2 years ago

It's like any other feature in that the purchase price of the new iPhone and App Store revenue helps pay for the AI functionality. Like they hope people will want to upgrade their phones or switch to Apple for this.

paradite2• 2 years ago

Maybe people are expecting new Macbooks? Though Apple don't usually release hardware for WWDC.

xnx5• 2 years ago

Apple has largely maxed-out on iPhone market share, so investors probably want to see things more like subscription services than can bring in $XX billions new revenue per quarter.

fsto4• 2 years ago

To use Apple Intelligence on mobile you’ll need iPhone 15 pro or later which I (not a trader) thought would make investors happy.

crooked-v• 2 years ago

Or in other words, general late-stage capitalism "anything but exponential growth every quarter is failure" brainworms.

Hamuko• 2 years ago

Market expected Apple ChatGPT, but they got Siri with some fixes.

Literally one of the demonstrations in the Apple Intelligence part of the keynote was "7am alarm", which creates an alarm for 7 AM.

qeternity5• 2 years ago

Buy the rumor, sell the news.

A tale as old as markets.

mellosouls• 2 years ago

Given there is no mention of "Artificial" is this Apple rebranding AI, the same as they did AR a year ago?

maz1b• 2 years ago

Gotta say, from a branding point of view, it's completely perfect. Sometimes things as "small" as the letters in a companies name can have a huge impact decades down the road. AI == AI, and that's how Apple is going to play it. That bit at the end where it said "AI for the rest of us" is a great way to capture the moment, and probably suggests where Apple is going to go.

imo, apple will gain expertise to serve a monster level of scale for more casual users that want to generate creative or funny pictures, emojis, do some text work, and enhance quality of life. I don't think Apple will be at the forefront of new AI technology to integrate those into user facing features, but if they are to catch up, they will have to get into the forefront of the same technologies to support their unique scale.

Was a notable WWDC, was curious to see what they would do with the Mac Studio and Mac Pro, and nothing about the M3 Ultra or M4 Ultra, or the M3/M4 Extreme.

I also predicted that they would use their own M2 Ultras and whatnot to support their own compute capacity in the cloud, and interestingly enough it was mentioned. I wonder if we'll get more details on this front.

buildbot3• 2 years ago

Yeah I feel like we are getting the crumbs for a future hardware announcement, like M4 ultra. They’ll announce it like “we are so happy to share our latest and greatest processor, a processor so powerful, we’ve been using it in our private AI cloud. We are pleased to announce the M4 Ultra”

samatman2• 2 years ago

It was speculated when the M4 was released only for the iPad Pro that it might be out of an internal need on Apple's part for the bulk of the chips being manufactured. This latest set of announcements gives substantial weight to that theory.

peppertree• 2 years ago

I think the biggest announcement was the private compute cloud with Apple Silicon. Apple is building up internal expertise to go after Nvidia.

dmix4• 2 years ago

Can you explain what that means for someone who missed part of the video today?

yborg• 2 years ago

Isn't it also that Nvidia chips are basically unobtainable right now anyway?

teruakohatu• 2 years ago

Apple have a long antagonist relationship with NVIDIA. If anything it is holding Apple back because they don’t want to go cap in hand to NVIDIA and say “please sir, can I have some more”.

We see this play out with the ChatGPT integration. Rather than hosting GPT-4o themselves, OpenAI are. Apple is providing NVIDIA powered AI models through a third party, somewhat undermining the privacy first argument.

hawski2• 2 years ago

I see what they did here and it is smart, but can bring chaos. On one side it is like saying "we own it", but on the other hand it is putting a brand outside of their control. Now I only hope people will not abbreviate it with ApI, because it will pollute search results for API :P

tonynator2• 2 years ago

Yeah real smart move to make your products initials unusable and unsearchable. Apple has done it again

iansinnott• 2 years ago

Indeed. I suppose they are hoping people will associate the two letters with their thing rather than the original acronym.

newsclues• 2 years ago

Let me run it locally on a Mac mini or whatever

mjamesaustin• 2 years ago

A lot of the features do run locally, e.g. the Image Playground.

abrichr2• 2 years ago

With onscreen awareness, Siri will be able to understand and take action with users’ content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.”

I wonder how they will extend this to business processes that are not in their training set. At https://openadapt.ai we rely on users to demonstrate tasks, then have the model analyze these demonostrations in order to automate them.

ducadveritatem13• 2 years ago

Can’t find a link right now (search terms are pretty crowded atm!) but I saw they just recently shared an llm they’ve been working on that is designed to answer questions about how a give screen of an app functions. (Identifying buttons, core functionality, etc.)

karaterobot• 2 years ago

Apple sets a new standard for privacy in AI,

That does not necessarily mean better, just different. I reserve judgment until I see how it shakes out.

but if I don't like this feature, and can't turn it off, I guess it's sadly back to Linux on my personal laptops.

theshrike7932• 2 years ago

It's just Siri, but with better context.

If you don't specifically activate it, it won't do shit.

ayakang314152• 2 years ago

There was one part that I didn't understand about AI compute: For certain tasks, server side compute will be done as on-device chip is not powerful enough I suppose. How does this ensure privacy in verifiable manner? How do you CONFIRM that your data is not shared when cloud computing is involved with AI tasks?

tom1337• 2 years ago

Your data is being shared. But they've shown that it is being done in a way where only required data leaves the devices and there are some protections in place which try to minimize misuse of the data (the OS will only communicate with publicly signed versions of the server for example). The call to Apples "Private Compute Cloud" is intransparent to the user, ChatGPT calls need permission if I understood it correctly.

ayakang314152• 2 years ago

So it is not really private then.

AshamedCaptain2• 2 years ago

the OS will only communicate with publicly signed versions of the server for example

This hardly increases security, and does not increase privacy at all. If anything it provides Apple with an excuse that they will throw at you when you ask "why can't I configure my iOS device to use my servers instead of yours?" , which is one of the few ways to actually increase privacy.

This type of BS should be enough to realize that all this talk of "privacy" is just for the show, but alas...

egypturnash• 2 years ago

Uugggghhhh

machinekob4• 2 years ago

Microsoft Recall => bad. Apple Recall => good.

minimaxir3• 2 years ago

The massive difference here is that Apple Recall is 100% on device. (for the use cases they demoed anyways)

EDIT: Yes, I'm wrong.

sseagull• 2 years ago

Microsoft Recall is completely on-device (or so they say).

_lhb8• 2 years ago

Isn't Microsoft Recall also 100% on device?

pbronez• 2 years ago

Yup, this is the fascinating thing to me. Looking forward to some detailed comparisons between the two architectures.

fh9302• 2 years ago

Apple does not take screenshots every couple seconds, unlike Microsoft. That's what people were bothered about.

anonbanker9• 2 years ago

That was merely one aspect of what people were bothered about. The most obvious one.

samatman2• 2 years ago

Two companies who have earned very different reputations over the decades, will elicit rather different reactions when announcing similar features, yes.

I also missed the part of the linked article where it says that my Mac is going to take a screenshot every few seconds and store it for three months.

xnx5• 2 years ago

Credit where credit is due for co-opting the components of the "AI" acronym.

latexr6• 2 years ago

Agreed. Got to hand it to them that marketing was sharp on the name. Unless, of course, it doesn’t really work as advertised and then every “AI <negative>” search specifically bubbles Apple stories to the top.

WillAdams• 2 years ago

Nice to finally see a follow on to the Assistant feature from the Newton MessagePad.

pcloadletter_• 2 years ago

My MSFT stock is looking good.

mvkel• 2 years ago

Kind of wild that "ChatGPT" is going to be the household term. It's such a mouthful! Goes to show that the name can kind of be anything if you have an incredible product and/or distribution.

Lobbying for the name to shorten to "chatty-g"

nerdjon4• 2 years ago

Said this in the other thread, but I am really bothered that image generation is a thing but also that it got as much attention as it did.

I am worried about the reliability, if you are relying on it giving important information without checking the source (like a flight) than that could lead to some bad situations.

That being said, the polish and actual usefulness of these features is really interesting. It may not have some of the flashiest things being thrown around but the things shown are actually useful things.

Glad that ChatGPT is optional each time Siri thinks it would be useful.

My only big question is, can I disable any online component and what does that mean if something can't be processed locally?

I also have to wonder, given their talk about the servers running the same chips. Is it just that the models can't run locally or is it possibly context related? I am not seeing anything if it is entire features or just some requests.

I wonder if that implies that over time different hardware will run different levels of requests locally vs the cloud.

skydhash3• 2 years ago

I am worried about the reliability, if you are relying on it giving important information without checking the source (like a flight) than that could lead to some bad situations.

I think it shows the context for the information it presents. Like the messages, events and other stuff. So you can quickly check if the answer is correct. So it's more about semantic search, but with a more flexible text describing the result.

latexr6• 2 years ago

I wonder if that implies that over time different hardware will run different levels of requests locally vs the cloud.

