The death of the brick and mortar toy store

https://brainbaking.com/post/2026/05/the-death-of-the-brick-and-mortar-toy-store/

by speckx • 2 months ago

165 242 2 months ago

JohnFen• 2 months ago

In my area, while there are certainly fewer game/toy stores than there used to be, the ones that are left are doing great and are always busy.

moparts• 2 months ago

I’m surprised physical toys are still a thing. We have a boutique toy store in our neighborhood. Expensive wooden things from Europe. I see lots of old people buying toys for grandkids. I hope they are well loved and not just tossed.

greenavocado• 2 months ago

What dense urban core do you live in?

strict9• 2 months ago

My experience in a large US city is surprisingly the opposite. The toy stores I visit are doing great. I suspect this is is because a large portion of their business is for birthday parties.

I assumed many or most were gone because of Amazon. But after having kids and getting gifts for birthday parties, I've learned there are a lot of them and they are doing healthy business. Almost always a line on weekends.

Many or most in line take advantage of free gift wrap because they're on their way to a party.

In many ways it is more convenient than Amazon because you're going out anyway, why not get it at the last second with careful gift wrapping.

But even a recent trip to the suburbs surprised me. The Lego store in the mall had a velvet rope and long line of kids waiting to get in. I had never seen anything like this and apparently it is usually this busy.

conductr4• 2 months ago

I have a 7 year old and for the past 3-4 years we make a weekly pilgrimage to a local boutique toy store specifically for birthday party gifts. It’s usually packed with others just like us doing exactly the same thing. They do provide the free wrapping service and they slap their story sticker on every box and it’s a good marketing strategy. But they also stock toys that are pretty unique and change the stock frequently, every kid we know practically has every toy you’d see at a place like Target. Their toy section seems to have been the same the entire time. Occasionally a new movie related toy comes and goes and a couple new big toy trends have entered but generally it’s all the same. Even the baby toys they sell are the same ones my kid had and has outgrown years ago. I’m not certain what their strategy is but it’s definitely not a good shopping experience for maximizing LTV of a childhood.

We also have the Lego store with the velvet ropes and always queued in our neighborhood mall.

Now the only observation I can say is this really only seems to work in affluent suburbs only. My neighborhood mall just so happens to be the top shopping mall in my huge city. It’s a destination for most of the suburbs and exurbs. The boutique toy story birthday present runs is usually around $50 per kid and we go to usually around 2 birthday parties a week during school year (on average). I don’t think most parents are allocating that type of budget for other people’s kids. I have 1 kid, many of my peers are doing the same for 2-3 kids and we all are varying levels of affluent by regional standards (expensive homes/cars, nannies, private schools, etc).

bombcar5• 2 months ago

Part of the problem is that when Toys R Us bit the wax tadpole, Walmart jumped in and doubled or tripled the number of aisles dedicated to toys; so any "middle" suburb/city area with a Walmart already has an "easy source" of toys to grab, making it an uphill battle.

Target did the same and now has more Lego than TRU ever had, for example, though their prices are often over MSRP.

The key would be to market above both and aim for "different things" while making it a possible destination on its own.

gbear605• 2 months ago

we go to usually around 2 birthday parties a week during school year

That's honestly impressive, some 70 birthday parties a year, plus presumably some extra in the summer.

gwbas1c• 2 months ago

I think it's hard to see the change in US toy stories looking at articles (and discussions) like this. There's always been turnover in retail; very few stores and chains last a lifetime. (I've always suspected it has to do with when key people retire or otherwise leave the business.)

Compared to when I was a kid, there's no shortage of toy stores: There's always something at the mall, Target has toys, bookstores have toys that didn't have toys when I was a kid. (My daughter asked me to take her to a bookstore in town last weekend that was about 1/3rd toystore.)

So, it's really hard to "blame" someone for a "demise" that, to me, looks like traditional retail turnover. Even if we didn't have Amazon, I'm sure older retail stores would turn over, and newer retail stores would eat them.

Computer0• 2 months ago

My experience in tier-2/3 US cities they are dying, even the local small businesses, as well as in the suburbs of Tier 1 cities.

jmclnx• 2 months ago

Yes, in the city were I grew up a single private toy store is hanging on. I think it is because they out right own the building they are in. But we all know their days are numbered.

It is too bad, they were real good and carried items that could not be found elsewhere. Now seems all stores are the same.

Edit: Looked it up, the store stopped selling toys all together last year. But they are still in business selling other items that were in a different part of the store.

kurttheviking• 2 months ago

I own a reasonably well performing indie bookstore. I've noticed for the model to work you need a critical mass of other local shops clustered to make the trip an experience for families and diverse tastes. My working theory is that three of such small businesses are sufficient and could operate well with a common inventory strategy and manager (e.g. a bookstore, a toy store, and a tea or candy shop...nothing that spoils in the very short term). When I've got a bit more time I want to try that idea and see if it works as a way to revitalize otherwise charming old downtown areas with vacant retail space and communities wishing to bring back their main street. Giving this idea away in case anyone else has tried or wants to try sooner than me and report back.

hnthrowaway03153• 2 months ago

I have seen bookstore (second-handed books) thriving near universities. Your idea is actually very interesting and remind me of the mall model -- the mall model worked because everyone in the family gets his/her own share of pleasure. Of course the traffic matters a lot, too. Hope you start that experiment soon and succeed!

ghaff5• 2 months ago

The general theory of most malls was that you had anchor stores. My local one has a couple of stores adjacent to the mall (a local chain supermarket and and Home Depot) that are very busy, almost too much so. The mall itself is pretty much dead and has been on the market for ages. The anchor stores--JCPenney, Sears, and Macy's are all long gone. Haven't been in the actual mall in ages but I assume it's pretty sad and there seem very few cars in the lots.

