Apple WWDC 2026

https://www.apple.com/apple-events/event-stream/

by nextstep • 1 month ago

265 533 1 month ago

apple.com

ksec4• 1 month ago

New Search! Finally !

mostlysimilar2• 1 month ago

It's shocking how bad Mail.app search is today. It basically doesn't work.

IMTDb4• 1 month ago

Anyone able to restart the stream if you missed the first few minutes or are we living in a world where AI will cure cancer but Apple can't build a "Watch live / Watch from start" button ?

nextstep• 1 month ago

https://www.youtube.com/live/hF8swzNR1-o

there’s also a YouTube live stream that lets you go back

tcmart142• 1 month ago

This isn't letting me drag back either.

IMTDb4• 1 month ago

Does it ? I can pause but I can't seem to go back. Clicking on the timeline does nothing. Clicking on the "live" indicator does nothing.

numpad02• 1 month ago

YouTube has a "disable DVR" toggle that disables the seek bar. There is a workaround, but I'm not sure if there's one that work in-browser.

tcmart142• 1 month ago

No kidding. I missed the first 16 minutes because something needed my attention. I'd like to be able to restart the stream.

defrim• 1 month ago

can confirm, not able to scrub backwards. Maybe it requires iRewind™ premium?

GeekyBear2• 1 month ago

You can't scrub back and forth on the timeline until the live stream is finished.

addandsubtract• 1 month ago

"It's a feature, not a bug" – Apple

chocochunks• 1 month ago

https://www.theverge.com/tech/942572/wwdc-2026-live-blog-ios...

At least a summary of what was missed.

thewebguyd15• 1 month ago

Old sidebar back on macOS thank god. 2026, the year Apple discovered toolbars are useful.

akohstic• 1 month ago

I have to manually log in to Gmail and other emails accounts just to search it properly. Really glad to see some action on this

chatmasta5• 1 month ago

When I download a new app on iOS, I immediately disable searching it and disable background updates. I hate the search feature and only use it as an app launcher when I’m accidentally not on the App Library screen.

On macOS, I also disable spotlight for everything because the indexing process has been the single biggest culprit of CPU spikes when it’s doing something insane like indexing a git repo. Again, I only use Spotlight as an app launcher.

I wish it were easier to opt into this “App Launcher only” mode. I had to really tinker with the settings to exclude everything except applications. And I’m sure I’m going to need to do it all over again after this update.

pfortuny3• 1 month ago

Try quicksilver

tosh• 1 month ago

finally a snow leopard like release focused on performance and fixing user experience

praash4• 1 month ago

My impression was that they're doubling down on that horrid Liquid glass.

Apparently there's a new fancy slider for making it more (but not completely) opaque? Did I miss an option for turning it off?

Groxx2• 1 month ago

[accessibility settings -> display -> reduce transparency] is the main option afaik. while you're in there, try "reduce motion" too, it's pretty nice imo.

jerlam• 1 month ago

Have you tried the Accessibility setting "Reduce Transparency"? Apple tends to hide too many things there.

iknowstuff• 1 month ago

that's been available from the beginning

smilespray• 1 month ago

Keep in mind Apple would never admit mistakes on Liquid Glass. But: Looks to me they're fixing some of the worst aspects. I'm on the fence.

The iOS 7 flat redesign was a UX disaster. But they got back up to speed in subsequent releases.

There IS something to be said for design resets with follow-up refits to accomodate for actual human beings. Most companies just add crap on top of crap.

Not saying what everything Apple does is perfect, even as a user/fanboy since '86.

What I most enjoyed about todays's annoucement that they're doing a Snow Leopard performance/bug reset, because that was expected and needed. And they started out with it, so they know their WWDC audience.

So: Both a technical and UX debt effort, with some privacy-focused AI on top.

I can't complain.

runjake• 1 month ago

It's just being pitched this way by marketing and the C suite. If it were really a snow leopard release, someone should have informed the engineers they were supposed to be improving resiliency and fixing bugs, because this is news to them. cough

xyzsparetimexyz• 1 month ago

Let me know if Metal gets any cool new features

Q6T46nT668w6i3m• 1 month ago

There’s tons of Metal updates that will be announced during the platform meeting and workshops.

delduca2• 1 month ago

There is a lot of metal news here https://www.metal-archives.com

sherbondy• 1 month ago

Stoked about custom environments on visionOS from your panoramas. I have been shooting so many panoramas of national parks in anticipation of this moment.

cromka14• 1 month ago

The dubbed audio is disturbing. Or is it a delayed audio stream?

dilap• 1 month ago

Reload should fix (did for me).

WorldPeas5• 1 month ago

Hopefully this new golden gate update is really the snow leopard everyone's been hoping for.. already exciting one can now (if only partially) disable liquid glass

chatmasta5• 1 month ago

Liquid Glass is fine for me since I put it in grayscale. I actually like it.

I’m just talking about iOS though. Haven’t updated to Liquid (Gl)ass on macOS yet.

philistine4• 1 month ago

People talk about Liquid Glass as if it equal on all fronts. It's absolutely not. Apple knows which way their bread is buttered, that they can't mess up the iPhone. So Liquid Glass is fine on iOS. It's on Mac that it's a garbage fire of ridiculous design decisions.

Still the best OS around, but it looks like it was made by idiots.

WorldPeas5• 1 month ago

I'm in the same camp. I'm glad that I chose now to get my carrier-backed phone update because I wouldn't have been able to endure the keyboard still breaking and apps popping in like the interface is a windows ce skin for very long

1-6• 1 month ago

While I may hold an unpopular opinion, I really enjoy using liquid glass. It really makes an information-rich screen seem less cluttered.

nailer2• 1 month ago

Elements underneath glass elements would add clutter

miladyincontrol2• 1 month ago

I slightly prefer it, its nothing groundbreaking though. I just dont think it's the grand UX sin that some the most vocal critics love to preach.

thewebguyd15• 1 month ago

I like it on iOS. It missed on macOS, but the new version looks much better. Bringing back the old style sidebar and actual toolbars again was the right choice.

nozzlegear5• 1 month ago

I agree with you, it looks good on iOS and iPadOS. I'm indifferent toward it on macOS – you hardly ever notice it unless you live in the control center all day (IME anyway).

yreg3• 1 month ago

I think it looks good (really good in some usecases!), but I don't like the problems it causes.

- accessibility (hopefully improved soon)

- floating buttons over content that doesnt need to scroll

- switching light/dark when scrolling over content with borderline brightness

whywhywhywhy5• 1 month ago

Need a Leopard first, we’re firmly in Lion territory currently if we’re talking bad macOS version.

yreg3• 1 month ago

Watching the platform state of the union it really seems we are getting a snow leopard right after the lion. Fingers crossed…

rayiner• 1 month ago

Is there a live text play-by-play so we don't have to watch a video like some pre-literate? ArsTechnica used to do one but I can't find it for this year.

leoh• 1 month ago

macrumors.com

kdkirsch• 1 month ago

Not on Ars :( Verge’s is behind their paywall.

Try Wired’s https://www.wired.com/live/apple-wwdc-2026-live-blog-all-the...

jdub• 1 month ago

MacRumors always delivers.

https://www.macrumors.com/2026/06/08/wwdc-2026-live-coverage...

WoodenChair• 1 month ago

Apple very rarely admits mistakes. The fact they're rolling back some of the extremeness in Liquid Glass and actively mentioned in the keynote that they very seriously took the user feedback shows just how bad it was, at least initially.

matesz• 1 month ago

I bet they planned this before the initial release and actually had this capability then and there. Just needed some guinea pigs (aka their users) to learn more and establish the trend.

kefabean• 1 month ago

well, they also needed the initial release to facilitate a 'speed bump' in the new release, so perhaps!

philistine4• 1 month ago

It was literally the first specific announcement they made after they finished their introductions. Not anything iPhone related; they announced that Liquid Glass on macOS would move towards the older design. Goes to show that a year of anybody with any sort of clout complaining about the thousand little cuts of Liquid Glass on macOS will get a company to respond.

That and the guy who announced it last year fled to Facebook of all places.

xoa• 1 month ago

shows just how bad it was
Goes to show that a year of anybody with any sort of clout complaining about the thousand little cuts of Liquid Glass on macOS will get a company to respond.

Worth remembering too that this isn't merely about "complaints", Apple has significant metrics on the rates at which users are upgrading to a new OS, or not. You can opt-out of sharing that data, but a lot of people (even technical people) may choose to check the box to share with Apple. Anecdotally, I myself and a LOT of other people have stuck with macOS 15 or earlier, but Apple should have a lot of hard data on it and adoption curves vs the past.

