Web 2.0, Revenue Models and Profitability: A Web 1.0 Comparison

http://www.centernetworks.com/web-2-revenue-models

by humanlever • 18 years ago

40 19 18 years ago

jwesley2• 18 years ago

"Web 2.0 is not like Web 1.0. It's in a special (ed) class of its own."

The author clearly does not get it. Profitability is not a "pipe dream" for companies like Digg and Facebook. If profitability was the only objective, I'm sure they could achieve it. The pipe dream is attaining the massive scale necessary to build a publicly traded company.

TomOfTTB• 18 years ago

Actually I think you don't get it. What you're missing is that the whole purpose of this article is to refute the thinking that you obviously subscribe to (given your comment).

So it isn't that he doesn't see your point of view it's that he thinks you are wrong (he obviously sees your point of view because he wrote a whole article that's clearly intended to refute it)

It seems to me that, by thinking he must be too stupid to see your point, it's you who are missing the point. I mean, he might not be right but at least he's got enough perspective to see that there's another side to the argument.

amobilebiz• 18 years ago

Couldn't have said it any better. Companies like Digg & Facebook, it is my belief, don't even have IPO even on their radar.

He is 100% right when he says that "building a product and building a business around a product are two very different things". This is the problem that Web 2.0 companies realize after they start and gain critical mass. Sustaining that growth rate costs significant capital regardless of what open-source technologies or inexpensive hosting platforms you build upon.

The real problem, in my eyes, is that VCs and other investors see the critical mass first and dump loads of cash into these startups without demanding a viable revenue model and I don't mean relying entirely on AdSense revenue. While Adsense can be a good starting point to generating some revenue it should not be looked upon as a means to an end.

The problem with Web 2.0 companies is that they all have one underlying theme in their business plans. Gain traction, obtain substantial outside investment, and then move on to something else by selling out to the highest bidder.

While I do believe that companies like Digg and Facebook could generate substantial revenues, what is their motivation right now to do so? Investors continue to dump money into them and investors are fighting to own a piece of their "empires" without viable revenues so why deviate from that course. Right now they are only looking to grow that critical mass further and eventually look for the highest bidder that will move the founders to the next project.

Web 1.0 companies (or pre-bubble burst companies) saw IPOs as a viable means to an end. They were focused on generating revenues as large revenues at the time equaled successful IPOs.

jwesley2• 18 years ago

"The whole purpose of this article is to refute the thinking that you obviously subscribe to (given your comment)."

What type of thinking is that? That VC companies are required to shoot for the home run exit? That's not a mode of thinking, it's the reality of the VC industry. Lean, efficient, profitable companies are great, but unless they aim to become big businesses they are not VC worthy.

As for the other side of the argument, I must be too stupid to see it. All I could glean from that convoluted mess was that Digg and Facebook should be more like Google and eBay.

marcus• 18 years ago

You want to make a company an attractive IPO target, make it profitable!!!

biohacker42• 18 years ago

Am I the only one who remembers the first Web 2.0 companies, before the 2.0 buzz word was around?

I'm talking about Flickr, the early Flickr, how lean and neat was that!

Can we now look forward to more creative and lean things? At least until Web 3.0 rises to drown it all in money and unoriginality, again.

dotcoma• 18 years ago

not to mention that Flickr was profitable, and could have actually turned into a big business on its own, and possibly into a traded company, too.

fallentimes• 18 years ago

I still don't know what web 2.0 means. As far as I can tell it was coined by a publisher to sell more books.

Sounds like what consultants/talking heads do to move those awful self-help, get rich quick, business books.

rokhayakebe• 18 years ago

Someone mentioned a while back that advertising is a business model for web properties just as much as it is for tv shows/sitcoms. The shows that make money have a significant loyal audience. The few that charge money to the end users have a content their audience can't seem to live without (read porn).

patio11• 18 years ago

I'd be interested in hearing the definition of pornography which covered Basecamp, CrazyEgg, that WoW guild hosting app I heard about earlier, or for that matter Bingo Card Creator.

"But Patrick, that's not fair. You're talking about real companies that have paying customers. I'm talking about 'web properties' that aim for userbases the size of nation states, and accordingly have to aim for the broadest possible reach and the poorest possible customers."

But why are we talking of those? The model demonstrably fails when you can afford to throw hundreds of millions at it. The "We provide value to customers and all our employees keep their clothes on, thank you very much" model has worked for thousands of sales in a year, tens of thousands, hundreds of thousands, millions, hundreds of millions, etc...

iamdave• 18 years ago

Again, I must run and hide behind the great work Twitpic is doing.

http://blog.twitpic.com/2008/12/be-yourself/

Twitpic is self funded and ran by one guy from his apartment

He does it because he loves it, not because it pays the bills. Does everything HAVE to turn a profit?

mixmax• 18 years ago

If it's a business with shareholders and investors it does.

orib• 18 years ago

Does everything have to turn a profit? No.

Does everything that you're trying to earn a living off of, pay bills with, and hire employees with have to turn a profit? Hell yes.

If you're not going to aim at providing a return on investment, don't pretend you're a business.

jobenjo• 18 years ago

The lameness of this article is that he's making all of his conclusions on 3 big companies. That's an enormous generalization.

He's missing the whole lean, mean segment by looking only at the top.

Try comparing the sheer number of companies during 2.0 and 1.0, and you'll start to see the difference.

jhancock• 18 years ago

thank you. my thoughts exactly.

samwise• 18 years ago

I was gonna make the same comment. Since when was web 2.0 (hairs goes up on back) about 3 companies.

If you need a real example of lean companies look no further than YC companies.

eli_s• 18 years ago

I think the author makes a very good point.

"the fact that offering free, advertising-supported services to millions upon millions of people is not a lean and- mean undertaking"

and

"They figured that the revenue and profits would come eventually but clearly that was putting the cart before the horse"

I see lots of people on HN building great products who have clearly not asked (and answered) the most important question: How will my service make money?

It should be becoming painfully clear that layering advertising on top of a useful service does not work.

Adsense works because it puts relevant ads in front of people who are already searching for something.

FB users are connecting with friends not looking for products.

Web 2.0, Revenue Models and Profitability: A Web 1.0 Comparison

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