YouTube on TVs getting unskippable 30-second and pause screen ads

https://9to5google.com/2023/05/17/youtube-tv-ads/

87 176 3 years ago

'YouTube on connected (smart) televisions is adding 30-second "non-skips." These unskippable ads will appear on YouTube Select content, which is what the company deems to be the top videos. This longer format allows marketers to "use existing assets in front of the most-streamed content."'

'The second big announcement are ads that appear "when people pause a video." What you’re watching will shrink and an advertisement will appear next to that window. In the example provided, we see an "Ad" that’s labeled with some text and a QR code. There’s a "Dismiss" button at the bottom to presumably return to the normal fullscreen pause screen, or you can just hit play again to resume.'

We are quickly approaching the "drink verification can"-level of ad injection and user hostility: https://i.redd.it/t9hsu8y6cts11.png

Sony wants users to play an "ad game": https://patents.google.com/patent/US8246454B2/en

Google wants you to acknowledge an ad to unpause a video.

tehbeard• 3 years ago

So looking forward to pausing a video on the TV to answer the phone / talk to someone in the room, only for said TV to start blaring an advert at a stupid volume, as I assume the horrible audio level mixing on regular TV will be present here.

whitemary• 3 years ago

Exactly. This sounds like Hell.

TeMPOraL5• 3 years ago

Don't you worry. Most (all?) companies in smart TV space are also making their own mobile phones, so of course they'll offer you a special service that mutes the ads when it detects you're close to the TV and are picking up a phone call.

There is no problem adtech creates, that cannot be solved by more invasive telemetry.

albert_e2• 3 years ago

"drink verification can"

This reminds me ...

There was a video ad many many years ago (2004 or older) that showed a future with strict authentication and access controls ... where employee has to "submit a DNA sample to continue" when they log into a workstation.

The ad shows a bald man first running his hand over a completely bald head deviod of any hair, then opening a couple of buttons of his shirt only to find his chest is also completely hairless (presumably already used for previous logins) then he finally sighs and starts to unzip ... ad cuts to black.

I have never been able to locate this again nor recollect what product / service / brand the ad was for. It was probably some cybersecurity or consulting firm.

Anyone here remembers?

rideontime• 3 years ago

I do remember this, why do you ask?

TeMPOraL5• 3 years ago

Reminds me of a more mundane version in an excellent sci-fi TV series, Incorporated (cancelled for $deity knows why, while lesser series continued). IIRC, it featured login authorization by DNA sample, with a neat-looking circular device that would stick a needle in your finger to draw blood.

Another interesting concept from that show was NDAs being treated quite literally - per the agreement, if you're to quit or get fired, you'll be put in a device that wipes all covered corporate secrets from your memory. The process wasn't perfect, and could result in a total memory wipe, removing all your memories from the employment period. Allegedly. It's not like there are people who remember it happening.

probably_wrong• 3 years ago

I doubt it was for a security product, but unfortunately I saw it exactly once and I don't remember what it was about.

I seem to remember that a colleague shows up briefly, also bald. But search engines have been aggressively unhelpful.

Edit: your comment is now the Google top result for searches on this ad. Congratulations?

bheadmaster• 3 years ago

Write a small essay on the advantages of capitalism to skip this ad.

The world is really turning into an episode of Black Mirror.

xg15• 3 years ago

And with LLMs we now would actually have the ability to automatically verify such an essay. The future is gonna be fun ...

wpietri• 3 years ago

As a person with a low tolerance for ads, I work hard to avoid them in all contexts. So it's absolutely wild to me what people will put up with. There seems to be some sort of unholy alliance between "number must go up" and "cooking the frog slowly" that means things are going to keep getting worse. I figure there must be a breaking point somewhere, but I would have expected it to come years ago, so I genuinely wonder how bad it can get.

mkl4• 3 years ago

Half the time when I pause a video, it's to have a better look at something on the screen. The related videos that pop up on pause are annoying enough, but at least I can close that panel.