Oh, yeah, the Toys 'R Us in the complex is long gone too.

TheOtherHobbes2• 2 months ago

Universities are effectively ultra-anchors. You have large numbers of students from mostly middle class backgrounds, many of whom have free time and disposable income. (Or at least they're not worried about their loans yet.)

And then you have the academics. Tenured profs are relatively well paid. Adjuncts/assistants not so much, but they still like nice things.

The UK's public school towns (Marlborough, Harrow, Winchester...) often have a prosperous independent store economy on a smaller scale, for the same reasons.

Clusters work well in these towns.

If you try them elsewhere, like one of the UK's many run-down towns, they're more likely to fail because the prosperity just isn't there.

ricardonunez• 2 months ago

I always wanted to open an indie book store + coffee shop and had a similar analysis. I read recently they are having a come back.

Barnes and noble is opening in my city after a decade ago books a million closed and our local indie closed during Covid.

bombcar5• 2 months ago

The thing I've noticed is that even dying downtowns want insane amounts of rent; I think you have to be able to buy the building to make it work.

However, that's not as unrealistic as it may seem, because the city itself often owns a decent amount of downtown, and can make a deal.

vasco• 2 months ago

If the only way to be successful is to start by buying multiple downtown locations outright I think we know why the downtown is empty. Nobody is going to do that to open a shop. Not even the mega chains are usually buying anything.

ofrzeta• 2 months ago

It's really baffling that even in the shittiest areas rents or property prices are insane. It seems the capital owners just don't care or don't lose enough money to care. They should be expropriated. Of course that won't happen.

andrepd• 2 months ago

A Georgist LVT would fix that is short order. Start making owners pay compensation for keeping a valuable space empty and crumbling, and you'll see them step to it pretty quickly or sell it to someone who does.

QuantumNoodle• 2 months ago

High commercial rent affects not only diverse businesses (good ideas that take risks) but also the quality and accessibility of goods of necessary businesses. Near me, simple mens' haircuts have soared to $35+... Except those shops that have been around for ages and own their buildings. They still charge sub $20.

Another gripe is the amount of "luxury" apartments popping up. Inviting & modern interiors but all faux cheap materials. And, like, under a highway. Nothing says luxury like being surrounded by concrete and can't even go outside and walk. Commercial real estate is really out of touch :/

expedition32• 2 months ago

For the companies that own all that real estate it's better to let them sit empty for years than lower the rent.

But eventually the hammer always falls.

twunde• 2 months ago

I can't comment about the minimum number of stores, but I do think its the correct idea. I live in a town of ~12000. We have 6.5 bookstores (including the good local thrift store as .5). Stores/restaurants do turn over fairly regularly, so its still tough, but it certainly seems viable. We get a good number of tourists, which helps but I do think you need a mix of restaurants, and a mix of different types of stores. Even as you go to nearby towns with big box stores, they all have downtowns that are doing ok with locally run businesses. Notably the downtowns all are small business focused with few if any box stores

wodenokoto• 2 months ago

Tsutaya, a Japanese dvd rental store has a specialty shop in Hiroshima. It’s best described as a library hosting a small electronics store, a clothing store, a stationery shop and a coffee shop.

The_Blade2• 2 months ago

(In slight contrast to my other comment) I think Larimer Square in Denver is trying to do something akin. There was a land-edge-lord kerfuffle and gone are staples like The Market and Ted’s Montana Grill (RIP, I was also just in Bozeman). rn one side is bookstore - jewelry & artsy - African jewelry & artsy - Rioja (Denver famous food) - John Fluevog (Vancouver shoes) - Osteria Marco (Denver less famous Italian) - Van Leewuen (NYC ice cream). I hope it all works...

now, bookstores here are a whole other mess. two words, Tattered Cover. there are ample used bookstores, though, i found a copy of Alinsky’s Rules for Radicals for $6.50 on Colfax that should probably be handled with BSL-3 precaution which is as it should be

ahartmetz• 2 months ago

I know someone who used to manage department stores (one branch at a time, several locations). He talked about clusters in a very similar way: Stores need nearby other stores to be attractive.

ncallaway• 2 months ago

I take my two little ones almost weekly to our small downtown area. The trip is usually a coffee shop, the bookstore, and a rotating third one (sometimes a candy shop sometimes the toy store, sometimes something else).

Anyway, we're an N=1 confirmation of that theory.

a1o• 2 months ago

In our case the coffee shop is in the bookstore and it is located right in front of the third. The third is a really nice park (think lake and lots of playgrounds plus activities).

me_smith2• 2 months ago

This is a timely comment for me. I have been doing research on opening a small indie (new/used) bookstore in a small old downtown I walk through almost every day. It has restaurants, specialty shops, coffee shops and a small local grocery store. I've always thought it was missing a bookstore.

Any tips/warnings that might not be immediately obvious to a hopeful bookstore owner? Do you think there is a sweet spot in terms of square footage of retail space? Margins are low so do you supplement with sidelines/events/memberships?

One of my next steps is to join the ABA as a provisional member to get access to their new bookseller guides.

mattbrewsbytes• 2 months ago

I'm just an internet commenter who knows nothing about running a retail store and has thought about a bookstore as well. With that out of the way, finding high margin items to sell to offset low margin items would make sense. I think this is why you see coffee paired with bookstores, coffee should be high margin but might also require food licensing/inspections.