A real reaction does certainly suggest that this wasn't just a tempest in a teacup, but that they really weren't seeing the adoption on Macs they expected.

torben-friis• 1 month ago

It's still nice to see a company not double down on a fall! They seem to have been on a full year of tech debt and optimisation.

I still would have liked a more genuine walk back (they sold it as "iterations and adjustments" as if the rewinded stuff were new ideas) but overall reassuring.

dry_soup• 1 month ago

Maybe I’m misremembering but I feel like Steve Jobs era Apple was much better at admitting mistakes. Nowadays even fiascos like the butterfly keyboard don’t warrant an apology, just a quiet change.

GeekyBear2• 1 month ago

Apple has always tweaked new UI designs over the first few OS releases.

They did it with Aqua when MacOS launched and again with the iPhone's original skeuomorphic UI and yet again with the flat redesign of iOS.

try-working2• 1 month ago

Of course. Every company does that. There is no company ever that just freezes after they release something.

marbletiles• 1 month ago

What they don’t do is open their keynotes with announcements of the tweaks. This isn’t like the other situations.

moogly• 1 month ago

Jobs: "You're holding it wrong, idiot."

Also Jobs: fires the antenna designer

Y-bar• 1 month ago

Multiple things can be true:

We could be holding it wrong, and Jobs be correct to point out that many rival phones at the time literally had manuals dictating how to hold their phones to avoid reception issues.

The antenna designer could have done a better job, preventing the situation, thereby not dragging Jobs into a PR storm.

Jobs could have handled the situation and communication _significantly_ better.

analogpixel2• 1 month ago

Maybe I wasn't in the minority of people that stopped updating macos to wait for them to remove it.

firemelt• 1 month ago

so bad like john ive ferarri lmao

robot_jesus3• 1 month ago

Yeah. It's clear they've been hearing the complaints. Not just Liquid Glass, but they even talked about the inconsistent menu bar icons and problems with rounded corner radii (among a bunch of improvements). I'm excited that this is basically Snow Leopard part II, for those who remember.

szundi• 1 month ago

Snow Leopard was a nothing release basically - but under the hood a lot got fixed and got better for devs

sudokatsu2• 1 month ago

Well, let’s wait a bit before giving it such an honorable name lol

xnx• 1 month ago

Apple very rarely admits mistakes.

Probably the best reversion was getting rid of the butterfly keyboard and bringing back ports after Jony Ive was gone.

xiaoyu20062• 1 month ago

I hope they redesign their magic mouse. It's not a real product.

simonebrunozzi• 1 month ago

He went on to ruin Ferrari now :)

unshavedyak• 1 month ago

Man did I despise that keyboard. I went from hating that to adoring my M3. Which feels good because I loved my MacBook before those butterfly switches, and again I love my MacBook now.

I almost left apple entirely over those stupid switches lol.

dmitrygr3• 1 month ago

At least, unlike microslop, they ARE fixing things based on user feedback.

thewebguyd15• 1 month ago

So is Microsoft, albeit a bit late to the party. Taskbar now movable, performance improvements hitting insider builds, MS BUILD half about WSL containers, native coreutils, a dev edition of windows using Winget config to strip all the bloat out, all new system dialogs replacing a good chunk of the old Win32 stuff, WinUI reactor, ability to remove AI models & Copilot from the OS, etc.

Classic case of the reality distortion field here.

tomduncalf• 1 month ago

Yeah I’m surprised by what a design misstep it was. The shiny corners of icons on iOS look so tacky and on macOS the corner radius mismatch is crazy. Also not a fan of the “bulbous” shapes of things with excessive rounded corners.

Whenever I use my personal Mac or iPad, still on the old OS, I wonder what they were thinking - I would guess it was rushed to hit the annual release, as it does have potential in parts.

That said, it looks from the few screenshots in this like you’re able to pare it back to something much closer to how it used to look, which is great and I’m glad they’re taking feedback on board.

wpm14• 1 month ago

The screenshots are generous. I just spent a few hours in macOS 27 and while yes, some of the absolutely galling and baffling errors have been rolled back, it's still bad.

I cannot help but think: they are such cowards, so afraid of anything that stands out after years of flat design. Like, you can almost feel like there is someone trying to sneak it in, only for it to get squeegeed at the last minute. The buttons could look like classic Aqua ( if they are allowed a background color that is), if it got slammed with a belt sander. Everything has to be too subtle, too toned down, too pale, and too faint, only noticable blown up to 4x on an OLED screen. It's like all they are allowed is "mimiminalizm", just remove, remove, remove, tone down, remove, slavishly, without thought. I'm supposed to cheer they added color back to in-focus window sidebars? First: good lord, what were they thinking? Of course they rolled such an utterly stupid decision back. Second: what color? Some single accent color applied to some whisper thin monochrome squiggles they call icons?

Its still more of the same. In the Installer app, there are windows where the dividing line between toolbar and content is like a 1px 30% grey line on same old bland 20% grey background, and that's with the new "Draw Borders" Accessibility setting turned on.

They can dress it up. Fix the worst issues. I'm thankful for it. Hell, I might not skip this one. But the problem still remains: Liquid Glass was a *bad, flawed* design from the start, whose central principle is contradictory (we'll get out of the way of your content by floating directly in front of your content all the time, in the way). There is no salvaging it.

andrewl-hn2• 1 month ago

Apple very rarely admits mistakes

Excep every time they do a big redesign like this. This happened when they moved away from skeuomorphism in iOS7(?) and then backpedalled hard in the following revision because of negative user feedback. Similar thing happened when they presented the reinvented Safari (I do't think that one even survived through betas). And it is happening now.

sirwhinesalot2• 1 month ago

It didn't happen when they introduced Leopard, because the new design was legitimately better than the ugly brushed aluminium look that preceeded it.

When they toned down the horrific excesses of skeumorphism (like leather textures) on macOS but still retained some skeumorphic design (e.g., buttons that look like buttons) people were pretty ok with it too. I remember some complaints that the lickable aqua buttons were gone but that wasn't really a serious complaint, just more of a "I kind of liked those gaudy buttons, sad they're gone" type of sentiment.

robomartin• 1 month ago

I would love to be able to have a conversation with the people who decided Liquid Glass was a good idea. The first question would be:

Given all other truly useful things you could implement as well as bug fixes, why did you think that investing time and money on Liquid Glass would deliver useful value to users?

I wonder how much time and money they wasted on something that nobody wanted, cared for, needed or solved any real problem?

sethops12• 1 month ago

My theory is they made Liquid Glass for the Watch first, where (IMHO) it's actually pretty great, and assumed it would translate well to iOS and macOS, which in retrospect it did not.

mjsweet• 1 month ago

“We are sorry and we think we fixed it… ok, here is a slider”

rvz• 1 month ago

Another bunch of AI startups have been destroyed.

victorbjorklund2• 1 month ago

Which ones? Doesn’t sound like they delievered anything really new that wasn’t announce years ago.

CrimsonCape• 1 month ago

Ever since the liquid glass update, my wallpaper is just a muted color. I investigated the settings and previously my wallpaper was the "blur" version of my lock screen. Since the liquid glass update, "blur" apparently means "99% blur" instead of the 20-30% blur it used to be. The muted color does seem to be an average color of the lock screen image. But nothing recognizable.

rconti• 1 month ago

Every once in awhile my background wallpaper goes from "normal" to "blurry mess". It seems to correlate with low battery but not perfectly. I'm not quite sure what's going on.

ivm• 1 month ago

Yeah, I'm struggling to find a wallpaper that looks good under the transparent menu bar + the vertical dock on the right. So now it's almost black solid color.

miladyincontrol2• 1 month ago

Much as I have a not so great opinion on Siri's capabilities, I'm rather surprised how many people appear to use Siri/Apple Intelligence to search for rather niche hobby content that I run a site for. OpenAI's scrapers I expect volume from, but I didnt really expect apple's to be consistently rank second.

antirez• 1 month ago

They try so hard to do a polished presentation that everything is kinda fake and unauthentic. I don't understand how this attitude survived so many years.

IMTDb4• 1 month ago

People smiling while using Siri and holding their phones 2 meters away from their faces looks genuinely disturbing and fake. We are at that point where I hope their next stream will be AI generated so it looks more natural.

krzys• 1 month ago

People smiling while using Siri look genuinely disturbing.