wussboy• 3 years ago

Drives me crazy

Ajedi32• 3 years ago

I mean, obviously more ads are annoying, but I don't see how this is functionally worse than TV ads. You can't skip those either, and unlike with YouTube there's not even an option to pay to get rid of them.

out-of-ideas3• 3 years ago

1) people use youtube to not have to see TV ads 2) tv ads of today are wildly different that TV ads of years ago; they (ads) are simply getting more aggressive every year 3) electronic DRMs means an AD company knows exactly which microseconds were watched and by whom; many folks do not want to be tracked like that (and more folks simply "dont care" and offer "logic" along the lines "everybody poops, who cares if they know when i go poop", ect

stuaxo2• 3 years ago

Many of us don't watch terrestrial TV because of the ads.

reaperducer• 3 years ago

unlike with YouTube there's not even an option to pay to get rid of them.

That was one of the big selling points of cable TV when it started: because you were paying for the service, there was no need for commercials.

I remember when cable started adding channels with commercials. "Who's going to pay to watch that?" smarty pants people said.

Yet, here we are.

Just wait until ads start popping up on the paid YouTube service. The greed is just too strong.

lern_too_spel• 3 years ago

To unpause an ad. But who is pausing ads anyway unless they're really interested in the ad?

bagacrap• 3 years ago

Google wants you to acknowledge an ad to unpause a video.

You can just press play as normal

uncletaco• 3 years ago

YouTube following in porn's footsteps I see.

bick_nyers• 3 years ago

Advertisers hate him! Here's one weird trick to block ads...

Zetice• 3 years ago

YouTube’s ad platform had a bug in it yesterday that looped the new Little Mermaid ad through most of the 4th quarter of an NBA playoff game, and I haven’t seen much from them about it.

Twitter was on fire about it, so I don’t think it was just me.

hqudsi• 3 years ago

For me it was that coinbase ad.

mrg2k8• 3 years ago

Nobody mentioned the SmartTube Android TV app, which you can configure to skip sponsored content on top of ads.

sourcecodeplz• 3 years ago

It was bound to happen.

ipython• 3 years ago

Glad I kept my 10+ year old TiVo equipment around. Sounds like time to switch back to “old school” cable tv.

gspencley2• 3 years ago

I bought a "tiny PC", installed Kubuntu on it, bought a USB remote control and used KDE's insane configurability to set it up to look and feel like a TV OS in order to turn my "smart" TV into a "dumb" one. One where I can watch YouTube in a full-screened web browser with an ad blocker installed.

Jochim• 3 years ago

A potential alternative for those with AndroidTV devices is sideloading SmartTubeNext[0].

I've been using it on my nVidia Shield for a while now. No ads, a lot of UI customisation, and Sponsorblock is integrated as well.

[0] https://github.com/yuliskov/SmartTubeNext

wisam• 3 years ago

That's interesting.

Would you share the details of the hardware setup (MiniPC, USB remote control) and screenshots of your configured KDE/Plasma desktop?

czx4f4bd• 3 years ago

Yeah, I plugged a NUC into my TV, installed Pop OS on it, and got a Pepper Jobs USB gyro-remote to control it, and it instantly upgraded my living room.

I previously used my PS4 for watching everything, but having a full desktop OS is just way better: I can browse the web on my TV, control it remotely with my laptop's keyboard and mouse using Barrier, open multiple live feeds in picture-in-picture mode, play music in the background of whatever I'm watching, etc. Also, when I'm watching sports and they go to a side-by-side commercial break, I use the zoom accessibility feature to zoom in on the tiny live feed so I can watch that full screen without seeing any ads haha.