Ideas for a local bookstore: seasonal and local items for sale, think gift giving timeframes - mothers day, fathers day, end of year holidays. Items like unique greeting cards, calendars, custom gift wrapping, having a kids section with higher margin items kids like - toys, trading cards, etc. Also you could throw some checkout friendly things like book lights, book marks, candies, etc.

If you find local craftspeople, offer some shelf/floor space for free if you can agree on a split of the margin. Hand-crafted things would pair well during holiday seasons and advertised properly might get repeat visits and word of mouth spreading.

jmyeet• 2 months ago

So there are a few versions of this.

The most common in the US is the strip mall. This is a largely American, soulless construct of commercial space with parking out front, typically on a major road. There are lots of reasons why this flourished in the US. It's a symptom of society being so car-dependent, which is by design. Rents here are typically lower than other options so some businesses can survive in strip malls that can't elsewhere.

The next step up (density-wise) are actual malls, or shopping centers for the non-Americans. There are different versions of this. You have the entirely indoor mall. You also have other anchor stores that pop up nearby (eg Home Depot) that are popular but can't justify the mall rent costs. Often a bunch of other businesses will sprout around these stores, which is why they're called anchor stores. Anchor stores are also things you generally need in a mall to bring in enough traffic to make the whole thing economical eg supermarkets, department stores. Malls in general have been dying in droves. Basically too many got built in the 1970s through 1990s and online shopping is killing them. There are photography and video channels dedicated to exploring dead malls.

The third rarest option is the walkable district. This is generally the downtown of cities that existed before cars. People generally love these but public transit is an issue. Americans always want to drive even when there are viable options otherwise. That means having to build parking garages and the whole thing kinda falls apart. Or at least it losses some of its charm. The hellish end of this spectrum is Houston.

Some cities have managed to rejuvenate such areas by diverting traffic and generally investing in the area. But what tends to always happen is that businesses will rejuvenate an area and then the landlords will kill it by charging exorbitant rents. I've seen 40+ year old restaurants close because of rent hikes in areas that only really existed for that restaurant.

This is part of the problem with housing being so expensive. It makes everything expensive. That local shops? Well it costs as much to build as a house and a house is easier to sell. But a cafe or a bakery or a bookstore or some other eclectic shop can survive when the rent is $20,000/year. You don't need to pay staff as much when houses cost $100k not $1M. Expensive housing just strangles everything. But when that rent goes to $200,000 over a decade well then suddenly only chain stores and big box retail can survive there so what was once a charming downtown turns into Chili's, a CVS and a Chase bank.

So this can go wrong even in dense places like NYC. There's a real issue right now with so-called "zombie leases". Basically, companies like CVS, Duane Reade and Walgreens signed high-rent long-term leases but then decided to close the store. The store remains empty because the owner has no incentive to rent it for a now-lower market rent while the billion dollar company is still on the hook for it. Enough of these and a street can look abandoned.

I really think that when cities choose to rejuvenate an area they should acquire all of it first. Eminent domain, baby.

I saw a Tiktok awhile ago where someone posited that things we once took for granted get taken away from us and sold back to us. The specific example was walkable cities. That used to be the norm. Now it's a luxury. We can't have that. If people walk everywhere and take a train or bus well then they might not buy a car. Then they'r enot buying insurance and gas and maintaining it. Unacceptable.

Society really is getting dystopian.

vonnik• 2 months ago

This strategy has worked well for both Shakespeare and Co. in Paris and Shakespeare and Sons in Berlin. Books + Bakery + Coffee. Both of course are set in living pedestrian cities. https://www.shakespeareandsons.com

golem142• 2 months ago

It has not worked for Borders in Palo Alto.

But that was a chain, maybe other locations forced closured everywhere, and that Borders could have survived. I doubt it, however.

kergonath• 2 months ago

I can’t comment on the shop in Berlin, but the one in Paris is a special case. It’s in a relatively central location in a 11M people metropolis, right on top of a major rail and metro hub and across the river from one of the most touristic monument in the world. And even though it’s not really in a shopping area, there are dozens of cafés within 2 minutes on foot. They don’t really have problems getting people to go there. Plus, considering how long hey’ve been in business, I assume they own the building, which shields them from the rent issue. They could still face problems (like Gibert next door that closed somewhat recently), but their situation is very different from the vast majority of shops in normal European cities (including the UK).

InsideOutSanta• 2 months ago

I suspect, particularly for toy stores, there's also a weird incentive: if they stand alone, you don't want to bring your kids there because it's only going to cost you money. But if they're next to other shops, you can send your kids there to entertain themselves, while you can browse what you actually want to see in peace.

epolanski2• 2 months ago

That's the overall premise of shopping malls.

Get 2-3-4 highly attractive shops that people go to (in Europe, Zara is an example) surrounded by shops that would otherwise die without the proximity/clustering.

piokoch• 2 months ago

Yup, that's why molls were so successful. They were deteriorating because of Internet, as a new "moll", covid speed up the process. But, frankly speaking, molls also killed many mom & pops shops scattered in the cities. So this is just evolution, I am not sure if it goes in the right direction, but consumers have the last word and they have spoken, even though, in the long run it hurts them.

egypturnash• 2 months ago

moll | mäl | noun informal, dated 1 (also gun moll) the female companion of a gangster or other criminal: I'd rush the money over to his moll. 2 a prostitute.

I think you probably mean "mall".

IAmBroom5• 2 months ago

"Mall": a physical aggregation of independent stores in a single location, usually renting space from a single landowner.

"Moll": a mobster's girlfriend.

