Do you want to sell sugar water or do you want to change the world?

http://cdixon.org/2011/08/28/do-you-want-to-sell-sugar-water-or-do-you-want-to-change-the-world/

by dwynings • 15 years ago

82 67 15 years ago

cdixon.org

ahi• 15 years ago

Said to John Sculley who absolutely sucked at changing the world and should have stuck to selling sugar water.

jasonz• 15 years ago

But information technology is what I know, and it’s probably too late for me to learn a new field from scratch.

Information technology can absolutely save lives - I'd argue that a developer building medical software can save more lives than a PhD working on a treatment for cancer. The subtle killer these days are all the extra days a patient spends in the hospital. An extra day or two is what leads to complications. Work on solving the inefficiencies of inpatient medicine (documentation, communication, decision making, ect.) and you can go home at night knowing you are literally saving lives with your programming skills.

rokhayakebe2• 15 years ago

* I'd argue that a developer building medical software can save more lives than a PhD working on a treatment for cancer*

Oh no you didn't.

tsotha2• 15 years ago

>Information technology can absolutely save lives - I'd argue that a developer building medical software can save more lives than a PhD working on a treatment for cancer.

Anything you do that makes an economy a little more efficient frees up resources for other things. In the US those other things end up being more consumption, mostly, but in countries where people don't get enough to eat you could be saving lives. That's why they call it progress. Or used to, anyway.

true_religion2• 15 years ago

What's with this recent push to ask computer scientists "why aren't you saving lives with your skills?".

No one asks the same question of accountants, or sociologists, electrical engineers, or mechanical engineers or any number of smart individuals in the liberal arts fields.

Why is CS special in that its members need to be harried about selling sugar water, where as everyone else in the supply chain for that sugar water doesn't have to worry?

angrycoder• 15 years ago

Do you spend time on sites where accountants, sociologists, electrical engineers, or mechanical engineers hang out and know it isn't a topic that comes up regularly?

I think the desire for one's work to have a larger impact on the world is fairly common.

true_religion2• 15 years ago

That's not what I'm questioning. Its the accusatory tone that's unique to CS professionals.

As if one should be doing something that betters the world, and if you're not then whatever you're doing is a waste.

Outside of CS, people tend to read "betterment" into their current job if they're satisfied with their position. Guys who work at an umbrella plant aim to make the best damn umbrellas you've ever seen, and are happy that due to their work people are less wet and less sick than they would be otherwise.

They don't go home and worry about why they aren't using their machining skills to build things for the poor instead of providing umbrellas for other relatively well off 1st worlders.

It's an odd conceit that CS professionals have to say that you must do good, or else you're no good. It sparks of noble oblige, and frankly I don't think CS (whilst important) is so important that it demands that.

dkrich2• 15 years ago

I think it's because SO many startups (at least the one's that get a lot of press) are related to social networking social bullshit. Contrast that with "world-changing" endeavors, and the difference is pretty stark.

bmac272• 15 years ago

Ultimately I think there ought to be a fundamental debate about what "changing the world" even means in the context of the tech space. In other words, how big does a company have to get to "change the world"? How much reach? Can it be drawn to a hard number? A specific metric? Or is it this nebulous sort of thing that doesn't really mean anything?

I think we’d see a pretty wide range of opinions if we polled folks here as to which of the current crop of both established companies & startups they felt were companies that really, truly “changed the world" or were in the process of doing so.

jacoblyles• 15 years ago

Social networking bullshit has had a massive effect on politics and everyday life. It has leveled the playing field between the elites and the everyman. It is easy to dismiss social networks, but upon further reflection they are revolutionary (sometimes literally).

chc3• 15 years ago

You also don't see breathless AccountingCrunch articles about accountants getting $41 million to develop accounting for pets and similarly silly things. The call for loftier thinking is in response to the fact that the tech industry seems to actively celebrate shallow crap. It's easy to forget that there are more praiseworthy goals in the world than having a successful social network when that's what everyone actually praises.

puredemo• 15 years ago

Pet care is a billion dollar industry.

Could we stop arbitrarily dismissing things that are important to hundreds of millions of people as "silly"?

gurkendoktor• 15 years ago

This. Reading TechCrunch for the first time made me feel so embarrassed about my major.