I'd be curious to know more about how you configured KDE. I run a pretty vanilla Pop OS setup right now, which is more usable than I expected with my USB remote, but I've been meaning to explore how to set up something more "smart TV"-like that's a bit easier to navigate. My initial thought was to write a browser extension or a custom app with an embedded browser, but that feels like a bit too much work for something that's supposed to be a leisure/entertainment setup.

the_third_wave• 3 years ago

Nah, time to move on to a single board computer running Kodi or Jellyfin, time to access YouTube only through a proxy like Invidious, time to become self-sufficient.

lotsofpulp2• 3 years ago

Sounds like a lot of work to avoid paying $12 per month and getting a much inferior quantity and quality of service.

rchaud4• 3 years ago

It's 20% less inefficient than it was when YT Premium was $9.99. It'll be paying for itself in a couple of years.

dogleash• 3 years ago

You can homebrew a modern replacement with Plex, HDHomeRun Prime and a cablecard.

I did that for a few years until I realized I wasn't really watching TV.

brewdad2• 3 years ago

Yeah, I still have a streaming cable subscription but I pretty much only watch sports on it. If ESPN goes full streaming, that's probably where I'll end up. Between ESPN+ and AppleTV+ I'm most of the way there already.

npteljes2• 3 years ago

Or pay a pittance for YouTube Premium.

superchroma• 3 years ago

Well I guess we're in the worst timeline where Susan Wojcieki's hand-trained goon somehow manages to have worse ideas about how to run youtube than she did.

Barrin922• 3 years ago

I mean, just hook your TV up to a PC, even a raspberry pi can handle streaming video. Spares you the janky remote control navigation as well. Not sure why anyone even bothers with all the terrible smart TV apps.

doublepg23• 3 years ago

You don’t know why people prefer hitting a button that says “YouTube” vs. setting up a raspberry pi?

icybox• 3 years ago

You still can, SmartTube could be sideloaded on smart TVs and/or TV sticks with usbOTG cable. https://smarttube.app/

It can skip ads and/or sponsor segments, intro, outro etc.

ProjectArcturis• 3 years ago

How do I control my PC from across the room?

mkl4• 3 years ago

https://duckduckgo.com/?q=wireless+keyboard+with+trackpad&at...

Barrin922• 3 years ago

through the magic of bluetooth peripherals you can buy for 15 bucks on amazon

globular-toast• 3 years ago

Some kind of wireless controller. Tons of options ranging from branded (e.g. Logitech) to cheap generic Chinese stuff from Amazon/AliExpress.

ly3xqhl8g9• 3 years ago

"Using an IR Remote with a Raspberry Pi Media Center", https://learn.adafruit.com/using-an-ir-remote-with-a-raspber...

You will have to buy the Raspberry Pi from 3 children in a trenchcoat in the subterranean parking of the abandoned mall, but it should work.

rchaud4• 3 years ago

The second big announcement are ads that appear “when people pause a video.” What you’re watching will shrink and an advertisement will appear next to that window. In the example provided, we see an “Ad” that’s labeled with some text and a QR code.

An ad strategy inspired by pirate soccer streaming websites. What's next, a "Close Ad" button that moves a few pixels away when you try to click it?

Arrath• 3 years ago

No there's an 'X' in the usual close ad button spot but its just part of the picture/video. The real close button is camouflaged with the contents and hidden in a random sot.

ddeck2• 3 years ago

Such is the nature of public companies and the need for continued growth.

Much like search before it, they've saturated the market, and so instead of growing by adding eyeballs, they now need more revenue per eyeball.

ramraj072• 3 years ago

Or maybe consider this is a somewhat necessary evil for the service provided (free HD streaming of infinite amounts of video that also rewards creators in the most sustainable fashion for any social media platform). Bandwidth, storage and monetization isn’t free. What exactly do you want? A service that will spend their money to deliver arbitrary HD video on demand and lose money?

YouTube premium exists, costs less than Netflix and provides infinitely more value for the money at this point. Every single person I nonconsensually forced YouTube premium on has come back to thank me for doing so. The last time people were happy i techno-assaulted them was when I introduced them all to Dropbox a decade back.

sircastor2• 3 years ago

YouTube premium exists, costs less than Netflix

My family just ditched YT premium because they upped the price to $22.99/month. Or Netflix subscription is $9.99.

bm3719• 3 years ago

What exactly do you want? A service that will spend their money to deliver arbitrary HD video on demand and lose money?