Your paragraph becomes quite amusing if one assumes you didn't make a typo.

eplatzek• 2 months ago

What about the situation where a bunch of flower sellers end up on the same area of town?

Hotelling's Law (also known as the Principle of Minimum Differentiation or Hotelling’s Spatial Competition).

baxtr• 2 months ago

So basically a tiny mall?

porknbeans00• 2 months ago

kids don't want to browse amazon. =)

GJim• 2 months ago

Aside from the fact you would have to be nuts to buy kids toys (or anything that must meet a safety standard) from Amazon.

... yet some people still do.

michaelbuckbee• 2 months ago

I'd be curious to know if you consider a Lego store a "toy store". There's one that opened in my city fairly recently and is in an area of smaller boutique shops (kind of like what you described).

tclancy2• 2 months ago

Your comment makes me think of this recent post, https://laurenleek.substack.com/p/the-basket-and-the-booza, from an always wonderful blog which looks at why Australia has far more independent stores left compared to English cities and comes to a surprising conclusion:

"The unifying claim is this: chains follow legibility. A city becomes legible to a site-selection algorithm when it has been organised into walkable, transit-connected high streets with predictable pedestrian volumes. That legibility is what good urbanism produces and simultaneously what makes a city capturable."

ericyd• 2 months ago

Not sure if this is an issue of Australian English vs American English but this is way too jargon-laden to mean anything at all to me.

steveBK123• 2 months ago

This makes a lot of sense from my own behavior. If a downtown has multiple places to stop, I am far more likely to go.

Better yet if it has attractions for both my wife and me, then we are both more likely to go.

Even better - if it has attractions open at different times of day - morning - errands like hardware shop, foods basics | afternoon - cafe, prepared food, more retail shop | evening - sit down dining, bars, checkout a book store.

It's always weird how some downtowns only cover a slice of this and as a result are dead after 6pm.. or don't come alive until 5pm.

SoftTalker7• 2 months ago

a bookstore, a toy store, and a tea or candy shop

This was Borders and B&N, in their prime. A one stop shop. They had a childrens area with books and toys. They had a coffee bar. And of course books.

datakan• 2 months ago

They still do where I live. Its rather nice but seems to be rotting a bit as every time I go there the kids section is clearly not cleaned or well maintained.

bigstrat20032• 2 months ago

That still is what B&N is like.

magenta4• 2 months ago

That is such a good idea but I always have loved small stores so I might be too optimistic.

Let us know if you do it.

carlosjobim2• 2 months ago

Aren't you worried that your rent will be jacked up 100% or more in case you successfully revitalize the area?

yummypaint• 2 months ago

This is exactly the business model of Poor Richards in Colorado Springs. They have a pizzarea, book store, and toy store. It's been around for decades and is a local institution.

thepryz• 2 months ago

That seems to be what Barnes and Noble has become. Every store now has books, toys, and a coffee shop inside and it seems they’ve been thriving in the last few years.

My biggest complaint though is that the bargain bin no longer contains books they are cycling out but instead seems to be books and other items specifically meant to be sold in the bargain bin.

skipkey• 2 months ago

The Barnes and Noble bookstore I occasionally shop at has a second floor that is about half full of nothing but games, legos, puzzles. I honestly think they sell more of that than books these days.

conception• 2 months ago

I rolled into a b&n and it had more toys than books 100%.

Aboutplants• 2 months ago

Their strategy is now about 1/3 of the store dedicated to toys/puzzle/legos and I think it’s a brilliant strategy. I can walk into the store, browse books while the kid is exploring decently engaging toys. It’s a win for the store and myself as I can walk out with a book or two for myself, a good potentially educational toy, and a Lego kit for us to complete together. They got us good

alex_young• 2 months ago

I live in a town of fewer than 8k people. Our local toy store is not only thriving, it’s central to the community.

People would rather shop there than go online. Why? Because they are a part of the community.

At every farmer’s market or community event they have a booth giving out free glitter tattoos to children, and they employ several teenagers part time to wrap gifts (of course this is free too), apply tattoos, and help out in the store.

This isn’t a unique concept. Going the extra mile and doing seemingly unreasonably nice things wins you customers and loyalty.

golem142• 2 months ago

It would be great to have a "rural revival" where it's worthwhile to go back to the howling old owl in the woods, hunting the horny back toad.

Maybe the wave of AI layoffs can actually make that happen. We would need a visionary planner like maybe Christopher Alexander and then an administration to deeply care and support such a development.

I suspect if I were forced to make such a move, I'd be initially very upset, but long term, I'd probably welcome the change.

Schlagbohrer5• 2 months ago

The united states could spark a rural revival like you're talking about with investment into the healthcare and education infrastructure in those communities. That's what other countries do to prop up the rural economy- the steady lifelong jobs created for all the people who work at the schools, clinics, the library, provide an economic base for the town.

voncheese• 2 months ago

This is awesome to hear about. The community aspects (both being part of the community and building community) can't be understated.

Thanks for sharing!

jemmyw• 2 months ago

There are no toy stores close to me in New Zealand any more, or even a long drive away. There used to be two small ones, they were both great but never really that busy.

The local cash and carry also used to have a toy section - it was great because they had a deli where they also made coffee, a grocery section, bulk food section, and warehouse section that included toys. So we'd send the kids to the toy section, get a coffee, grocery shop. The building was a bit rundown, but that was part of the charm too. They upgraded it, it looks fancier but the toys are gone, the deli is gone, we only go for things like bulk flour now. I wonder if businesses like that have real trouble understanding loss leading sections like that.

zabzonk2• 2 months ago

Back when I was a kid in the smallish UK city of Lincoln, we had two big model shops (tools, balsa kits, aero engines, Airfix, etc.), one big toyshop (Scalextric, and toys for young kids) and one rather weird place that specialised in fishing gear, Meccano and 00-guage railway stuff.