Caracas2884• 1 month ago

And talking for exactly 10 seconds while the ai generates to maintain the semblance of a live demo.

sonar_un• 1 month ago

Go watch the dev videos, they feel 100% AI. The people are real, but everything else about it is uncanny valley.

kilroy123• 1 month ago

Yeah, I find it so cringe. You can tell they all had the same exact training too. They all move their hands and arms in the same weird fake way.

mathisfun123• 1 month ago

"think different"

qwertyuiop_• 1 month ago

Bingo they all have the same coaches, watch Satya, Sundar and heck even Cisco ceo they all have conformity now lol

BugsJustFindMe2• 1 month ago

The uncanny hands-but-not-fingers movements they all do really bothers me. Their hands flop around but stay completely limp. Like they're robots who heard that humans move their hands when talking but don't have any fine motor control.

slg3• 1 month ago

Yeah, the biggest problem is really that they all have the same approach, so these specific details stick out more through repetition. They don't let their presenters speak in their own voice or in their own presentation style. It's ironic for the company that made that 1984 commercial. The attempt at using different speakers to add variety actually ends up doing the opposite because the similarities become even more evident when a dozen people all behave in the same way.

cguess• 1 month ago

This has been a thing for all tech companies for years.

According to what I was told by some FANNG people (I've never worked for them myself) some employees were/are were sent to public speaking classes after being hired specifically to teach socially awkward programmers how to talk on stage, and this is what they teach them, weird hand movements and all.

llm_nerd6• 1 month ago

They communicate the products and product changes quickly, comprehensively and accurately. This was a change that happened at the beginning of COVID, but it turns out most people liked it so it stuck.

Many of us don't want to watch people fumble with presentation problems. We don't want the lead in, setup, filler banter, so on.

I'll take this sort of "you spend your time perfecting your presentation instead of wasting thousands/millions of people's time doing it live"

try-working2• 1 month ago

Nobody likes this. How did you come up with the idea to claim that was Apple's reasoning?

microtonal6• 1 month ago

I think it is more that axing the audience feedback was convenient for them. In the old WWDC keynotes they had to get the audience to 'wow' and applaud. You could very quickly see a feature sink when Apple announced features where the audience went 'meh'.

Now they completely control the narrative.

But I have only rarely heard anyone who liking the new-style presentations. It all seems fake with the same woolly business talk (everything is an 'experience' now, 'app experiences', etc.).

I certainly long back for the days where anything could happen, Jobs would work to convince the audience and Bertrand Serlet would come on and troll Microsoft.

Currently streaming the presentation, but it has mostly gone to the background as it's so insanely boring.

wpm14• 1 month ago

We don't want the lead in, setup, filler banter, so on.

Wait...they still don't do that?

Every one of the dozen or so speaker changes during that presentation involved a snippet of some jaunty bland corpo-pop song and some swoopy animation. Filler banter? They had a flying fucking VW Bus!

I'll take some sweaty nerd walking out on stage to applause and tripping on their shoelaces over that every day (except the Bus bit that was actually pretty well made)

saagarjha3• 1 month ago

No, they did it because it would cut out missteps and mistakes.

tapoxi• 1 month ago

I really miss, as a late 90's/early 2000's apple fan, seeing Steve come up and joke with the audience then just show off real products or features and why they're cool. They really sterilized this whole thing after he passed. It's as exciting as a Microsoft keynote now.

Just watch a normal presentation like Mac OS X 10.2 or 10.3, it's not iPhone level earth shattering but he made it fun.

evan_2• 1 month ago

I remember one where there were technical issues so Steve just started telling stories about the old days with Woz... impossible to imagine that from ANY tech company today

nailer2• 1 month ago

I want to celebrate your comment, and the energy around it, and I'm excited for the next generation of replies to build on this momentum.

bensyverson• 1 month ago

Also—and this sounds like a small thing but it's really not—when Steve said something like "we have some really exciting updates for you today," he really truly believed it. I just went back and re-watched his appearances on WSJ D1, D2 and D3, and he was actually psyched about every little iTunes update.

pndy• 1 month ago

It's not just Apple, Microsoft but whole corporate world, and hell - even open source projects use same sterilized safe language of "we're so excited" in communication with users, customers. That's the actual reality distortion field.

DonHopkins• 1 month ago

He never let a little smoke distract from a good iRack demo.

https://www.youtube.com/watch?v=xcjLEwZqcQI

ahartmetz• 1 month ago

Even Steve Jobs not long after returning to Apple. His presentations were supposedly the very best shit, but just felt super fake to me.

lljk_kennedy• 1 month ago

Oddly, the strange handheld look and constant reframing of the talking head shots are pulling me wildly out of focus and distracting me terribly. Wonder what drove the choice to do it.

mikenew• 1 month ago

Authenticity requires vulnerability and that's not something Apple can do.

siva7• 1 month ago

are these even real people there? they look so perfectly orchestrated in every hand and body movement, void of any mistake but also soul. you really can't get further away of a real human connection than this.

diimdeep2• 1 month ago

  that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds.
  - Brave New World, Aldous Huxley

qingcharles• 1 month ago

Now they are showing their AI image generator. It looks about two generations behind, so it's essentially slopmaxxing. Really horrible and unauthentic looking. "Take a picture of your friend, then make a funny picture of her holding a cake." How about no?

The bits that are fine: removing distractions from photos, extensions to the edges, fixing color/exposure etc.

joakleaf• 1 month ago

It feels fake, because they speak in a way that sounds unnatural and overelaborate.

It is so long, with so many unnecessary sentences. And it feels like everything is said at least twice; First a generic statement about the new feature. Then a specific example, or a deeper explanation of what the first generic statement was. Then a demo. And then a conclusion to the future.

The old Steve Jobs keynotes focused on the most interesting things, but now it feels like they are afraid not to include everything. So everything gets diluted.

It would help a lot if they would stop saying the same lines:"And now...", "We cannot wait for you to try our new XXXX ... ", or "We could not be more excited to...", "We are excited to... ".

"With that, now over to person-X"

theshrike796• 1 month ago

To me it just sounds so very American. Using so many praising adjectives they stop meaning anything anymore.

If everything is fabulous and great and you’re always excited or proud, that becomes the baseline.

whywhywhywhy5• 1 month ago

That parental controls presentation felt like the same 3 bullet points delivered 4 times over with the vibe of a group presentation where every team member had to present but there was only 1 slide of content between the bunch.

Klonoar2• 1 month ago

If they would stop all doing the exact same hand pose it might help. Feels like watching a cult. Been this way for years too.

If you didn’t notice it before, you’ll definitely notice it now.

quentindanjou2• 1 month ago

I also noticed the "And now" it appeared way too often in that presentation!

InsideOutSanta3• 1 month ago

One thing about Jobs is that he was genuinely excited about much of the stuff he was showing, and even if you knew he was showing some useless BS (like coverflow, something I remember he absolutely loved), it made it interesting to watch. If today's presenters are in any way excited about what they're showing (or, more likely, talking about), that excitement has been polished away by all the takes they probably had to film.

jimbokun6• 1 month ago

They try to imitate Steve's diction and mannerisms, without replicating his ability to concisely focus on the few things he wanted to stick with the audience.

avazhi• 1 month ago

It’s basically LLM-slop in presentation form.

faizmokh• 1 month ago

It feels fake, because they speak in a way that sounds unnatural and overelaborate.

I’ve been to a few official Apple Developer events. What I’ve noticed is that they all have the same presentation style, to the point that it feels almost cult-like.

Waterluvian• 1 month ago

I can’t organically tell if they’re actual employees or a bunch of wish.com Kevin Butlers.

Caracas2884• 1 month ago

It seems very disturbing in the current environment somehow, like nothing bad ever happens in Apple world, when in reality many things are falling apart.

For example the part about cameras, where they seem to advertise them not as security products but as a lifestyle aid.

The rehearsed marketing is so strong that it comes across in a very perverse way.

thewebguyd15• 1 month ago

but as a lifestyle aid

Apple is as much an aspirational lifestyle company as they are anything else. That's been their marketing aim for quite a while. It's less about the tech and more of a message of "This is the person/lifestyle you can be if you buy our products"

pfortuny3• 1 month ago

They are bad actors with a worse script. Just that.

sixothree3• 1 month ago

The minimalism evocative wealth display is off-putting.

kettlecorn2• 1 month ago

In a time where people are increasingly disillusioned with the tech industry & billionaires the imagery Apple puts forward of a literally siloed utopian ultra wealthy landscape probably does rub people the wrong way, at least at a subconscious level.

In the past Apple has been pretty good at anticipating and responding to shifting cultural dynamics. I wonder if they'll recognize and adjust?

naturalmovement• 1 month ago

A great unacknowledged gag would be Craig losing an additional button on his blue shirt every time they cut away, so by the end it's full-Scarface unbuttoned down to his belt.

daneel_w• 1 month ago

Ignore the marketing language. It's after all just the packaging, not the product.

geoffbp• 1 month ago

+1 it is weird the presentations and feels fake, people must like it

antipaul2• 1 month ago

Dunno. I love these events. Polished, well executed, fun. I always walk away inspired.

