LivingSocial: Employees' and Founders' Common Stock Now Worthless

http://www.privco.com/livingsocial-receives-emergency-110m-cash-infusion-from-existing-investors-to-avoid-bankruptcy

by donohoe • 13 years ago

314 222 13 years ago

If only they had beat Groupon to an IPO and been the ones to raise a warchest before the market realized these businesses were a terrible idea.

Once this funding runs out they will probably be a great bargain basement acquisition for a handful of companies.

I feel really bad for the hard working employees who were counting on the stock options =(

aaronbrethorst• 13 years ago

You should never count on stock options being anything other than a nice bonus that likely won't materialize. If you're taking a significant haircut on salary or benefits in order to have a shot at a big payday, you're doing it wrong.

Join a startup because you think it'll be a fun ride, not to make a million dollars.

larrywright• 13 years ago

This isn't terribly surprising, they've been losing engineering talent left and right. It was pretty easy to infer that they were in trouble.

petercooper• 13 years ago

To be fair though, I know that you (and I!) follow more Rubyists than the average HN reader or analyst ;-)

ericz2• 13 years ago

Can someone speak to the reliability of this site? Or provide a corroborating source?

signed0• 13 years ago

The Washington Post & Reuters corroborate the statement that Living Social received $110 million in funding, though neither says anything about stock options.

http://www.washingtonpost.com/business/economy/livingsocial-...

http://www.reuters.com/article/2013/02/20/us-livingsocial-id...

tomasien6• 13 years ago

I know some of Living Social's original investors, and I approached them for an investment in my startup about 8 months ago. Part of our pitch was that daily deals solve and amazingly valuable problem in an inherently not-valuable way, and although our system would take less of a straight line, it would and already WAS solving the problem for a small subset of businesses in a more valuable and vastly more sustainable way.

They ultimately passed on the investment, our last gasp to survive, because "Living Social was obviously their flagship, and they didn't want something who's core value proposition was that Living Social was doomed, which is obviously isn't." That's very close to a direct quote.

This doesn't make me happy. I hope Living Social figures it out. They realized Daily Deals were doomed even before Groupon did and tried to work out other revenue streams. I hope this report isn't even true. But God damned if I didn't tell'm so.

rtfeldman• 13 years ago

Whether or not they privately thought you were right, openly betting against one's own companies is rarely a prudent move for any investor.

ricardobeat• 13 years ago

Fun fact: Stripe is backed by three out of five Paypal founders.

In my layman's view, that's a prudent move, similar to neutral/risk reversal stock trading strategies. Of course VC is about more than just money, but still.

notJim• 13 years ago

Is that true? Isn't that basically what hedging is?

incongruity• 13 years ago

The simple fact is that over the long (enough) run, there is no such thing as sustainable competitive advantage – markets change, grow, shrink, die – if you're not actively exploring what will replace your offering or share the market with it, you can rest assured that someone else is and eventually, they will enter your space.

So, IMHO, the smart money finds the best alternatives and bets on them too, at some point... (or they exit, if the market is simply going to die, but that's another angle).

mogrim2• 13 years ago

I could invest $100 in two competitors, assuming that one will fail, but the other will be worth $1000. Risky - of course. A third company might come along and I end up with nothing. But still a reasonable strategy.

timdorr• 13 years ago

Do you think Daily Deals are a fundamentally flawed concept?

I tend to think there's nothing wrong with them other than an over-saturation of the market and a prevailing attitude that says all you need is a sufficiently large mailing list to win. But that's just my outsider's view.

prostoalex3• 13 years ago

Indeed. If you're a restaurant/spa/bowling alley in need of drumming up some business, the daily deals channel, with all of its issues, will still generate the most qualified leads for the buck. Other channels are newspaper or Yellow Pages ads (probably dead) or a combo of Google/Facebook micro-targeted ads.

kloncks• 13 years ago

I think doing something that eats away 90% of a merchant's revenue is not sustainable in the long run and arguably something illogical if you just run it once too.

nazgulnarsil• 13 years ago

Daily Deals aren't doomed, it's just that businesses AND the people providing the platforms don't really understand how to take maximum advantage of price discrimination. Larger companies have already figured this stuff out and the way they structure their own deals, sales, and price matching should be looked to a a model.

azylman• 13 years ago

Daily deals like Groupon are fundamentally flawed in certain markets.

The problem is that it rarely generates repeat customers and/or customer loyalty - they tend to generate customers that come once, when they have a coupon, and never come again.

So unless your business is high margin, you're almost guaranteed to lose money from daily deals.

Thus, it's very good for things like paintball and skydiving and very bad for restaurants.

mead5432• 13 years ago

It's not that they are flawed, it's more about the businesses that provide the services aren't in a great position to understand how to leverage the deal.

These can bring in a short term influx of customers but unless the small business has some sense about how to convert those "daily deal" people, it's just blowing money.

In the end, daily deal sites are just another marketing channel. It helps to bring people in but if you can't convert, your ROI will ultimately be negative. This isn't something that small businesses can't understand, it is just not how they view these sites... they only see dozens and dozens of people coming in the door.

tomasien6• 13 years ago

"Daily Deals" are just one format for solving the physical businesses initial distribution problem. It's a one-size-fits-all solution that actually only works for high margin businesses.

For us, we solved this problem for bars, who have this really specific opportunity/problem where when they really need to fill up their bars at very specific times, when they're empty but didn't expect to be. The reasons are too numerous to mention, but it's something every single bar owner will tell you if they've thought about it at all.

However, other industries have other problems, and DAILY Deals solve so few of them. From our analysis, massage therapists and similar businesses (luxury, high margin, service based companies) were the only ones who benefitted across the board.

saalweachter• 13 years ago

I think I'd say the problem is that Daily Deals is a fantastic and valuable service, but not a billion dollar business.

Daily deals works by drastic price cuts, the end. That means it costs the merchant far more than just what they pay the middleman. The middlemen can't charge more than pocket-change for the service or it just don't work.

So the future as I see it for daily deals sites is small companies making decent money charging huge numbers of businesses tiny commissions to promote their sales through largely automated platforms. It's perfectly suited to a ten-man company, which is why I personally think the over capitalized megacorps are doomed.

btilly2• 13 years ago

They are flawed unless you can do something about retention.

Has anyone tried the concept where the "deal" is that you go, name the site, and get a coupon giving you a deep discount the SECOND time you go back to that store? That would seem to make more sense. Because everyone that the store gives the deal to, has actually paid full price once. And wanted to go back. And if you've been twice, you're more likely to go 3x. And furthermore most of the failed leads were a sale, so nothing was lost.

the_watcher• 13 years ago

Daily Deals aren't a fundamentally flawed concept. We use them at my company and they are a great channel for us. They just need to be managed correctly.

xeon47m3• 13 years ago

Coupons have been around for years and will continue to exist as "deals" despite different distribution methods that involve others.