I'd probably want options instead of a singular proprietary garden, antithetical to the open web, where all content is hosted.

Just one example: I'd be fine with a service that respected my time and just had a list of sponsored links associated with the content of the video, but everything was in 480p-720p. Maybe that wouldn't be ideal for everyone, but that's how the web was supposed to work: lots of approaches, only unified by consensus-derived protocols.

tm-guimaraes• 3 years ago

Or maybe consider this is a somewhat necessary evil for the service provided

No.

Monetisation is needed, going to extremes is not. The quest for infinite growth has created these extremes, it is indeed to blame. User # is exhausted, now it's time for more $ per user. Profitability is not enough, more money needs to be made, and when imagination is lacking to find more business areas, you simply fuck up the users or customers of your products which have the biggest lock-in.

aziaziazi• 3 years ago

I’m ok giving Google my money/data in exchange of this service. However they constantly increase it service over time : more functions, better quality, higher fps while I don’t need neither want it.

Nothing wrong with higher bandwidth enthusiasts but I won’t pay or see ads “for them”.

Google, give me a YT with price/ads adapting to the data consumption (plus some fix extra if needed), I’ll encourage everyone around me consuming “the right video with the right ad”

ddeck2• 3 years ago

I wouldn't say necessary, but I also don't think it's unreasonable. They're simply doing what is in their interest to do.

YouTube generated about $30 billion in revenue last year. Google don't break out their operating or net numbers, but I'd be pretty confident that they are already quite profitable.

What is reasonably apparent though, is that their user growth is flattening [1], and thus their revenue also [2].

Trying to increase ARPU is the obvious move, as it was with search.

[1] https://infogram.com/youtube-users-1h1749vqe9nzl6z

[2] https://infogram.com/youtube-revenue-1hxj48pqyenmq2v

NoPicklez• 3 years ago

I've seen people on here complain about YouTube's ads without any will to consider the need to buy premium at all.

However this is different, this is going to absolute extremes. Pause screen ads is just absolutely ridiculous. This is about inching out every last little bit of engagement from the user as possible.

belltaco• 3 years ago

There's also a new "1080p Premium Bitrate" option in the resolution settings menu for some videos now which needs a sub to YouTube Premium to unlock.

epiccoleman• 3 years ago

Someone really needs to make the Sonarr equivalent for YouTube (or maybe it already exists) where you plug in your list of subscriptions and it just automatically downloads them and adds them to Plex/Jellyfin. Sidestep this bullshit entirely.

YouTube is a lot like reddit in that, if you're curating your subscriptions, there's a lot of good and worthwhile stuff to be found, but if you're just taking the default stuff that the site pushes to you, you're going to be mired in absolute garbage non-stop.

Take the power back!

bentcorner2• 3 years ago

Tubesync? I actually just tried this out a few days ago and it didn't appear to work out of the box - I need to play with its knobs and switches to figure out why it isn't indexing the channels I fed it.

In any case according to the instructions on the tin it should work.

QuadmasterXLII• 3 years ago

Yt-dlp has this feature, all I had to do was set up a cron job to run it once a night and clean up videos more than 3 days old.

whateveracct• 3 years ago

Pause screen ads disgust me

ericmay• 3 years ago

Feels like it's better to be an investor in $GOOG than to be a user...

tikkun• 3 years ago

If you can afford it, YouTube Premium is well worth it. It's high up on my list of time and annoyance saved vs $ spent.

whalesalad• 3 years ago

It’s well worth it. Unfortunately it’s also increased my binge YouTube consumption but I haven’t seen an ad in years and it’s so refreshing.

kldavis4• 3 years ago

I totally agree. Over time it has became one of our family's most consistently used streaming services. Seeing this actually reminded me that we were using premium (I had forgotten about the free option). The subscription also includes Youtube Music (which is a passable replacement for Spotify).

mkl4• 3 years ago

But you have to be logged in. I often pop into an incognito window to watch a video that I don't want YouTube to recommend things related to, which seems to work. YouTube Premium prevents that, right?