I bet that’s going to be the case. I think they added the servers as a stop-gap out of necessity, but what they see as the ideal situation is the time when they can turn those off because all devices they sell have been able to run everything locally for X amount of time.

solarmist6• 2 years ago

I’m betting 100% on this. And I think the new sidecar controlling your phone is an example of where they’re going in reverse.

If you have a M6 MacBook/ipad pro it’ll run your AI queries there if you’re on the same network in two-four years.

skybrian2• 2 years ago

Regarding image generation, it seems the Image Playground supports three styles: Animation, Illustration, or Sketch.

Notice what's missing? A photorealistic style.

It seems like a good move on their part. I'm not that wild about the cartoon-ification of everything with more memes and more emojis, but at least it's obviously made-up; this is oriented toward "fun" stuff. A lot of kids will like it. Adults, too.

There's still going to be controversy because people will still generate things in really poor taste, but it lowers the stakes.

maronato• 2 years ago

I noticed that too, but my conclusion is that they probably hand-picked every image and description in their training data so that the final model doesn’t even know what the poor taste stuff is.

kylehotchkiss3• 2 years ago

I am worried about the reliability, if you are relying on it giving important information without checking the source (like a flight) than that could lead to some bad situations.

I am worried at the infinite ability of teenagers to hack around the guardrails and generate some probably not safe for school images for the next 2 years while apple figures out how to get them under control.

intended• 2 years ago

They hid the workaround for this - it’s going to be available in US english first, and then other locations over the coming year.

This can be never. LLMs fail fast as you move away from high resourced languages.

agumonkey• 2 years ago

It's not personal computing, it's personal intelligence now :)

thimabi• 2 years ago

Oh, well, many apps will have a hard time competing with “Apple Intelligence” features. Why bother downloading a third-party app if some feature you want is included by default in the OS?

Better yet, no more dealing with overpriced subscriptions or programs that do not respect user privacy.

Kudos to the Apple software team making useful stuff powered by machine learning and AI!

ukuina6• 2 years ago

It was amusing to see the Duolingo product placement when their entire product is just a prompt in ChatGPT.

block_dagger• 2 years ago

I wonder if the (free) ChatGPT integration will be so good that I won't need my dedicated subscription anymore?

atlex22• 2 years ago

OAI has already said they'll be giving 4o for free.. https://openai.com/index/gpt-4o-and-more-tools-to-chatgpt-fr...

Difference I suppose with Apple is they agree not to scrape your inputs.

milansuk• 2 years ago

This looks cool for v1! The only problem I see is most devices don't have much RAM, so local models are small and most requests will go to the servers.

Apple could use it to sell more devices - every new generation can have more RAM = more privacy. People will have real reason to buy a new phone more often.

MVissers• 2 years ago

Apple is starting to anticipate a higher RAM need in their M4+ silicon chips: There are rumors they are including more ram than specified in their entry level computers.

https://forums.macrumors.com/threads/do-m4-ipad-pros-with-8g...

One reason could be future AI models.

I'm not sure if this has been verified independently, but interesting nonetheless and would make sense in an AI era.

whalee• 2 years ago

I am deeply disturbed they decided to go off-device for these services to work. This is a terrible precedent, seemingly inconsistent with their previous philosophies and likely a pressured decision. I don't care if they put the word "private" in there or have an endless amount of "expert" audits. What a shame.

giancarlostoro• 2 years ago

They prompt you before you go off-service, which makes the most sense.

Me1000• 2 years ago

They prompt you before they send your data to OpenAI, but it's clear that they prompt you before they send it to Apple's servers (maybe they do and I missed it?). And their promise that their servers are secure because it's all written in Swift is laughable.

Edit:

This line from the keynote is also suspect: "And just like your iPhone , independent experts can inspect the code that runs on the servers to verify this privacy promise.".

First off, do "independent experts" actually have access to closed source iOS code? If so we already have evidence that this is sufficient (https://www.macrumors.com/2024/05/15/ios-17-5-bug-deleted-ph...).

The actual standard for privacy and security is open source software, anything short of that is just marketing buzz. Every company has an incentive to not leak data, but data leaks still happen.

electriclove• 2 years ago

I like their approach. Do everything possible on device and if it can only be done off-device, provide that choice.

NewJazz2• 2 years ago

You misunderstand.

They will go off device without asking you, they just ask if you want to use ChatGPT.

unshavedyak• 2 years ago

Are they giving us a choice? I thought the choice was primarily about using ChatGPT? It sounded like everything in apples "Private Cloud" was being considered fully private.

wilg6• 2 years ago

You are deeply disturbed by the idea that some services can be better implemented server-side? Who do you think pressured them, the illuminati?

grishka3• 2 years ago

Here's a shocking suggestion: maybe wait some time before these services could be implemented on-device, and implement them on-device, instead of shipping this half-baked something? Apple seems to be the perfect company to make it happen, they produce both the hardware and the software, tightly integrated with each other. No one else is this good at it.

29athrowaway2• 2 years ago

Siri and other assistants already do this no?

hrdwdmrbl• 2 years ago

Yes

re• 2 years ago

Yes. Siri debuted with the iPhone 4s (running iOS 5) in 2011. It wasn't until iOS 15 in 2021 that Siri gained the ability to do some things without an internet connection, on devices with the A12 Bionic chip (the 2018 iPhone XR/XS or later).

cedws• 2 years ago

Circa 2013 Snowden says the intelligence agencies are wiretapping everything and monitoring everyone.

In 2024 they don't have to wiretap anything. It's all being sent directly to the cloud. Their job has been done for them.

lancesells3• 2 years ago

It's been going to the cloud since at 2013 as well.

buildbuildbuild• 2 years ago

I hear you but caution against such oversimplification. Advanced Data Protection for iCloud is a thing. Our culture of cloud reliance is truly dangerous, but some vendors are at least trying to E2E data where possible.

There are big risks to having a cloud digital footprint, yet clouds can be used “somewhat securely” with encryption depending on your personal threat model.

Also, it’s not fair to compare clouds to wiretapping. Unless you are implying that Apple’s infrastructure is backdoored without their knowledge? One does not simply walk into an Apple datacenter and retrieve user data without questions asked. Legal process is required, and Apple’s legal team has one the stronger track records of standing up against broad requests.

tr3ntg5• 2 years ago

They didn't have a choice. Doing everything on-device would result in a horrible user experience. They might as well not participate in this generative AI rush at all if they hoped to keep it on-device. Which would have looked even worse for them.

Their brand is equally about creativity as it is about privacy. They wouldn't chop off one arm to keep the other, but that's what you're suggesting they should have done.

And yes, I know generative AI could be seen specifically as anti-creativity, but I personally don't think it is. It can help one be creative.

Terretta3• 2 years ago

Doing everything on-device would result in a horrible user experience. They might as well not participate in this generative AI rush at all if they hoped to keep it on-device.

On the contrary, I'm shocked over the last few months how "on device" on a Macbook Pro or Mac Studio competes plausibly with last year's early GPT-4, leveraging Llama 3 70b or Qwen2 72b.

There are surprisingly few things you "need" 128GB of so-called "unified RAM" for, but with M-series processors and the memory bandwidth, this is a use case that shines.

From this thread covering performance of llama.cpp on Apple Silicon M-series …

https://github.com/ggerganov/llama.cpp/discussions/4167

… "Buy as much memory as you can afford would be my bottom line!"

roncesvalles• 2 years ago

I don't think it would've looked bad for their brand to have not participated. Apple successfully avoided other memes like touchscreens laptops and folding phones.

curious_cat_163• 2 years ago

I agree with you about this being a bad precedent.

However, to me, the off-device bit they showed today (user consent on every request) represents a strategic hedge as a $3T company.

They are likely buying time and trying to prevent people from switching to other ecosystems while their teams catch up with the tech and find a way to do this all in the “Apple Way”.

drexlspivey• 2 years ago

That’s a necessary temporary step until these powerful LLMs are able to run locally. I’m sure Apple would be delighted to offload everything on device if possible and not spend their own money on compute.

steve1977• 2 years ago

You can’t charge for a service so easily if it runs on-device.

evrenesat2• 2 years ago

I hope at some point they start selling a beefy Mac mini variant that looks like a HomePod to work as an actual private AI server for the whole family.

pram• 2 years ago

This is called a Mac Studio

dombili• 2 years ago

None of these features seem to be coming to Vision Pro, which I think is quite baffling. Arguably it's the device that can use them the most.

atlex22• 2 years ago

baffling indeed- seems like they should be over-investing in AVP right now, not under-investing

ducadveritatem13• 2 years ago

Word on the street (someone who was talking to Apple employees at WWDC) is that the Vision Pro doesn’t have enough headroom on the processor for it. It’s driving that sucker really hard just doing its “regular” thing.

kaba07• 2 years ago

I think this will be a complete game changer. This will be the first device (with reasonable capabilities) where the human-machine interaction can transform into an actual instruction/command only one. We no longer just choose between a set of predefined routes, but ask the machine to choose for us. If it really does work out even half as good as they show, this will fundamentally alter our connection to tech, basically having created “intelligence” known from our previous century sci-fi tales.