Give the market two to three years to consolidate and reach a sustainable level that doesn't overwhelm or burn the merchants and end consumers.

hammock• 13 years ago

Off topic- dude, your startup is awesome. Automated bar crawls :) And in my cities first! Are you from Richmond/went to UVa?

tomasien6• 13 years ago

Yes and yes. Wish we were doing more with it, but we are doing a re-launch soon and are launching native apps.

tomasien6• 13 years ago

Too many of our deals are out of date, but soon that's fixed on the re-launch.

jrosenblatt• 13 years ago

What was your old startup 8 months ago?

tomasien6• 13 years ago

http://thecityswig.com/, but you emailed me so I'm assuming you figured that out!

kbar13• 13 years ago

* This Has To Be The Worst Written Article I've Seen In A While

* Who Designed This Piece Of Art?

grainawi• 13 years ago

this is extremely sad to see. hopefully this report is exaggerated and not entirely true.

that said, the daily deal model is clearly broken.

tyang3• 13 years ago

Yes, and I'd argue the daily deal model never worked in the first place. Why? No real value add to small businesses.

The daily deal model was an experiment that went on too long, overfunded by delusional investors - some playing with other people's money - and media and social media hype.

You know what model isn't broken?

Positive cash flow businesses. :)

hakaaaaak• 13 years ago

Will the deals already bought still be valid if they go under?

djt• 13 years ago

I imagine they will become unsecured debtors

pshin455• 13 years ago

I've always felt that companies like Groupon, LivingSocial, and Zynga do way more harm than good.

Early on I was impressed by how well these startups were able to capture mainstream attention and change the way so many people live and behave.

But at the end of the day, what value does Groupon and Zynga actually add to society? I'm of the opinion that most daily deals and social gaming companies bring out our most primitive and animalistic tendencies (addiction and impulsiveness), and are antithetical to human progress.

If this is the beginning of the end of LivingSocial and daily deals then good riddance I say.

mehrzad2• 13 years ago

>are antithetical to human progress.

This can be said of many startups, and this fact is causing a reactionary feeling toward the Valley in many tech/neckbeard circles.

pshin455• 13 years ago

Agree, technology for the sake of technology and growth for the sake of growth does not a business (or social good) make.

I love so much of what YC does but I wish their motto was not "Make something people want" but rather "Make something people need" because the two can often be diametrically opposed. Kinda like how a parent should not always give their child everything he/she wants (candy at every meal, constant attention, making a mess/scene everywhere you go, etc).

If we as startups only tried to make stuff people "want" then the world might end up looking like the dystopian society in the 2006 film "Idiocracy".

argonaut3• 13 years ago

Please define "good" and "human progress." In my experience these terms are often so nebulous as to be meaningless when applied to companies.

EDIT: How can you conclude that I'm wrong if even you haven't defined "good" and "human progress" in your argument?

pshin455• 13 years ago

Point taken, and I'd rather not even attempt to define the two because I think that is outside the scope of HN altogether.

I'm pretty new around here and the last thing I want to do is be starting political/moral/religious flame wars in a post about LivingSocial.

phaus• 13 years ago

If Zynga actually made games, I'd say that entertainment is one of the most valuable services that a company can provide. Too bad they don't.

vagarwa• 13 years ago

Isn't all entertainment just about Dopamine release (catchall for all other known and unknown 'pleasure' neurotransmitters. Zynga's games were decent enough at first. The problem is that for a business that is in the business of purveying entertainment, to be successful, it has to figure out a way of continually squirting out Dopamine in a subject without harming them (harming is more from business point of view than moral). Zynga's current game plays simply can't achieve that. Now if they can get the gambling license... (it is approaching midnight, so please pardon my incoherence)

pbreit2• 13 years ago

Small business marketing and entertainment are fine endeavors. I'd cut Groupon and Zynga some slack here.

pshin455• 13 years ago

I've got nothing against either endeavor, I just don't like the way Groupon and Zynga in particular go about it. (Thus my "more harm than good" accusation)

Otherwise, there are plenty of small business marketing and entertainment companies I really like.

bruceb• 13 years ago

I was in their Seattle office and they seemed to be spending money on things needlessly. They had events where they spend hundreds yet only brought in 20 people at maybe $10 a piece. Can't say I am surprised.

taf2• 13 years ago

This is absolutely terrible news. I don't care if you "like the daily deals business model" or "hate the daily deals business model" - this is very very bad news for a lot of people. It will have impact on the rest of the industry and perhaps already has. We should be very disappointed that things have gone south in this way. We should work harder to build profit into our businesses and we should hope still that LivingSocial can pull itself above water... Best wishes go out to everyone there...

kschrader• 13 years ago

Some of us do work hard to build profitable businesses. I don't think that one bad investment deal is going to make a big difference.

ma2rten• 13 years ago

Maybe I am being too insensitive, but ...

I think that if the valuation for companies, which have been overvalued corrects itself, that is ultimately a good thing for the industry and society at large. It means that resources are being freed up to work on more valuable things. It is also another case study from which this young industry can learn.

As for the employee and investors, they have taken a deliberate bet on the company and lost their stakes. This is what you sign up for when you decide to work for / invest in a start up.

guy_c• 13 years ago

I like your perspective on this. It is impossible to see the 'damage' done by capital applied (or over applied) to the wrong thing. So people don't really think about it. What great things were NOT created by the great people LivingSocial hired.

retrogradeorbit2• 13 years ago

Creative destruction frees resources for more viable ventures.

moocow01• 13 years ago

You never would have thought by their office space that anything was wrong... http://www.businessinsider.com/living-social-office-tour-201...

xeon47m3• 13 years ago

So true, also surprised they didn't have a super bowl commercial.

It's like the dot com hype all over again but with crazy short term revenue that's unsustainable

kylemhill• 13 years ago

But they did have a Super Bowl commercial: http://www.youtube.com/watch?v=33jb2Ns7yaQ

doktrin5• 13 years ago

Yep. For those not familiar with the area, LS headquarters are almost literally a stones throw from the White House (read : very expensive real estate).

The "Hungry Academy" mention is easy to miss, but that's actually an entire floor unto itself.

damoncali• 13 years ago

Kind of takes you back to 1999.

teej• 13 years ago

Over 5 years ago I turned down an offer to work at LivingSocial. Last year, I would've been worth $10 million on paper. All of that fake wealth evaporated today. What a mess.

xeon47m3• 13 years ago

Did another company offering options take its place?

fatbird• 13 years ago

Had you approached the offer cynically, how much of that money could you have gotten out before this collapse?

wpietri2• 13 years ago

Probably none. Generally common shareholders don't see a nickel until a liquidity event. That is, getting bought or doing an IPO.

jarin2• 13 years ago

I bombed on my interview there last year. Not feeling so bad about it now.

tocomment2• 13 years ago

What went wrong at the interview? BTW, is this going to hurt the market for Django developers in DC?

bitcartel2• 13 years ago

Wow, LivingSocial has now been funded to the tune of $918 million, and really, what is there to show for it?

http://www.crunchbase.com/company/livingsocial

fleitz3• 13 years ago

I guess they bought a lot of ads.

snogglethorpe• 13 years ago

What seems sort of a shame is that at least at one point, their actual software seemed pretty nice ... I used their facebooks apps for a while and I enjoyed them.