ZeroCool2u2• 3 years ago

I've found that just removing the video from my watch history after I watch it side steps this issue entirely. Frankly, seems a bit easier than opening a whole incognito window and being forced to watch ads anyways.

Pet_Ant• 3 years ago

Turn off YouTube history tracking. Then subscribe a lot to content you like. Then ignore the front page, and just scroll your subscriptions. The algorithm is really just candy, you are much better just curating your subscription list. You will get recommendations from end the end of videos.

RhodesianHunter• 3 years ago

That just feels like rewarding bad behavior to me.

nickthegreek3• 3 years ago

How? TV has Ads, and then you pay for Cable and you still get ads. This removes all youtube provided ads.

adictator• 3 years ago

You got to pay somewhere - either for the premium or for the ads. Nothing is really free in this world.

npteljes2• 3 years ago

That's an unhelpful feeling. With YouTube, you're given a clear choice, of which you're free to choose from: Premium, or free tier. By paying for Premium, you're rewarding the Premium offering, and by using the free tier, you're contributing to the free tier. So by paying, you're rewarding good behavior, which is providing the content as-is for a price.

glitcher• 3 years ago

And it seems they're making every effort to drive you crazy if you don't subscribe to premium.

Hulu is doing something similar using crazy loud ads on their non-premium subscription. Searching their support forums for "ads too loud" brings up threads going back multiple years. I thought this practice was illegal, but perhaps there is a loophole when it comes to streaming content?

tourmalinetaco5• 3 years ago

Even if it is (I’m not sure), good luck getting regulators to do anything.

rchaud4• 3 years ago

Spotify mastered this a decade ago. They could detect when your PC volume was muted during an ad. They'd pause the ad and resume it once the mute was turned off.

tourmalinetaco5• 3 years ago

And if you can’t/don’t want to give YT anything but scraps, a VPN set to Turkey does wonders.

debian3• 3 years ago

How so? I never heard about that one.

throwaway675309• 3 years ago

I like to have Long plays of old retro video games playing on my TV in the background while I work, almost like a fancier screensaver, so YouTube premium has been a godsend.

There's a hell of a lot of money it takes to maintain a content hosting infrastructure as massive as YouTube, so I always shake my head when people naively expect they should get something like that for completely free.

phpisthebest• 3 years ago

I wish youtube would have a "watch profile" feature disconnected or as a subset of the account so I can have recommended feeds based on watch history of my "watch profile" as well as a subscriptions

For example I have mutiple YT accounts, that I use for topical things, like one for Technology, one for current events / news, one for live streams, and one for political.

I would need 2 or 3 Premium subscriptions, when all I really want is to have different subscription feeds that are contextual

clnq2• 3 years ago

It probably won't be easy to convince people to pay for something that was previously free.

Then again, I could have said the same about many YouTube changes in recent years - that it will be difficult to convince people to like the changes. They were all unpopular and the platform keeps going strong.

bsaul• 3 years ago

It’s going to be funny to see if the rest of the world adapts to the stupid amount of ads beeing shown on american TV, now that youtube seems to embrace that road (.)

My guess is they won’t, and youtube will collapse. But it may take some time..

(.) I vividly remember my first attempt at watching a movie on public tv in the US, 20 years ago. The movie was cut because there was so many ads that the total length of the movie would have occupied the whole afternoon. so they simply removed random scenes, and as a result, the story didn’t make any sense at all.

lotsofpulp2• 3 years ago

I expect Youtube to thrive and grab some of the revenue that cable/satellite TV and other companies in the media delivery chain used to.

Various pricing tiers would segment the customers based on their ability and willingness to pay. Pay $100 per month to avoid all ads, pay $50 for some ads, pay $0 for all ads. And then throw in family/individual discounts and music, or Google Drive/Gmail bundles, etc.

