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bmac27

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Marketer. SEO. Creator.

https://www.twitter.com/blairmacgregor/

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www.trusthetics.com 1y ago

The Slow Erosion of Google's Deserved Trust

bmac27
5pts0
wristtechcity.com 11y ago

Could a Future Apple Watch Use Solar Power for Improved Battery Life?

bmac27
1pts0
glassalmanac.com 11y ago

What Impact Would an Apple iWatch Have on Google Glass?

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1pts0
www.salon.com 11y ago

I Never Should Have Followed My Dreams

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4pts1
www.breaktap.com 12y ago

If Slingshot fails, can mobile startups start ignoring Facebook’s empty threats?

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1pts0
www.breaktap.com 12y ago

Mobile Innovation in The Second Machine Age is Far From Over

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2pts0
www.breaktap.com 12y ago

Evernote and the Timestamping of 3rd Party App Connectivity

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1pts0
www.newyorker.com 12y ago

Through a Face Scanner Darkly

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51pts39
www.breaktap.com 12y ago

Maybe App Discovery Isn't Broken

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2pts0
www.breaktap.com 12y ago

Push Notification Pet Peeves and What To Do About Them

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1pts0
www.theatlantic.com 12y ago

The Business Philosophy of the Man Who Brought Us the Mustang–and the Edsel

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1pts0
searchenginewatch.com 12y ago

Goodbye, Keyword Data: Google Moves Entirely to Secure Search

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7pts1
www.wired.com 12y ago

New Wearable Device Helps Blind Patients See Shapes and Colors

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2pts0
www.lukew.com 12y ago

Mobile Design Details: Performing Actions Optimistically

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2pts0
9to5mac.com 12y ago

New iPhone with biometric fingerprint sensor seemingly confirmed by iOS leak

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4pts0
opinionator.blogs.nytimes.com 13y ago

Checking Out

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4pts0
pandodaily.com 13y ago

No one you want cares about the cost of living

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3pts1
m.techcrunch.com 13y ago

Diary Of A 5,000-Hours-Per-Year Internet Troll

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3pts0
www.blairmacgregor.com 13y ago

The Trappings of Focus Vs. Forward Thinking

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1pts0
www.breaktap.com 13y ago

Show HN: I made Breaktap. A daily newsletter for the mobile startup community.

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1pts1
www.technologyreview.com 13y ago

Startup Lets Retail Stores Track Shoppers As Websites Do

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2pts0
www.stevenpressfield.com 13y ago

Opportunities Are Bullshit

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2pts0
techcrunch.com 13y ago

Innovate Or Die: Nokia’s Long-Drawn-Out Decline

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4pts0
www.nytimes.com 13y ago

The Power of Concentration

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119pts42
www.breaktap.com 13y ago

Why the Dumbphone Still Matters: Especially to Startups.

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1pts0
www.blairmacgregor.com 13y ago

Take Heart: You’re in the Arena.

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1pts0
www.brokefounder.com 13y ago

Show HN: BrokeFounder - Helping Bootstrapped Founders Pay Bills

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3pts5
www.stevenpressfield.com 13y ago

Something Unique To Say

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1pts0
searchengineland.com 14y ago

Google CEO Page To Avoid Potential Criminal Prosecution In Pharma Settlement

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2pts0
www.northjersey.com 14y ago

New Jersey looks to nurture tech startups

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5pts4

Obviously, there's plenty of bias here given the source, but I think on balance it either hinted at or laid out a lot of the issues we know about the state of 9-5 employment, most notably in the U.S, fairly well:

-Lack of control over schedule/location

-Lack of growth paths at many companies

-Lack of leverage/Inputs match outputs almost 1:1 (sell time, make a dollar)

-Not getting rewarded for the value you bring to a job; instead that value accruing mostly to people above you

-That feeling of being merely a line on a spreadsheet

Over time, I've learned that for some people, articles like this will really resonate and shake them to their core. (I happen to be in that category but I've experienced enough in previous entrepreneurial ventures for this enthusiasm to be tempered a little bit with reality every time I read things like this).

Others will recoil seeing this, their first instinct going to the (very real) risks in leaving that system and conclude they're far more comfortable optimizing for the familiar.

Both reactions are perfectly OK. There's no wrong or right answer. It's just what connects with you, as a person.

The key is to understand that, either way, you're in charge of your career, regardless of what kind of professional setup suits you best and makes you happiest.