There were also plenty of bugs and "issues", etc, however, and after a while it became clear they were overwhelmed or something, and things just kept getting worse. The feeling that I was putting lots of personal data into a database that seemed likely to implode at some point was obviously a big turnoff, and I lost interest.

But if they had been on top of things, it might have turned into something pretty cool (I guess you can say that about most startups though!)...

ap22213• 13 years ago

Well, they have a hip looking office space near the Whitehouse, in downtown DC.

pbreit2• 13 years ago

I can't see Living Social surviving if it really is short that much money owed to merchants. Why on earth would any new merchants join at this point knowing that Living Social is reasonably unlikely to be able to pay them?

I'm a bit surprised the company is so nonchalant about running that far behind on merchant payables. An easy argument could be made that it should not have dipped in to merchant funds at all and all that cash should have been "restricted".

Also, the cheap shot on Groupon is pretty lame considering that Groupon has something like 2x the cash on had as it owes merchants (if I'm reading Sep '12 Balance Sheet correctly).

goronbjorn• 13 years ago

I wonder what this means for Amazon.

tyang3• 13 years ago

About as much as a fly on a windshield.

apapli• 13 years ago

Would it mean anything? Genuine question - where do you see a connection?

cpeterso2• 13 years ago

Amazon held a 29% stake in LivingSocial as of the end of 2012.

donavanm• 13 years ago

Amazon had about 60 billion in revenue last year. 1/3 of 150M inst so much. Jeffy B wrote a personal check for ~30M to get in on über, for comparison.

Edit: totally forgot, amazon already wrote most (all?) of the living social investment last year. So I guess they got out when the gettin was slightly less terrible.

jes5199• 13 years ago

What a weird, weird company. There was a time when fully half of the talented rubyists I knew were joining LivingSocial all at once. And none of them could tell me why the company needed such incredible firepower. I guess they never figured it out.

tamersalama• 13 years ago

I wonder what will be of talent acquisition happened along the way.

confluence9• 13 years ago

Here are a few tips for others startup employees:

1. Take the least amount of stock possible - your startup is statistically unlikely to succeed. It'd be better to bump your salary up $10-20K than to get the stock.

2. Unless it's liquid - it's worthless.

3. Valuations pre-cashflow - are useless. Anybody can value anything at insane levels using just one dollar. I value HN at $1 billion by offering to buy only 1 share of 1 billion in common stock for $1 right now. See the implicit valuation leverage. I took a dollar, then invented the billion.

4. If you work for a "nasty" startup - one which people can consider to be negative long term to one or more parties - expect eventual collapse or flat line growth (Zynga/Groupon).

5. Companies exist to make management, investors and founders rich - they hold the vast majority of the stock - and benefit greatly from path dependence and network effects. You on the other hand don't. Expect to be screwed at any time.

Think of it like this. Managers/founders of most companies are pretty dipshit - how is it that they can own so much more stock? Simple. Be there earlier! Akin to how old money works. Imagine if you were the first person to squat land near what has now become Manhattan. You'd easily be worth hundreds of millions. There is obviously some skill in researching, predicting, working and acquiring land that will soon appreciate in value. But it's not worth nearly that much. Path dependence, luck and network effects do that. See GFC boom and that dumbass cousin who made and almost certainly lost millions in housing to understand how this works out.

Startups really aren't that different to a speculative investment in a house during boom times. Once you understand this - a lot of things start to make a hell of a lot more sense.

6. PG says be relentlessly resourceful. That's useful. But even better is to be relentlessly cynical.

Free t-shirts? Just an easy way to drop your salary and indoctrinate you - scratch that - it's a god damn uniform - freedom be damned! Free food? You took a $30-$40K pay cut to take the damn job - the food isn't worth a tenth of that + you're now working during lunch hours! Free hardware? That's only $2-$4K.

Hackathons? That's just work during your free time - or if it's during work time, it's a startup product you should own, but don't. More days off? Aren't you already working 60+ hours a week today! Culture shit after work? That's just more indoctrination. Gym membership? Only $200-500 - peanuts! Flexible work hours? That just means work more, but do it at times that aren't 9-5. Parental leave? Big companies and Europe have had that for ages.

Oh, and that culture fit crap? That's just discrimination - rebranded! What? You don't like what other late 20s upper-class educated males like? Be gone heathen!

End advice.

Not saying big companies or government jobs are any better. But at the very least you're already cynical about those things and demand to get paid well enough in risk-adjusted terms.

doktrin5• 13 years ago

> Oh, and culture fit? That's just discrimination - rebranded! What? You don't like what other upper-class white males like? Be gone heathen!

Agreed. It bothers me to see hyper homogenous work cultures celebrated as some kind of ideal [1].

[1] http://blakemasters.com/post/21437840885/peter-thiels-cs183-...

socalnate1• 13 years ago

You sound like the worst employee ever.

eropple2• 13 years ago

I think that's pretty unfair. The guys who get screwed the hardest and have the fewest places to land are, quite often, the guys on the bottom. What of his post is poor advice for those guys?

(Yes, founders take more risk--though "fuck, out of a job" is not a risk to be minimized. Founders do also get much more exposure and have a better chance of finding somewhere to land immediately if things go south, as well as foreknowledge of the southerly state of things and a head start on finding that escape route.)

TallboyOne• 13 years ago

I for one enjoy my employee beanbag chairs :(

confluence9• 13 years ago

Yes - realistic employees are the worst - they are so unexploitable!

What companies really need are wide-eyed, earnest, new college grads who have no idea what goes on in the real world, and how much they are truly being screwed by their current startup.

Those guys rock! They work 100+ hour weeks, they don't have families, or commitments and are willing to do it all for mere peanuts and empty promises of golden rainbows!

Sadly - a few years of this turns them into realistic employees - and you need a whole new batch to replace them.

retrogradeorbit2• 13 years ago

You sound like management.

rayiner• 13 years ago

Being cynical and realistic doesn't mean you don't work hard and produce great work product. It just means that you demand to be compensated appropriately for the work you do, without being fooled by gimmicks. See, e.g., anyone who works on Wall Street. These folks live and breathe their work, yet are smart and realize that the only real way a company values your contribution is in the size of your bonus checks. That doesn't mean that culture, collegiality, perks, etc, are unimportant. It means that they aren't a replacement for compensation and/or time off.

rosstamicah• 13 years ago

I have not loled to a comment like this in years. Thank you.