TeMPOraL5• 3 years ago

And couple years down the road, when they hit diminishing returns on subscriptions again, that $100 per month is going to start showing ads too.

Once advertising is on the table, there is no stopping.

tourmalinetaco5• 3 years ago

They even speed up TV shows to fit more ads in. And to think the whole point of paying for cable was initially to remove the need for ads.

wdr1• 3 years ago

It’s going to be funny to see if the rest of the world adapts to the stupid amount of ads beeing shown on american TV, now that youtube seems to embrace that road (.)

I'm not sure what you mean by "rest of the world".

If you mean broadcast tv services in the rest of the world, they already have 30 second TV commercials. (They're actually the norm.)

If you mean other streaming services, Hulu, Peacock, Pluto, Paramount+ etc all already have 30 second non-skippable ads.

butterfi• 3 years ago

My Home button always works. Frankly, there’s so much content that I just move on if the service pisses me off.

paul7986• 3 years ago

I rarely watch any other streaming app! 95% to 98% of what I watch is YouTube. I've gotten so use to the short clips that I noticed I haven't had any interest in watching any Disney plus shows and I loved season one and two of The Mandalorian.

Double_a_92• 3 years ago

For this to work they would need to really improve the recommendation algorithm by a lot! E.g. if I knew that I had a couple of high quality videos lined up to watch this evening, I might tolerate a couple of minutes of ads in between. But I would not tolerate them between random short trash videos... I would just watch a lot less Youtube then (which would maybe be a good thing tbh).

maxbaines• 3 years ago

Rare I say this but I think broadly YouTube has a good offering even with 30second ad's. If you don't want ad's pay for premium I do and get more entertainment and education value than say Netflix and others. For instance in the UK there is a service called NowTV run by Sky, you pay ~£10 a month for entertainment package and more for sport and then still get ad's which for me makes it a no go.

bhanu423• 3 years ago

I also seem to get ads on TV if I cast on it from a different account. Both the accounts in question have premium, so it seems Google has also forced ads on casting by non-primary users. Does anyone else face same issue ?

tourmalinetaco5• 3 years ago

Honestly expect this to only get worse as a Premium user. Now its ads on cast, next it’ll be a 15s ad every video, and so on and so forth till you’re forced to watch 1m ads per video. And it’ll absolutely cost more too.

Us non-Premium users? Probably unskippable 5m before, during, and after.

deafpolygon• 3 years ago

This is user hostility on purpose- Google knows it's not what people want, but they need something to strong-arm them into picking up YT Premium. What better way than to provide a feature their advertiser want, and a way to push YT Premium?

pers0n• 3 years ago

They need that money to try to invest more into the AI war

colpabar• 3 years ago

If they ever lock down the ability to use your own machine with your own media through an HDMI port and ignore all the “smart” features I’m going to riot.

hdlothia• 3 years ago

Fine by me, and we should bring commercials back to regular tv too. I enjoyed the golden age of streaming as much as anyone else, but I always wondered how streamers were able to replace the huge sums of money from advertisements with just subscription money. Turns out they can't? We'll see, but I don't find advertisements to be as much of a plague as the rest of my generation.

kjsingh• 3 years ago

If you are averse to ad blockers getting your browser history, you can disable video auto play. For me it freezes the ads and brings to Skip Ad button.

add-sub-mul-div2• 3 years ago

Cable style commercials are ideal for me, out of all the possible choices. I have full control over the DVR video stream, nothing is unskippable.

Streaming technology had to be temporarily superior in order to win adoption, but now that it's mature it will only evolve in the direction of taking away control and privacy from viewers.