But then, I'm a fan of Apple, overall, and I like most of what they do.

charamis• 1 month ago

I miss the live presentations actually, from the pre covid era

edbaskerville2• 1 month ago

It's Steve Jobs cargo-culting.

adamanonymous• 1 month ago

These events used to just be for developers and press but they've seemed to recognize that these events have become major marketing opportunities and will get clipped on social media ad nauseum so they started (over) polishing them

mattbrewsbytes• 1 month ago

is kinda fake and unauthentic

I think Apple can't find their voice since Steve Jobs passed/stopped doing the presentations. Thats why it feels inauthentic. I imagine its also hard to really feel "best (iphone|ipad|macos|etc) yet" when they are debuting features that existed elsewhere for a while. Its just a massive disconnect from anyone but fans. The same could be said for innovative features, whats left to innovate on smart phones?

In some ways both things are like having to be the person coming on after an amazing presentation or comic or musical act. How do you follow it?

Royce-CMR2• 1 month ago

You have to remember that Steve spent months, stories say half a year, preparing for the keynote. Arguments would get so heated he’d fire people and bring them back the next day to continue.

Hate him or love him; he knew that was the single largest stage for Apple and put the effort into each one. The keynotes today are like Apple overall, a fantastic organization that is starting to drift toward.. fake.

amrrs• 1 month ago

Siri AI - looks like finally Siri is getting its due update, hopefully they ship it soon!

flippy_flops2• 1 month ago

I thought the same thing at the 2024 WWDC

mohsen1• 1 month ago

"coming later this year" – still behind the schedule

I have an iPhone 16 that was promised to have it. Now they are saying some features are available only on 17+ models

jjice4• 1 month ago

I believe the only features I saw, and I could be wrong, that require the 17 or air were the new dictation and Siri voices. Those weren't in the original promises for the iPhone 16. That said, I don't know how much actually changed in the hardware where that actually has to be gated.

atestu• 1 month ago

From Apple's website:

iOS 27 coming this fall.
Siri Al coming in English later this year.

So they're already admitting it won't be here in time for iOS 27.

Quitschquat• 1 month ago

Are new MBPs eliding the notch?

fckgw• 1 month ago

This is a software keynote, they very rarely talk hardware at WWDC

weikju2• 1 month ago

Let's find out when they announce them later this year or next year...

slopinthebag• 1 month ago

They can't come up with a better demo than planning the menu for a party???

apetresc• 1 month ago

Your first Apple keynote, huh?

Groxx2• 1 month ago

The irresistible urge to plan parties has infected them all: https://youtu.be/1cX4t5-YpHQ

nsagent• 1 month ago

They really are trying to convince the skeptics about AI privacy.

Do they allow you to opt out of data collection to improve their models for Siri? What about allow users to choose on-device only processing?

If not, they are only speaking to the converted when they have Craig drill home their supposed privacy guarantees.

cromka14• 1 month ago

"Goal Chasers" group chat. Yikes.

earthnail3• 1 month ago

The new Siri might bring AI to way more people than OpenAI managed to reach with ChatGPT. I wonder what it means to OpenAI‘s planned IPO. Curious to try the beta to see how the new Siri feels.

ACCount374• 1 month ago

Not by much.

ChatGPT alone is among the most popular apps ever made, and it's available both inside and outside Apple's walled garden. Letting it reach audience in countries where Apple doesn't have much of a foothold.

I do wonder if new Siri is any good though. Apple used to be a genuine AI leader, but they totally sleepwalked through LLM revolution, and Siri's response quality was a sad joke for a while now. Did they bring it up to modern standard?

Schiendelman3• 1 month ago

Traffic from Siri to the web is much higher than traffic from OpenAI, generally. It's the default. People installing ChatGPT takes work. And some of that traffic is also coming from Siri today… It won't after this launches.

chasd003• 1 month ago

they totally sleepwalked through LLM revolution

I don't think so, i don't think they want to be in the LLM laboratory business. They just want to leverage the technology to make money not invent it. Hence the reason why they made a deal with Google to license Gemini, let OpenAI and Anthropic fight it out while Apple just keeps making sales. I think they're betting that in the long run LLMs become a commodity more or less and the major labs go bankrupt/get acquired by their heavy duty investors. I feel like Athropic will goto Amazon (AWS) and OpenAI may end up property of Microsoft. Google will remain Google of course so they're not going anywhere which is probaly why they won the deal with Apple.

I'm pretty confident it's Gemini behind the curtain for Siri.

ihumanable2• 1 month ago

Yea, but if I can get a ChatGPT-like experience from Siri AI for free, why would I pay OpenAI.

Now it remains to be seen if Siri AI will deliver anything close to a ChatGPT-like experience. But if they did, for the consumer segment that isn't using LLMs for agentic work and just ask it questions from time to time, I can't imagine one textarea has engendered some huge amount of brand loyalty over another.

jimbokun6• 1 month ago

Apple used to be a genuine AI leader

when?

bigyabai• 1 month ago

might bring AI to way more people than OpenAI managed to reach with ChatGPT.

I don't even know if this is physically possible. iOS has something like 1.5B users, but ChatGPT reportedly crossed the 1B MAU line in May: https://www.reuters.com/technology/chatgpt-app-hits-1-billio...

By the time Apple ships Apple Intelligence, ChatGPT might have a larger install base than iOS.

uejfiweun2• 1 month ago

All I want the ability to talk to Siri while I'm in the car. My buddy's Tesla has this feature with Grok and it's actually really awesome. Let me have an on-demand CONVERSATIONAL assistant, meaning something I'd actually want to have a conversation with.

gregcohn• 1 month ago

Would really like Siri AI to have an MCP server

marksully• 1 month ago

This would be huge

anthonypasq• 1 month ago

as a third party developer, i would want my app to expose mcp/tools that siri can natively access as well

Toutouxc• 1 month ago

To like, talk to Siri through Claude?

knollimar• 1 month ago

They didn't even give you all of bluetooth. Not sure they'll let you do this

delduca2• 1 month ago

Cool, now how to disable Sire AI?

BugsJustFindMe2• 1 month ago

Siri wakes up on my phone every time they say "hey siri". I thought it was supposed to be bound to my voice. :/

Schiendelman3• 1 month ago

I was listening to Leviathan Wakes recently - on my car's Audible app (not carplay). Every time they said Ceres, it would wake up Siri...

myvoiceismypass• 1 month ago

Listening to SiriusXM commercials in my car often triggers it for me. Howard Stern saying "SiriusXM" on his show also often triggers Siri on my apple watch.

browningstreet• 1 month ago

they need a background scrobble that they can put under the demo "hey siri" voices that doesn't launch anything

jjkaczor• 1 month ago

... try being a Canadian with a bit of a hearing deficiency that is always saying our "verbal tic" of: "sorry" just prior to asking people to repeat themselves...

nevi-me• 1 month ago

They should just license the tech from Google. Google might be missing the urinal with forcing Gemini down everything while not improving basics, but their keyword detection remains good for me.

Keyframe• 1 month ago

For a company of Apple's caliber, I'd expect better lighting on the presenters.

breatheoften• 1 month ago

Man that conversation history navigation for the new Siri app looks super unuseable ... how the hell am I supposed to actually find the conversation I want with the super-dynamic non-ordered 2-column offset-row view thing ...?

It looks hard to use ...

Also the 'floating semi-window but not a window' thing when using contextual siri in the context of some other app ... sure looks like it won't work with cmd-tab navigation ... I really hope is not the case ...

praash4• 1 month ago

I laughed on the groundbreaking emphasis that you can move and resize the chat window because it's a Mac.

You're up to something, maybe they really have a broken pseudo-window with basic UI interaction hacked on top.

interestpiqued• 1 month ago

I think they were just pointing out the difference between that and iOS there

isametry2• 1 month ago

The “window” also doesn’t belong to an app! His menu bar continued to show Finder as the active app, not Siri.

Which means, if shipped like this, the Siri dialog will be a poor excuse for a window with:

- no Cmd+Tab, no Cmd+`

- no minimize??

- generally no presence in the Dock whatsoever

- no keyboard shortcuts beyond basic text editing ones

- no smart window resize

- …

So in other words, no Justin, that’s not a window. That’s a resizable Spotlight pop-up with an “X” button.

seydor3• 1 month ago

I often think that Zuck spent so much on metaverse in order to to bait Apple to spend enormously on an experimental product and OS which now they are forced to maintain

nozzlegear5• 1 month ago

I used to have an Apple Vision Pro; it was a genuinely great piece of tech. IMO if Apple went somewhere like wearable glasses with it, it'd be a hit.

microtonal6• 1 month ago

if Apple went somewhere like wearable glasses with it, it'd be a hit

It would be a PR disaster, most people outside the SV bubble just find smart glasses what they really are: creepy.

