Facebook Didn't Kill Digg, Reddit Did

http://www.forbes.com/sites/insertcoin/2012/07/13/facebook-didnt-kill-digg-reddit-did/

by boh • 14 years ago

187 118 14 years ago

myakimov• 14 years ago

I was just thinking about this yesterday when I read the Digg article. I used to read Digg all the time, until it got to the point where the comments in each Digg submitted article stated how that article/news story was on reddit first. This is when I found out about reddit... haha

jgrahamc• 14 years ago

And that happened, IMHO, because the people behind reddit didn't behave like jerks and the people behind Digg did.

One example of being jerks: http://blog.jgc.org/2006/07/sense-of-humor-failure-at-digg.h...

After that I was unbanned, but not after an employee of Digg defamed me in a blog post by making false claims: http://blog.jgc.org/2006/07/unbanned-from-digg.html

And here's an example of how reddit people weren't jerks when I inadvertently brought the site great slowness: http://blog.jgc.org/2010/09/tale-of-two-cultures.html

mibbitier2• 14 years ago

Reddit never seemed to have to bother trying to make any profit. They still haven't.

Digg wanted to make money.

If Conde hadn't bought Reddit, then it would likely have been a far closer race.

When your competition isn't interested in making money, you're always going to be at a major disadvantage.

antidaily2• 14 years ago

I'm not so sure. Digg was pretty much already dead when that deal went through.

staunch• 14 years ago

Reddit's burn rate was probably 2% of Digg's. That allowed them to not be as focused on short-term profit.

adventureful• 14 years ago

It's always tragic when the profit motive gets in the way of making good products that people want to use. Like in the case of Apple and the way it has made it impossible for them to make great products. Oh wait.

Toshio3• 14 years ago

I also used to read Digg all the time, but over time it became a cesspool of pro-microsoft trolling, and I left in disgust. Imagine being attacked every time you expressed legitimate disappointment with vista. I expect we are going to witness something similar this fall on reddit (and even here) when that new polished turd gets released.

Rhymenocerus• 14 years ago

Ever been to r/politics? Someone's paying college students to patrol some threads to make sure everyone agrees with the hive-mind. It's fun if you can find a good community.

SrslyJosh• 14 years ago

Proof?

ojbyrne3• 14 years ago

Really? I don't remember seeing any pro-microsoft trolling - perhaps it was hidden by the much larger Apple fanboy contingent.

Toshio3• 14 years ago

> Really?

Yes, REALLY My memory seems to function better than yours.

WestCoastJustin• 14 years ago

Personally, I feel Digg killed Digg. They were their own worst enemy and drove people to alternatives.

r00fus• 14 years ago

My take - Digg killed itself. Kevin Rose either sold out to advertisers or had a tin ear for his site's community.

rprasad• 14 years ago

Reddit did not kill Digg. Digg killed Digg. Reddit's big break was Digg v4, when most of the community finally jumped ship.

AtTheLast• 14 years ago

V4 was definitely the tipping point and nail in the coffin for Digg. However, once the Digg community became to large it became difficult to find interesting stories about a particular topic. At the same time twitter, hacker news and many of the sub-reddits became great ways to discover unique content.

So a combination of poor product design, a selling out the Digg community and availability of alternatives killed Digg.

michaelhoffman• 14 years ago

Agreed. People still would have gone elsewhere even if Reddit didn't exist.

snorkel• 14 years ago

Absolutely. Digg became so bad that if it were the only news web site on the net then newspapers would've had nothing to worry about.

Rudism• 14 years ago

I would argue that the "big break" was actually a bad thing for Reddit. The massive influx of disenfranchised Digg users contributed to the decline of quality on Reddit big-time.

baq• 14 years ago

reddit's quality is in renascence currently, as the big and popular subreddits (e.g. pics, science) have figured out what the 'moderate' button does. until every single one of the default subreddits start moderating, the main reddit will be rubbish.

stfu• 14 years ago

Guess I will be the first one to admit that I have no idea about Digg's development versions.

