Facebook tried to make its platform a healthier place, but it got angrier

https://www.wsj.com/articles/facebook-algorithm-change-zuckerberg-11631654215

by tysone • 5 years ago

197 180 5 years ago

neonate• 5 years ago

maxfurman2• 5 years ago

Data scientists on that integrity team—whose job is to improve the quality and trustworthiness of content on the platform—worked on a number of potential changes to curb the tendency of the overhauled algorithm to reward outrage and lies. Mr. Zuckerberg resisted some of the proposed fixes, the documents show, because he was worried they might hurt the company’s other objective—making users engage more with Facebook.

Delete your facebook account. Zuck and co. are poisoning their users for profit.

mzkply• 5 years ago

Am I in the super-minority if I say I've unfollowed about 80% of my FB friends? I've never seen a political or outrage post in the last 3 years since I just unfollowed everyone but my closest friends and family.

kradroy• 5 years ago

I did that too. Until I realized most of the group that remained overlapped with friends/family I communicated with in Telegram, WhatsApp and SMS chats. So there was no point to keeping a Facebook account.

Addition/edit: Furthermore I closed my account because I truly and sincerely believe that mass social media has a more negative impact on society than addiction, untreated mental illness, and all forms of abuse (child, domestic, etc) put together.

dont__panic• 5 years ago

Probably? I know that you're capable of doing that, but most of our friends and family log onto Facebook to zone out, not to curate their feed. Their feeds will continue to be full of garbage, not even counting the ads that show up that often target people for political ends.

I would much rather Facebook removed link posts entirely, and also provided an easy toggle option to disable shared content in the feed.

krn1p4n1c• 5 years ago

I did this as well and FB has been fine for me.

Same thing as in real life, don't willingly subject yourself to toxic people.

VortexDream3• 5 years ago

I unfollowed everybody, joined a bunch of local special interest groups and met a ton of new people who lived in the same city. Facebook is actually an incredible tool to connect with other people.

But the more I saw how FB behaved, the less I wanted to be involved in any way with their business. I ended up deleting my FB account, which even now 3 years later I feel was a huge loss for me. But I just can't do FB anymore knowing how they're driving outrage and political/societal issues in the name of "user engagement".

I wish there were some alternative, but there isn't. It genuinely feels like I've cut myself off from modern city life without it and it frustrates me so much.

wombat-man• 5 years ago

yeah I unfollow people who moan about politics and stuff constantly. I am here for the life updates and the vacation photos thank you!

nixpulvis3• 5 years ago

I deleted it becuase it was easier to not manage it than it was to be forced to deal with it.

The benefits absolutely did not outweigh the consequences. But, just like any lifestyle change, it took a while to notice all the ways it affected my life.

rootusrootus• 5 years ago

I ended up in the same place, by a different route.

Because I spend too much time on HN, I was convinced that the correct answer was to delete my FB account. So I did.

But I really missed out on some family interactions, and after about a year I caved and created a new account. But I have been super careful about who is allowed to be my friend on FB. And for the few people I care about who still insist on posting political nonsense, I muted them. My feed on Facebook is basically inert, I only see posts about family things, pictures of grandkids, that kind of stuff. No politics at all. I'm glad to have it back.

I am more careful now to appreciate that HN commenters lean heavily toward the extremes, and do more due diligence in my own decision making to ensure I'm being sensible, not reactionary, when I follow advice that originates here.

rkk3• 5 years ago

Am I in the super-minority if I say I've unfollowed about 80% of my FB friends? I've never seen a political or outrage post in the last 3 years since I just unfollowed everyone but my closest friends and family.

Yes but when I started unfollowing people who were over sharing political or outrage posts, that included my family, at which point I thought why bother using it at all.

guerrilla• 5 years ago

I did the same. It's onlh local news, a local group and an IM client for me now. Not seen any of this stuff people are talking about and it sounds like I'm healthier for it.

tsian2• 5 years ago

I have several hundred friends added (think that's average) but I've never needed to do this because none of them seem to be interested in politics. Even the ones that have studied it at university only mention it occasionally and very briefly. However, my parent's friends seem to comment on every viral politics thing they can find.

smoldesu• 5 years ago

Is this any more helpful than saying "throw away your iPhone" or "uninstall Windows"? For the record, I fully agree that Facebook is poisoned, but frankly this is true of any company with a board of shareholders. The vast majority of people just don't care, like how we failed to get America to care about recycling. Habits, vices and consumerism are what drive this machine, even the VC one that funds the very website we use to discuss this stuff. I reckon the majority of users are just fat and happy, with no real incentive to leave. That's how TikTok and Twitter have stayed successful, though it's often at the cost of the user.

maxfurman2• 5 years ago

It's more like saying "don't smoke." You'll live a longer healthier life if you choose not to engage with this particular vice. We managed to get many Americans to give up cigarettes, and even created a market for cessation products like Nicorette. So I do believe there is a market solution here but it needs to be coupled with the sort of public education I don't have a lot of hope for.

tharne2• 5 years ago

Is this any more helpful than saying "throw away your iPhone" or "uninstall Windows"?