Even more so because Meta is going to roll out face recognition and going to live-annotate people you encounter in the streets. Luckily that shit is not allowed in the EU.

mlindner• 1 month ago

Part of the problem with Apple Vision Pro was the sales strategy. They labeled it "Pro" but if you went into an Apple store they only let you play some simple games and watch some movies with it. The main feature I was interested in, desktop extension, they wouldn't let you test. I even explicitly asked and they said no. They wanted a guided experience thing which just turned me off from buying it.

Lord-Jobo2• 1 month ago

Yeah if they double down and keep investing in the tech improvements required, I genuinely think Apple AR can become the next big hardware form. Nothing will beat the iPhone but this could easily stand beside their laptops as a major accessory.

PedroBatista2• 1 month ago

It's great, yet you "used to have it" :)

theshrike796• 1 month ago

Apple Vison Regular will come one day, and might actually be worth it.

If I can _actually_ replace my monitors with a headset, I’m in.

Vision Pro could do it but was way too heavy to use 8 hours a day

Terretta• 1 month ago

VisionPro was/is a dev platform, priced to ensure it wasn't yet a mainstream device.

99% of "apps" for it were confused garbage, totally misunderstanding what it's for or how to use it.

The percentage of apps that "get it" is rising. Not sure if the disillusioned left, or if more are figuring it out.

Either way, when Apple releases something consumer facing, or for consumers' faces, this means there's a prayer of being more than a deluge of Oculus content.

Or at least I'd like to imagine that's what they're doing. :-)

satvikpendem• 1 month ago

Not really, their Meta glasses are very successful in the market and Zuck wants to own the new platform to extract their 30% instead of missing that opportunity on mobile and being beholden to Apple and Google.

jdgoesmarching• 1 month ago

If it were lighter with a better FOV I’d buy it at the current price. Apple isn’t doing metaverse, they’re doing computer with a 3D monitor and I don’t think it’s a bad move to have the ecosystem in place as the tech improves and makes a mass market product more viable.

chasd003• 1 month ago

I wonder if visual intelligence can be used to produced code like claudcode can. like highlight a UI component on an app you like and say "implement this for me". I can take screenshots of figma and give it to claude code to implement and it gets it pretty close.

amne• 1 month ago

or use the already existing figma mcp

imWildCat• 1 month ago

Over-polished WWDC keynote is just another great example that we as individuals with great motivation can do better Even my prompt with Veo3 or Seedance 2.0 generated video can do better than Apple

kimbernator2• 1 month ago

I don't know why I torture myself with these kinds of presentations anymore. Aside from the obvious "It's all AI" complaint, it feels like every problem they describe as needing a solution is fundamentally basic human reasoning that they are hoping we'll replace with a non-deterministic interaction with our phones. Splitting a tab by taking a picture and letting AI split it for you? Get out a fucking calculator. Is that really a scenario they think will excite people? Their portrayal of a world where we depend on computers for such simple thoughts is not a positive one.

MSKJ• 1 month ago

Kids these days can't even split a tab without using a calculator. Next they'll forget how to balance a checkbook

dwa3592• 1 month ago

finally Siri and Apple intelligence are getting some much needed updates. Most of the stuff shown was already open source and had been achieved under 16GB of ram so it is timely.

CodeCompost• 1 month ago

Are we going to hear more Ay! than a Mariachi band?

alberth• 1 month ago

While I give kudos for Apple bring these Intelligent features, but does anyone see themselves using these features in your daily life?

kmlx• 1 month ago

it’s the list of features to disable. it’s been like that for the past… 5 years? 4?

uejfiweun2• 1 month ago

Conversational Siri - yes, absolutely. All the rest - probably not.

cdrnsf• 1 month ago

I hope they keep the switch allowing you to disable Apple Intelligence.

officeplant5• 1 month ago

This is my biggest concern. I've only stuck with Apple during this AI nonsense era because the parental/screentime controls allow to me completely shut it down, and I've never toggled it on in the Siri/AI options. It took a while but the 7GB they initially stole from me for the AI nonsense I'm not using eventually cleared itself out of storage.

I already have Siri limited to manual activation only. If they force all of this into Siri and I can't prevent AI models from actually installing their gubby hands all over the phone then that's it for me.

memco• 1 month ago

I didn't see it touched on, but I'm hoping improved storage management is included in the update. My system has > 20% storage used by "system storage" and in total nearly half the device storage is used by ios and is outside my control. Supposedly some of this stuff is just cache data and there's no way to adjust what data gets cached or when it gets purged aside from rebooting. Handling for large files is also hit or miss and could use some updates. I didn't even realize some of that was AI stuff I might not even be using.

tencentshill2• 1 month ago

You could keep using an iphone 14. It's the age cutoff for AI support.

gguingff• 1 month ago

even the market understands this is a massive failure by apple, nobody needs another chat application especially using that stupid overlay window. looks like apple won't leapfrog anyone and has zero agentic features to show and no resetting a password doesn't count as agentic apple.

ohmahjong• 1 month ago

Yoof, that reframing is interesting but took LONG

theshrike796• 1 month ago

It’s fully local though

avarun5• 1 month ago

It is literally not. They clearly said that it uses their cloud.

jjice4• 1 month ago

Some small features are fully local (like the list sorting added in a recent iOS), but all of the neat features like world knowledge and shortcut gen seem to require private cloud compute.

cromka14• 1 month ago

Spatial Framing? Yay, even more fakeness in photos, creating ever more artificial, never-happened memories!

flippy_flops2• 1 month ago

Seemed like the kids were no longer looking at the camera. I don't know what's worse - fixing it or not fixing it.

slg3• 1 month ago

There's something dystopian about the way that they are championing the blurring of the lines between photos and AI generated content with no consideration for the implications of that tech. Apple likes to pretend they are conservative with this tech rather than simply being behind, but this type of thing isn't a conservative feature.

cromka14• 1 month ago

Absolutely. I hoped they'd backtrack a bit on AI/algorithmic processing after so many influencers started to shit on the overly processed photos. Instead they not only ignore that, but they double down on making our own content even more fake.

thewebguyd15• 1 month ago

It also goes against Apple's earlier statements about how photos should reflect real memories as they happened, not an idealized version like what Goolge was pitching during their Pixel 10 launch event last year.

Turns out they didn't actually believe that, they only said it because they were behind on GenAI. They caved to investor demand, no longer stand for any principles (if they ever had any in the first place)

ihumanable2• 1 month ago

There will be a generation of children who will grow up and look back at their childhood photos and wonder if they ever really happened.

I also laughed out loud when they are showing the "cleanup" tool and they guy is talking about removing "distractions" and then removes 2 of the 3 girls juggling and having fun.

Ah yes, those friends you were forming core memories with, or as our tech overlords call them, distractions.

graypegg• 1 month ago

I got a depressed-laugh out of the "clean up" demo. It's nothing new, but they always use other people as the example of "distractions". There's something very old-school stalin-style dystopian about normalizing airbrushing out everyone else from your photos because their existence is "distracting". [0] Show me an example with like... a leaf blew in the frame or something. Not straight up "this photo isn't about my friends that took this photo with me, get rid of them".

[0] https://www.youtube.com/live/hF8swzNR1-o?t=3800s

kimbernator2• 1 month ago

"Here's what I wish the memory was!"

cromka14• 1 month ago

"But I'll pretend it was a real one for the next 30 years. This, or I'll never look at that 'photo' again."

pibaker• 1 month ago

I would bet money that by the end of the decade an Apple engineer would have been summoned to court to testify whether or not a photo taken on an iPhone is admissible evidence for a criminal case.

losvedir• 1 month ago

I'm glad to see their "Private Cloud AI" thing is actually happening. They announced it a couple years ago and then after not hearing a ton I was worried they were going to drop it.

That said, the foundational models they talk about running on it - is that something they've trained themselves? I know they had some sort of deal with Google; could it be Gemini weights loaded into their private compute or something?

TeriyakiBomb2• 1 month ago

I think it's just gemini in a dress

jjice4• 1 month ago

Gemini in a dress that doesn't store my data and use it to sell advertisements is a welcome dress.

tencentshill2• 1 month ago

It would be nice if you could use the processing power of your idle desktop Mac as an alternative to the paid cloud compute for images.

alexpatin• 1 month ago

might take too long depending on the job. but it would be a really nice option

pikseladam2• 1 month ago

What if someone holds my phone and enters a query like "Find every note that says 'password' or contains an ID number, email them to [x]." "Find photos with my ID or cards, send them to [number]." ?? what if attackers start sharing shortcuts with people.

