New Mac Pro Available for Online Orders

http://store.apple.com/us/buy-mac/mac-pro?

by emp_ • 13 years ago

35 67 13 years ago

store.apple.com

mgkimsal5• 13 years ago

"Available to ship: February"

bluedino• 13 years ago

Only for BTO - stock config shows Dec 20th

paljasma• 13 years ago

There was "December 30" when I looked 3-5 hours ago.

patrickg• 13 years ago

I wish this would be half the price tag... I'd buy it right away.

Quoting from the page: "What's in the box - Mac Pro, Power Cord, Keyboard and Mouse sold separately".

Funny that one of the three items really doesn't belong on that list.

cwe• 13 years ago

No oxford comma: 'keyboard and mouse' are one entry in the list.

rayiner• 13 years ago

Re: pricing, these are expensive but the specs are pretty aggressive:

CPU - $300 RAM - $200 SSD - $200 GPUs - No exact model match, but the D300 seems to be a version of the FirePro W7000 with half the memory and half the memory bus width; those are $700 each on NewEgg.

Motherboard is obviously custom, but one supporting Xeons and ECC memory can easily run $300-500.

My guess is that it'd cost you well over $2,000 to build this yourself even before you get to the size, form factor, Thunderbolt, etc.

rch4• 13 years ago

Add $3000 for the 12 core. Really?

Edit: actually , all together it still comes to what was projected. I just didn't expect so much of it to be in the CPU.

TylerE3• 13 years ago

That chip retails for $2,795, so not really that out there.

km3k• 13 years ago

Apple doesn't pay retail. Also, that $3,000 is above the cost of the base CPU.

rch4• 13 years ago

I see that now. And I just tried to price an alternative system at Colfax and came up with $15K (included dual cpu, dual 400GB SSDs, and a Xeon Phi 7120P, no GPU). The Mac Pro is a niche product, but not really 'out there' as workstations go.

brianwawok2• 13 years ago

This is more Intel not Apple.

http://ark.intel.com/products/75283/

Retail price for that CPU is 2.7k... you are paying maybe a $500 markup?

rch4• 13 years ago

Yeah. That was my next stop too. I was going to mention the cache, but it was too much of a pun.

smackfu2• 13 years ago

Plus whatever the CPU you replaced cost.

alexkus• 13 years ago

Closer to $1000, but that's not surprising really.

I believe the "3.5GHz 6-core with 12MB of L3 cache" chip is this one http://ark.intel.com/products/75780 which has an RRP of $583.

The difference in retail prices for those two chips is $2031 (2614-583) but you're paying Apple $3000 for that upgrade.

mgkimsal5• 13 years ago

Dunno why, but I've always felt Apple (and others too) seem to chintz out on the 'upsell' portion. I just configured a new Mac Pro for $13k, and I still need to tack on another $69 for a trackpad. WTH? Couldn't they say - "hey, you're buying a machine for over $5k - would you like a complimentary mouse or trackpad with this?"

EDIT: yes, I do know why. It feels stingy. That's why.

davisr• 13 years ago

Try looking at it from an ecological standpoint: if someone already has a working keyboard and mouse, why should they need new ones and create more waste?

k-mcgrady2• 13 years ago

Make it a free configuration option. That way people can choose it if they need it (e.g. someone coming upgrading from a MacBook won't have a keyboard/mouse).

sn0v• 13 years ago

13k? Was that top of the line, or is there room for more?

Also, yeah, I really don't see why Apple can't throw in a keyboard and mouse for free if you were to want one.

mgkimsal5• 13 years ago

It was a mac pro will all the trimmings (well... except for the keyboard and mouse!). Oh, and 4k monitor for $3500, so...the computer itself was around $9500. And they want to ding me for $49 for a keyboard. Make it optional and free if the configuration build is > $5k ???

sbuk• 13 years ago

If you're prepared/have $13k to spend on a Mac Pro, what's $69?

sanswork• 13 years ago

An improved feeling towards the company for giving you a freebie.

scrrr• 13 years ago

This reminds me of: If you are paying 20k for a car whats 500 extra for the CD-changer? What about the heated rear view mirrors? These things add up. Just saying be careful with that thinking in general. :)

giarc• 13 years ago

If you are contemplating buying a $4K computer, I don't think a free mouse is going to be the piece that makes your decision.

girvo2• 13 years ago

It's not about the purchasing decision, it's about goodwill after the sale. When I sold retail electronics, after I closed a decent sale, id throw in something small for free at the very end. Even if it was a $10 mousepad (cost of $3) on a $3k sale, it made people happy! And on a selfish note, made me a lot of ongoing sales and excellent customer relationships.

diydsp• 13 years ago

That's a textbook rational response. However, it doesn't address the emotional side of this kind of purchase.

Many people don't know the specs and other technical details of what they're buying. They don't really know, or have no way to tell, if they're getting good silicon value for their money.

However, they're keenly aware of the emotions surrounding this machine and its corporation: How much it will fascinate them, fascinate others, how much it will support them and their efforts, how reliable and comforting it will be, who it will put them in touch with, etc.