So the question is: What was the big deal with v4?

keypusher• 14 years ago

They redesigned the site in a visually unappealing way and allowed news sources to auto submit content. Overnight, it became this ugly site where the only links were auto-submitted stories from popular newspapers, cable news, and other mainstream media. See this story for more: http://searchengineland.com/digg-v4-how-to-successfully-kill...

vijayanands2• 14 years ago

Actually, IMO Hacker News killed Digg. All the news here would have been in Digg otherwise :)

vijayanands2• 14 years ago

Tsk tsk. The Lack of a sense of humor.

grandalf• 14 years ago

Actually Digg killed Digg with the redesign. One time after the redesign I went to the site and there was NO CONTENT anywhere. It wanted me to make friends with people before I would get to see any content.

I logged in. Still no content. That was the last time I visited digg.com, and I'm sure I'm not alone.

My guess is that if the acquirers just rever to the pre-redesign version Digg will come back to life.

debacle• 14 years ago

I would place almost all of the blame of Digg dying on Digg itself.

ojbyrne3• 14 years ago

In my opinion (and I was there), the never ending side projects killed Digg. Revision3 (especially), Pownce, Wefollow, etc, etc.

Kaedon• 14 years ago

I left Digg for Reddit because Reddit's community at the time valued articles with content over images. As Reddit has absorbed Digg's old user base, so too did it absorb much of the culture of Digg. Reddit no longer seems to have much focus on reading and has instead become a place to find funny images, much like Digg in its heyday. It feels inevitable that the culture of a website like Reddit will change over its life span but it bothered me to see it happen first-hand.

zecho• 14 years ago

But with Reddit, there are thousands of others who agree with you, who have created tons of subreddits that would be relevant to whatever your interests. Obviously some communities are more active and more interesting than others, but they're around if you look. Here are some great article-based reddits:

http://www.reddit.com/r/indepthstories/

http://www.reddit.com/r/literature/

http://www.reddit.com/r/longtext/

http://www.reddit.com/r/offbeat/

http://www.reddit.com/r/TrueReddit/

crisnoble2• 14 years ago

http://ww.reddit.com/r/tldr

programminggeek• 14 years ago

The value in Digg was the tribe it created, not the software, not the ads, not the human beings keeping the lights on. It was the tribe of people who found interesting news on the internet and shared it.

FB, Reddit, HN did not "kill" Digg. The tribe growing up and or moving on to other things ended Digg. A similar tribe is at Reddit now, but a similar tribe used to live at Slashdot. Before that they probably lived on Usenet message boards or wherever.

In college, the comp sci program I was in had a private message board that ended up having a very similar vibe to digg/reddit/slashdot. Tech heavy, at times very heated political and religious debate. Eventually the original group graduated and it's never been quite the same.

It seems that each generation has something like digg, slashdot, reddit, whatever... that is "the thing" for hanging out and sharing/complaining about the news of the day or whatever is interesting. They might look like fads because on the internet they peak and crumble pretty quick, but really it is probably a natural cycle that communities and tribes go through.

Eventually HN and Reddit will become irrelevant to certain groups and the tribes that live there will move on to the next thing, whatever that might be.

I'm guessing the next site like this already exists or is going to be built soon, so any guesses as to what it will be if it's already out there?

marvin• 14 years ago

From my perspective, Reddit is qualitatively different from all the sites you mentioned. Reddit is the first large news site which allows its users to create their own communities.

Most of the content on Reddit these days isn't technology- or politically oriented at all. This has changed over the last year or so - there are subreddits for pretty much anything. What makes these communities special is that a lot of them have very specialized and very diverse knowledge, not necessarily related to the subjects Reddit's early adopters were interested in. There are subreddits for science, fitness, finance, sex, art and just about any other subject people would be interested in following. What gets to the default front page doesn't even begin scratching the surface of what the ecosystem has to offer.

I have the contrarian opinion that Reddit won't be displaced for a long time in the realm of primarily text-based news sharing and discussion.

danielweber• 14 years ago

Reading your comment, I think reddit is like a moderated usenet.

I think the only thing that would really kill reddit is if the people in charge try too hard to monetize it, like Digg did.

coderdude• 14 years ago

The more popular a community gets the more diluted its culture becomes. The communities become overrun with users who never have a chance to acclimate to the culture of the site because they see more new users like themselves than they do seasoned users. You see this effect taking hold on HN when you go to a thread and see a bunch of short joke comments and none of them are light gray. Eventually the core users leave for greener pastures or for a place that resembles why they joined the previous site to begin with. Every community is doomed to this fate if it continues to gain unchecked popularity. All things will eventually converge on pictures of cats.