Now all are gone, and I do wonder how kids of today will be able (for e.g.) to experience building a glider (balsa, cutting out with a razor, tissue covering with paste) and launching the final product into the sky. We have lost something.

BTW, if any of you or your children want to get into things aeronautical I can strongly recommend https://www.amazon.co.uk/Penguin-Book-Kites-. Some string, a little bamboo or dowel, and a binbag and you are ready to go.

NetMageSCW• 2 months ago

Here in a small city in the US we have two craft stores with hobby sections that provide access to those things.

zabzonk2• 2 months ago

Sorry, bad link to book. Use https://www.amazon.co.uk/Penguin-Book-Kites-Original/dp/0140...

It really is a great book if you have any interest in flying things.

IG_Semmelweiss• 2 months ago

this article feels 10 years late. Toys R us marked the end of the toy store.

Its just a matter of time before other stores follow, except for the Lego flagship stores , or the ocassional anime store in a bigger city.

Its sad.

The_Blade2• 2 months ago

There is a really cool place in Denver called Wizard’s Chest. I think they make good money off costumes, but also Warhammer 4k (and to a related lesser extent DnD). Nice people, too.

imp0cat• 2 months ago

It's Warhammer 40k.

But beware, this game is designed to suck your wallet dry! ;)

Schlagbohrer5• 2 months ago

"Get your kids addicted to M:TG so they'll never have enough money for drugs" - good advice from a coworker of mine

bigstrat20032• 2 months ago

Game stores tend to make money off Magic The Gathering, from my understanding. But yeah, The Wizard's Chest also has a decent miniature gaming community as well. And their board game selection is pretty good.

marcus_holmes2• 2 months ago

In the early 2000's I visited my sister's family in Australia. Hadn't seen them for a few years. I took the kids to Toys'r'us and gave them $200 each to spend. It was the best $400 I've ever spent in my life. They still talk about it.

Somehow giving $200 of Amazon credit doesn't feel the same :(

UberFly• 2 months ago

One of my daughters always asked to be taken to Toys-R-Us for one of her b-day presents so she could pick out something. Watching her walk around in wonder for an hour trying to decide was an even better present for me. I'm sad they're gone too.

dylan604• 2 months ago

I can only imagine the sheer delight in a kid that had never been to a dedicated toy store like Toys'r'us because of online shopping to see one for the first time. Sadly, many kids will never get to experience a toy store like that. I remember thinking what I'd do if I ever won that shopping spree that kids won on whatever Nickelodeon game show where that was the prize. I'd actually practice by learning where the things I wanted were in the store to be as efficient as possible.

mattwad• 2 months ago

I was surprised to find that Barnes n Nobles has a decent selection of quality toys for infants to toddlers. Toys have their own section at my store. I used to buy toy/book gifts at Target but the options are so much more limited.

perardi• 2 months ago

I walk by a lovely local toy store every day.

https://www.playtoysandbooks.com

I live in the Andersonville neighborhood in Chicago, and it’s a small bit of joy to have a thriving boutique toy store to walk by as I go to the gym.

rhplus• 2 months ago

Our local toy store is a member of marketing cooperative and yours might be too.

They are wonderful and a perfect example of a local toy store - a wide variety, personal service and free gift wrapping on all purchases (a life saver for anyone with kids and a birthday party to go to seemingly every other weekend).

A map of the network is here.

https://stoysnetpartner.com/our-retail-clients/

throdjdidjfdik• 2 months ago

My local toy store has a resident dog, and allows other dogs inside. That place serves as a dog toliet, and dog hair, saliva, oils and excrements are everywhere. I refuse to go near it, purchasing any contaminated toys is out of question!

Last time we went there, owners assaulted my child and knocked it onto the floor!

diogenescynic3• 2 months ago

I miss toy stores, butcher shops, record stores, movie renal stores... everything moving online has really made culture so isolating and a lot harder to meet people. I remember when I was younger I could just go to a retail area and get some coffee, look at magazines/books, then go to a record store, then a video game store, a pet store, etc. Now everything is either a big box store in a giant parking lot or online. There are obviously exceptions, but I remember having so many more retail options and now they can't compete with Amazon and the rising cost of real estate and labor. Capitalism is strangling culture and making people more lonely and anti-social. They want us at home, buying subscription services, and getting taxis for our burritos so we don't have to actually go out and do anything or see anyone...

Aerolfos• 2 months ago

a big box store in a giant parking lot

You know it's bad when stores don't even "have" parking lots, but are "in" them.

JuniperMesos• 2 months ago

Capitalism is strangling culture and making people more lonely and anti-social. They want us at home, buying subscription services, and getting taxis for our burritos so we don't have to actually go out and do anything or see anyone...

People are choosing in large numbers to buy subscription services, order food online, stay at home, and avoid socializing with other people; and the market is supplying demand. This isn't something that some external power is forcing on an unwilling populace. Indeed, if you think that people are systematically making consumer choices that are easy and convenient in the short term but bad for the fabric of society in the long term (a common-enough complaint about human society), then the "they" who wants to force people to change their habits en masse is you.

diogenescynic3• 2 months ago

Agree, it's almost entirely about profit and convenience but I just think there's something false about modern 'convenience' in that it actually isn't 'convenient' when you think about all the other things you lost. The tiny bit of friction exerted to actually go into a store is now gone, but now you lose the opportunities to meet other people into the same things as you... get tips from retail workers on interesting movies/music/video games. It's convenient in that one singular moment, but now you're lonely and have no friends or connections... I think that's why people are more depressed and on more depression medicine. There's a lack of just casual interaction and socialization now that we're replacing with 'social media' doom scrolling and it's clearly not making people more fulfilled--just more convenient.

