In case anyone is out-of-the-loop
https://youtu.be/FVRHTWWEIz4?si=btZnQp0IEnmgrtWV&t=2388
"But I kind of think of ads as like a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services. But if we can find something that doesn't do that, I'd prefer that."