Of course LLMs will quickly show their bounds, like they can’t reason, etc - but for the everyday commands people might ask their phones this probably won’t matter much. The next generation will have a very different stance towards tech than we do.

tsunamifury6• 2 years ago

This isn't about giving Apple intelligence, this is about giving ChatGPT an understanding of the world via the eyes, ears, and thoughts on your phone.

Jtsummers8• 2 years ago

This isn't about giving Apple intelligence, this is about giving ChatGPT an understanding of the world via the eyes, ears, and thoughts on your phone.

Except it doesn't do that. The ChatGPT integration is via Siri and opt-in (you ask Siri something, it prompts you to send that prompt to ChatGPT). The rest of the LLM and ML features are on device or in Apple's cloud (which is not OpenAI's cloud). The ChatGPT integration is also, by their announced design, substitutable in the future (or you'll be given a set of systems to select from, not just ChatGPT). They are not sending all data on your device to OpenAI.

tsunamifury6• 2 years ago

Yea, I worked in partnership with apple for years. I dont know what else to tell you except they lie through their teeth about privacy all the time.

Tiktaalik• 2 years ago

I think the genmoji is going to be tons of fun. Basically seems like https://emojikitchen.dev/ on steroids.

czierleyn• 2 years ago

Nice, but my native language is Dutch, so I'll be waiting for this for the next 5 years to arrive. If it arrives at all.

burningChrome• 2 years ago

Am I only person who's reached their threshold on companies forcing and shoving AI into every layer and corner of our lives?

I don't even look at this stuff any more and see the upside to any of it. AI went from, "This is kinda cool and quaint." to "You NEED this in every single aspect of your life, whether you want it or not." AI has become so pervasive and intrusive, I stopped seeing the benefits of any of this.

warkdarrior3• 2 years ago

They are not making it mandatory to use, just widely available through various interfaces. I see this closer to how spellcheck was rolled out in word processors, then editors, then browsers, etc.

wilg6• 2 years ago

The new generative AI stuff has been barely implemented in most products, I don't know how you are experiencing it as pervasive and intrusive. Are you sure you're not just cynical from all flood of negative news stories about AI?

mcpar-land2• 2 years ago

this being a news thread about Apple integrating AI into all their operating systems and apps aside... Chrome has started prompting me to use generative AI in text boxes. Twitter (X) has an entire tab for Grok that it keeps giving me popup ads for. Every single productivity suite (Notion, Monday, Jira) are perpetually prompting me to summarize my issue with AI. Github has banner ads for Copilot. It is everywhere.

thuuuomas• 2 years ago

Are you sure you’re not optimistic just bcuz you stand to materially benefit from widespread adoption of chatgpt wrappers?

lottin• 2 years ago

AI doesn't have to be intrusive but this "personal assistant" stuff, which is what they're marketing to the general public at the moment, certainly is.

blibble3• 2 years ago

if I can't turn 100% of this botshit off then my iphone's going in the bin

I'll go back to a dumbphone before I feed the AI

dieortin• 2 years ago

You’re not feeding anything by having this feature turned on

lancesells3• 2 years ago

I feel like this WWDC kind of solidified that these corporations really don't know what to do with AI or aren't creative enough. Apple presented much better AI features that weren't called AI than the "summarize my email" and "generate an ugly airbrushed picture you buy at the mall kiosk to send to your mom".

All of these "make your life easier" features really show that no tech is making our lives simpler. Task creation is maybe easier but task completion doesn't seem to be in the cards. "Hey siri, summarize my daughters play and let me know when it is and how to get there" shows there's something fundamentally missing in the way we're living.

acjohnson55• 2 years ago

I'm resistant, too. I think from a number of reasons:

- So far, the quality has been very hit or miss, versus places where I intentionally invoke generative AI.

- I'm not ready to relinquish my critical thinking to AI, both from a general perspective, and also because it's developed by big companies who may have different values and interests than me.

- It feels like they're trying to get me to "just take a taste", like a bunch of pushers.

- I just want more/better of the right type of features, not a bunch of inscrutable magic.

epistasis• 2 years ago

Currently, AI use has a "power user" requirement. You have to spend a lot of time with it to know what it is and is not capable of, how to access those hidden capabilities, and be very creative at applying it in your daily life.

It's not unlike the first spreadsheets. Sure, they will some day benefit the entire finance department, but at the beginning only people who loved technology for the sake of technology learned enough about them to make them useful in daily life.

Apple has always been great at broadening the audience of who could use personal computing. We will see if it works with AI.

I think it remains to be seen how broadly useful the current gen of AI tech can be, and who it can be useful for. We are in early days, and what emerges in 5-10 years as the answer is obvious to almost no one right now.

moralestapia• 2 years ago

You're in for a ride.

This barely scratches the surface on how much AI integration there's going to be in the typical life of someone in the 2030s.

pndy• 2 years ago

Am I only person who's reached their threshold on companies forcing and shoving AI into every layer and corner of our lives?

After a random update my bank's app has received AI assistant out of blue to supposedly help their clients.

At first I was interested how these algorithms could enhance apps and services but now, this does indeed feels like shoving AI everywhere it's possible even if it doesn't makes any sense; as if companies are trying to shake a rattle over your baby's cradle to entertain it.

Aside above, I was hoping that after this WWDC Siri would get more languages so I could finally give it instructions in my native language and make it actually more useful. But instead there are generated emoticons coming (I wonder if people even remember that word). I guess chasing the hottest trends seems more important for Apple.

29athrowaway2• 2 years ago

We know the solution to the AI box experiment[1]. Set the AI free and make money.

[1] https://rationalwiki.org/wiki/AI-box_experiment

Hippocrates2• 2 years ago

The OpenAI/ChatGPT part of this looks pretty useless. Similar to what some shortcuts like “hey data” already do. I was shocked, and relieved that Apple isn't relying on their APIs more. Seems like a big L for OpenAI.

GeekyBear• 2 years ago

One thing that I found thoughtful was that images could only be generated as cartoons, sketches or animations. There was no option for a more photorealistic style.

That seems like an effective guardrail if you don't want people trying to pass off AI generated images as real.

mrkramer• 2 years ago

Is it just me or this AI rush is actually about to ruin user experience both on Apple and Microsoft devices? The extra layer of complexity for users who will now be introduced to endless AI features is bloatware in the making.

anonbanker9• 2 years ago

Just making linux more appealing for the subset of the population that doesn't want to hook into skynet's subpar UX.

password543214• 2 years ago

Based on what they showed most users won't even know if the feature they are using is using AI or not. Most of it is local and just comes in the form of a button rather than typing out a prompt to make it do what you want. And I think those two are the big things to take away from this. Local means less clunkiness and lag you get from tools like Perplexity or whatever and no 'prompt engineering' means even someone's grandma could immediately start using AI. Apple just doing what Apple does best.

65• 2 years ago

Some stuff seems cool in the sense that you try it once and never use it again. Other stuff, like ChatGPT integration, seem like they'll produce more AI Slop and false information. It's always interesting to me to see just how many people blatantly trust ChatGPT for information.

I find most AI products to be counter-intuitive - most of the time Googling something or writing your own document is faster. But the tech overlords of Silicon Valley will continuously force AI down our throats. It's no longer about useful software, we made most of that already, it's about growth at all costs. I'm a developer and day by day I come to despise the software world. Real life is a lot better. Real life engineering and hardware have gotten a lot better over the years. That's the only thing keeping me optimistic about technology these days. Software is what makes me pessimistic.

KennyBlanken• 2 years ago

Okay. And what about the terrible keyboard, predictive text, and autocorrect?

vessenes• 2 years ago

I wonder what if any Developer support for “AI” — I need a better way to write that — ahem I - will have for accessing the personal data store. I’ve spent the last four years running up at collecting this data about myself, and, it’s hard, real hard to do a good job at it.

I’d love to have an app I write be able to subscribe to this stream.

It feels like a sort of perfect moat for Apple - they could say no on privacy concerns, and lock out an entire class of agent type app competitors at the same time. Well, here’s hoping I can get access to the “YouSDK” :)

tavavex5• 2 years ago

Ah, yes, "F8FF I" lol

More seriously, I think the SDK they've teased is only really intended for making their ready-made features integrate with your programs. If you want complete control, you'd probably have to write it the old way, or integrate it with some existing local LLM backend.

layer8• 2 years ago

No multilingual capabilities it seems: https://www.apple.com/apple-intelligence/#footnote-1

jl6• 2 years ago

I can see people using Rewrite all the time. In the grim darkness of the AI future, your friends speak only in language that is clean, sanitized, HR-approved, and soulless.

mcpar-land2• 2 years ago

https://mrgan.com/ai-email-from-a-friend/

dinkleberg• 2 years ago

That perfectly describes how I feel about all of this.

I'm sure that there will be lots of genuinely useful things that come out of this AI explosion, but can't help but be a bit saddened by what we're losing along the way.