I would argue a lot of this could be changed by better zoning laws and better city planning. Big box stores should be relegated to the outskirts of city limits... let local and small businesses have downtown areas. Otherwise, everything is becoming one homogenous experience across the entire country.

jwrallie• 2 months ago

Interestingly toy stores are still a thing in Japan. I took my 2 year old daughter to buy her birthday present this year. Her smile when I told her she could take the toy plush home was priceless.

I asked her if she wanted the big or small version, she liked the small. Showing kids toys on a tablet is never going to replace the experience.

voidUpdate2• 2 months ago

What country are they in? The list of shops seems to suggest belgium/the netherlands. Because in the UK, I often go to toy shops with my partner. There's probably two shops in the same shopping centre you could call "toy shops", as well as a GAME which sells video games. All three of them sell lego, as well as quite a few other shops. There's also a Cex and a mini Cex if you want to buy video games and get ripped off. Also quite a few other shops tend to have a "toys" section, such as WH Smiths or B&M, though I wouldn't call them "toy shops" At least in my area, brick and mortar toy stores are very much alive and well

xz18r• 2 months ago

The blog writer is in Belgium, just like myself. Can confirm that there are almost no brick and mortar toy stores left in my area (which from what I can tell is the opposite side of Flanders).

Citizen_Lame• 2 months ago

GAME is bankrupt and was a shit for a long time, WH Smith is also closing lot of stores, B&M is selling tat and is half empty. But none of these are toy stores.

Retail in the UK is very much dead, unless you need barber and vape shops.

domh• 2 months ago

Smyths toys is doing pretty well in my town, in an out of town centre retail park admittedly. It is situated in a fairly new retail park that got built exactly behind the old one where Toys R Us used to be. That got knocked down and replaced with warehouses. Must be cheaper to tear down and start from scratch than try to modernise after being vacant for a few years.

Town centre is lots of barbers, vape shops and betting shops. Few new independent bars and restaurants seem to be breaking through thankfully.

voidUpdate2• 2 months ago

As I said, I wouldn't call any of those three "toy shops". But all three of my local ones seem to be going strong, and sell toys or toy-adjacent things

epolanski2• 2 months ago

Capitalist efficiency ultimately makes shops barely able to compete on price and convenience with the few clicks needed to order and get stuff at home.

My stepfather was a salesman/distributor, selling the most diverse things (mostly electronics and mobile-related, but not only) to shops in the entire Lazio region in Italy.

95% of the shops closed, even among those that didn't he often wonders why they keep buying from him rather than on Alibaba or Amazon where he often cannot compete on price. And same for those client's customers.

It's hard to beat the convenience of online ordering for them, let alone the pricing.

But this has major implications for the local economies, especially of smaller places. As shops start to disappear so do the services or restaurants/bars connected to them.

Capitalism is brutal in its efficiency and there isn't much if anything that can be done to stop it, if people can get the same products at lower prices, they will.

anonyfox• 2 months ago

well the worse it gets the closer the reset button comes. guillotine can and will end capitalism if people are affected too much, and they don't care about any logic when suffering is high enough. happend in history every single time, will happen again, and no one saw it coming or believed it would happen again. still, it did. and will. like always.

anal_reactor• 2 months ago

Good riddance.

I never really liked those small shops. Open Monday-Friday from 9 to 17 so a working person cannot really buy anything there. Prices usually 20% higher than online, minimal choice. It's not like they were selling something unique, they'd sell exactly same shit you'd see online, but at higher prices. The concept of "small shop being a part of the community" is completely foreign to me because what else you'd be doing in a shop other than walk in, buy, get out.

Supermarkets on the other hand, that's a different story. I live in the Netherlands and here we have strict laws pretty much about anything, including supermarkets. The goal is to prevent megastores from coming to existence which usually suck up all economic activity from the area. I have to say that the model is relatively successful - there are lots of mid-size supermarkets, so wherever you live, you're likely close to one.

But I have to say that it's another thing I miss from Poland. I fucking LOVED megastores. I could easily spend an hour walking through the cheese aisle and looking at all the products. For some inexplicable reason, despite the existence of megastores, the chain of small convenience stores Żabka is going through a renaissance - they're almost at every corner which means that if you're walking down the street and you're suddenly thirsty you're almost for sure close to Żabka. Another reason to go there is that they often offer products unavailable elsewhere - once I found sugar-free orange-vanillia coca-cola. I knew that god smiled to me that day. Oh, and typically they're open until 23:00.

TrackerFF• 2 months ago

Many years ago I found myself unemployed, and had a year where I pretty much took any job I could find. One of these were in a sorting facility for one of the largest shipping / postal companies.

On my first day, the very first thing I noticed was how a select few companies / online stores accounted for something like 80% of ALL the shipment that came through the facility: Clothes (with Zalando probably making up half of the shipments, just an endless stream of Zalando shipments...), make-up, and baby / kids toy stores. The last one kind of took me off guard, but then again, local toy stores have been dying for years.

mavamaarten• 2 months ago

I'm honestly not really that surprised by that. All (except clothes) are prime examples of products where you don't really care who sells it to you and how it looks in the packaging. People want a certain product and want it the cheapest. Why would you go to a real store to look at that product inside of packaging you can't open, with the added cost of the person behind the counter?