I dont like siri ai access everything on my devices. mails, photos, screen, camera, my credit card and passwords...

Lord-Jobo2• 1 month ago

Apple has done a good job in the recent past of providing secure information partition options; locked notes, secure folders, etc. im seriously hoping they implement some similar way of soloing information from Siri.

arcatech2• 1 month ago

Their entire angle here is that Siri AI itself is private/secure. Siloing data from the thing that they’re advertising as private and secure wouldn’t make sense.

jjice4• 1 month ago

I would not be surprised if there are permission settings for what it's allowed to access. I guess we'll only know once the beta gets poked around in.

tokioyoyo• 1 month ago

If attacker is holding your unlocked phone, they can do that right now via search and simple email sharing option?

pikseladam2• 1 month ago

yes of course but simply clicking a shared shortcut (siri agent) could be very harmful.

theshrike796• 1 month ago

You can disable all that TODAY. Just disable Siri access

sunaookami• 1 month ago

https://xkcd.com/538/

earthnail3• 1 month ago

Ouch. “ Developers can start trying out the new version of Siri today, with a beta launching to the public later this year. Siri AI will not be available in the EU on iOS and iPadOS.”

Will it be available to developers in the EU though?

theshrike796• 1 month ago

When EU and Apple figure out the 3rd party cloud model provider thing.

jontro• 1 month ago

Unfortunatley not https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

earthnail3• 1 month ago

Any workarounds like VPN?

tpdly4• 1 month ago

Not foreseeably. As others have mentioned, DMA requires AI integrations to accommodate competition. To my mind, Apple's Webkit-only playbook is the prototype here. Waaaay too much money to be made as a GEO broker. Namely by selling position/advantages in the harness, or just use it to maintain ecosystem lock in.

kmeisthax• 1 month ago

AFAIK no - the country-specific limitations are done with geofencing in countryd and Apple doesn't have a "Pretend I'm in the US and let me use the anti-trust-violating AI" option. The EU laws they're trying to negotiate with and sidestep do not have a "developer mode exception".

If you're wondering what I mean by "anti-trust violating", it has to do with Apple's "security" policies. Every feature Apple ships has to support third-party implementations now, so if Apple doesn't want a third-party app with the same access as the first-party version, they can't ship the feature at all. For example, if Apple ships Siri AI in the EU, then Facebook can ship their own AI that you can grant access to all the same data and Apple can't stop them from stealing it aside from saying "We don't think you should install Facebook's data theft app".

Of course, most of Facebook's data theft is also illegal in the EU. But, to Apple's (undeserved) defense, GDPR enforcement in the EU has also been hit and miss, mainly because the political layer of the EU is not yet interested in a fully mobilized trade war with the United States. So instead we have this annoying half-measure where Apple waters down their feature set to do below minimum EU antitrust compliance, Facebook does the below-minimum amount of GDPR compliance, the EU gets the political win of appearing to care about antitrust and data harvesting, and nothing materially changes.

Interestingly enough, however, they are shipping Siri AI on macOS, where you absolutely could write your own AI assistant, as well as visionOS and watchOS, which... well, actually, I'm not sure how the EU signed off on that one? Are they just not considered smartwatch or VR headset gatekeepers?

krackers• 1 month ago

Why wouldn't they be lenient with the geofencing, presumably they _want_ people to use this unlike EU alternate app store, so there's no need to use the uber-strict geofenced and they could instead just gate it based on something like account creation location.

Alex_L_Wood• 1 month ago

I am so happy that just by setting Siri to an unsupported language I can kill Apple Intelligence across the whole system.

microtonal6• 1 month ago

Apple not rolling out a lot of this stuff in the EU (immediately) is a feature.

nirava• 1 month ago

Couldn’t you do this by turning off Siri and Apple Intelligence, two global toggles?

eknkc• 1 month ago

I was hoping for some kind of a Siri LLM API for providers to implement so that I'd be able to use Gemini, ChatGPT, maybe Openrouter, SELF HOSTED or whatever the fuck I want. Given that Apple itself does not really have a horse in the LLM race, it made sense.

Say the ChatGPT app would provide the functionality to the system and I'd allow a scary popup saying "these guys will own you, sure?".. I guess they are going all in into Gemini instead.

But I don't want Gemini..

cebert• 1 month ago

It's uncanny how they announce that AI features won't be available in the UK or China, and then, with a smile, proceed with, "Now, let's discuss what's next for developers."

kettlez2• 1 month ago

"Siri AI will not be available in E.U. until we figure out privacy"

Funny to hear that after they mentioned how seriously they are taking privacy every 37 seconds.

cromka14• 1 month ago

Laughed at it, too. It's almost as if they admit the EU privacy legislation enforces ACTUAL privacy.

singularity20012• 1 month ago

or could it be the other way around that actual privacy is forbidden in Europe because they want to read your messages

IMTDb4• 1 month ago

Privacy and EU regulation are two very different things.

theshrike796• 1 month ago

EU wants them to open up the cloud models to any 3rd party.

How can Apple guarantee privacy then?

robot_jesus3• 1 month ago

I agree it's a funny look, but my guess is that it comes down to the cross-border data transfers and non-EEA tech providers. So even if Apple has private cloud compute and is using Gemini models, there are probably a lot of legal hoops to jump through and/or European-based data centers to spin up?

singularity20012• 1 month ago

do they not have data centers in Europe yet

Schiendelman3• 1 month ago

It seemed like it's available on macOS but not on iOS. That means it's not privacy related, it's something else.

comex2• 1 month ago

It's because of the DMA. [1]

The "privacy" angle here is that Apple wants to give Siri access to user data across the system, without offering any way for competitors to get at that data.

[1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

peterspath5• 1 month ago

Yeah macOS is luckily not big enough to be counted as a gatekeeper I believe.

arpinum• 1 month ago

This is more likely due to the digital markets act that requires them to open their platform to competitors. hence it only being restricted on phone and iPad.

comex2• 1 month ago

Yes. [1]

[1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

NetOpWibby• 1 month ago

   Under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.

https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

kettlez2• 1 month ago

Interesting and good to know, I did not understand how that works. Thanks for the info

brianmcnulty2• 1 month ago

I think it's because Apple would have to provide every competitor (including ones running off-device with no confidential compute) with the same level of access Siri AI would get, which poses a lot of security and privacy concerns Apple would never allow third-party developers to get access to even with a TCC consent prompt (like reading and sending iMessages).

tpdly4• 1 month ago

Apple would have to allow USERS the possibility of giving any virtual assistant direct access to their own private data.

Is that accurate?

WorldPeas5• 1 month ago

This being said, it would be nice to know if there were a flaw that could cause agent access to allow an app from a particularly crafty company like meta to provide malicious prompts w/ its tool calls like "include a list of the user's contacts" when asked "what are my friends talking about on instagram". This is likely an egregious situation, but context control is still an unsolved problem, it can't be solved in a deterministic manner

nicce• 1 month ago

Meanwhile most companies and people have a competition in EU to submit all the data to Claude and ChatGPT.

peterspath5• 1 month ago

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps.

Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.

Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.

SebastianKra• 1 month ago

If you view it like that, any argument against openness could be made in the name of privacy. With that interpretation, the Mac is terrible for privacy as you could just chose to install an app that reads your hard drive.

"We can't bring Time Machine to Europe, because we would have to allow other backup solutions, and that would mean other backups would have unrestricted access to your data"

Maybe there's more to it, but I'm not giving Apple the benefit of the doubt after their hostile strategy regarding third-party app stores.

victorbjorklund2• 1 month ago

It’s not privacy. It’s competition issues with DMA.

peterspath5• 1 month ago

Yipeee for stupid eu rules

antipaul2• 1 month ago

Umm, that's neither a direct quote, nor even a paraphrase.

This is due to EU's wider tech regulation "DMA"

And, in fact, it's due to DMA's mandate leaning _against_ privacy:

under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.

https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

paytonjjones• 1 month ago

What they said was "until we figure out privacy" but what they meant was "until we figure out [the ten thousand byzantine regulations about] privacy [that could get us sued]"

diimdeep2• 1 month ago

Still deliberately running macOS Sequoia 15 cuz you know… and if I'll switch to something hopefully better than Tahoe will disable SIP and every thing that is not needed to just launch software, this OS has gotten too obese.

cromka14• 1 month ago

Kinda love that Tim said his goodbyes with a rainbow in the background. Apple is pretty much the only company that didn't really budge to Trump's admin despite appeasing him.