When aging HN users get tired of the changing atmosphere they will splinter off.

What I'd like to see come next: A community for hacker+entrepreneur types with an HN-like policy on commenting and etiquette that doesn't pander to Silicon Valley and doesn't need to stay on the good side of tech rags. Bootstrapping, programming, running a company -- that's it. Nothing so vague as "gratifying one's intellectual curiosity."

samspot• 14 years ago

That is where reddit shines... they can splinter off to subreddits.

butterfi• 14 years ago

I was struck by the authors comment "Well, they haven’t redesigned since what appears to be 1997, which has pleased their user base who like the simple look."

How long before web designers start complaining about reddit the way they complain about craigslist's design?

moron• 14 years ago

I guess designers could criticize its visual aesthetic, which is pretty austere, but design is how it works in addition to how it looks. I'd say reddit's devs have shown an interest in improving their interface and making it easier to use over time, whereas craigslist has not. You still can't browse apartment listings on a map, which is the reason why the Padmapper thing blew up so big.

danso• 14 years ago

The complaints will happen when that simplicity impedes information flow. It's not a matter of visual aesthetics, it's a matter of usefulness. CL's design impedes its usability, independent of its aesthetics.

In Craigslist case, there are clearly better ways to browse housing spots than in a list of links with non-standardized location information in the linktext. In Reddit and HN, part of the joy is serendipity...you don't need to aggregate the content behind each link at once...because of the voting system, you don't worry that clicking on the top link will be a waste of time. That's not the case with CL's chronologically ordered list.

Reddit has made some concessions with allowing thumbnails of image-based posts to show up. Otherwise, its minimalistic approach serves a real usability purpose and is not simply the result of stagnation.

true_religion2• 14 years ago

Uh... picture subreddits are 75% of reddit's frontpage traffic and my little startup thinks that there are better ways of browsing pictures than a long list of thumbnails where the title is even larger than the thumbnail preview.

untog3• 14 years ago

You can criticise the design of Reddit a lot, but you can't criticise the UI. It works brilliantly.

hybrid11• 14 years ago

I used to be a huge Digg fan, and checked it religiously. Digg v4 is what completely drove me away.

The Digg v4 idea was good, but poorly executed. They shouldn't have suddenly forced you to follow other people to get your news. They were trying too hard to become a social network like Twitter / Facebook. Instead, I think they should have integrated with Twitter / Facebook to find top news, rather than starting their own social network.

wastedbrains• 14 years ago

I would say diggs attempts at manipulating the front page and banning people, blocking posts, and unfairly pushing some content to the front helped kill it. When I lost faith in the democracy of Digg I just stopped going and spent time with my votes elsewhere (reddit)

natmaster• 14 years ago

Digg actually killed themselves. Reddit was just there to reap the rewards.

Vivtek• 14 years ago

I'm pretty sure it's Yahoo! that pulled the trigger.

benihana• 14 years ago

Digg did not kill Digg. Nor did Reddit, nor Facebook. People using Digg killed it. The same people are now killing Reddit, making it little more than a place to regurgitate memes, nerd pop culture, and rage comics. Reddit and Digg both used to be places to go for interesting discussion based off decent links. Over time, good and insightful discussion gave way to quick-to-consume, funny one-liners. You can see it happening in popular subreddits. Recently the moderators of /r/science started taking a heavy hand and deleting irrelevant comments.

This isn't a problem with the sites, it's a problem with the users of these sites. This is democracy in action. It's cable news. People voting don't want to see challenging, thought-provoking content. They want to see things that confirm their biases, or things they can repost to facebook for quick laughs from their friends.

chaostheory4• 14 years ago

> People using Digg killed it. The same people are now killing Reddit, making it little more than a place to regurgitate memes

1) With sub-reddits, this hasn't become as big of a problem unless a lot of users still keep the sub-reddits that annoy them. There is a reddit for everyone, especially since anyone can create their own sub-reddit. While Digg only had one idea tribe, Reddit has many. Moreover users that create their own sub-reddits can police them with other like-minded users.