CleanedStar• 13 years ago

He sounds like the worst employee ever as well as the best worker ever.

Look at this person, using the word "employee". Obviously the suffix -ee is always passive and deprecating, and -er always active enhancing. Employer and employee. Trainer and trainee. Appointer and appointee. Payer and payee.

Which is why people who create wealth, workers, call themselves workers. This person uses a more derogatory, passive term, "employee", who I suppose should thank the heavens that "employer" is a job creator. This says more about them then about you.

Karl Marx said in the Communist Manifesto that "The history of all hitherto existing society is the history of class struggles". With unemployment at highs it has not seen since the mid 1980s, with wealth being drained to the wealthiest heirs of the 1% while the people creating wealth get nothing, this hubris and contempt will backfire on these parasites in time.

kevinskii4• 13 years ago

For those who are considering a so-called "equity" offer in lieu of salary, please read Stas Bekman's post on "Employment and Stock Options Explained (2000)" [1]. It contains some of the best information I've found on the subject, and it's fairly succinct.

[1] http://stason.org/articles/money/investing/everything_you_ev...

fb_throw_away• 13 years ago

What if you just like the people and product you are working on?

flyinRyan5• 13 years ago

It doesn't matter. Demand your value or you're lowing the market for yourself and everyone else who does what you do.

You only have so many productive days in your life. Wasting them being exploited is throwing away money you can never get back. You think actors don't enjoy doing movies? Of course they do, but they expect to be compensated for it. You think sport players hate their sport and only play for the money? Of course not, they just recognize that without them the managers wouldn't be making any money so they demand their part.

Never feel bad about demanding what you are owed.

emmett2• 13 years ago

You seem to be saying to contradictory things:

"Equity is worthless, never work for equity, always demand cash up front."

"Those darn investors and founders keep all the equity for themselves and get rich off your back!"

You can't have it both ways. Either the equity is worthless or it isn't. Are the investors, who get no salary and only equity, even bigger suckers than the employees? What about the founders who usually take big paycuts when they start the company?

It seems like the real message here is "Make sure you get a BUNCH of equity" not "Don't take any equity at all". Which I can totally get behind. If you're an early employee at a startup, working for equity, make sure you're being compensated appropriately!

confluence9• 13 years ago

Startup employees get fraction of a percent of ownership whilst taking relatively similar risk profiles - as in pennies on the dollar and last I checked pennies are pretty worthless. Hence the heuristic. Yes - you need a bunch of equity to make it worth it - my point with that heuristic was that employees don't usually get a meaningful enough amount of stock. Furthermore - due to the various stock class structures - the stock may also be diluted away upon exit or subsequent investment rounds.

kanzure• 13 years ago

> You seem to be saying to contradictory things:

No, they are not contradictory statements. Equity is one way to see upside in a startup, but that upside can be completely destroyed for employees. For example, common stock or when founders don't negotiate with investors on your behalf. An employee's relationship with equity can be very different from a founder's relationship with equity (and not just quantity). Situations aren't always this bleak, but the OP was asking for a dose of cynicism.

kevinskii4• 13 years ago

There's equity, and then there's "equity."

For example, a well-funded late stage startup recently offered me a salary that was $35k/year below the market rate, plus X hundred thousand stock options. These came with no strike price, and their grant was subject to final board approval after hiring. When I asked how I might possibly valuate these at anything other than zero dollars, they told me that this was just a standard bay area offer structure. When I persisted, they reminded me of the free lunches. When that wasn't convincing, they fell back on the old, "People don't work here for the money, they do because they want to change the world! You may just want to get rich, but we'll be happy if we can cure cancer someday."

tnicks• 13 years ago

I find your comment fascinating and, from the perspective of a twice founder, mystifying. Your screen name evokes two vector forces or rivers coming together to form a new, stronger, force in a common direction. Ironically this is the true nature of an employee and employer.

I have worked for fortune 10 companies and for 3 man crews. Yet my own assessment of my value has not changed. If an individual understands their own value then they can not be taken advantage of and an employer would not want to. I have taken payment for my services in stock, units, FRNs, gold, beer, and good will. I did so knowing the value of my work and accepting, in my perception, an equal or greater value in return.

To many the culture fit crap you deride has value. Your statement that companies exist to make managers/founders rich is misguided as can be demonstrated if you speak to zealous founders who obsess over their passion. And no person, Mr. Graham included (whom I believe would agree anyway), will ever convince me employees risk as much as a founder or even an early stage investor. I will not enumerate all that I have lost (more than money to be certain) in the two companies I have started. I don't say this to diminish the employee role or risk but to correct a grave misunderstanding.

The very few founders who do get rich damn well deserved it and I guarantee the money doesn't cover all of their losses.

doktrin5• 13 years ago

>To many the culture fit crap you deride has value.

That argument is circular. Of course it has "value" to those who practice it (presumably why the practice exists in the first place).

>The very few founders who do get rich damn well deserved it and I guarantee the money doesn't cover all of their losses.

By that logic, being a founder is always net loss even in the very best case scenario.

I understand you're making reference to the personal cost of a venture, the debating of which is a dead-end of anecdote and opinion.

flyinRyan5• 13 years ago

Zuckerberg had billions in losses?

drusenko7• 13 years ago

It's unfair to characterize all startups as nirvana, and it's likewise unfair to label them all as run by evil masterminds taking advantage of their employees. Sure, some startups are total shit, others are actually pretty enjoyable places to work. So let's not paint this as either black or white.

You make some great points that a lot of "wide eyed" grads could use to hear more of. There are also a few things I take issue with.

About equity: one thing I make sure everyone I hire understands very clearly is that equity is not a sure thing. I have this same conversation on every phone call where I make a job offer: "Here is the percentage of the company you would get. Here is what we think it might be worth today based on realistic multiples of our revenues and profits. Here is what we think it might be worth in 3-4 years if we continue growing as quickly as we are today, you should think about and come up with your own expected value. It's very possible it will be worth nothing if things don't go well." I want people to value their equity, because I think it is and will be worth a lot, but I want them to go in with their eyes open, and understand there are no guarantees.

On the other points:

1. Take the least amount of stock possible is not a good generally-applicable rule. It might have worked for you in the past, but it sure wouldn't have worked well for any of the employees of Google, Facebook, Dropbox, Weebly, etc.

2. Technically correct, but a better way to look at it might be to figure out a current value and the chance of the stock being liquid and coming to an expected value. At least that recognizes some potential for value. If you think the chance of liquidity is very low, then your expected value could effectively be zero. It's probably not a good idea to work at a startup where the chance of liquidity is minuscule, anyway.