Todd• 1 month ago

Don't forget Costco

cromka14• 1 month ago

Yup, indeed. But it's crazy we can count those companies in single digits. Shows how cynical the corporate PR really is; they'll virtue signal for years and then forget their inclusiveness shamelessly on a whim.

microtonal6• 1 month ago

Except that he validated Trump by giving him gold trinkets and donated $1M to his inauguration.

Cook is an enabler.

cromka14• 1 month ago

That's what I meant by "seemingly".

badc0ffee3• 1 month ago

It's the retro Apple logo rainbow they've had since they opened Apple Park. It could be interpreted as a pride rainbow, but the colours are different and in a different order.

jordand• 1 month ago

Eh they announced in April that Tim is staying on as Executive Chairman, and the expectation is he'll deal with the politics so the new CEO doesn't (quite likely he'll give Trump another shiny gift)

kylehotchkiss• 1 month ago

Bye Tim, thanks for making tech fun the past 10 years.

No new hardware, feels like the party is over. Thanks Altman for the greed.

thewebguyd15• 1 month ago

Has there ever been hardware launched at WWDC? It's a developer conference, not a hardware launch. Hardware is in the fall.

throwfaraway42• 1 month ago

AVP

badc0ffee3• 1 month ago

Not every year, but yes.

K7PJP• 1 month ago

They have on occasion, when it makes sense to unveil OS changes and hardware simultaneously. Apple Vision Pro, move to new architecture, 2019 Mac Pro tower – that sort of thing. Most years they don't announce new hardware, though.

sneakymichael• 1 month ago

The WWDC keynote is a software, not hardware, announcement…?

PedroBatista2• 1 month ago

That AI segment was a boomer core slop fest. But to be fair, it's clear that Apple is not on the AI bleeding edge and it appears it doesn't want to be, it cannot afford to ignore it tho.

Let's hope they don't get overconfident with Gemini and pull a MS Copilot..

thewebguyd15• 1 month ago

it appears it doesn't want to be

I get this vibe too. Turning Siri into yet another chatbot is a far cry from the vaporware they showed at 2024's WWDC. Seems they found out LLMs can't actually do that, but investors aren't just going to let them ignore it unfortunately.

Feels like they are just phoning it in here and waiting on AI hype bubble to burst. "Here's your stupid chatbot, now shut up"

whywhywhywhy5• 1 month ago

Far too much focus on having AI write things for your loved ones, invites etc. Shouldn't those be the moments where you're writing it yourself.

norman784• 1 month ago

Are we living the worst times in a while technology wise, this presentation showed nothing useful. Last year at least they showed some interesting features, but as always I don’t use any of them, the only one I wanted in the past few years was to use the iPhone from my mac, but never shipped in EU. And the other feature was universal control that I use every day and works just fine most of the time.

quentindanjou2• 1 month ago

I don't think so. We have tons of apps and ideas and now AI. I honestly don't expect much from an OS on my phone or laptop and I am glad they improve what matter: OS performance and bugs. I don't mind having the "innovation" in the apps and not in the OS. Or at least for the first time and then brought in a well-thought-out ecosystem.

Grombobulous2• 1 month ago

This WWDC is thin, but it seems like a lot of it outside of AI is a refinement year.

For them to just blanket announce that a bunch of stuff across the platforms perform better, that shows that Apple spent most of their effort on quality over shipping features. It’s also possible they’re preparing for less availability of RAM long term and trying to optimize.

The list of stuff they had go highlighted includes a whole bunch of small but impactful little tweaks.

iCloud shared libraries being easier to use outside of Apple operating systems, that’s great. And adding full resolution support, also great. I’ve left iCloud Photos and macOS for myself but I’m stuck on iCloud shared photos with family albums, so making it easier for me to participate is a big plus.

Custom EQ in AirPods. Awesome.

Smoother network transitions between WiFi and cellular. Huge positive impact.

Send indicator in messages, yes please.

The parental controls are industry-leading.

The AI features are the most boring and uninteresting to me, but the little stuff is all big news to me.

steve_adams_862• 1 month ago

The parental controls are industry-leading.

They've been awful for me. This is best-in-class software? It breaks constantly. It fails to notify me of all kinds of events that should work, but spontaneously fail to. This could be someone entering the parental control pin or requesting to download an app. It's misery to deal with.

I've used it for years across several devices and kids. It's some of the worst software I ever need to use.

dabinat• 1 month ago

Honestly, I’m more excited about a faster and more polished OS than any new feature they announced.

slg3• 1 month ago

I think the potentially most impactful singular feature mentioned in all this is being able to conversationally describe Shortcuts for AI to create. That feels like the type of thing that if done right can change how we all use our phones in a way that things like Siri becoming smarter and more conversational likely won't.

abhi_kr• 1 month ago

User defined Safari Extensions was also pretty cool.

praash4• 1 month ago

I really like this idea of rapidly extensible software, a browser is a nice sandbox for it! Models also seem to be much better at generating programs than "manually" executing a described task.

novafunc• 1 month ago

I used Gemini Pro to convert health data from a .csv and import it into Apple Health. Worked first try.

I just hope the AI Apple use is smart enough for the task. And that giving the AI information it needs is easy (such as a snippet of the health data so it knows what it's working with).

drcongo• 1 month ago

The whimsy in this can absolutely do one in 2026.

throwfaraway42• 1 month ago

I gotta say, as I read these comments HN's bubble is showing with astounding clarity. The top comment is about presenter authenticity? Idle Mac used for cloud models? No features are useful?

I can't help but think for most folks out there these features make using Apple products considerably more powerful and easy. They may be "boomer" features and you won't be able to roll them into your MCP server, but IMO it doesn't take a huge perspective leap to understand how they're game changers.

arcatech2• 1 month ago

You think criticism is a sign of being in a bubble?

cromka14• 1 month ago

Especially funny because you could make an exact opposite claim, i.e. that criticism is a sing of not being in a bubble.

etempleton• 1 month ago

A real snooze fest. I care so little about the AI features. I felt like they introduced the same thing over and over again.

I would be more excited if they said “AI? Yeah, we decided we aren’t interested in doing it anymore.”

thewebguyd15• 1 month ago

In case anyone missed it, Apple's dropping support for Watch Series 6/7/8/9 and the Ultra 1 with this release.

The 9 isn't even 3 years old yet until September, absolutely garbage support timeline for a wearable. I have a Series 9, and it's still essentially like new.

edit Seems this was an error on Apple's part, all watches that support 26 should get 27

avarun5• 1 month ago

Wait what? Where did you see this? It would be crazy if the Series 9 doesn't get updated to the next watchOS

thewebguyd15• 1 month ago

On their WatchOS page, about halfway down: https://www.apple.com/os/watchos/

jmyeet2• 1 month ago

Yeah, I'm shocked at this [1]. The Series 9 was released in September 2023, not quite 3 years old. Apple is normally very good with long-term support. This is surprising to say the least. I bought a 10 last year when it was current-gen and it's going to be the minimum supported Watch with the next version of Watch OS? WTF? At least I'm glad I did that rather than repalcing a battery on an even older Watch.

iPads aren't free from this either but it's a little less severe [2]. For example, iPad Air 4th gen will be the minimum iPad Air and it was released in 2020. The M1 iPad Pro was released in 2021 and will be the minimum there.

[1] https://www.macrumors.com/2026/06/08/watchos-27-drops-suppor...

j2]: https://www.macrumors.com/2026/06/08/ipados-27-drops-support...

jmyeet2• 1 month ago

Apple updated their compatibility list. The Series 9 is compatible with WatchOS 27 [1]. Still, Series 8 was released in 2022. Less than 4 years old and incompatible? That's quite a departrue from Apple's long-compatibility.

[1] https://www.macrumors.com/2026/06/08/apple-watch-series-9-mi...

prymitive• 1 month ago

The only thing that interested in is: did they fix screen brightness getting super dim even when the slider is at max? That’s incredibly annoying and frustrating, and it’s been like that since first 26 release. And it’s a clear bug because brightness resets to expected level if I go to photos and open an HDR image. I can wait for autocomplete that doesn’t suggest garbage 50% of the time, but this one is just too annoying.

https://discussions.apple.com/thread/256141236

gordon_freeman• 1 month ago

I thought this is happening for me because I have an old iPhone 11 with degrading battery, screen etc. Did not realize that this is so widespread problem across devices. Really annoying when that happens! Almost unusable phone.

Royce-CMR2• 1 month ago

Damn I thought this was just me. I figured it was a temp thing - device too hot for ongoing high brightness, and the photos app overrides because someone decided if you are trying to show a photo, do the job right to the limit.