2) Reddit is able to fit more content per page given their design. I don't have to keep clicking the next page link to get more.

dwc2• 14 years ago

I like reddit, almost completely because I've subscribed to several small subreddits that have a good community, high quality content, et al.

But there's a tricky problem. Subreddits like /r/programming dominate, while more focused subreddits like /r/ruby (or whatever) languish. If I have a ruby link and I care at all about karma, I'm going to post it in /r/programming.

ddt• 14 years ago

The best part about Reddit, is that you can move with people of a like mind to a different subreddit. /r/games and /r/programming come to mind. If you look, it's not that hard to find places where earnest discussion continues. You're just probably not going to find it on defaults like /r/pics, /r/funny and /r/adviceanimals. They're the mass-market reddit, with a more broad userbase. You have to dig a little deeper to find the places where people submit links to news and have reasoned discussion, but it's still there.

joshAg• 14 years ago

reddit partially gets around this by allowing users to create their own subreddits. i've been much happier with reddit since i unsubscribed from all the default subreddits.

JoeCortopassi• 14 years ago

Completely agree. I feel the strength of HN is in it's walled garden: Share whatever you want, vote on whatever you want, but stay on topic.

HN will be a great place to go to, so long as it is heavily (and transparently) moderated. Otherwise the hordes will come in, and destroy it with meme's and sensationalist articles.

wetbrain• 14 years ago

That's certainly true, but I'd say most seasoned users on reddit don't subscribe to much of what's on default front page. The default reddits (funny, pics, f7, atheism, politics, etc) are basically as you describe. Rehashed memes and populist statements.

Anyone who's been on reddit long enough has a front page of all the sub communities they follow, and probably only a couple of the defaults.

The pop-culture types get the pop stuff and the veterans get the small, focused culture, so everyone's mostly satisfied.

When one community starts becoming watered down, someone will usually start a new subreddit, rather than go to a new site altogether.

Altogether, I think these will give reddit better longevity than slashdot/digg.

evilduck• 14 years ago

Subreddits like /r/wicked_edge are pretty cut off from reddit proper, it really feels like a different place.

drumdance• 14 years ago

Reddit home page is like that, but I still like some of the subreddits.

kin• 14 years ago

I don't think you can credit Digg's downfall entirely to its users. v4 and sponsored links were a slap to the face of users.

If you're bothered by the community then just subscribe to subreddits. It's the same with Facebook. Any post that annoys you can be filtered with a few clicks. It's quite customizable.

EdiX• 14 years ago

> People using Digg killed it. The same people are now killing Reddit, making it little more than a place to regurgitate memes, nerd pop culture, and rage comics.

Are you basing theory on anything except your personal dislike of regurgitated memes, nerd pop culture and rage comics?

As far as I can tell all evidence points to the fact that Digg was in fact killed by their version 4 release, it was widely disliked by their users and you can find articles about sharp drops of pageviews (never recovered) after that specific release and, IIRC, also articles about reddit gaining pageviews at the same time.

crisnoble2• 14 years ago

I am surprised no one has liked to ncomment's rendition of the how the digg vs reddit war went down.

Part 1: http://ncomment.com/blog/2009/04/08/war-13/

Part 2: http://ncomment.com/blog/2009/12/17/war-23/

Part 3: http://ncomment.com/blog/2012/01/06/war-33/

rickmb• 14 years ago

Nobody killed Digg. Digg committed suicide by telling it's original, loyal user base to go fuck themselves in it's quest for more money and a broader audience. Digg became too greedy.

But it was pretty obvious much earlier on that Digg had zero respect for its users. In many ways, Digg had a very old school broadcast attitude: the users were merely part of the product, only the advertisers mattered.

jshen3• 14 years ago

The problem digg faced is that their loyal customers were not sufficient to warrant the amount of money they had raised. If they had done nothing, it would have been suicide as well.

dredmorbius2• 14 years ago

The problem they faced, then, was in deluding themselves about their valuation, and raising more capital (and incurring greater obligations) than they could meet.

Digg were apparently sustainable at their prior valuation, and with their existing userbase.

Icarus problem.

ajays• 14 years ago

IMHO, Digg killed Digg.

In any such ecosystem where the inmates are running the asylum, pissing them off is not a good course of action.