As others have said, this strikes me as a multi-faceted problem.

It's possible Google devalues those sharing (even inadvertently!) GA tags in the rankings, although I don't think there's been any public proclamations from Google on that. But if that were the sole culprit, only your GA instance would reflect that. The fact that you're losing real traffic (as reflected in what the 3rd party tools are telling you) makes me think that's probably not the case/or at least the only thing that's happening.

Not implementing re-directs would also definitely be a culprit. But if it's just images you failed to re-direct, that's likely not the main thing either unless you were getting a majority of your traffic from Google Images.

Since this happened post-Core Update, I would want to know two things:

1. What keywords dropped and what replaced you 2. Whether the drop was site-wide or isolated to individual categories or groups of pages.

Regarding #1: Was what replaced you a big, high authority publisher? Or was the content simply more comprehensive or otherwise a better match for the user's intent? Very likely could be E-E-A-T-related, in terms of the algos determining that you don't have the authority/expertise to rank for what you were ranking for previously.

Investigate those possibilities first and you should be able to better map out a plan for re-gaining that traffic.

Right. Same goes for VentureBeat, TechCrunch and every other major web publication out there that solicits guest posts. And not all of them are of great quality, either. Many come across as nothing more than thinly veiled advertisements that wouldn't look out of place on Ezinearticles or somewhere similar.

I understand what Matt's getting it with this decree but it's very hard to selectively enforce this in a way that doesn't come off as favoritism towards big brands.

Because its not a freely competitive market. They didn't acquire the infrastructure and access -- particularly the last mile access -- by freely negotiating with property owners, nor, even if they had, is there unlimited capacity for new competitors to do so. Incumbent major broadband providers all got the basic access essential to provide infrastructure as CATV and telephone providers, as locally or regionally regulated monopolies, and there is pretty much no way for direct competition with fixed broadband providers on equal footing.

Exactly this. To me, it ceases being a property rights issue when the rights given to the carriers were not granted under market conditions to begin with.

Does that give the government the ability to impose on the carriers whatever it wants in an arbitrary fashion? No. But it does mean that there should be some elasticity in terms of regulatory structure.

Imagine a search engine that simply removed the top 1 million most popular web sites from its index. What would you discover?

A mix of affiliate-driven content sites, abandoned blogs & spam sites, based on some of the searches I did. The broader the category, the more likely I think you are to stumble on something relevant and helpful.

(Also, .gov sites don't seem to have been removed from the index. A search for "type 2 diabetes" still brings a number of results from NIH.gov, mimicking what Google serves up.)

Maybe writers are staying away because the efficacy of the business model at scale is in question. I think some observers are still (justifiably or not) self-aware of how they think the story ends with these kinds of companies.

On Twitter, Primack brought up Fab as an example of this kind of company generating news. But the only news I've heard about Fab lately is bad news.

Unfortunately, the modern day tech incubator model serves a very narrow audience with a very limiting set of criteria (e.g. billion dollar markets). There are lots of other people like the gentlemen referenced in the article that simply want to build a self-sustaining income stream. Crowdsourcing is helping to fill that vacuum at least partially; but I think more can be done in this arena to help people escape the awful "Office Space"-like dronework that, unfortunately, is still the norm today.

The time investment is key and the OP is dead on. I can speak to trying to learn Objective-C last year on nights/weekends and not really learning the fundamentals behind I was doing, despite being able to follow along with the books I was reading and the rudimentary apps I was building. It requires a full-time commitment, which is why so many of the development "intensive" programs and workshops are time intensive (at least 8 hours per day) over anything else.

Unfortunately, the time commitment becomes prohibitive to those that have to keep running the job/consulting treadmill and can't fall back on an investment banker salary (or similar) to fund their creative ambitions for a year or more. That unfortunately is the real answer to the post's title.

Submitted this mostly because I think it's an idiotic way of thinking. As an example, I'm contemplating moving to Austin to springboard what I hope to turn into an industry leading content/media business for several reasons:

-I don't have a developer's, investment banker or lawyer's salary to fall back on while I learn to code and/or fiddle around. Any consulting I do, I'd have to do more of living in SF or NYC, which takes time from building the business. Any savings I have gets eaten up faster in SF or NYC and lessens my runway. That's reality.

-I don't need to look for a developer/technical co-founder in order to get started. My Wordpress instance is up and I just write.