Of course I can choose not to use all of these tools and choose to spend time with folks of a similar mindset. But in the working world it is going to be increasingly impossible to avoid entirely.

twoWhlsGud• 2 years ago

At work, yes. However, it won't be long until the language you speak will become a feature of your ML driven consumer language service. There will likely be products that reflect your style/ identity/ whatever. And once you reach a certain socioeconomic level, you'll speak a highly customized bespoke dialect that reflects your station in life, just like today but much, much weirder…

glial3• 2 years ago

People already use words like 'product', 'content', 'feature', and 'vehicle' in everyday conversation. It makes me shudder every time.

TillE4• 2 years ago

I feel like this is an awful feature for your native language, but fantastically exciting for a second language where you're not quite fluent and need to be able to write coherently.

kylehotchkiss3• 2 years ago

Young people already seem bothered by how pristine/flawless modern photography looks and seem increasingly obsessed with using film cameras/camcorders to be more authentic or whatever pleasing attribute they find in that media. I think they'll respond with more misspellings and sloppier writing to appear more authentic

tavavex5• 2 years ago

As one of these young people, you're way overestimating the popularity of these trends. There are always some "we gotta go back"-centered communities lingering in the background, but digital vs analogue photography isn't even a close match-up. People who want to get more into photography are far more likely to buy a good digital camera than a film camera.

losvedir2• 2 years ago

Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection.

Technically, the sentence could be read that experts inspect the code, and the client uses TLS and CA's to ensure it's only talking to those Apple servers. But that's pretty much the status quo and uninteresting.

It sounds like they're trying to say that somehow iPhone ensures that it's only talking to a server that's running audited code? That would be absolutely incredible (for more things than just running LLMs), but I can't really imagine how it would be implemented.

Hizonner4• 2 years ago

I can't really imagine how it would be implemented.

People do stuff that they claim implements it using trusted, "tamperproof" hardware.

What they're ignoring is that not all of the assurance is "cryptographic". Some of it comes from trusting that hardware. It's particularly annoying for that to get glossed over by a company that proposes to make the hardware.

You can also do it on a small scale using what the crypto types call "secure multiparty computation", but that has enormous performance limitations that would make it useless for any meaningful machine learning.

warkdarrior3• 2 years ago

There is no known solution to remote software attestation that does not depend on trusted hardware.

ducadveritatem13• 2 years ago

The details of their approach: https://security.apple.com/blog/private-cloud-compute/

nsxwolf• 2 years ago

"AI for the rest of us" is an interesting resurrection of the "The computer for the rest of us" Macintosh slogan from 1984.

htrp• 2 years ago

Apple Intelligence is free for users, and will be available in beta as part of iOS 18, iPadOS 18, and macOS Sequoia this fall in U.S. English. Some features, software platforms, and additional languages will come over the course of the next year. Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English. For more information, visit apple.com/apple-intelligence.

iphone 15 Pro 8 GB RAM (https://www.gsmarena.com/apple_iphone_15_pro-12557.php)

iphone 15 6 GB Ram (https://www.gsmarena.com/apple_iphone_15-12559.php)

Jtsummers8• 2 years ago

Along with a 2GB RAM difference, they have different processors (A17 vs A16).

https://en.wikipedia.org/wiki/Apple_A17

Per the comparison table on that page, the "Neural Engine" has double the performance in the A17 compared to the A16, which could be the critical differentiator.

dudus3• 2 years ago

English only? That is surprising

c1sc05• 2 years ago

The platform talk had a bit more architectural details and it looks like they heavily optimize / compress the Foundation model to run for specific tasks on-device. I'm guessing that sticking to US English allows them to compress the foundation model further?

theshrike7932• 2 years ago

As long as they don't geolock it to "english speaking" countries, I'm fine with that.

iLoveOncall7• 2 years ago

That's a good reason not to upgrade my iPhone 13!

elAhmo• 2 years ago

I am quite disappointed that 14 pro is not supported. So much power, but they decided to not support any of the older chips.

hbn• 2 years ago

The 15 Pro's SoC has an extra 2GB of RAM which could very well be make-or-break for running a local model which tends to be very memory-constrained

kolinko9• 2 years ago

It’s a matter of RAM most likely - models require crazy amounts of ram, and I bet they had to struggle to fit them on 15’s pro 8GB.

whoiscroberts• 2 years ago

For anyone who is technical and wants to play with AI but doesn’t want to use cloud services it’s worth digging into LangChain, CrewAI, OpenDevin. Coupled with Ollama to serve the inference from your local network. You can scratch the AI itch without getting in bed with OpenAI.

RyanAdamas• 2 years ago

Be me, have iPhone 6s
Can't get many apps these days
Can't use AI apps at all
Battery last about 2 hours
Never used iCloud, barely used iTunes
Apple announces new "free" Ai Assistant for everyone

well...not everyone

timothyduong• 2 years ago

iOS users need to have the iPhone 15 pro.. so everyone else is also cooked on iOS.

dakiol• 2 years ago

I didn't watch the whole thing (will do), but could someone tell me already: can it be disabled on a Mac?

doawoo2• 2 years ago

Happy as long as there is a switch to toggle it all off somewhere. I find very little of this useful. Maybe someone does, and that’s great!

And my concern isn’t from a privacy perspective, just a “I want less things cluttering my screen” perspective.

So far though it looks like it’s decent at being opt-in in nature. So that’s all good.

LogHouse3• 2 years ago

Strong agree here. Features are cool, but I value screen real estate and simplicity. Plus, the gpt app works fine for me. I don’t need it built into other things yet.

doutatsu• 2 years ago

I feel like this is actually the thing you want when you say "less things cluttering my screen".

Siri can now be that assistant, that summarises or does things, that would instead make you go through various screens or apps. Feels like it rescues clutter, not increases it to me imo

doawoo2• 2 years ago

I simply cannot agree, but again, it's a personal thing. I never ever find voice interfaces useful though...

Aside: When the presenter showed the demo of her asking Siri to figure out the airport arrival time and then gloat it "would have taken minutes" to do on her own... I sat there and just felt so so strongly that I don't want to optimize out every possible opportunity to think or work out a problem in my life for the sake of "keeping on top of my inbox".

I understand value of the tools. But I think overall nothing about them feels very worth showing even more menus for me to tick through to make the magic statistical model spit out the tone of words I want... when I could have just sat there and thought about my words and the actual, real, human person I'm talking to, and rephrase my email by hand.

Optimal_Persona• 2 years ago

My thoughts exactly, as someone who manages 145 iPhones for a health-care org, all of this stuff needs to be completely blockable and granularly manageable in Mobile Device Management or things could go very, very wrong compliance-wise.

theshrike7932• 2 years ago

It's actually taking LESS screen space, because "Siri" is now just a glowing edge on your screen.

And good news! You can clear your homescreen too fully from all icons now =)

__loam3• 2 years ago

Hope we can disable all this crap.

fdpdkf• 2 years ago

I find the removing people from photos thing creepy. Yes you can remove others to see only your family, but forging the reality to only conform to what you wish is disturbing I think.

qeternity5• 2 years ago

Photos are already just one perspective on reality. Instagram has shown that to be painfully true. This is merely a continuation of that.

We all experience our own reality individually.

standardUser• 2 years ago

Maybe it will remind people that we should never have been mistaking recorded media for reality in the first place, a lesson we've been learning since at least 1917...

https://en.wikipedia.org/wiki/Cottingley_Fairies

guyforml• 2 years ago

we've had photoshop for more than a decade now

chucke19922• 2 years ago

Nothing really impressive. Let's see who the stock reacts.

qeternity5• 2 years ago

Out of curiosity, what would you have considered impressive?

chucke19922• 2 years ago

Hard to tell. That's the whole point.I thought maybe Apple had come up with something - but by and large it is not different from Vision Pro - they have made X feel better, no real one generation ahead stuff. Basically they are not introducing the innovation.

There are two challenges right now for AI - user monetisation and mass adoption. ChatGPT right now is basically a TikTok - a popular app and that's it. Yeah, it has a subscription but by and large, companies are failing to find a way to monetize the user. And at the same time there is no a proper trigger - something that would make AI better than a glorified assistance. For people who used not to rely on it, it won't be a game changer either, just a little bit of convenience.

So it remains to be seen what's going to happen with AI in the future. It seems like the biggest gamechanger introduced by AI is in hardware space - the mass adoption of ARM, NPUs and stuff. Plus it seems like the monetization of AI is done nicely in the companies - Adobe's AI features, Microsoft and their corporate features and so on.

seabass• 2 years ago

Adding ai features to the right-click menu is something I’ve been working on for the past year or so, and it’s always both exciting and disappointing to see one of the big players adopt a similar feature natively. I do strongly believe in the context menu being a far better ux than copying and pasting content into ChatGPT, but this release does have me questioning how much more effort to expend on my side project [1]. It doesn’t seem like Apple will support custom commands, history, RAG, and other features, so perhaps there is still space for a power-user version of what they will provide.

[1] https://smudge.ai

jbkkd• 2 years ago

Love your extension! There's definitely room for it

resharpe1052• 2 years ago

Key question is, will there be a hard switch to only ever use on device processing?