And if I'm watching live and can't skip ads, I prefer a full 3-minute break at a predictable cadence to more random and frequent 10-30 second interruptions. I have time to get up and do something, or else mute and browse on my phone for a few minutes.

likeclockwork• 3 years ago

1. Build goodwill

2. Destroy competitors

3. Degrade service in pursuit of maximum profit

Is anyone else starting to feel cynical? I feel like anything good today is just portending a tomorrow even worse than yesterday.

api_or_ipa• 3 years ago

Embrace, extend, extinguish. A tale as old as any in computing (and more broadly, many other product areas)

JohnFen5• 3 years ago

I feel like anything good today is just portending a tomorrow even worse than yesterday.

Everything has a lifespan, without exception. The only variable is how long that lifespan is. That's just how things work.

jjulius• 3 years ago

Is anyone else starting to feel cynical?

Been here for a long while. Welcome, friend!

jacooper• 3 years ago

Capitalism

comprev• 3 years ago

Maybe research has shown the adverts get less engagement with longer, more predictable scheduling. Technology these days makes it relatively easy.

Most people won't bother getting up for the shorter adverts - so whilst on mute - the advert will get your attention visually.

Win-win in the eyes of the advertiser.

add-sub-mul-div2• 3 years ago

Yeah I take it for granted they wouldn't be doing this if they didn't know it was effective at extracting more attention and value from viewers.

JohnFen5• 3 years ago

Cable style commercials are ideal for me

Those commercials are why I stopped watching cable, and why I stopped watching broadcast TV, in the first place.

smallmouth• 3 years ago

Yeah, youtube is the new boobtube and it's become somewhat of a mild addiction for me. Maybe if I start seeing these 30 second unskippables it will help in the cure. There are so many more productive things to be doing than watching youtube.

liampulles• 3 years ago

If you are watching for free, then you are the product (for advertisers). This is not a new thing. If you don't like ads, pay for a subscription.

zamnos• 3 years ago

I have discovered the ultimate secret to skipping YouTube ads! See what you've got to do is sign up for YouTube Premium and then the ads magically go away! Crazy, innit?

cheeze• 3 years ago

I don't understand why some people are SO OPPOSED to YouTube Premium.

Maybe it's that I watch a tooon of youtube, but it's the best subscription I have. Easily worth the cost IMO. Hell, don't get ads in my browser with yt regardless (ad blockers) but I pay for premium solely so that when I'm watching _youtube on someone elses TV_ I don't see ads.

IDK. I'm fine with them having to make money. And I'm fine just paying instead of having to sit through ads.

If you're not paying the company, you're the product. I'm happy that I can pay to not get ads.

I do the same with Twitch Turbo as well. It just... seems straightforward to me that this would be the preferred option for someone who can't sit through an ad.

unpopularopp• 3 years ago

I don't understand why some people are SO OPPOSED to YouTube Premium.

Making something worse then let people paying for to make it better is not a deal at all.

bmarquez• 3 years ago

I'd rather support the creator directly through Patreon or buying their products (which I do occasionally) than sending money to Google.

Besides, YouTube Premium doesn't get rid of creator sponsorships.

fakedang• 3 years ago

Because you're the kind of customers Google wants. Not because you're paying for a service, but because you have shown that you want to pay for a service, which they can otherwise show for free with ads. You're the kind of customer advertisers want to see their ads blasted to. And trust me, while Google may not have ads for you now, it will happen eventually - and you won't see it coming. Heck, they might already be serving you to the advertisers in other ways.

rlpb• 3 years ago

I'm not hugely opposed to it, but my understanding is that whether or not I'm subscribe the videos will still be produced with clickbait titles, beg me to subscribe, include product placement, stretch everything out to try and keep me watching for as long as possible, over-promise and under-deliver, and so on. I'd pay to get rid of all of that nonsense. But just the ads? I have yet to be persuaded.

lxgr4• 3 years ago

I’d subscribe in a heartbeat if it wasn’t bundled with Youtube Music.

Paying for two music subscriptions at once just seems silly.

VancouverMan• 3 years ago

If it were as easy as merely dropping some coins/bills into the instrument case of a street performer is, I'd be perfectly willing to pay.