-I don't have a trust fund or a rich uncle to mooch off of to help subsidize a lifestyle in either SF or NYC. My parents live on social security and aren't coming to my rescue.

I can understand the point of it not making sense for an already growing (read: revenue producing) startup to move to a cheaper locale. That I get. But I fail to see how you're not aiming high enough by starting out somewhere cheaper. Once you're making enough to where you aren't worried about where your next meal is coming from, then sure, move to SF or NYC. But the argument for not starting it in a cheaper place is flimsy at best and outright bullshit at worst IMO.

"My personal opinion is that if you're starting off from a position of weakness (i.e. you're poor and not famous), and especially if you're not in a startup hub like Silicon Valley, it makes a lot more sense to go down the entrepreneurial route than to go via the startup route."

I think this is particularly good advice if you're not a developer or aren't able to make the time available to really dig into learning how to code. Odds are you aren't Steve Jobs and won't be able to recruit the technical partner you want to work with to build your uber brilliant idea for reasons articulated here many times before.

There's nothing defeatist about building a viable, cash-generating business in lieu of standing around waiting for the magical technical co-founder of your dreams to fall into your lap. Plus, if you create something of value (be it content or otherwise) in the field you're looking to get involved in, you're much more likely to put yourself in a position to be able to recruit the kind of person you want to work with anyway.

SEEKING WORK - Remote, NYC or northern New Jersey Experienced SEO strategist with 5+ years experience on both the agency-side and in-house, as well as with my own web properties (ran a profitable, full-time content business from 2006 to 2008). Worked with everyone from Fortune 500 clients to small biz. On & off-page optimization, site architecture consultation, link building (white hat only, no spammy bullshit, no outsourcing), search reputation management, rank reporting, competitive/gap analyses and basically anything encompassing SEO or inbound marketing. LinkedIn is here: http://www.linkedin.com/in/blairmacgregor Resume available upon request. blair.macgregor@gmail.com

When you're assessing the viability of microdata or any SEO strategy for that matter, you have to consider the context and whether or not it works for the market that you're in.

I don't see this as an indictment of Google Authorship at all; rather this is an example of a situation where user intention is misaligned with what a webmaster is showing. If I'm looking for content (particularly the originator of said content), having the author's name and face is exactly what I'm looking for. When you're searching for car parts or baby strollers or software, that same name/face is going to throw you off.

"True inbound marketing is way too risky at scale."

In what way is it risky? I can see it being too much work for some people/companies who do mediocre work to begin with. But I can't see what risks are inherent in establishing yourself (or your company) as a thought leader in your field.

Sorry for the confusion. I meant the former, as in my case, search marketing (SEO/inbound marketing) vs. programming. Most people I know working full-time in search don't approach the salaries/rates that developers make and speaking broadly, I know a lot of skills translate better in consulting than others do.

That said: bottom line is that I should be charging a lot more than I am now. :)

A potentially stupid but relevant question as I'm just getting my feet wet in the consulting arena: does discipline matter at all when it comes to this doubling/tripling of day job rate formula?

Yep. Now you can present the "Be Your Own Bitch" argument that it's like any business relying on a single source of traffic/income. A desktop-facing service nimble enough to pivot after an algorithm shift cripples their organic search rankings at least has options. If you're a local business, you can buy another billboard or do something else if your gravy train goes away.

The problem with the app market is that you literally can't be your own bitch. Your entire business lies in the hands of either Apple or Google. And until HTML5 (or non-native alternatives) gain traction and press Apple/Google into changing their ways a little bit, what is the solution?

In my case, I've gone through a pretty extensive battery of tests with two separate behavioral psychologists that go beyond self-evaluation or those (largely nonsensical) questionnaires that primary care physicians have you fill out. But I agree with what you're saying. There are folks out there who've made claims to being ADD without being officially diagnosed, some in startup spaces.

To be fair though, it can be difficult to diagnose even in the medical community, particularly given that it seems to be the default fallback for any parent wanting to medicate a child that may be going through a natural hyperactive phase.

On the other hand, I wasn't officially diagnosed until I was 20 so I spent 18+ years in the dark. Others I know went through similar (longer) periods of quiet self-diagnosis before they finally decided to go through what would be considered an appropriate test.

Correct. They are two different strands of the same condition. Inattentive type is what is generally referred to as ADD without physical hyperactivity. ADHD has a physical component as well. The kids I knew in school growing up who were diagnosed with ADHD were those who, in addition to what was going on in their brain, couldn't control themselves physically either. They were the ones always wrestling with you, jumping on you etc. for no apparent reason.