3. No, that would not work, because no one would accept one set that way. If you want to make it equally ridiculous, I could invent a valuation that I tell everyone, nobody is stopping me from doing that. A smarter bet would be to ask "What was your last funding round valuation?" or "What is the current 409A valuation?" These are valuations set by third parties. Sometimes VC valuations miss their mark, but at a minimum you know an intelligent third party believes they are going to make money at that valuation.

5. This is not true. The reason earlier employees receive more stock than later employees is that everyone is receiving the same dollar amount, but how much stock you get for that dollar amount changes. To keep it simple, if you are employee #1 and you get $100k of stock at a company valued at $10M, you get 1% of the company. Later, if you get $100k of stock valued at $100M, you get .1%, etc.

This makes a whole lot of sense: first, the company was super speculative and full of risk when the earliest employees joined. Then, their efforts directly contributed to the company being (much) more valuable. This was not a guaranteed process, they took on a lot of risk (things could have gone miserably south). They are rewarded for that risk when the company grows.

About founders being there earlier..... that is a pretty asinine argument. Maybe the founders shouldn't have been there and there wouldn't even be a company we are complaining about in the first place?

6. Don't take a pay cut to join a startup, then. Plenty of us (like Weebly) pay market or better. We don't expect you to work 100 hours a week, in fact we are happy with 40. What we do focus on is output, which some achieve in 40 productive hours, and it takes others 60. Any startup has sprints, but we try to be very cognizant of burn-out and follow up with vacation or more relaxed periods.

If you never want to take a pay cut, then join a startup with traction that's profitable or well-funded. If you want to add on some more risk (for potentially larger reward), then go take a pay cut at a brand new startup and play the game. It may or may not work out, but if it does, then you'll be one of those early guys with lots of stock that the OP is complaining about.

And the free food? What about just doing nice things? Am I automatically a sociopath in every thing I do? Honestly, the free food for us is just nice & convenient. It's a bonus that people tend to end up eating together, talking, getting to know each other better, etc.

We're trying to create a place where we want to work, and that drives a lot of our decisions, not some kind of sociopathic desire to extract another 30 minutes of work.

doktrin5• 13 years ago

>1. Take the least amount of stock possible is not a good generally-applicable rule. It might have worked for you in the past, but it sure wouldn't have worked well for any of the employees of Google, Facebook, Dropbox, Weebly, etc.

A more accurate statement would be "...is not a good universally-applicable rule...".

To add some numbers to the discussion, there are currently 203 startups listed on Angel List as hiring for full-time dev roles in the SF Bay Area. How many will exit in such a manner as to yield financial rewards via equity / ownership / deferred compensation?

Note the bar has been set considerably lower than for the companies you listed (e.g. big-name successes), and my sense is that we're still talking about fewer than 50%.

It's quite difficult for new hires to correctly gauge a startups long-term potential. After all, professional investors (who by definition do this for a living) routinely mis-calculate. Given this, it seems fairly sensible for potential hires to err on the side of caution.

confluence9• 13 years ago

1. Yes it is. Startup failure rates are really that high.

2. No one knows these odds or who will actually succeed - it's the reason why being a VC is so random. Furthermore - failure rates still push the EV towards zero.

3. The difference between say $3 million at a $15 million valuation post money and my example aren't really that different. Valuation leverage is a huge issue that no one seems to talk about.

5. You say this as if startups grow linearly and smoothly - this is not the case. They do so in fits and bursts - and I've seen too many cases of zombie founders and terrible early employees to honestly think this is true. More often than not later employees carry the company.

6. That's not really a denial. You just reworded 100+ hour work weeks and sprints in nicer terms.

Most frivolous benefits at startups are merely extreme examples of psychological arbitrage.

petenixey• 13 years ago

Well articulated, David. I also implore anyone reading this to use common sense and a huge risk-discount when evaluating the value of stock. As an employee the primary thing you should worry about is not whether the company is going to be 100x or 1000x return, it's whether it's going to succeed at all and you are far better equipped to do this than you realise.

An investor's job is to catch the winners. An employee's job is to avoid the losers.

As an employee, your main interest is not in what the top end of the stock may be, you don't have a portfolio, you aren't doing "black swan investments" you are investing your life and your time. It makes sense for professional investors to go in even at ridiculous valuations because one win can carry 19 losses.

As an employee you do not have a 20 strong portfolio. If you start young you have maybe five or six swings at bat and then you'll have a mortgage, kids, family. The return as an employee simply doesn't justify high levels of risk, the main job is just to ensure you're a part of something that works.

So how can you do that? Ask the questions you know make sense. Are you working for company run by founders who can sensibly and calmly articulate why they will succeed. Do the people around them also believe this and do you trust their judgement? Does the company have a justifiable burn rate and is it on track to make sustainable money in a market that's not unreasonably small? Would you pay money for the product or do you feel your customers are being duped? If the answer to the above questions is yes then put value in your stock. If not then don't.

acheron• 13 years ago

"1. Take the least amount of stock possible is not a good generally-applicable rule. It might have worked for you in the past, but it sure wouldn't have worked well for any of the employees of Google, Facebook, Dropbox, Weebly, etc."

And for the people who won the Powerball, "Don't buy lottery tickets" wouldn't have worked well for them. That doesn't mean "Don't buy lottery tickets" isn't a good generally-applicable rule.

Cashing out big on your startup might not be quite as rare as winning the Powerball, but it's still awfully unlikely.

darkarmani2• 13 years ago

> This is not true. The reason earlier employees receive more stock than later employees is that everyone is receiving the same dollar amount, but how much stock you get for that dollar amount changes. To keep it simple, if you are employee #1 and you get $100k of stock at a company valued at $10M, you get 1% of the company. Later, if you get $100k of stock valued at $100M, you get .1%, etc.

> This makes a whole lot of sense: first, the company was super speculative and full of risk when the earliest employees joined. Then, their efforts directly contributed to the company being (much) more valuable. This was not a guaranteed process, they took on a lot of risk (things could have gone miserably south). They are rewarded for that risk when the company grows.

If they are giving the same value of stock, isn't that less reward for the risk? I would hope that risk plays into the value of stock granted by employees (ie: 100k and then 50k grants).

louischatriot2• 13 years ago

Only someone who hasn't tried to start a company could say that founders and investors don't deserve to have most of the equity. Try to start one and give all employees the same equity you own ...

Some points you make are valid though, it's a shame you are so single-minded.

integraton• 13 years ago

I've started several companies and also been a first employee (and so have a number of my family members), and I've experienced multiple situations (and seen others second hand) where subsequent employees contributed more than at least one of the founders. This includes everything from founders being unmistakable liabilities to even one case where a 50% owning founder ended up doing quite literally nothing but playing online poker and silently attending meetings for his entire tenure, which lasted half a decade.