Other proudly shallow businesses are probably acting and music, and many actors and musicians actually like to point to their side projects of saving the world. I guess it helps them feel more confident with what they spend their life on too.

tsotha2• 15 years ago

Implicit in those kinds of criticisms is the idea everyone shares a common view of what goals are and are not praiseworthy. One person's praiseworthy goal is another person's key to the apocalypse.

patio11• 15 years ago

You also don't see breathless AccountingCrunch articles about accountants getting $41 million to develop accounting for pets and similarly silly things.

I don't agree with the normative implication here, but strongly suggest you subscribe to the Wall Street Journal. It will help expand your worldview vis-a-vis questions like "Is accounting Important?" or "Is $41 million a lot of money?"

paganel• 15 years ago

> It's easy to forget that there are more praiseworthy goals in the world than having a successful social network when that's what everyone actually praises.

I became depressed the day when realized that some of most bright engineers working for one of the most unique companies of our times spent their time and energy and intellectual resources on cloning a social network (google+ vs. FB). And I'm not really claiming that they should save the world or anything, I'm just saying that with the huge amount of data that they have gathered so far and considering the human capital they have available they could start answering a lot of very interesting questions, which gave bugged us as an intelligent species for quite a long time (think linguistics-related issues, for example).

larrys3• 15 years ago

The statements he is making come from someone who has money and doesn't have to worry about paying for health care for example. So he can pontificate and apparently his words seem to have an effect on people less fortunate then he is.

Angelina Jolie travels to all sorts of places trying to cure all sorts of worldly ills. But you don't find average and even successful actors doing the same. They are happy perfecting their craft and hopefully not waiting restaurant tables.

By the way sometimes people who think the things Dixon is thinking are actually depressed. They can't enjoy what they have and realize that their success is due to luck.

gfodor3• 15 years ago

This makes it all the more reasonable to ask yourself, if you are in a position to not worry about health care costs due to such luck, shouldn't you take advantage of the opportunity you have to make a real difference in some larger way?

adelevie• 15 years ago

You're conflating CS with the overall startup/hacker scene.

I think hackers are being asked this question because of the pedestal many of them have put themselves on. pg, whom I'm guessing most of us here respect quite a bit, compares today's hackers to the original Renaissance men. pg's comparison largely holds true in my book. But, it can only be healthy to take a step back and get some big picture perspective on your work--especially if you read "Hackers and Painters" thinking "that should be me".

mypov• 15 years ago

Because we are actually in a position to change the world to a significant degree in various areas, most importantly including Civil Rights, money, privacy, knowledge propagation, news, voting systems, new representational models for political input, education, etc. (edited to add to the long list)

ojbyrne• 15 years ago

I think it's asking entrepreneurs, not computer scientists, that question.

edanm• 15 years ago

The push is directed at entrepreneurs, not computer scientists. It just so happens that a lot of entrepreneurs come from a CS background.

arnoooooo• 15 years ago

It might be that the field is pretty new, and thus CS culture does not have ready made ansers to the question ?

uptown• 15 years ago

I can't speak for others, but I ask that question of myself because I consider much of the work I do (designing and building websites) fleeting. I expect that they'll be used for a relatively short period of time, then the world will either lose interest and move onto something else or changing design trends will require a refresh. Because of that, I personally seek other outlets that will affect a more-permanent impact on the world around me.

neutronicus• 15 years ago

You must not know many accountants, electrical engineers, or mechanical engineers. People I know in those fields complain (well, fret is maybe a better word) about their careers and "changing the world" all the time. Especially women.

vitaminj• 15 years ago

I think it's a credit to the CS community that computer scientists actually ask this question.

I'm an electrical engineer and I left a career in oil/gas to do something "good" with my skills. A few of my former colleagues used to ruminate about whether they could be doing something more meaningful in their professional lives. Of course, there were also those who had no qualms whatsoever about the oil/gas industry, that it was a noble goal to provide the world with energy (and FWIW, this is a perspective that I respect even though I don't share it).

But the overwhelming majority of my colleagues hadn't even thought about it, nor did they really care. The job afforded them a very comfortable living, enough for them to fulfil most of their material aspirations. And frankly, that's enough for most people.

Of course, existential crises probably happen to these people once in a while, but only to be forgotten the next day. My suspicion is that in the main, most people just aren't very introspective. So I applaud the CS community for actually bringing this issue up and discussing it openly.

whenisayUH• 15 years ago

This type of platitude sounds good and all, but from the actions speak louder than words file, I have to wonder if Chris' company Hunch which mines your "taste graph" to help advertisers sell you stuff you may or may not need lives upto the changing the world sound-bite?