The hyperfocus phenomenon is symptomatic of those that suffer with ADD. I've always likened my brain to a lawnmower where you have to pull the cord 20 times just to get it started; but once you get going, you can zero in for hours at a time. And you get really grumpy when someone interupts you from what you're doing. (OK maybe the latter is just my experience)

And yeah, I share the difficulties in traditional academia with all of you. It can be almost impossibly hard to concentrate on getting a task done (irrespective of difficulty) if you don't have buy-in as far as what you're doing. School was one of those things for me, day jobs another. I drift constantly and find it hard not to think about the project I'm working on while at the day job.

I'm starting to finally make use of Things in a more constructive fashion (after buying it a year and a half ago and having it waste away on my mac/phone etc.) It helps prioritize these kinds of things, although a lot of my notes still find their way into a "bottomless pit" scenario where they don't get looked at again for days, weeks, months etc.

On a related note, there should be an "ADDers Anonymous" for startup founders, bootstrappers etc (if there isn't already) for those with executive function type issues.

SEEKING WORK - Remote, NYC or northern New Jersey

Experienced SEO strategist with 5+ years experience on both the agency-side and in-house, as well as with my own web properties (ran a profitable, full-time content business from 2006 to 2008). Worked with everyone from Fortune 500 clients to small biz.

On & off-page optimization, site architecture consultation, link building (white hat only, no spammy bullshit, no outsourcing), search reputation management, rank reporting, competitive/gap analyses and basically anything encompassing SEO or inbound marketing.

LinkedIn is here: http://www.linkedin.com/in/blairmacgregor

Resume available upon request. blair.macgregor@gmail.com

I'll definitely give it a shot as I've become a fairly heavy Evernote user and the templates look great. The problem is most of what I post to Evernote is typically in the form of short notes, ideas, lists, bullet points or anything that I've typically "notepaded" in the past. In other words, nothing that would be considered "blog-worthy" out of the box. (edit: maybe Tweet-worthy?) So I would have to flesh out these thoughts into something worth reading on this platform the same way I do now with any notes I compile: in a word processor.

(Note that I have no idea whether my habits fit the typical Evernote use case but I figured I'd throw it out there even if I'm my own cohort.)

Bootstrapping with day job. Will clear six months of runway by June, maybe sooner but would like to be throwing off at least enough cash to pay all of my non-rent expenses (which total less than my rent).

Once I get to six months and leave the day job, I'm contemplating taking on at least part-time client work to extend the runway a bit but I'm concerned about distractibility from the business. Really would like to go full bore on what I'm working on for six months. Plus I wouldn't know where to start with the client work, as I don't have any existing search marketing clients and I don't know how long it would take me to build up enough cache to bring in semi-regular consulting work. Ugh.

Robots.txt 13 years ago

I agree; that last comment gives it away. I've been doing enterprise-level SEO for several years now as a day job and it's not as if algo updates are so frequent and far reaching as to make it difficult to keep up with. Most major updates from Google and the other engines are predicated on two major themes:

-Rewarding relevant, informative, keyword-rich content focused on specific topics and punishing sites that construct thinly constructed (UGC or otherwise) pages, particularly those who do it in huge numbers.

-Rewarding sites who links from similarly relevant, authoritative sources gained organically and punishing those who acquire links through artificial means (either through direct purchases, purchasing domain portfolios with thousands of backlinks etc.)

There are nuances that are market-specific that require slightly different approaches and concentrations (e.g. health care) but those are the main things folks should concern themselves with. There's no black magic behind it unless you're doing something shady to begin with.

You can have a look at the latest issue here: http://us6.campaign-archive1.com/?u=9f8345c9a9462d19984b8ca5...

I've been publishing for a little over a week and have gotten some quality feedback so far but would love to hear from HN readers, particularly in terms of the content curated: am I covering the most pertinent areas? Too many articles? Too little? Is it something you'd be interested in subscribing to? Any feedback to this end would be awesome.

Cool. Thanks for sharing. I'm wrestling with the daily/weekly question myself as I'm starting to publish my own newsletter. My own instincts run counter to wanting to receive an e-mail blast daily no matter how relevant it is. But I'm not sure whether others feel the same. Think I'll ultimately experiment with both to see if I can find a sweet spot.