The problem with the issue is what constitutes "deserving" of a larger share of equity. Obviously there are different perspectives on this, but in terms effort, there certainly are many cases where employees eclipse founders. I literally just finished a conversation 30 minutes ago with a c-level exec about how the one founder of her company who is still present (there were two) never actually did anything other than give talks and never had anything to do with operations or strategy.

Even in the case of taking on risk, a founder with enough personal wealth and/or strong professional network that failure doesn't severely impact them is certainly not taking as much risk as an employee who is living paycheck to paycheck.

In short, I've seen more than enough cases where strong, effective employees worked harder, took more risk, and contributed more to the success of the company than one of the founders. I'm not sure by what metric the founder "deserved" more equity in those cases besides being there from the beginning.

colmvp2• 13 years ago

I don't think anyone could argue that employees deserve the same equity as founders.

But what's really the difference between the first few employees and a founder? This is especially true for employees who are ridiculously crucial to the early success of a project when the value of the equity is non-existent. Is being part of a company 6-12 months earlier truly worth 10x-20x more than the next person?

don_draper• 13 years ago

There's truth to these word, but it is also true that working for a big corporation can be soul crushing experience.

Gmo• 13 years ago

Guess what, there are plenty of companies that are neither startups nor big co. :)

josscrowcroft• 13 years ago

"Oh, and that culture fit crap? That's just discrimination - rebranded! "

On this point I couldn't agree more – thanks for putting it so bluntly. I've been trying to figure out what irked me about "culture fit" for a long time.

jonnysilk2• 13 years ago

The grass is always greener on the other side, if its a rousing success then you are an idiot for not taking additional stock but when the shoe is on the other foot you are a fool for taking the stock.

You should work for a company you are passionate about, take it's stock and assume it will be worth next to nothing and hope for the best.

Duhck2• 13 years ago

While I agree with a few things here, I also agree you are very much a cynic (and that can be good).

I too am a cynic, but I also believe that the startup culture we have created has many more benefits than you seem to weigh in on.

I don't work at a startup to get rich, I work at a startup to figure out what I did wrong with my own business(es) in the past. I joined each of the companies I have worked at in the past 3+ years to learn and love my job... big emphasis on these two ideals.

I want to better myself, I want to see how other people succeed and fail, I want to see how I deal with failure without risking my own investment(s) like I have in the past.

I think -- I hope -- that other people in the scene feel the same way.

This is a learning experience, and so far I have learned that this approach to raising massive amounts of money for an inevitably doomed business is totally fucking flawed.

I will start a business within the next year, and like my previous business(es) I will do it with my own money, it will be cashflow positive at launch, and it will succeed because I will not make the same mistakes as others before me.

I only know this because I have joined startups that have failed miserably, as I sat and watched the management teams, and board members struggle to cooperate.

I hope others see this as the same opportunity. This is a chance for us to learn how to be better business people, engineers, and designers without taking the burden of risk.

Sure we will work hard, we will also play hard, and hopefully love our jobs. Some of us will move on to start a business of our own, and with the knowledge we gained from these experience, we get our value out of it. Its not the equity, or compensation, its learning.

kevinskii4• 13 years ago

Rule #37 for becoming a better business person: Don't donate tens of thousands of dollars a year in charity to millionaires and billionaires.

When one works for substantially below-market salary and flimsy equity, that's often essentially what he is doing.

wpietri2• 13 years ago

If you're that cynical about a particular startup, you probably shouldn't join that startup. If you want a high salary and low risk in a traditional environment, there are plenty of dev jobs like that.

funkbot• 13 years ago

My favorite thing at LivingSocial (and other startups) is "unlimited time off". Yeah, good luck with that.

tlogan• 13 years ago

I think you are 100% right.

However, in the current job market you really cannot hire without offering market rate. The perks are nice and part of classical negotiation game. The "culture fit crap" is their loss - the job market is very competitive now. So I don't think any reasonable startup is offering salary below market rate.

But, the main point I want to say is that the critical problem now is that all these new companies do not offer anything additional to compensation: no learning, no great mentorship, etc. Their entire secret sauce is in their business model: not in technology or software product. So young engineers will not learn new technologies, algorithms, etc. and have great mentors.

So the first thing I tell to my younger colleges is to find a job in some software company - preferably related to systems, networking, and storage. That where you find very very interesting projects (that you can put on your resume) and have great mentors.

colmvp2• 13 years ago

$110 million seems like a drop in the bucket if they really are bleeding money and have 4000+ employees, many of whom are probably very upset at the evaporation of their stock options.

jasonlotito• 13 years ago

FTA: Sources said LivingSocial's Board made clear this was the final lifeline, that the company must break even by the end of the year including closing dozens of unprofitable offices and laying off thousands of employees

karoramj232• 13 years ago

As an independent restaurant owner, I can't say I didn't expect to see this one day. The model simply doesn't work, at least in our industry. The restaurant loses money on every single "daily deal" that is redeemed. With LivingSocial or (insert any other daily deal site here) taking half of the deal, the restaurant is simply left with 25% of the revenue generated. This does not even cover our food costs, let alone labor.

The rise of daily deal businesses have brought up a couple of fundamental issues for us: 1)Customers are often daily deal hunters - We would be willing to take the one-time loss on a daily deal, if we had a chance of converting the customers into regular diners. However, we have found that most people who purchase these deals, simply move on to the next deal after they are done.

2) Cheapens the product - Once you have lowered the price for a product, in this case food, the guest automatically ties the value of that product back to the price they paid. This is a huge problem for restaurants in particular because the guest is not willing to pay full price for the product even if they liked it. Now your product is valued at half of your current price, and to get that customer back in the door, you have to offer a significant discount again (most likely another daily deal).

3) Cannibalizes our existing customer base - One of the worst unintended consequences of using daily deals is that some of your regular guests start waiting for these deals, and only come in when they are available. This hurts in two ways: 1) regular guests are now spending less than they were the last time they came in, 2) regular guests are now waiting for a LivingSocial/Groupon deal to become available before returning to the restaurant causing them to wait longer before returning to the restaurant.

I believe that a company that provides customer acquisition via deals could be extremely valuable, but they must do it properly, and most importantly it must benefit their customer (in this case the restaurant). Until a company learns how to ensure that a business is obtaining a profit from providing this massive discount, without cheapening the product, and cannibalizing existing sales, the daily deals industry will continue to fall by the wayside.

DodgyEggplant• 13 years ago

"taking half of the deal". This is the problem. A modest marketing website with less grid and bubble orientation could take 5%, make wonderful profit, and boost it's customers.

grey-area• 13 years ago

I think the key here is that these deal sites take most of the money - that's not sustainable or profitable for the sites' customers (restaurants, shops etc). They're being greedy and will pay for it with the hostility of businesses and eventually death as the deals dry up.