Agree with jasonz above. IT absolutely can make a real difference. Healthcare software, Kiva, etc.

smiler• 15 years ago

History tells us that not everyone can change the world. That's ok

bmac272• 15 years ago

Sorry. I find this kind of self-importance nauseating to say the least. Curing cancer or connecting the entire planet is the only way one can change the world? Really? If that's the case, then I guess 99.99% of our resources as a global community are misallocated, along with the hopes & dreams of thousands of entrepreneurs. Who says one can’t create valuable human experiences in games or some other form of social entertainment? Or with a nutritional product? Seems to me like Dixon is conflating Acai berry-esque products produced by scamsters with folks who (god forbid) aren’t trying to create the next Google. As if there are no shades of gray in between.

Yes, many entrepreneurs move on to bigger and better things. Which is great. We should encourage thinking as big as possible. But to sweep aside the smaller projects they & others created to get to that level (products/services that may not have “changed the world” in the traditional sense but still might’ve solved a burning problem) or to actively discourage folks from solving similar-scale problems is the height of pretentiousness.

I think solving big problems impacting humanity is fantastic. Actively discouraging people from innovating in spaces & making those folks feel like douchebags because they’re not the developer equivalent of Mother Teresa and aren't "changing the world?" That’s absurd. And it ought to stop. I've seen & heard it too many times from a litany of folks in the tech scene.

_girishrao2• 15 years ago

While I agree that we can try to “change the world” in our own way, there is another side to these types of goals.

Steve Jobs also said “Things don’t have to change the world to be important”.

I wrote about this just last week "Why changing the world is overrated"

http://girishrao.wordpress.com/2011/08/18/why-changing-the-w...

larrys3• 15 years ago

"when I came home at night, I’d know that I had literally spent my day trying to cure cancer or prevent global warming"

Someone can have a very large influence on the world if they make enough money (by doing anything) and then spend that money to empower others to "cure cancer or prevent global warming".

freddealmeida• 15 years ago

I don't understand this question. Didn't sugar water (colas for example) change the world?

philwelch• 15 years ago

Record levels of childhood obesity say yes.

russellallen• 15 years ago

You know, I really enjoy drinking sugar water. It's one of my enjoyments in life.

dredmorbius• 15 years ago

I'm glad you enjoy it. Because it's not doing your body any good.

http://www.youtube.com/watch?v=dBnniua6-oM

dave_sullivan• 15 years ago

Somewhere in between I guess?

That quote is from Steve Jobs, and while he certainly has changed certain parts of my lifestyle (I have the information of the world at my fingertips via my phone!--I don't use their other products), are you really saying that Steve Jobs has "changed the world"? I suppose it's a matter of semantics, but that seems like a stretch to me. He's certainly done more than sell sugar water and made absolutely amazing personal/professional accomplishments, but "change the world"?

And do I have to work in clean-tech or biotechnology to change the world, or can I build a vertically integrated hardware and media empire instead? Is the latter noble enough? I dunno, I'm pretty unimpressed by this article's sentiment and find the whole thing a bit facetious and condescending.

nickpinkston2• 15 years ago

Non Apply Fanboy here.

You can say what you want about Apple: cut-throat business, closed platforms, etc. - BUT I don't think you can deny that they've been able to build the bridge between the oligarchs blocking progress (AT&T, music labels, etc.) and those building the future. The perfect bridge? Hardly, but I think they get a good deal of credit for making glass smartphones and tablets popular products.

Technology and social progress is often blocked because of business and other social issues - rarely just technology. Apple has been the marketing force trying to push throw this - while certainly securing its position and profit immensely. I think you can argue that they're a net-benevolent force for the world - unlike Coke which is certainly a net-negative one - while being as marketing savvy.

chipsy• 15 years ago

It's important to recognize that you don't know where the earthshaking ideas will actually come from.

_girishrao2• 15 years ago

Whether someone "changes the world" is not a binary function. It is continuous. Has Steve Jobs changed the world? I think so. Has he changed the world to the extent of Gandhi or Mandela, or Hitler? Probably not.

People change the world everyday by doing their daily duties. Parents, friends, teachers, they all change parts of our world everyday. These impacts should not be diminished.