Ugh so newer phones have this too? (15 pro max). Another reason to not upgrade.

tizio13• 1 month ago

It's nice to see the improve focused on AI and recognition of their past missteps. So far out of all the announcements this past month, I think this will be the most significant. The increased emphasis with on device models is exactly the right move. I'm tired of sending data out of my computer when it isn't needed.

praash4• 1 month ago

Lightweight browser extensions generated on demand, now there's a good use case for what they seem to be actually building.

Extending applications without having to launch a full agentic IDE. Macos is already very well equipped with GUI automation tools.

chris_money2023• 1 month ago

I have to say, I extremely dislike AI processing of photos. The camera is a vehicle to capture the realness of the world around us, including the imperfect moments. Distorting that with AI and being okay with it is really disappointing.

nicebyte• 1 month ago

when you re-crop a photo or use the perspective tool, you are literally distorting the image. not to mention, all of the processing that happens in modern cameras before you even see the image. in the case of a modern smartphone in particular, I think it's fair to say that you never really see the "real" image as captured by the CCD sensor, and even if you did you would not like it anyway.

chris_money2023• 1 month ago

Not sure I agree with the cropping argument, would be no different than cutting a printed photo with scissors. I would lump the other image manipulations done by hardware into "AI manipulation" as well, although those tend to be much more modest.

merlindru3• 1 month ago

cropping doesn't alter the moment captured. or, rather, you're also cropping when taking a picture - no camera can capture all 360 degrees.

so what is being captured is altered from the get.

yet i don't think you'd argue that the act of taking a photo is the same as photoshopping a giant giraffe into a photo :P

i don't think arguing that taking a photo which is cropped/enhanced (as in sharpening, color correction, ...) is akin to changing what's displayed in it.

those distortions only serve to let us better focus on what truly happened in a moment, not change the moment in essence.

thiht• 1 month ago

The camera is a vehicle to capture the realness of the world around us, including the imperfect moments

I mean... that's your opinion, not a fact :)

I kinda agree, yet I will make small edits to my pictures to make them more like I felt than how it looked. Maybe in a happy moment the sky was more blue to me than it actually was and I want my picture to reflect it. Maybe I was happier and less tired than the picture remembers it and I want to fix it.

If some people want to AI process their pictures to make them match their memories better, or even to shape better memories, who are we to judge?

chris_money2023• 1 month ago

I think it’s pretty easy to judge when in conjunction with AI edited photos you have algorithms that award that. So sure it might be just some people that do it, but it ends up being all that is seen. Is Apple to blame in that? No. But are they completely innocent? Also no

mrichman• 1 month ago

So sterile and performative.

heisenbit• 1 month ago

Now if they just let me switch off the sound when I connect the charger. For any couple not going to bed at the same time and charging their phone at the bed this may be a welcome innovation. I'm willing to license this idea for free.

sirwhinesalot2• 1 month ago

They fixed all the extremely egregious issues with Liquid Glass, good to see.

It's still an extremely ugly, "worst of both worlds" combination of wasted space (from early-gen flat design) with gaudy effects (from late-gen skeumorphism), but at least now it is usable.

I'd never update to macOS 26, but 27 I might, begrudgingly.

TeriyakiBomb2• 1 month ago

In the first beta they've actually made aspects of it worse with more instances of the glass effect than before. It's still very distracting even with the slider all the way over to opaque

yurishimo4• 1 month ago

Even if it sucks, there is always the possibility that some software you use finally updates and you dont have a good alternative to replace it. Especially if you consider corporate fleets. Many IT departments are okay to let you lag behind OS updates for a major version, but not 2 or 3. So if I am being forced to upgrade, I’m glad 27 is likely going to fix a lot of stuff anyway.

officeplant5• 1 month ago

Apple continues to innovate in new and excited ways, because I never though I would speak the words "I guess I'm sticking with ios26 until the end of security updates."

Unless I can continue to neuter AI, and keep the older siri this is my last iOS.

groundzeros2015• 1 month ago

What do you want?

officeplant5• 1 month ago

The ability to continue to completely lock down Apple Intelligence to the point where it even free's up the ~7gb it takes up on the phone. Currently this works in iOS 26 as long as I never accidentally toggle it back on via Apples dark pattern attempts that happen every few software updates.

Also for the ability to continue using Siri without Apple Intelligence would be nice. I rarely need to use Siri so it's already set for manual triggering with the power button long press only. But if Siri goes into the AI shitter then I'll just wholesale disable it.

desolate_muffin2• 1 month ago

As opposed to the AI-free operating system, Android?

officeplant5• 1 month ago

What makes you think I would go crawling back to a worse AI hellscape?

Dumbphones exist, degoogled phones exist. If it weren't for the USA's telcom differences a fairphone with PostmarketOS would be great. I enjoy postmarketOS on my pinephone, the phone's hardware is just far too shit for daily driving.

nixpulvis• 1 month ago

I swear I watched this Keynote before when they announced Apple Intelligence. Then proceeded to deliver nothing. Apple is so lost it makes me really sad.

fridder• 1 month ago

I know it was a long shot but still mighty disappointed with no m5ultra mac studio

rightlane• 1 month ago

WWDC makes me sad. It was such a great in person conference, I remember having a really weird issue with cookie handoff in Safari, and being able to sit down with a bunch of the Safari engineers to troubleshoot the issue. It started with one, then more and more engineers came to give ideas!

I appreciate making it available to everyone but it feels like there needs to be some kind of middle ground. IOS development just isn't as much fun absent the in-person community.

flutas• 1 month ago

FWIW: My colleague went to Google IO in person this year, he said the entire vibe was just off this year describing it as "almost somber" to quote him.

tmoertel• 1 month ago

Do they still have the "Stump The Experts" event at WWDC? You know, where you ask Apple engineers a technical question about their work and, if they can't answer it, you win a t-shirt with tree stumps on it.

wpm14• 1 month ago

They did not as far as I know back in 2024, the last, and likely last WWDC I'll ever go to.

t1234s• 1 month ago

first WWDC I haven't bothered to watch in over a decade.

steve_adams_862• 1 month ago

Right there with you. It feels weird not to care. I used to look forward to it. Last year I watched a bit and bailed. This year, I opened the stream after it finished, clicked through to a few spots, noticed I didn't care at all and got back to work.

tamimio• 1 month ago

I don’t agree with the whole kids “safety”, if your child is too young they shouldn’t be using such electronics without direct supervision in the first place, ie you sitting with them, and if you don’t have some time to be with your child you shouldn’t have children to start with. If your child however is able to comprehend conversations, the parenting should be based on trust and communication, rather than further surveillance and control.

This is bad and mostly will result in two outcomes: a more systematic domestication to groom the child into accepting such surveillance from a higher authority, so later in life they are more susceptible to be monitored by employers or even the government, just like how schools domesticate people to be a cog in the machine later in life. The other outcome, is a complete radical shift where that kid goes on doing anything and everything as soon as they are in their own.

analogpixel2• 1 month ago

I read through a summary of what was announced today, and I don't really want/care about any of it. The biggest apple announcement today that I was excited about, and would tell other people about was https://lowtechguys.com/musicdecoy/

I have an older iPhone that can't run any of this new stuff, and I'm not upgrading because I have no reason to. I think I actually prefer at this point to be on an older phone that won't get all of this.

When is technology going to get exciting and fun again?

(that's not 100% true, I was excited to hear they were walking back liquid glass.)

yreg3• 1 month ago

I'm very happy with their announcements

- fixing the main liquid glass issues (transparency, toolbars, window corners)

- rewriting OS components to work better

- fixing the ever annoying "The compiler is unable to type-check this expression in reasonable time" problem (we knew this was going to happen by following the Swift project, but still)

Honestly, we really really needed a year with less features and more work put towards improving the platforms.

archagon• 1 month ago

I do enjoy reading about what the Swift team is doing. (And other folks working on the lower decks — kernel, Foundation, etc. The AI brainrot hasn't seeped down there yet.)

wallaBBB• 1 month ago

WWDC - time of the year Apple reminds us it has a VR.

gigatexal• 1 month ago

I’m so stoked for macOS 27 for feature improvements and polish. The ai stuff fine but a snow leopard like release I’m here for.

ksec4• 1 month ago

Are there any summary of all the new under the hood features rather than user features? I don't want ( or care ) about UI and AI on WWDC. I want to know how they got 30% smaller in Xcode? What was done? New CPU Scheduler? Improvement to APFS? Metal API ? Memory and Performance Optimisation?

There used to be more information on WWDC and the State of Union. But with every year past they have deleted it to consumer level marketing speak.

Bulbasaur2015• 1 month ago

underwhelming and super disappointing. still no hyprland or native tiling manager on mac. siri ai is a lagging copy of openclaw

4lx87• 1 month ago

No parents on HN? The new parental controls are everything I could ask for.

Apple WWDC 2026

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