The tribe knew that it was the reason why Digg was what Digg was. But arrogance on the part of the upper management at Digg was its downfall; they couldn't come to terms with the basic fact that the people were responsible for Digg's success. So they decided to tweak it, "enhance" it, modify it to "Digg 2.0", and the people revolted.

Lesson: if you are a user-driven site, listen to them. Don't piss them off.

cletus• 14 years ago

None of these things killed Digg. Digg was simply a transitional meme.

Prior to the Internet you had mass media controlling distribution. The Internet comes along and you have things like Usenet and the proto-Web.

Then comes the first crowdsourcing sites to allow people to find content without employing people to curate that information. Slashdot was certainly early in this trend.

What Digg allowed is a certain band of people to control the information flow. People would get paid to promote submissions as it became clear that a front-page submission generated a lot of pageviews.

But what became apparent with all these community sites (and this includes forums) is they start with an early group who provide value to each other. This group ends up becoming insular. De facto standards form. But even in the Usenet days you had the "September" problem (where new college freshmen would get Internet access and not understand the "rules" and conventions that were in place and would ask questions that had already been answered, etc).

Basically all these social sites get worse over time as the masses flood in.

Digg died because the idea that there is a central source for news was a holdover idea from the old media days. Reddit understood this. Global reddit is basically useless. The subreddits are the only remotely interesting thing about reddit.

People complain about how HN is getting worse. That's probably true and it is true (and will continue to be true) of any such social site in the future.

I've heard the same complaints about Twitter.

Facebook for most people is not a source of news. It doesn't have the same link-sharing mindshare (IMHO) for most people that other mediums have. Ultimately I think the biggest use case for Facebook is still sharing photos. People go to Facebook to find out what their friends are doing. Very few go to find out what's going on in the world (much as Facebook would like that to be the case).

I'm surprised at how some wax lyrical on how amazing reddit is. It's just a minor tweak on a long trend of existing prior art (the subreddits). Personally I think it's a cesspool full of trolls. Proggit (programming.reddit.com) is (IMHO) just awful.

loganfrederick• 14 years ago

I agree with most of your post, but would clarify:

>> People complain about how HN is getting worse. That's probably true and it is true (and will continue to be true) of any such social site in the future.

Two things:

1. "Worse" is subjective.

2. I think it's more of a trade-off between quality and size. Hacker News doesn't have to get "worse", but would have to remain niche in order to avoid it. That is why subreddits can succeed, because Reddit is essentially a platform for lots of niche communities.

ta12121• 14 years ago

If by "niche" you mean high quality, in depth content that takes effort to digest, as opposed to brain candy that makes you feel like you're in a special club when you're not, and that you're thinking when you're not, then I would very much prefer the "niche".

eggnet• 14 years ago

I think the value of a site declines over time relative to how long an individual has been viewing it. The first few weeks I started browsing Hacker News, a large portion of the articles were interesting.

The percentage of interesting articles has declined over time. Is that because I have overdosed a bit on the types of articles and discussions that appear here? Or simply because I have consumed more internet based news now than I had when I started reading HN? Who is to say.

Yes, sites in general can and have declined. However, due to the fact that I have not seen trolls dominate HN, and in my view the quality of HN is approximately as good as it has always been, I find it difficult to measure the quality of the site to a precision that would allow me to track it over time. In my own head.

The short answer is, this site is still among the best discussion news sites on the internet.

coolnow• 14 years ago

I am not a programmer, just a normal computer user with above average knowledge compared to the bog standard users. I love this site because i learn something new every single day. Same with Hackaday. I find reading articles on things you know absolutely nothing about, makes them that much interesting. For instance, i love glossing over C or ASM code, but i couldn't understand it if it depended on my life; i know nothing about programming (i can make basic applications with Visual Basic, which is looked down upon on every forum i've read).

MikeCapone• 14 years ago

I think that's a very good point. It's similar to how when you start learning something new, you'll make a lot of progress easily and everything will seem fresh and original. After a while, you've discovered most of the big ideas in the field and have see a lot of what is on offer, so things start to seem worse and less original.

A good way to test this hypothesis would be to check with people who are new to the scene and new to Hacker News. Do they react to the content similarly to how old members initially reacted?