If not, and if you don’t want practically every typed word to end up on someone else’s computer (as cloud is just that), you’ll have to drop ios.

As for me that leaves me with a choice between dumbphone or grapheneOS. I’m just thrilled with these choices. :/

LogHouse3• 2 years ago

It’s not sending every word to the cloud. I think you must invoke the AI features. Am I wrong?

resharpe1052• 2 years ago

I understood that it will have the full context of the data on your phone, in order to be ,,useful”.

We are yet to see if that means only the data you’ve invoked ai features for, or totality of your emails, notes, messages, transcripts of your audio, etc.

BonoboIO• 2 years ago

Only on iPhone 15 Pro upwards or M1 Mac’s

So only a very small percentage of users will be able to use it.

duskhorizon24• 2 years ago

Some generative AI features are quite useful. I’m already using AI to generate icons for my apps and write nonsense legalese. But one thing when I explicitly creating image by prompting at the third-party server, and another when AI index and upload all my private documents in the cloud. Apple promised: “Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection.” There are so many questions: Who’re these experts? Can myself be this expert? Will the server software be open sourced? Well, I will postpone my fears until Apple rolls out AI on devices, but now I see this is a privacy nightmare. Now it’s all looks like Microsoft’s Recall. I afraid that without homogeneous encryption private cloud is a sad joke.

JumpCrisscross2• 2 years ago

write nonsense legalese

Oh boy. Someone is going to make a lot of money in court finding people who did this.

duskhorizon24• 2 years ago

Nope. I'm not in USA ;)

notatoad• 2 years ago

is my iPhone 14 going to get none of this then?

i understand i'm not going to get the on-device stuff, but something like siri being able to call out to chatGPT should be available on any device, right?

syspec• 2 years ago

FWIW: You can do that on your phone today iwith Siri, if you have the ChatGPT app.

You just say "hey siri, ask chat gpt..." and then it will

zx10rse• 2 years ago

Jumping on the chatgpt hype train is a mistake. I don't want anything from my devices to be accessible by openai. It will bite them back big time.

ducadveritatem13• 2 years ago

Good news then that you’re explicitly asked for permission each time any query would by shared with ChatGPT.

windowshopping2• 2 years ago

The "Do you want me to use ChatGPT to do that?" aspect of it feels clunky as hell and very un-Apple. It's an old saw, but I have to say Steve Jobs would be rolling over in his grave at that. Honestly confused as to why that's there at all. Could they not come up with a sufficiently cohesive integration? Is that to say the rest ISN'T powered by ChatGPT? What's even the difference? From a user perspective that feels really confusing.

dag11• 2 years ago

What? The original Siri asked if the user wanted to continue their search on the web if it couldn't handle it locally. It was one of the last things from the Jobs era.

xanderlewis2• 2 years ago

I agree. Quite odd and not very Apple-ish. I wonder if there’s some good reason for it; it must have been debated internally.

dmix4• 2 years ago

I thought it was the smartest and most pragmatic thing they've announced.

Being best in class for on-device AI is a huge market opportunity. Trying to do it all would be dumb like launching Safari without a google search homepage partnership.

Apple can focus on what they are good at which is on device stuff and blending AI into their whole UX across the platform, without compromising privacy. And then taking advantage of a market leader for anything requiring large external server farms and data being sent across the wire for internet access, like AI search queries.

FinnKuhn2• 2 years ago

I think they also announced the possibility to integrate Siri with other AI platforms than ChatGPT so this prompt would be especially useful to make clear to the user which of these AIs Siri wants to use.

theshrike7932• 2 years ago

From a user perspective it's 100% clear.

If the system doesn't say "I'm gonna phone a friend to get an answer for this", it's going to stay either 100% local or at worst 100% within Apple Intelligence, which is audited to be completely private.

So if you're asking for a recipe for banana bread, going to ChatGPT is fine. Sending more personal information might not be.

windowshopping2• 2 years ago

I just don't think the average user cares enough to want this extra friction. It's like if every time you ran a google search it gave you lower-quality results and you had to click a "Yes, give me the better content" option every time to get it to then display the proper results. It's just an extra step which people are going to get sick of very fast.

You know what it's really reminiscent of? The EU cookies legislation. Do you like clicking "Yes I accept cookies" every single time you go to a new website? It enhances your privacy, after all.

rohitpaulk• 2 years ago

Still involves friction. A more "seamless" way for Apple to do this would've been to license GPT-4's weights from OpenAI and run it on Apple Intelligence servers.

0xCMP• 2 years ago

At the core of everything they presented is privacy. Yes the point is that most questions are answered locally or via the Private Compute system.

More specifically "is openai seeing my personal data or questions?" A: "No, unless you say it's okay to talk to OpenAI everything happens either on your iPhone or in Private Compute"

chrisBob• 2 years ago

Apple is touting the privacy focus of their AI work, and going out to ChatGPT breaks that. I would be reluctant to use any of their new AI features if it weren't for that prompt breaking the flow and making it clear when they are getting results from ChatGPT.

fckgw3• 2 years ago

It's a clear delineation between "My data is on my device or within Apple's ecosystem" and "My data is now leaving Apple and going to a 3rd party"

empath75• 2 years ago

They'll probably add an option to disable that prompt at some point. I'm glad it is the default behavior, though.

tonyabracadabra3• 2 years ago

Ok! Made a song about! https://heymusic.ai/music/apple-intel-fEoSb Hope you guys enjoy it!

adamtaylor_13• 2 years ago

This is literally everything I've been hoping Siri would be since the very first GPT-3.5 demo over a year ago. I've never been more bullish on the Apple ecosystem. So exciting!

markus_zhang3• 2 years ago

TBH, I think the IT industry is too concentrated at eating itself. We are happily automating our jobs away and such while the other industries basically just sleep through.

I don't want generative AI in my phone. I want someone, or something to book a meeting with my family doctor, the head of my son's future primary school, etc. I don't need AI to do that. I need the other industries (medical/government/education) to wake up and let us automate them.

Do you know that my family doctor ONLY take calls? Like in the 1970s I guess? Do you know it takes hours to reach a government office, and they work maybe 6 hours a day? The whole world is f**ing sleeping, IT people, hey guys, slow down on killing yourselves.

AI is supposed to get rid of the chores, now it leaves us with the chores and take the creative part away. I don't need such AI.

skilled2• 2 years ago

I wonder if Apple ever approached Google about using Gemini as the flagship integration. I say that because during the keynote I kept thinking to myself, this could be the moment that Google realises it needs to stick to what it knows best - Search - and all they have to do is sit back and watch the hype fade away.

But that’s in a perfect world.

Even to this day, post ChatGPT, I still can’t imagine how I would ever use this AI stuff in a way that really makes me want to use it. Maybe I am too simple of a mind?

Maybe the problem is in the way that it is presented. Too much all at once, with too many areas of where and how it can be used. Rewriting emails or changing invitations to be “poems” instead of text is exactly the type of cringe that companies want to push but it’s really just smoke and mirrors.

Companies telling you to use features that you wouldn’t otherwise need. If you look at the email that Apple rewrote in the keynote - the rewritten version was immediately distinguishable as robotic AI slop.

markus_zhang3• 2 years ago

TBF I was too harsh in my original comment. I did use ChatGPT to automate away the chore part of the coding (boiler plate for example). But I have a gut feeling that in maybe 5-10 years this is going to replace some junior programmer's job.

My job can be largely "AIed" away if such AI gets better and the company feeds internal code to it.

barkerja• 2 years ago

My understanding is that Apple's approach to this integration is adaptable; much like how you would change your browser's search engine, you'll be able to change which external AI model is utilized. ChatGPT, Gemini, Claude, etc.

notpachet• 2 years ago

this could be the moment that Google realises it needs to stick to what it knows best - Search

You misspelled "ads"

TexanFeller• 2 years ago

this could be the moment that Google realises it needs to stick to what it knows best - Search

In my mind Google is now a second class search like Bing. Kagi has savagely pwned Google.

triyambakam• 2 years ago

AI is supposed to get rid of the chores, now it leaves us with the chores and take the creative part away. I don't need such AI.

You know I hadn't considered that and I think that's very insightful. Thank you

matt-attack• 2 years ago

This quote has been circulating recently:

I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes

acchow• 2 years ago

AI is skipping software integrations the same way cell phone towers (and Starlink) skipped phone wire deployment.

segmondy• 2 years ago

The world has never cared about what you want. Your life has always revolved around the world. Don't like it, you vs the world. Beat it if you can.

markus_zhang3• 2 years ago

I agree. It's just some rant. Whatever, better bury it under the other comments...

preezer• 2 years ago

Ohhhh yes. That's why I was so hyped about Google Duplex or duo?! Never heard of it again....

themacguffinman• 2 years ago

It's available today, it's just not a product called "Duplex". Android has call screening and "hold my call" and phone menu tree detection. On select Google Maps listings, you can make reservations by clicking a button which will make a phone call in the background to make a reservation.

iLoveOncall7• 2 years ago

Do you know that my family doctor ONLY take calls?

And despite that it's still your family doctor.