If they took less money, and were less agressive in driving prices down, businesses could price deals correctly so that they're not making a loss on each new sale and the deals benefit everyone (site, businesses, customers).

agilord• 13 years ago

Do you see any discount feasible for giving out? It seems to me that you just lose with discounts, no matter what percentage you share with the middle man.

Edit: later on someone pointed out the usefulness of discounts for repeated transactions. The question is for daily-deal discounts.

prostoalex3• 13 years ago

What marketing venue currently works for you and your competitors as far as new customer acquisition?

karoramj232• 13 years ago

This is a tough question. To be completely honest, none of them are amazing. Opentable does a good job of telling us which guests are first-time diners, but I still have no way of knowing if they would have come in whether OT existed or not.

The biggest problem that a lot of restaurants face is that we simply don't know which marketing tactics are working. The only thing we see is if total revenue goes up or down. This causes us to just throw everything at the wall and guess what sticks based on revenue changes.

To some extent coupons work because we can simply track how many are redeemed, but like I mentioned in my original post, this cheapens the product often and causes the guest to perceive that the food is worth less than the normal price.

With that said, there is no homerun (at least that I know of) customer acquisition method as of right now.

schiang• 13 years ago

I really hate using LivingSocial/Groupon because it seems like the business owners always HATED taking these deals. I always feel like I'm being treated differently because I'm not paying the actual price. One time when I used one of these deals, I even heard the employee say to another employee "... another #$#@$#@ groupon deal....". If they didn't like people using the deals, why bother signing up for it?

I can't wait for these daily deal business to go away because I don't think it benefits anyone.

MichaelApproved3• 13 years ago

"I can't wait for these daily deal business to go away because I don't think it benefits anyone."

If you don't like these deals, then don't use them but don't say that they don't benefit anyone. Customers benefit from these deals all the time. 50% off a meal is a great offer!

I think the biggest problem with these deals (for the wait staff at a restaurant) is that people think they should tip based off the discounted meal, instead of the full price.

It's a deal on the meal, not a deal on the tip.

steveklabnik• 13 years ago

> If they didn't like people using the deals, why bother signing up for it?

Employees aren't the ones signing up, their bosses are.

Also, it's pretty common for people to not tip when they get something for free: I never get stiffer drinks than when I tip the bartender at an open bar. First drink is like water, second is always pure alcohol.

physcab• 13 years ago

The bigger problem is that you don't have any way to measure the success of a daily deal. Yes, of course you are going to lose money when doing the promotion...that is your "cost". If I want people to see my website and I pay an ad-network for clicks, I will get a bunch of costly low-quality users who did not discover my site organically. But the difference is that I can track people who come to my website and see how much they spent not only on Day 1, but on Day 365. And there exists some customer lifetime value that should in aggregate be more than your acquisition costs. Unfortunately you don't have that data and the best you can do is guess, which doesn't put much faith in the daily deal sites.

shredfvz• 13 years ago

This is very thoughtful of you, but the key phrase here is "at least in our industry". Truthfully I believe running a groupon offer should be done by very few businesses and only then after intensive numbers crunching. Yes, the daily deals space was a bubble - a BIG bubble - but only because substantially more businesses took advantage of it when they shouldn't have. Importantly, they probably did so because they knew jack about their bottom line and even less about marketing and sales. That doesn't mean you can fault Groupon or LivingSocial for trying to make money off of you hand over fist.

When mom and pop businesses launch a Web marketing effort, they often have little appreciation for, let alone a rudimentary understanding of the Internet, and just in general have NO IDEA what they're dealing with. And yet they'll happily launch their business into a jungle full of rabies-infected cannibals, without so much as a guide. Why? Because the brochure said it was all sunshine and rainbows.

If you don't run the numbers beforehand, don't do a group buy offer. And please, don't blame Groupon for your own actions if running a daily deal wasn't the right choice for your business. It's risky indeed to run a daily deal, especially when you're selling a commoditized product in a big market with dozens of entrants all vying for limited regional traffic. Your average customer lifetime value probably won't be high enough to justify a 70+% hit to front end revenue, assuming repeat business is rare and loyalty is low.

What you're doing with a daily deal is similar to running a free trial offer for a consumer good that converts to a $10/mo paying customer for 3.5 months, 2% of the time. In this scenario, giving up any amount over $2.00 on the front end per customer is the equivalent to lighting your money on fire. For context, the most successful marketers online wouldn't attempt anything approaching that without a fully built back end sales funnel, probably with a call center and thoroughly tested followup method. And yet the owner of Daisy's Ice Cream Scoops thinks she can somehow make it work with her homemade strawberry sherbet.

Yet, many anti-groupon commentators would have you believe daily deals are objectively worthless to any and all other businesses. This is not particularly directed at the OP, but for the love of all that is holy, Do Your Due Diligence. The daily deal promotion is merely another promotional tool at your disposal in a free market, and if you shoot yourself in the foot with it, you have no one to blame but yourself.

LivingSocial AFAIK had deep roots in CPA and online advertising. You see people criticising CPA as seedy all the time, but the fact is the online advertising giants know what makes people buy, and they do it over and over, and over again. They live and breathe direct marketing like it's a requirement for survival in the industry, because it is. That expertise does not, however, mean you stick your neck out for your customers, or even pretend to care about your business partners. Too often in the online advertising industry are immediate profits sought above all else, with reputation and honesty being tossed aside sometimes. I'm not privy to any of LivingSocial's financials or business practices, but it really wouldn't be that surprising if they had trucked over everyone and made off like bandits. Hopefully they're smart enough to run a sustainable business.

benmanns• 13 years ago

Not enough cash to pay local merchants? If I were a merchant on LivingSocial I would be cancelling any further deals and notifying my customers that they should be filing chargebacks. I doubt the credit card companies would let LivingSocial off as easily as their employees had to.

DigitalSea• 13 years ago

I am honestly surprised they've lasted this long. The whole current premise of daily deals does not work whatsoever. Every business owner I've ever known that has done one of these daily deals has never done them twice, why? Because every deal offerer (restaurant, beauty spa, dentist, tooth whitening formula company, discounted holiday) loses out and it has been proven a daily deal coupon doesn't mean you'll get a return customer because lets face it, most of the people buying these daily deal vouchers like bargains and your standard price offering is probably way out of their affordability league.