Produce• 14 years ago

The smaller the subreddit, the better it is. Also see:

http://www.cracked.com/article_14990_what-monkeysphere.html

http://en.wikipedia.org/wiki/Dunbar%27s_number

mcantelon• 14 years ago

>I'm surprised at how some wax lyrical on how amazing reddit is. It's just a minor tweak on a long trend of existing prior art (the subreddits). Personally I think it's a cesspool full of trolls. Proggit (programming.reddit.com) is (IMHO) just awful.

Reddit is the easiest way I know of to generate a targeted community. I've set up subreddits, forgot about them, and come back to find them with thousands of members and fresh content. Are there other comparable ways to do this?

CDRdude• 14 years ago

Starting a wiki? I know that wikis spring up for recently released video games pretty frequently, although I'm not sure if anything like that happens for non-video game content.

dminor• 14 years ago

> Proggit (programming.reddit.com) is (IMHO) just awful.

So I went over there, and the first article is about protocol-less links, and the first comment notes that they have performance issues in css for IE7 & 8. The second article is a link to dadgum and the first comment is about optimizing network communication.

It's not HN, but awful is an overstatement.

mkramlich• 14 years ago

> t's not HN, but awful is an overstatement.

Agreed. In many ways I find Reddit to be much better and more enjoyable. First, it provides a better UX, especially for posting and revising comments. Second, there is much less pedantry there than on HN ("Well technically... Well technically... Exception in this exceptional case! No it's not. Yes it is! Exotic edge case under theoretical conditions I read about in a book that one time!" etc.). Third, there are less haters. Fourth, there are lots of funny and creative writers there, again, unlike here on HN. There are definitely positives about HN, and both HN and Reddit share some of the same weaknesses (a unimind or Thought Police effect: if you post a view that strays too far from the median you will get downvotes that penalizes your karma, even if your post was thoughtful, well-written, constructive, polite, etc.)

giulianob• 14 years ago

It seems like proggit is dying. I've been subbed to it for a few years and there used to be a lot more submissions. I don't have data to back it up and hopefully I am wrong but if I am not I imagine us programmers prefer to go to sources totally dedicated for programming instead of a mixed bag. It would make sense for proggit to be dying out though because Reddit used to be primarily for tech and has of course now shifted out of tech and into everything.

heed• 14 years ago

>Basically all these social sites get worse over time as the masses flood in.

They only get worse for people who don't like mainstream content.

njharman• 14 years ago

Mainstream is lowest common denominator aka crap.

gcv• 14 years ago

Reddit as a whole brings immense value in the sheer volume of unusual content. The AMA section varies from banal to fascinating, for example — and the strength of the interesting content far outweighs the easy-to-skip bad.

The quality of individual subreddits varies wildly, of course. This should not be a surprise. In a way, Reddit's subreddits feature brought back the spirit of Usenet.

unreal37• 14 years ago

I think businesses face significant hurdles (and are likely to die) when the founders lose interest in running them. Digg. Twitter (Dorsey left but came back and saved it). Yahoo. Flickr. MySpace. The list is endless.

Even Microsoft is not the same since Bill Gates handed the reigns to Ballmer. They're just too big (Office/Windows cash cows) to actually die from that.

Founder disinterest is lethal.

kn0thing• 14 years ago

Here's the blog post TechCrunch flamed me about (called me a liar and whatnot). I wrote it after I tried the alpha of diggv4, but before it was released to the public; I have no idea what happened internally, but the resulting product was indeed pretty devastating -- the final self-inflicted wound after years of encouraging power users and sacrificing the best interests of the userbase: http://alexisohanian.com/an-open-letter-to-kevin-rose

conductr• 14 years ago

As I remember it, Digg forced some updates on it's users that they (we) did not like and were very vocal about. Facebook does the same thing, except there were other options for Digg users (reddit), Facebook users have a steep cost of moving to another service - I would actually argue Facebook users have no other options

toddhd• 14 years ago

As an ex-Digger, I can tell you that it was Digg that killed Digg for me. At one point in time, Digg was cool. Granted, it was still mostly a rehash of news from Reddit, 4Chan and other sites, but the audience base was large enough to provide original content as well, and the UI was considerably better than any of the other sites.