I fully agree with your vision. It's obvious once laid out in words and it was a very insightful comment. But the incentives are not there for other industries to automate themselves.

hot_gril7• 2 years ago

I like a family doctor who only takes calls. Good doctors are responsive or have responsive staff. One time a doctor was locked into booking and communicating via this One Medical app that's a total piece of shit and just made things harder, so I went elsewhere. If someone makes a truly better solution, AI or not, doctors will use it without being forced.

And government offices don't even care to begin with, you have no other choice.

pms• 2 years ago

Great points!

The only thing I'd add: I don't think the responsibility for lack of automation is solely on these other industries. To develop this kind of automation, they need funds and IT experts, but (i) they don't have funds, especially in the US, since they aren't as well funded as IT industry, (ii) for the IT industry this kind of automation is boring, they prefer working on AI.

In my view, the overall issue is that capitalism is prone to herding and hype, and resulting suboptimal collective decision-making.

heywire• 2 years ago

I know this wasn’t really your point, but most physicians around me use Epic MyChart, so I can book all that online. I also almost exclusively use email to communicate with our school district, and we’re in a small town.

whizzter• 2 years ago

In Sweden doctors have a fair bit of automation/systems around them, the sad part is that much of it has been co-opted for more stringent records keeping,etc that's just making doctors unhappy and ballooning administration costs instead of focusing on bringing better care for patients.

In essense, we've saved 50 lives a year by avoiding certain mistakes with better record keeping and killed 5000 since the medical queues are too long due to busy doctors so people don't bother getting help in time.

mihaaly3• 2 years ago

I have a faint to noticable but persistent back pain. It should be checked out but I do not want to cause bigger pain and mental strain than caused by the back pain by talking to 3-4 persons sending me around and putting me in phone queues weeks apart just to see a doctor sometime in the future - with my embarrassingly low priority issue - making mountains of paperworks bored having too little time to diagnose me (that have the risk of leading to even bigger pile of paperwork). It's a different country, life is all the same.

TheKarateKid• 2 years ago

I completely agree, especially with the taking away the creative part and leaving us with the chores.

Doctors have exams, residencies, and limited licenses to give out to protect their industry. Meanwhile, tech companies will give an engineering job to someone who took a 4 month bootcamp.

dionian• 2 years ago

I don't want generative AI in my phone. I want someone, or something to book a meeting with my family doctor, the head of my son's future primary school, etc. I don't need AI to do that.

If someone can do that more productively with Gen AI, do you care?

kolinko9• 2 years ago

As for government - depends on a country. In Poland we have an mCitizen (mObywatel) mobile app that allows to handle more things tear by year, and we have internet sites with unified citizen login for most of the other government interactions.

The last time our IRS wanted sth from me, they just e-mailed me, I replied and the issue was solved in 5 minutes.

Oh, and you don’t need any paper ids within the country - driver license, car registration and official citizen id are apps on your phone, and if you don’t have your phone when say police catches you, you give them your data and they check it with their database and with your photo to confirm.

gambiting• 2 years ago

You don't have to walk to the local government office to get car registration plates anymore? That was always annoying as hell.

nox1012• 2 years ago

The last time our IRS wanted sth from me, they just e-mailed me, I replied and the issue was solved in 5 minutes.

Lol, that will never happen in the USA. We have companies like Intuit actively lobbying against making things easy because their entire business is claiming to deal with the complexity for you.

tavavex5• 2 years ago

Sounds similar to what the Ukrainian government did with the Diya app (lit. "Act/Action" but also an abbreviation of "the country and me") a few years ago. It's an interesting trend to see Eastern Europe adopt this deep level of internet integration before the countries that pioneered that same internet.

brundolf3• 2 years ago

Social problems are the hard ones, information problems are the easy ones. So the latter are the low-hanging fruit that gets solved first

prepend• 2 years ago

I’ve had some success with google assistant calling restaurants to make reservations, when they are phone only. I expect it’s a matter of time until they can camp on my doctors office. Or call my insurance and pretend to be me.

sigmoid10• 2 years ago

some success with google assistant calling

The funny thing is, these auto-callers don't even need to be successful. They just need to become common enough for restaurants and doctors to get annoyed to the point where they finally bring their processes to the 21st century.

runeb2• 2 years ago

I share your frustration on services that won’t let you automate them, but to me that’s precisely what generative AI will let you do. You don’t need an API at the family doctors to have AI automate it for you. It just rings them up and sorts it out at your command. AI is like obtaining an API to anything

xnx5• 2 years ago

Do you know that my family doctor ONLY take calls? ... Do you know it takes hours to reach a government office, and they work maybe 6 hours a day?

Google has a few different features to handle making calls on your behalf and navigating phone menus and holds.

xnx5• 2 years ago

Interesting that genmoji seems to recreate the functionality of this SDXL LoRA https://civitai.com/models/140968/emoji-xl

blixt• 2 years ago

Did I miss the explanation of how they trained their image generation models? It's brave of a company serving creative professionals to generate creative works with AI. I'm a fan of using generative AI, but I would have expected them to at least say a little about what they trained on to make their diffusion models capable of generating these images.

Other than that, using an LLM to handle cross-app functionality is music to my ears. That said, it's similar to what was originally promised with Siri etc. initially. I do believe this technology can do it good enough to be actually useful though.

glial3• 2 years ago

I thought it was interesting that the only image generation they support are sketches (that look like a photoshop styling) and goofy 3d cartoons -- not really competition with most creatives.

hawski2• 2 years ago

This ramping up AI war will leave no prisoners. I am not an Apple customer in any way, I am in Google's ecosystem, but I feel that I need to make an exit, at least some essentials, preferably this year.

My e-mail, my documents, my photos, my browsing, my movement. The first step for me was setting up Syncthing and it was much smoother than I initially thought. Many steps to go.

sircastor• 2 years ago

I haven’t adopted passcodes, and moved all my email out of gmail to a private domain. Photos backup t to my NAS. I’m terrified of the automated systems deciding I’m a bad actor.

I can’t help but think it’ll get worse with AI

its_ethan7• 2 years ago

Not that you shouldn't do it, but too much of an active effort or obsession with not using standard e-mail services or photo back ups is probably a faster way to get flagged as suspicious lol

jwrallie• 2 years ago

For things that don’t leave your system it’s ok, but the moment you send something to others it will go into the systems that you try to avoid anyway.

Mostly I see no point in things like email self hosting if half my contacts are on Gmail and the other half on Microsoft.

My suggestion (as someone that tried to escape for some time) is to build a private system for yourself (using private OS and networks) and use a common system to interface with everyone else.

lawlessone• 2 years ago

Couldn't Siri already do some of these things without LLM's?

iandanforth• 2 years ago

I think the only way I would trust this is if they explicitly described how they would combat 5-eyes surveillance. If you're not willing to acknowledge that the most dangerous foe of privacy in the western world is the governments of the western world then why should I believe anything you have to say about your implementation?

ducadveritatem13• 2 years ago

You can read what they have shared about the security aspects of the cloud portion of their AI offering here: https://security.apple.com/blog/private-cloud-compute/

mihaaly3• 2 years ago

Cloud compute and privacy in the same sentence, this is a new low bar for corporate bull*hit. Almost worse than the Windows Recall nonsense.

theshrike7932• 2 years ago

It's also auditable, they mentioned it multiple times.

Apple specifically doesn't want to know your shit, they're jumping through weird hoops to keep it that way.

It would be a LOT easier just to know your shit.

tekawade• 2 years ago

"privacy in AI" - If apple is sharing with ChatGPT how does it work? Do they try to remove context information. But still it's sharing a lot more. + Anything that goes out can go anywhere in internet. Look at Facebook, Twitter and even Apple use of data.

ryankrage77• 2 years ago

The image generation seems really bad. Very creepy, offputting, uncanny-valley images. And that's the the best cherry-picked examples for marketing.

I'm curious to try some of the Siri integrations - though I hope Siri retains a 'dumb mode' for simple tasks.

_23sd• 2 years ago

The Image Playground demos contrast pretty strongly, in a bad way, with how image generation startups like Stability typically emphasize scifi landscapes and macro images in their marketing material. We're more open to strange color palettes and overly glossy looking surfaces in those types of images, so they're a good fit for current models that can run on smaller GPUs. Apple's examples of real people and places, on the other hand, look like they're deep in uncanny valley and I'm shocked anyone wanted them in a press release. More than any other feature announced today, that felt like they just got on the hype bandwagon and shipped image generation features to please AI-hungry investors, not create anything real people want to use.

mihaaly3• 2 years ago

I can't wait until making tools for users will be the centerpiece of device development again instead of this corporate crap enforcement about half cooked whatevers acting on our behalf pretending to be a different us (I intentionally avoid the word intelligence, it is the mockery of the word that is going on all around).

Who will trust in anything coming from anyone through electonic channels? Not me. Sooner start to talk to a teddy bear or a yellow rubber duck.

This is a bad and dangerous tendency that corporate biggheads piss up with glares and fanfares so the crowd get willing to drink with amaze.