What I have absolutely no urge for are things like creating an account with Google (or any other service provider), having to give them a phone number and/or other information about myself in order to create that unwanted account, having to log in to it, having my activity tracked, having to get my credit card involved, not being certain that I'll get timely support if something goes wrong with all of that stuff, and so on.

unmole• 3 years ago

I don't understand why some people are SO OPPOSED to YouTube Premium.

Entitlement.

rowanG0772• 3 years ago

I would love to get premium. But I can't. There is only a creditcard option and creditcards are not common in my country. So until youtube will implement a way for me to actually pay I will continue to ad block.

lxgr4• 3 years ago

Doesn’t Google sell gift cards (the kind you can buy using cash in stores) in almost all countries at this point?

out-of-ideas3• 3 years ago

am i the only one worried that this will be one step closer for youtube to fight against yt-dlp and others, with a means to say it is circumnavigating more of their stuff?

johnwalkr• 3 years ago

I don't mind unskippable ads so much when I am watching a 10 minutes video. But a lot of information these days is mostly on youtube as opposed to text content. For example, how to change an obscure setting in windows or how to replace an alternator. But these videos also usually have a lot of background fluff. It's infuriating to skip back and forth to find the one relevant bit of info. If it takes 3 attempts to find the right timestamp, that's potentially up to 3 skippable ads and 3 unskippable ads before you get there.

Ironically videos with misinformation get demonetized and you can consume those much more conveniently.

adamredwoods• 3 years ago

Are YouTube unskippable ads reviewed for content, or is it a free-for-all system like the current ads? That's the problem I have as some of the current content is annoying, if not disgusting, the ad I saw that showed cartoon poop was awful.

xnx• 3 years ago

YouTube doing its best to get people to shift their time to Tiktok where (for now) you can skip any ad immediately.

lsllc2• 3 years ago

"Did you know Nova Scotia has over 13,000 miles of coastline? Wanna bet?"

I have seen that same damn ad 1000's of times over the last few months while watching Picard in the Paramount LG TV app -- it's usually played twice, back to back to fill a 60 second slot ... I see it at every ad break. What is the point? That's why I have an adblocker for Y-T.

rhtgrg• 3 years ago

What is the point?

Well, I don't see you signal boosting any of the less annoying ads here...

brewdad2• 3 years ago

Is it really a signal boost if the only way to know what that ad is for is to have seen it? I certainly don't have a clue what is being sold.

masswerk• 3 years ago

There really should be some mechanism to accidentally skip the contents between ads.

E.g., requiring to visit a link via QR tag using your phone for metrics verification (a "legitimate interest"!) in a timely manner, as soon as the QR tag shows up, otherwise, retry after the next 30 secs ad block… (Disclaimer: this comment demonstrates prior art to any similar patent applications.)

charlie0• 3 years ago

What's next, not being able to mute an ad?

clnq2• 3 years ago

I think I was in an A/B test a while ago on YouTube where muting the ad paused it. I remember that behaviour from somewhere...

justsomehnguy• 3 years ago

"Please drink a verification can."

toadi• 3 years ago

what is happening with me is I start to consume less and less content online. Many movies and series are crap and I don't like them. Video games the same. I'm not sure it is because I'm getting older and have the classic it used to better before syndrome. But what is happening and this is probably due to getting older I am more careful what I spend my time on. Consuming crap content or in a way it is a crappy experience... fuck that I will go outside and touch some gras.

RGamma• 3 years ago

Another phenomenon being the modern content tsunami. Just the new things coming out already overwhelm one's consumption capacity by several orders of magnitude, nevermind the older stuff that I haven't gotten to (includes SNES titles e.g.).

Makes me want to switch off entirely, or at least be hyperselective.

Given everything I've seen most is simply not worth it anyway, and at the rate new shit comes out we must long be looping already.

PeterStuer• 3 years ago

I love youtube, but if it wasn't for my family premium subscription I would probably not enjoy it much.

DonBarredora• 3 years ago

Wow, they keep getting worse and worse.

YouTube on TVs getting unskippable 30-second and pause screen ads

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