I mean a Lego set is a Lego set, whether you see the pictures on the box or online.

ErigmolCt3• 2 months ago

I don't think every old retail format deserved to survive unchanged, but towns without places where children can physically explore feel a little poorer (in a way)

AdrianB1• 2 months ago

What I did not see in the article or comments is the fact that people dictate how things evolve. People vote with their wallets (or via local councils) in ways that directly or indirectly influence the outcome. The title can also be, and still correct, "We killed the brick and mortar toy store". This makes people think more than "it's raining", which is impersonal and somewhat inactionable.

Andy_Donner• 2 months ago

My grandmother used to take me to Toys R Us for my birthday every year for exactly this reason — she didn't want to guess what I wanted, she wanted to watch me choose. Walking around that store and seeing what the toys looked like in person was something I looked forward to for days. You can't recreate that with an Amazon wishlist.

emehex• 2 months ago

I still do this for my dog every year on his birthday. Funny that the Pet Store survived the Internet while the Toy Store did not...

jaccola• 2 months ago

I do the same!

I’d guess one reason is that there has been no iPad/App Store/YouTube invented for dogs…

I have a gut feeling there will be negative consequences for how much time developing minds spend consuming but in the absence of clear cut evidence it seems to be the default.

nothercastle6• 2 months ago

Demographics play into the problem too. Massive decline in number of kids

AdamN• 2 months ago

We still go to our local toy store - which is quite nice and only about 5 blocks away (in Berlin).

Schlagbohrer5• 2 months ago

Does the article mention that private equity killed off the still-profitable Toys R Us?

abanana• 2 months ago

I opened this comments page wondering if anyone would point this out. The idea that all sales have moved to online is always trotted out as the main excuse, but the reality is that most of the big well-known UK retail failures were caused by private equity, asset-stripping and loading them up with debt until the interest payments are too high to be payable.

Freak_NL• 2 months ago

The DreamLand bit seems off:

DreamLand: another toy store chain with venerable Belgian roots owned by Colruyt group that briefly had a fancy underground store near a new parking lot not even five years ago. Of course it had to go. […] The bigger store about 30 km away from us recently also closed down. The store chain is still alive as is their webshop, but for how long… There’s still a DreamLand nearby but no longer in the centre.

DreamLand actually grew significantly in terms of physical stores due to their merger with ToyChamp, and is present in both the Netherlands and Belgium now. Of course, these huge (for European standards) stores tend to be located in malls and such; not in the historic city centres where toy stores used to be.

bartread• 2 months ago

In the UK at least a big part of the problem for all high street retail is high fixed costs.

High rents for "prime" locations that, given the trend over the last 25 years, are no longer very prime, coupled with high business rates set by central government make it incredibly hard to make any money. And that's even before thinking about staff, where cover is no doubt needed at a higher concentration per square foot than warehouse based businesses.

Couple that with increases in minimum wage[0] and employer NI, and taking into account inflation and cost of living in recent years, and a lot of formerly workable retail businesses have simply been rendered non-viable.

[0] Which, by the way, I have no quarrel with.

lbriner• 2 months ago

I also think the UK are very tight with money (not sure about other countries). There are lots of people, according to our local Clarks shoe shop, who get their feet measured and then just buy their shoes online to save a few pounds. People do the same with anything they can try on in the shop and then order the same thing somewhere online for a bit cheaper.

The things you said are definitely making things much worse and I suspect that even back in the day when everyone bought things from the local shop, most retailers were not making massive profits so anything cutting away at that will make it worse.

Sad really.

Theodores• 2 months ago

Another problem with the UK retail scene is the charity shop, of all things.

It is hard to hate the charity shop as they are Mother Theresa and Bob Geldof in retail form, feeding the starving of Africa (name me one) and bringing us one step nearer to curing cancer (as if).

But, after a while, the charity tends to perpetuate the problems that it seeks to solve. So you have what amounts to a business that has volunteers rather than paid staff (forget about minimum wage), the electricity bill is at a special rate and even the products come for free, from house clearances and people just getting rid of their 'empty gifts of capitalism' (plastic trash).

The real hustle is with rent and business rates. Rent and rates gets paid but at a fraction of the cost. If the landlord kept the place empty then he would have to foot the rates bill, but get that charity shop in and the problem goes away. The landlord can then count on the value of his property going up because they don't make land any more and all capital ends up hoisting up property values, even if the crumbling 'property' was paid for aeons ago and is best demolished.

What you have with a toy shop is specialist retail, where customers have expectations of service. The staff should know the availability of every product, stock levels and much else. It is not 'pile it high' as per the Toys R Us model.

I worked in specialist retail and for a boss that despised charity shops. We were in a back alley, with a fraction of the footfall. Anyone visiting the town would see the usual row of useless charity shops but not our shop. We had bills to pay and they didn't. It was unfair.

Nowadays the High Street doesn't just have the charity shop scams going on. There is the joy of money laundering. Imagine you have a fine cannabis operation going on and you are bringing in tens of thousands a week. What do you do with that money? How do you convert it to property?

This is where the nail bar comes in to play. Or the 'barbers'. Or the 'vape shop'. Hire your immigrant labour to sell nothing all day, and you can put through all the money you want.

Then we have the Wetherspoons pub, where they don't really make money from beer, the idea is to build a property portfolio. Another hustle.