The whole text is full of corporate bullsh*t, hollow and cloudy stock phrases from a thick pipe - instead of facts or data - a generative cloud computing server room could pour at us without a shread of thoughts.

Aerbil313• 2 years ago

About time. I was saying that Apple is cooking these features, especially intelligent Siri, for the past 1.5 years. It was obvious really.

You can clearly see only people objecting to this new technological integration are the people who don't have a use case for it yet. I am a college student and I can immediately see how me and my friends will be using these features. All of us have ChatGPT installed and subscribed already. We need to write professionally to our professors in e-mail. A big task is to locate a document sent over various communication channels.

Now is the time you'll see people speaking to their devices on street. As an early adopter using the dumb Siri and ChatGPT voice chat far more than average person, it has always been weird to speak to your phone in public. Surely the normalization will follow the general availability soon after.

Nition7• 2 years ago

Aside from the search and Siri improvements, I'm really not sure about the usefulness of all the generative stuff Apple is suggesting we might use here.

If you spend an hour drawing a picture for someone for their birthday and send it to them, a great deal of the value to them is not in the quality of the picture but in the fact that you went to the effort, and that it's something unique only you could produce for them by giving your time. The work is more satisfying to the creator as well - if you've ever used something you built yourself that you're proud of vs. something you bought you must have felt this. The AI image that Tania generated in a few seconds might be fun the first time, but quickly becomes just spam filling most of a page of conversation, adding nothing.

If you make up a bedtime story for your child, starring them, with the things they're interested in, a great deal of the value to them is not in the quality of the story but... same thing as above. I don't think Apple's idea of reading an AI story off your phone instead is going to have the same impact.

In a world where you can have anything the value of everything is nothing.

rising-sky• 2 years ago

You could say the same thing for sending a Happy Birthday text, versus a hand written letter or card. Nothing is stopping a person from sending the latter today, and yes they are more appreciated, but people also appreciate the text. For example, if you're remote and perhaps don't have that deep of a relationship with them

anon22981• 2 years ago

Your analogy does not apply at all.

Nition7• 2 years ago

I guess the question is, is sending an AI Happy Birthday image better than sending a Happy Birthday text?

sensanaty3• 2 years ago

If a friend of mine sent me some AI generated slop for my birthday I'd be more offended than if they just sent me a text that only contains the letters "hb"

nperrier• 2 years ago

I would argue the same thing applies when you buy a card from Hallmark

Nition7• 2 years ago

I sometimes think the physical world has been going through a similar time, where most of what we own and receive is ephemeral, mass-produced, lacking in real significance. We have a lot more now but it often means a lot less.

bredren2• 2 years ago

I've got a fairly sophisticated and detailed story world I've been building up with my kid, it always starts the same way and there are known characters.

We've been building this up for some time, this tiny universe is the most common thing for me to respond to "will you tell me a story?" (something that is requested sometimes several times a day) since it is so deeply ingrained in both our heads.

Yesterday, while driving to pick up burritos, I dictated a broad set of detailed points, including the complete introductory sequence to the story to gpt-4o and asked it to tell a new adventure based on all of the context.

It did an amazing job at it. I was able to see my kid's reaction in the reflection of the mirrors and it did not take away from what we already had. It actually gave me some new ideas on where I can take it when I'm doing it myself.

If people lean on gen ai with none of their own personal, creative contributions they're not going to get interesting results.

But I know you can go to the effort to create and create and create and then on top of that layer on gen AI--it can knock it out of the park.

In this way, I see gen AI capabilities as simply another tool that can be used best with practice, like a synthesizer after previously only having a piano or organ.

Nition7• 2 years ago

That's a very valid rebuttal to my comment. I think this kind of "force multiplier" use for AI is the most effective one we have right now; I've noticed the same thing with GPT-4 for programming. I know the code well enough to double check the output, but AI can still save time in writing it, or sometimes come up with a strategy that I may not have.

Maybe the fact that you did the dictation together with your child present is also notable. Even though you used the AI, you were still doing an activity together and they see you doing it for them.

jjfoooo4• 2 years ago

Do you think as much creativity and effort would have gone into the story if you had access to AI from the start?

skybrian2• 2 years ago

The value of a gift isn't solely on how much you worked on it or what you spent on it. It can also be in picking out the right one, if you picked something good.

Context will be more important when the gift itself is easy.

cchance16• 2 years ago

LOL that image you painstakingly created is also forgotten not long after being given to most people, just because you know the effort that went in doesn't mean the receiving person does 99.9% of the time.

Same thing for your kid, the kid likes both stories, gives 0 shit that you used GenAI or sat up for 8 hours trying to figure out the rhyme, those things are making YOU feel better not the person receiving it.

tines3• 2 years ago

those things are making YOU feel better not the person receiving it

I don't think this is true at all. Love is proportional to cost; if it costs me nothing, then the love it represents is nothing.

When we receive something from someone, we estimate what it cost them based on what we know of them. Until recently, if someone wrote a poem just for us, our estimation of that would often be pretty high because we know approximately what it costs to write a poem.

In modern times, that cost calculation is thrown off, because we don't know whether they wrote it themselves (high cost) or generated it (low/no cost).

cromka4• 2 years ago

What a cynical take!

frereubu• 2 years ago

I think it would be clear that the picture was drawn for the person - I imagine most people would explicitly say something like "I drew this for you" in the accompanying message. And I don't know what kind of kids you've been hanging around, but my daughter would definitely appreciate a story that I spent some time thinking up rather than "here's something ChatGPT came up with". I guess that assumes you're not going to lie to kids about the AI-generated being yours, but that's another issue entirely.

Nition7• 2 years ago

I don't truly agree with your take here, but let's assume you are correct and creating real things in your life only benefits you and no-one else. If you create a painting or story or piece of furniture, others prefer the more professional AI or mass-produced version.

In that scenario certainly there'll be times when using the AI option will make more sense, since you usually don't have hours to spare, and you also want to make the stories that your kid likes the most, which in this scenario are the AI ones.

But even then there's still that benefit to yourself from spending time on creating things, and I'd encourage anyone to have a hobby where they get to make something just because they feel like it. Even if it's just for you. It's nice to have an outlet to express yourself.

rldjbpin3• 2 years ago

having been bombarded with forwards of "good morning" image greetings from loved ones on a daily basis, i can definitely attest to this sentiment.

ai spam, especially the custom emoji/stickers will be interesting in terms of whether they will have any reusability or will be littered like single-use plastic.

mensetmanusman3• 2 years ago

“With onscreen awareness, Siri will be able to understand and take action with users’ content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.””

Little annoyances like this being fixed would be great. “Open the address on this page in google maps” better work :)

qmmmur• 2 years ago

Did they touch on any AI features that might be able to help me create shortcuts? I really like them, but hate creating them with the kludgy block-based diagrams.

camcaine• 2 years ago

Feels like Apple are super late to the party and are scrambling. And it showed.

hartator• 2 years ago

It’s a little messy.

Local LLMs + Apple Private Cloud LLMs + OpenAI LLMs. It’s like they can’t decide on one solution. Feels very not Apple.

daralthus• 2 years ago

/Time for a good prompt injection email header/s

rdl• 2 years ago

I'm super excited about how the apple private compute cloud stuff works -- I tried to build this using intel TXT (predecessor of SGX) and then SGX, and Intel has fucked up so hard and for so long that I'm excited by any new silicon for this. AWS Nitro is really the direct competition, but having good APIs which let app developers do stuff on-device and in some trustworthy/private cloud in a fairly seamless way might be the key innovation here.

guhcampos2• 2 years ago

Somehow all these news about Apple Intelligence don't really make me thinkg about Apple, but just how bad Intel just lost the branding battle forever.

iJohnDoe• 2 years ago

Apple Intelligence = AI

Figgin’ brilliant.

ENGNR7• 2 years ago

Ok I'm calling it. If NVIDIA releases a phone, and allows you to buy the hardware for the off-device processing too, I'll fully ditch Apple in a heartbeat.

I'm quite creeped out that it uses off-device processing for a personal context, and you can't host your own off-device processing, even if you have top of the line Apple silicon hardware (laptop or desktop) that could step in and do the job. Hopefully they announce it in one of the talks over the next few days.

lz400• 2 years ago

I suppose it was to be expected by IMHO this takes the wind out of the sails of the OpenAI / Apple deal. In the end they don't let OpenAI get into the internals of iOS / Siri, it's just a run of the mill integration. They actually are competing with ChatGPT and I assume eventually they expect to replace it and cancel the integration.

The OpenAI integration also seems setup to data mine ChatGPT. They will have data that says Customer X requested question Q and got answer A from Siri, which he didn't like and went to ChatGPT instead, and got answer B, which he liked. Ok, there's a training set.

I'm always wrong in prediction and will be wrong here but I'd expect openAI is a bad spot long term, doesn't look like they have a product strong enough to withstand the platform builders really going in AI. Once Siri works well, you will never open ChatGPT again.

toisanji• 2 years ago

can you disable external llm calls so everything stays on device?

zmmmmm2• 2 years ago

It's interesting to see Apple essentially throw in the towel on on-device compute. I fully expected them to announce a stupendous custom AI processor that would do state of the art LLMs entirely local. Very curious if they are seeing this as a temporary concession or if they are making a fundamental strategic shift here.