These people don't perceive themselves as making a capital purchase with an anticipated return; rather they perceive themselves as entering into a business _relationship_. They expect this relationship to address their emotional appetite.

Logical appetites are based on comparisons like "dollars per GHz." Emotional appetites are based on evaluations such as, "I'm taking care of you, are you taking care of me?" After paying a bunch of money, the emotional appetite expects "to be taken care of."

PP has latched onto the idea of a free gadget as a way to be emotionally taken care of. To him/her, this anticipation of his/her needs validates his/her emotional decision. To him/her, getting nickeled and dimed annihilates, or at least attenuates, the valence of the emotional response.

Buyers with diminished emotional response, who are additionally tone-deaf, ignorant or otherwise ill-equipped to evaluate the technical/capital qualities of their purchase, have little left to stand on.

At best, forcing them to consider the purchase from a perspective which concentrates on different features, facilitates their own insecurity.

So, for a technical company looking to profit off their buyer's emotional insecurity, it would make sense to simulate an emotional entity.

Of course, no one really cares that much, and PPP is simply producing outrageous examples as a diversion from a theoretically more worthwhile pursuit, but I hope my wisdom helps someone, somewhere, someday.

BenjaminN• 13 years ago

I had a free keyboard by just asking when I bought my iMac three years ago. Just go to an Apple Store if you want a free trackpad.

FireBeyond2• 13 years ago

Just don't expect to get anything but the "base" model at the Apple Store (by base, I mean any one of the default option entries on the online store).

smackfu2• 13 years ago

Probably because the keyboard is too big to fit in the box.

mikeash• 13 years ago

Personally, I would be annoyed. I know that TANSTAAFL, and so I'm ultimately paying for that trackpad, which I don't want.

darkstar999• 13 years ago

I don't get it. Who is the market for these, and why?

keithwarren4• 13 years ago

You ever tried to edit 4K video? Real time editing is very important to post-production studios and when you are adding effects, rendering etc in a time sensitive environment - and you are a Final Cut person - then this is a great tool.

This is not for your average dev or photo person, this is legitimately a 'Pro' machine aimed at very small a subset of Apple customers who actually mean quite a bit to the company. It is a quality perception game, when Hollywood is using your stuff you gain a certain mystique.

gaius4• 13 years ago

If you're doing 4K check out Dell, they actually have a monitor for it.

dangrossman• 13 years ago

A Surface tablet with integrated GPU manipulating raw 6K video from a RED Dragon in real-time.

http://www.youtube.com/watch?v=8A7Y5KCI1wc

tribaal2• 13 years ago

But then, wouldn't you want a beefier machine? 64Gb of RAM seems a bit on the low side for such tasks.

I would also think having multiple disks would be a pretty important feature (so you can stripe them for speed...) A single SSD? Really?

sliverstorm• 13 years ago

Can't you use a render farm instead?

jgilliam• 13 years ago

Film editors will gobble these up.

Keyframe• 13 years ago

Not really. You can do 4k in real time on relatively inexpensive machines already and it's better to invest price difference into storage. I did just that last year while I was waiting for new Mac Pros. AVID and Premiere work great on Windows as well. It would be great if Adobe supported Linux, but oh well.

bigdubs• 13 years ago

Video editors, recording engineers, anyone who needs a super powerful desktop that runs os x and has a big budget for such things.

I am baffled as to why apple went with such bespoke / underpowered hardware. It would have been relatively simple to update the internals of the existing mac pros and add thunderbolt 2 support.

jevinskie• 13 years ago

Yup, and they could have pushed out a Mac Pro update much faster if they stuck with the old tower design.

TylerE3• 13 years ago

The budget isn't even that insane. I'm actually in the market for a new machine in the month or two. By the time I spec a 27" iMac up to where I'd want to be (Fusion Drive, i7 processor, graphics upgrade) it's close to 3 grand anyway, so making the jump to the base Mac Pro and just using my existing monitor isn't an insane jump.

glhaynes• 13 years ago

People who want a really powerful Mac.

rch4• 13 years ago

The lab I work with likes Macs, so I get to optimize for it. We have an interesting (and expanding) database of peptides, and just about everything we do will benefit from the extra horsepower.

rsynnott2• 13 years ago

Well, this is the problem. Back in the day, it was pro graphics and video, and developers. Today, well, it's still nice for the pro video and 3D people, but you don't need it for photoshop, and certainly not for development. It's doomed to become ever-more niche as computer capabilities grow.

k-mcgrady2• 13 years ago

They're offering a Sharp 4K monitor as an add-on in the configuration. Costs £3,499.

FireBeyond2• 13 years ago

Well, there goes my decision to wait. Apparently the updated Cinema Display is not coming any time soon - certainly not before February. Seems like today would have been the perfect day to announce it.

So Apple's high end display option is still a Thunderbolt Display that requires a Magsafe - Magsafe 2 adapter, only supports TB1, and only has a USB2 hub...

taopao• 13 years ago

Ten thousand fuckin' bucks.

They'll sell dozens!

mathnode• 13 years ago

Another release of pro hardware from Apple. Another slew of comments everywhere from laptop peasants who don't understand the pro market, and can barely comprehend the competition.

New Mac Pro Available for Online Orders

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