Life is too short to chase someone else's world-changing dreams. Do what you love. If you happen to change the world in some way during the process, all the better.

RegEx• 15 years ago

Right now, I want to make good grades. Later in life, I want to be a great husband/father. Throughout all this, I want to use programming to make some people's lives easier/better (and be good enough at it to financially support my family). That's enough for me, and it can be enough for you if you want.

fedd• 15 years ago

reading the title, i thought that the article would be about the difference between the master of sales that sells lemonade since his childhood, and the nerd that can't speak smoothly but has disruptive and needed project and working skills. and that investors start to prefer the latter.

zackattack2• 15 years ago

"But information technology is what I know, and it’s probably too late for me to learn a new field from scratch."

Rationalization; party line.

(Someone as smart as Chris Dixon could pick up a new field in 3 months. It actually doesn't take that much intelligence to learn a new field. It takes some intelligence, it takes a good mentor and it takes discipline.)

gfodor3• 15 years ago

See also: http://sivers.org/kimo

jpwagner• 15 years ago

To counter this sentiment, one need not come up with examples of how such-and-such software contributes a great deal to the noble cause of blah, because society is built on abstractions. Much of the world is hungry, but becoming a master hunter is not the way to solve that problem.

In my view, you have two choices: (1) trust the market to determine where society needs help and to give job opportunities in those areas, or, since that rosy picture may not be reality, (2) gather as much wealth and power as you see fit and push society to be better.

nickpinkston2• 15 years ago

#2 never seems to materialize. People who change the world when they made their money (Bill Gates) generally keep trying to change the world with their own philanthropy. Whereas the path of: 1.) Make Partner at Goldman -> 2.) Commit your money & agency to solve problems - isn't shown to happen in most cases. Sure a % to charity - but that's far less than what's possible if you're really taking that route.

rokhayakebe2• 15 years ago

Much of the world is hungry, but becoming a master hunter is not the way to solve that problem

Great words spoken like a true master.

noodle• 15 years ago

“The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.

“I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much — if at all.

“These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that.

“But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.”

Steve Jobs [Wired, February 1996]

JasonPunyon• 15 years ago

Yeah, I had this exact feeling about finance and was lucky enough to be able to get out. Working for organizations that do little but spend ever-increasing amounts of resources so that computers can edge each other out by nanoseconds in the market to the continuing aggrandizement of the uber rich is about the most depressing thing I can think of now.

I'd like to think that working on Stack Overflow's Careers service will help keep at least a few people from taking finance jobs like I did by providing them an alternative to needing to throw their lot in with a technical recruiter in a big city. Due to the economics of recruiting, recruiters tend to work with big finance (big salaries mean big commissions) instead of companies that y'know, make things but have lower salaries. I'd like to think we provide a slightly more level playing field to regular jobs (because we don't get paid on commission, therefore won't send applicants towards a finance position before all others).

"You can't change the world, but you can make a dent" - Sheldon Mopes

fractallyte• 15 years ago

Conversely, one question that, if asked of enough people, could end up destroying civilization:

"Why are you doing that?"

('Mister Pinschur', by Maurice Ogden & Betty Fuller, Astounding SF, February 1955)

sentinel2• 15 years ago

How did Steve Jobs change the world for the better exactly?

danssig2• 15 years ago

Well, to be fair, we were in a bit of a rut on where to go with computers. Now the future is more clear.

sentinel2• 15 years ago

To be fair as well, creating beautifully designed, expensive personal computers has never really been a world problem.

rooshdi• 15 years ago

"We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee."

Marian Wright Edelman

petercooper• 15 years ago

I can't buy into this argument.

What's important is that you're supporting society, not whether you're at the coal face of saving lives. If it were, Elon Musk should be a paramedic, not inventing electric cars.

Even if you do only run an online payments system, a project management webapp, or a site like Twitter, people and businesses are using those things in support of other enterprises. Those things could include space travel, saving lives, new technologies, and more. You don't need to be at the coal face to be pushing the world forward, just doing something to support all of the people who are.

Hisoka• 15 years ago

If you want to change the world, chances are you're going to be depressingly disappointed. I find it best to limit my definition of the "world" to save to: a family, a couple of friends, and hopefully, if I'm lucky: a team of employees that I can manage and work with to create something many people will want.

Do you want to sell sugar water or do you want to change the world?

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