I once considered a daily deals type site where the premise was there is a strictly limited number of deals driving up the demand and at the same time, not bankrupting the family owned hardware store because 800 people bought their $500 worth of tools for $120 voucher because they thought more vouchers would mean more return business. Sucks about the stock though, I'm sure every single employee of LivingSocial deserves that money, they had a good thing going. I feel sorry for the families of the employees who are about to lose their jobs. They say the economy is on the mend, the increasing number of failing business stories I read every week says otherwise...

damian20002• 13 years ago

If you're going to use a daily deals site, come into it not expecting a profit and look at it for what it is ... a form of cheap marketing. I know a couple of businesses that have used them and found it generated a decent amount of additional sales. Mind you that was about 2 years ago.

chii3• 13 years ago

it's not cheap if youre making a loss on every deal and the number isn't capped. its a good channel if you manage it properly tho.

j45• 13 years ago

Whenever someone offers you equity or shares....

Try to remember how many times it ends up being worth something, and staying something.

otoh, getting valuable mentorship like YC is probably worth paying for.

doktrin5• 13 years ago

> But despite our Current Liabilities being high, they at least are not as frightening as Groupon's Merchant Payables gap, as Groupon pays out usually in 1/3rds (30 days, 60 days, then 90 days), while at LivingSocial, we usually pay 80% of the total daily deal's sales to a merchant within 10 days of the offer ending, and then we owe them the other 20% months later. So yes we owe local merchants a lot of money, more than our Cash, and these Merchant Payables are most of our Current Liabilities as PrivCo surmised, but I will point out thta at least it's not as as great a portion of our Current Liabilities as Groupon's.

What's with the Groupon deflection spin? LS clearly screwed up here. Pointing fingers at Groupon as an even-worse-offender achieves literally nothing.

imjk• 13 years ago

I agree. You could even argue from a business perspective that Groupon's making a wiser business decision by using the time value of money more in its favor.

Wista• 13 years ago

This is an example of a flawed business model, copied (from Groupon, et al), then over-funded so that the economic viability of the Model does not surface as soon as it should. In the finance world these often called Ponzi schemes, just saying...

damian20002• 13 years ago

Anyone know how they are doing outside the US? Over here in Asutralia for example they seem to be selling plenty of vouchers. I know some businesses that use them often.

freshyill• 13 years ago

I was laid off in November. Last we heard, they were doing quite well in Asian countries, particularly in Korea. This is what they told us, anyway. They also told us last fall that profitability was right around the corner.

tyang3• 13 years ago

This headline is misleading, because it implies the common stock was worth something at one point. :)

pmboyd• 13 years ago

The fact that investors are putting up the money means there is some hope to the business. Not every startup gets that ...

People seem to really focus on the negative. Startups are known to be bimodal outcomes. Either you retire from them or your income is down a few years. If you don't believe in a specific startup, don't work for them. If you don't believe in any startup, go work somewhere else.

callmeed• 13 years ago

Out of curiosity: If LivingSocial files for bankruptcy and fails to pay merchants, are those merchants still required to honor any outstanding deal vouchers?

ericz2• 13 years ago

Perhaps I'm missing something here -- people criticize group deal sites for taking too much of the money in a deal (50% of the revenue). The marginal cost for LivingSocial on this is 0... why aren't they making tons of money? Where has the near $1 billion dollars gone?

jsankey• 13 years ago

You're assuming it costs LivingSocial nothing to enlist a new business willing to offer a deal. I'm sure this is a huge cost for them, especially considering this is a "land grab" phase where there is fierce competition from other deal sites.

tessa_82• 13 years ago

Daily deal sites burn huge amounts of money on online advertising and a massive sales team.

People talk about these companies as if they are tech yet there is such a huge people component that does not scale. Groupon at peak had over 7000 sales people which is insane!

planetjones• 13 years ago

Google must be relieved that they didn't end up 6 billion dollars out of pocket and holding the sinking ship that is Groupon.

The marker is saturated, businesses have had enough of getting little in return and consumers are getting annoyed with their inboxes full of annoying offers.

clamattack• 13 years ago

Only tangentially related maybe, but I've noticed an increase in the 'scamminess' of a lot of daily deals lately. Stuff like a cottage for £70/weekend but if you read the small print there's a 'cleaning charge' of £250 - to give one recent example.

I don't know if that perhaps hints at the desperateness of daily deal companies to get new business in running such promotions, but it certainly dampens any enthusiasm I have for checking these sites again in the future.

robryan• 13 years ago

The part where group deals fall down is the big margin that the sites are taking, this is the difference between a deal being a break even or loss leader and putting the business offering the deal in a big financial hole.

These margins are required to pay for a large sales team to convince businesses that they need to run these deals.

I think a more sustainable model is one closer to traditional affiliates marketing or self serve advertising. Where the deals site provides a platform that is largely self service and takes say a 5% cut rather than 50%.

This does loose one of the original ideals of group deals, that there was only 1 for an area (or at least a small amount each day) so each business running a deal was able to get a ton of exposure.

nemesisj• 13 years ago

I think one thing to remember when joining a company, particularly one of the higher profile startups that raise huge sums of money is that values really matter.

Not mission statement values, but the actions that are consistently taken on a daily basis.

Is your startup or employer profitable? No? Then why are they spending money on nice offices and expensive dinners and so on? I can almost guarantee that LivingSocial could have done with less than the 800 million it raised had they valued frugality and breaking even more than being some giant media darling worth-a-billion company. Deficit spending can work longterm for governments, but not for companies or individuals.

It's a real shame everyone got cleaned out, but they had to know this was going to happen at some point.

photorized• 13 years ago

The investors must have had one of those 75% off coupons.

I honestly don't understand how these sites manage to raise any money at all, regardless of valuation.

jonnysilk2• 13 years ago

In the early years of Groupon it was seen as coupons moving online to create a new business model that was going to drive retail.

The sites had off the charts growth, huge revenue dollars that were growing just as fast and the land was up for grabs.

Even Google got suckered into this when it tried to buy Groupon for billions in cash, I can see where the investors were coming from, well at least before 2011.

joeco• 13 years ago

Are there any corroborating reports on this? I can't find any. I'm calling BS.

wallawe• 13 years ago

And you are correct, sir.

mattetti• 13 years ago

Here is the indirect response of LivingSocial's CEO via a leaked memo reported by CNN: http://finance.fortune.cnn.com/2013/02/21/what-really-happen...

It doesn't mean that most of the advices here aren't just that PrivCo might be making up stuff stories.

kamloops• 13 years ago

I value the people who would be your potential co-workers and the social impact your work makes over how much stock I'd get or the "20% time" I'm given to work on non-core projects.

Startups do give you the opportunity to have a more hands-on role at the company considering the size of the engineering staff. Naturally (if you're driven and you're confident in your ideas and can work well with people), can make a bigger impact at a smaller company/startup than at some of the more established tech giants. I think experience you gain far outweighs the slim chance your 3000 shares of common stock will amount to anything. You can take that experience with you to a larger tech company.

joonix• 13 years ago

An email newsletter list was valued at $5 billion.

LivingSocial: Employees' and Founders' Common Stock Now Worthless

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