Then there are the naive hopefuls. Personally I would love to own a little shop that sold all my favourite toys that I was denied as a kid, so that would mean train sets. Or maybe I would love to own a little cafe that sells the healthiest food in town. With some lottery winnings or an inheritance, I could dive in, hire my best friends and have the grand opening.

Narcissism would mean that all the warning signs would be ignored. Pride would mean that I would be in it until the house was mortgaged three times over, with half the suppliers demanding payment up front. Every day would be praying for rain, as in sales. I would be complaining and blaming the usual suspects such as the jungle store.

There are many, many other hustles and it sometimes helps to explore a town with someone from 'the other side of the tracks'. Poor people get preyed on in ways you would not believe.

For instance, cigarettes. If you went into one of those convenience stores and wanted a packet of cigarettes, it would cost you a vast fortune, I don't know how much, but probably around £20 nowadays, at a guess. However, for our special friends, they get the counterfeit ones at a ridiculously low price.

If you were to ask for them then the owner would tell you where to go. However, if a special friend were to introduce you to the store owner, then you would be able to buy the £3 or £5 counterfeit items too. You can even pay by card, so long as you are in the club.

A certain poverty mindset keeps people from 'my special world' going back to these convenience stores to buy food and drink items that have no nutritional value apart from calories. It is very sad but you would be amazed at how much money can be made from the seedier side of the High Street.

The problem isn't with this strange underworld, it is with the people in charge. They don't have the 'speakeasy' code words needed to appreciate how it works and they haven't tried to give specialist retail a go. They are probably at a different level of criminality, with the rentier class that are the true parasites of Western society.

hdgvhicv7• 2 months ago

by the way, I have no quarrel with.

I do. Shops, cafes, pubs are closing left right and centre because the median person can’t afford labour intensive unskilled jobs. The majority of the public are earning little more than minimum wage (1.6 times). 25 years ago it was 2 times.

Wages compression means shops, cafes, pubs closing, as exemplified today with Morrisons closing 100 local shops, putting people out of work, denying people easy access to local shops.

techdmn• 2 months ago

For the last few years I've been working on a project, before I buy anything online I try to find it at a local retailer (ideally locally owned). If I do find it, I pay cash. I treat it like a game, it's a scavenger hunt. I'm putting money back into the local economy, helping local shops stay open. Makes it significantly more difficult for pervasive modern surveillance to track which items I look at or purchase. I don't get any emails about it later.

patwolf• 2 months ago

Just last week, I was with one of my kids trying to kill some time before an appointment. I noticed a toy store in a strip mall, and I asked him if he wanted to check it out. His response was, "What's a toy store?"

We did check it out, and he was pretty disappointed. Even though it was advertised as a STEM-oriented store, half of it was stress balls and jigsaw puzzles.

SkiFreeWin3• 2 months ago

Recently in La Jolla, where presumably you have high wealth and IQs and tourism, and experienced the same thing—mostly fidget stuff, puzzles, and Lego resellers. The kids were so excited to go in but pretty quickly realized it’s effectively just a physical Amazon home page of mediocre plastic stuff.

nothercastle6• 2 months ago

Toy production is down significantly too. Not a lot of cool toys out there.

wellpast• 2 months ago

In Austin we have most notably Terra Toys and Toy Joy.

Terra Toys is 50 years old, its space shows it. Hand-written recommendations and prices. The employees demonstrate and play with the toys, welcome you genuinely as you enter. The toys seem curated for actual fun not schtick. I went in last week and it was popping. It’s an experience.

Does Main Street need to focus on experience to survive? If so, how does it monetize experience if selling items isn’t the first focus now?

amadeuspagel• 2 months ago

I walked 20 minutes to a brick and mortar toy store to buy some bouncy balls recently. It was a chain store though. That's not sad to me, because I'm not emotional about whether chain or independent businesses do any better in a given industry.

warumdarum• 2 months ago

I found it especially disheartening that the brick and mortar stores had to subsidize their own demise by paying taxes for roads that carry their competition who dont pay taxes.

kazinator2• 2 months ago

Roads carry customers to the brick-and-mortar location, as well as goods that they stck.

carra• 2 months ago

I am surprised to hear this. In Spain there are plenty of physical toy stores. I can easily think of a few not too far from my home. Not only that, it's also common here to see entire aisles full of toys in some big supermarket franchises, like Carrefour.

econ• 2 months ago

I think it should work like this: government buys everything zoned as a store, restaurant or pub at a deliberate unfair rate. Create A budget for maintenance.

If you want to open a store you wait for a vacancy and apply. Citizens may vote for the applicants, the closer you live the more weight the vote has.

Count the store visitors and set some reasonable minimum. They don't have to buy anything. To much traffic would give priority for a larger building.

The first n square meters is free (smallest building). Low rent for anything above.

People want a tea room but you can't survive doing that unless you price the hot water absurdity. You can have lots of small shops selling eye candy. They don't have to sell a lot of wooden dragons, as long as it attracts visitors it's good to have.

It will be a town or city in the least boring percentage.

kazinator2• 2 months ago

I went into a Kaboodles in Vancouver a bunch of years ago. First thing my eyes landed on was an on-brand Rubik's Cube. Just days before that, I had seen the exact item for $10 less at Walmart.

linuxkernal• 2 months ago

He forgot Toys RS.

sinoue• 2 months ago

Retail is dead. Until crime and realistic lease rents are tackled I don't see it reviving. I do think there is a market for a store that sells new and used toys that uses customer service and local ownership to help their community. Similar to how some book stores have managed to survive. The key is to keep their costs low and to be small owner who is invested in their community.

The death of the brick and mortar toy store

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