What killed it (for me anyway) was that Digg suddenly allowed advertisers to start posting away. Ads popped up everywhere, and every other post from directly from Mashable. Digg was no longer cool, and mostly, it was Mashable's alternative site. :)

I switched to Reddit. Reddit didn't like all the Digg users migrating over initially, but attitudes have cooled over time. I can't really see a move that Digg could make at this point that would entice me back.

marcamillion• 14 years ago

Facebook, Twitter, Reddit didn't kill Digg. Digg killed Digg.

Kevin got caught in a situation where he had to please investors and they were looking at what other people were doing and he stop innovating and started copying.

That's what killed Digg. Nothing else.

dan_yall• 14 years ago

Maybe I'm the only one, but I moved from digg to reddit entirely because digg was blocked at work and reddit wasn't. I've worked at four different places in the last five years and at each one I expect to see reddit blocked as well, but no one has gotten around to it. Maybe my situation is atypical, but I have to believe that the lack of availability of digg to office-bound slackers had to have played some part in it's demise.

tibbon• 14 years ago

One thing I never understood about Digg is why at one point they had around 300 employees and an incredible burn rate- only do less successfully and less efficiently do what Reddit was able to do with 5-10 employees.

binarycrusader• 14 years ago

No, sorry, as someone that used Digg regularly on a daily basis, Digg killed Digg.

The day that Digg changed their interface was the day they lost a huge portion of their users, including me. I went back once more after that, and then never again.

officemonkey• 14 years ago

The tipping point, IMHO, was when Digg banned people from typing the following number: "09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0."

As soon as that happened, Digg lost the alpha nerds. The rest was destiny played out over time.

mirceagoia• 14 years ago

Digg was killed NOT by Facebook OR Reddit...but by its power users. Those killed Digg.

paulhauggis• 14 years ago

I loved digg. When it was first out, I was able to get roughly 70,000 people to my website per week by just posting an article and having my friends digg it.

zmmmmm• 14 years ago

Reddit is a bit like the craigslist of news aggregators. They've resisted the lure of monetizing in any big way and continue resolutely to put their users first. Digg got overambitious and sold out and their users smelled it and left.

yaix• 14 years ago

Reddit Didn't Kill Digg, Digg Did

I read a bit of the discussion on Reddit, and there were surprisingly (to me) many people that had used Digg before. Then something called "v4" came and Digg became unusable to many people. As I understood the discussion. Digg didn't care. So its users looked for alternatives and moved to Reddit. Digg still didn't care. People got used to Reddit and stayed. Digg still didn't care.

Yesterday I looked at Digg.com for the first time in years. Only a quick look and I spotted already a number of beginners mistakes only in the front page design.

For example the clickable headlines to the stories: they are the main content. Yet they are very /very/ light and hard to read on the white background. WTF. You want your main content to have /good contrast/ and stand out, and secondary stuff (like "points" or "who submitted" or "vote buttons") to have less contrasts as to not distract from your main content. Yet, even such basic things Digg gets wrong. I didn't dare to digg further.

cliveholloway• 14 years ago

DIGG killed Digg. The week after V 3.0 launched was a mess. Tons of corporate sponsored posts (AKA intrusive adverts), often multiple submissions by the same person on the front page at the same time, and other weirdness.

Reddit was right place, right time to pick up the exodus. I don't think it did anything to kill Digg.

krsunny• 14 years ago

This is news?

asdfasdghasdf• 14 years ago

This article will be useful for the zero people who think Facebook killed Digg.

gubatron• 14 years ago

no, Digg killed digg. They didn't listen to the community and they lost user data and did nothing to recover it, at least that was my experience after loosing several thousand diggs on my user account and then being reset to 0. You can't imagine the piss off.

velodrome• 14 years ago

Digg v4 killed Digg. Reddit filled the void. End of story.

antithesis• 14 years ago

> What did Reddit do right that Digg did wrong? Well, they haven’t redesigned since what appears to be 1997, which has pleased their user base who like the simple look.

Reddit was founded in 1997?

milkingcowboy• 14 years ago

To simple put it there was a time when Digg used to be as simple as Reddit, then Kevin Rose got consumed by his own fame of this and that, the kid forgot to focus managing this one and other companies as well (Digg, Pownce, Milk). Did anyone remember Leah Culver? hehehehehe.

Facebook Didn't Kill Digg, Reddit Did

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