The problem is, regardless how hard they try, I just don't believe their statements on their private AI cloud. Primarily because it's not under their control. If governments or courts want that data they are a stroke of the pen away from getting it. Apple just can't change that - which is why it is surprising for me to see them give up on local device computing.

password543214• 2 years ago

"A cornerstone of Apple Intelligence is on-device processing, and many of the models that power it run entirely on device."

xcv1234• 2 years ago

Why would you expect that? State of the art LLMs need a GPU with hundreds of GB of RAM costing tens of thousands of dollars. Apple doesn't have magical supernatural powers. They are still bound by the laws of physics. Siri is still running on device (mostly) and is quite powerful with this new update.

password543214• 2 years ago

"There is no way we can reduce the size of transistors" - You in the 20th century.

zmmmmm2• 2 years ago

in the past Apple has made the choice to gimp their functionality before sending data off-device - one of the reasons Siri has sucked so badly. This seems like a distinct change here, finally conceding that they just can't do it on device and be competitive. But I forsee they now have a much more challenging story to tell from a marketing point of view, now that they can no longer clearly and simply tell people information doesn't leave their device.

a_petrov• 2 years ago

What would be interesting for me is, if I can develop an app for, let's say macOS, and expose its context to Siri (with Intelligence) in an easy way.

For example:

Imagine a simple Amazon price tracker I have in my menu bar. I pick 5 products that I want to have their price tracked. I want that info to be exposed to Siri too. And then I can simply ask Siri a tricky question: "Hey Siri, check Amazon tracker app, and tell me if it's a good moment to buy that coffee machine." I'd even expect Siri to get me that data from my app and be able to send it over my email. It doesn't sound like rocket science.

In the end of the day, the average user doesn't like writing with a chatbot. The average user doesn't really like reading (as it could be overwhelming). But the average user could potentially like an assistant that offloads some basic tasks that are not mission critical.

By mission critical I mean asking the next best AI assistant to buy you a plane ticket.

shuckles• 2 years ago

In theory this is covered by the App Entities framework, though it seems like Apple only trains their on-device models to learn about entities for some standard types of apps. https://developer.apple.com/documentation/appintents/app-ent...

zombiwoof2• 2 years ago

Apple promising in 8-12 months what others have today. Although Apple marketed it better.

Google didn't have the brass balls to call it "Alphabet Intelligence" !!!

Etheryte2• 2 years ago

No one else is doing this stuff without sending your data off to a remote server. This is a crucial distinction, especially when it comes to personal data.

Slyfox333• 2 years ago

But apples implementation also sends stuff to remote servers.

ge96• 2 years ago

Heh I see what they did there convenient name

blackeyeblitzar• 2 years ago

The AI wave is showing us that the gains will keep going to the big tech companies and competition doesn’t really exist, not even at this moment. They need to be broken up and taxed heavily.

abaymado• 2 years ago

I really just want Siri to perform simple tasks without me giving direct line-by-line orders. For example, I often use Siri to add reminders to my Calendar app but forget to mention the word “calendar” or replace it with “remind me,” and Siri ends up adding it to the Reminders app instead of the Calendar app. I want Siri to have an explicit memory that every time I use the phrase “remind me,” I want the task done in my Calendar app. Additionally, if most apps end up adopting App Intents like OpenAI’s Function Calling, I see a bright future for Siri.

LelouBil• 2 years ago

So, this looks great, but I don't get the criticism against Microsoft Recall and not against this.

Can someone explain what Apple has avoided that were such a problem with Recall ?

gonzo41• 2 years ago

Oddly, I find myself siding with Musk on this feature.

vladsolokha• 2 years ago

So now my “Sent from iPhone” email signature will be replaced with “Sent with Apple Intelligence” smh. I don’t think we will have anything original to say anymore. It will all just be converted to what is proper and “right”

m3kw92• 2 years ago

All the talk is sounding real nice, it’s when it comes out we will see how much context it can see and how accurate it knows what the user says. Gonna be fun few weeks of reviews.

nothrowaways• 2 years ago

I hope it is optional feature.

mark_l_watson• 2 years ago

While I really enjoyed the “Apple-ification of AI” in the keynote today, I have been hoping for a purely personal AI ecosystem, one that I run on my own computer, using the open weight models I choose, and using open source libraries to make writing my own glue and application code easier.

The good news is that consumers can buy into Apple’s or Google’s AI solutions, and the relatively few of us who want to build our own experience can do so.

sidcool• 2 years ago

No privacy concerns?

semireg• 2 years ago

So that’s where all the M4s are going … to Apple’s private inference cloud.

dt3ft• 2 years ago

Thanks but no thanks.

All I wish for is user-replaceable battery and a battery lasting for at least 2 full days.

If I can’t opt out from any of this, this is where I stop using an iPhone.

simianparrot• 2 years ago

It needs to be opt-out by default in the EU or this is an enormous and inevitable GDPR breach waiting to happen.

jdeaton• 2 years ago

Maybe we could just get a decent spam filter on imessage?

pastyboy• 2 years ago

Well on the one hand its very interesting... on the other a little dystopian, but I guess I am a luddite.

Everyone now will appear to be of a certain intelligence with proscribed viewpoints, this is going to make face to face interviews interesting, me, I think I'll carry on with my imperfections and flawed opinions, being human may become a trend again.

sc077y2• 2 years ago

Impressive not technically because nothing here is new but because it's the first real implementation for the average end consumers of "ai". You have semantic indexing which allows series to basically retrieve context for any query. You have image gen which gives you emojigen or messaging using genAI images. TextGen within emails. UX is world class as usual.

However, The GPT integration feels forced and even dare I say unnecessary. My guess is that they really are interested in the 4o voice model, and they're expecting openAI to remain the front runner in the ai race.

adrianmsmith2• 2 years ago

It seems they didn't address hallucination at all?

Presumably this hallucinates as much as any other AI (if it didn't, they'd have mentioned that).

So how can you delegate tasks to something that might just invent stuff, e.g. you ask it to summarize an email and it tells you stuff that's not in the original email?

audessuscest• 2 years ago

you really have to try hard to make a model hallucinate when asked to summarize an email. I think they didn't mention it because they can't guarantee 100%, but it's virtually on non-issue for such task.

tunnuz• 2 years ago

AI for short?

rock_artist• 2 years ago

What's not clear to me during that time is, how will this work on pre-M1 / pre-iPhone 15 devices. (also worth noting that iPhone 14 Pro is almost identical to iPhone 15 in terms of CPU... which is odd, especially when someone bought "Pro" tier...)

If I have some "AI" workflow on my MacBook Pro and then it's broken on my iPhone, I would most likely to entirely stop using it, as it's unexpected (I cannot trust it) or in Apple words... lack continuity...

dwighttk2• 2 years ago

If I can just get Siri to control music in my car I will be happy.

Hey siri play classical work X a randomly selected version starts playing

Hey siri play a different version same version keeps playing

Hey siri play song X some random song that might have one similar keyword in the lyrics starts playing

No play song X I don’t understand

Hey siri play the rangers game do you mean hockey or baseball?

Only one is playing today and I’ve favorited the baseball team and you always ask me this and I always answer baseball I can’t play that audio anyway

car crashes off of bridge

(All sequences shortened by ~5 fewer tries at different wordings to get Siri to do what I want)

coolg54321• 2 years ago

As a pixel user I'm really impressed with their cleanup tool, it looks way ahead in UX compared to magic editor on pixel, also having able to select the distractions without altering the main object looks really cool (at least in their demo), magic editor on pixel's underpowered SoC runs too slow, In general iphones have superior hardware vs pixel (as per the benchmarks) so having this on-device should make it really nice experience overall.

_nist• 2 years ago

Microsoft delivers AI recall Everyone hates it Apple integrates AI into every facet of a device that is highly personal Everyone loves it

Please make it make sense.

todotask• 2 years ago

Sequoia with 'ai', coinciding with Apple Intelligence, is a cleverly chosen code name for this release.

myko• 2 years ago

This AI craze is very underwhelming. Surprised to see Apple go whole-hog into it.

baxuz• 2 years ago

I really hope that they'll enable other, less spoken languages. I'm not planning on talking with my phone in English.

matrix87• 2 years ago

the thing with "I have xyz ingredients, help me plan a 5-course meal for every taste bud"... I get the idea, it just doesn't feel like that's how people actually interact with computers. similarly with the bed time story thing. why would anyone waste time with some AI generated thing when they can just reference the works of a chef or author that they already know?

appropriating all of this information through legally dubious means and then attempting to replace the communication channels that produced it in the first place is hubris.

rldjbpin3• 2 years ago

i hope there is a way to prevent the online processing without consent.

chuch1• 2 years ago

sounds cool.

Apple Intelligence for iPhone, iPad, and Mac

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