I've done both those things, and am happier for it. So yes, I would argue that it's helpful to advise people to cut junk out of their lives.

908B64B197• 5 years ago

It's easy: Clickbait sells. Outrage sells.

Tabloids knew it decades before Facebook. Nothing new here.

warning26• 5 years ago

It all comes down to every PM's favorite metric: engagement.

When users get into a heated flamewar, that's high-engagement. So you want to do everything you can to ensure that the most possible users get sucked into flamewars. I feel like this should be banned, but it's unclear what the best approach would be. Mandating chronological feed order?

badRNG5• 5 years ago

Don't the constant flamewars push people away from Facebook, thereby reducing engagement in the long run? I quit Facebook several years ago because I honestly just didn't like the experience. It was miserable and I didn't enjoy going to it any longer.

I have the phone numbers of my closest friends and family, why wouldn't I just call or text when I want to talk to them?

dtech• 5 years ago

Apparently most people don't work that way. Or at least it drives up engagement up until a person-specific breaking point.

kmeisthax2• 5 years ago

Facebook is following the same playbook that a lot of mobile games are doing. They don't really care about user attrition because most users are low-value. If you're just checking Facebook once or twice a day, you're probably not worth the server time cost to Facebook. What they really are trying to do is target high-engagement users ("whales" in mobile game developer slang) and make the service more addictive for them.

hinkley3• 5 years ago

'The long run' looks like it's going to play out over three generations, not unlike Big Tobacco.

Not only can you get rich in that sort of time frame, you can retire and let your kids take over. The grandkids will be proper monsters who don't work at all, so they will probably cash out before the lawsuits get teeth.

JasonFruit• 5 years ago

MeWe has chronological feed order, and I've found fewer flame wars there. The user base is smaller and possibly more ideologically uniform, though, which may be an alternate explanation.

Pxtl3• 5 years ago

Yes, but small size seems to intrinsically produce nicer platforms. Even within the large platforms, you still get "stick to the small groups/subreddits/pages and folks are nice there".

So there's no guarantee a structure that seems to encourage peace will actually work when scaled up.

ipaddr2• 5 years ago

The big tent for everyone sites are toxic because people don't interact as closely in real life with people from different groups. We group for a reason. Within those groups common understanding on certain ideas is the connection. With that connection you let down your guard, you can be this side of yourself freely. In a big crowd you have to wear all faces to relate to everyone.

JumpCrisscross• 5 years ago

it's unclear what the best approach would be. Mandating chronological feed order?

I'd use the laws around tobacco as a framework.

Ban the opening of social media accounts for children under 13; restrict it for adolescents. Ban marketing for social media over a certain size (the caveat to preserve the threat of new entrants). Require warning labels; for minors, the warning should be attested to by a parent or guardian.

Require public disclosure of any sorting, filtering and moderation algorithms and policies. Require a public comment period for modifications to the foregoing. Require open access to researchers, where Facebook retains data control but let researchers query it (subject to oversight).

Let users tosue social media platforms for damage they intentionally or negligently cause. Create a fund social media companies must contribute a fraction of revenue to which subsidies mental-health services for people harmed by their social media use.

wussboy2• 5 years ago

I love this. Interacting with other humans online isn't evil, our current social media has made it evil. But it can be fixed and I think what you're outlining would be a great start.

I'd add that a "no marketing/algo/data collection" option should be required that users would need to opt out of (although I would settle for opt in).

Pxtl3• 5 years ago

Chronological feed wouldn't help. Friend of a friend pushes "bad stuff". Friend comments to tell him it's stupid. They get into argument.

Each of your friend's comments would still give FB a "chronological" reason to bump this post to the top of your feed, enticing you to get into the mix and increase the viral engagement of the original "bad stuff".

hinkley3• 5 years ago

PMs who think like this are the kids who stand around two kids about to fight, egging them on.

These are not your friends. These are not good people.

Jensson2• 5 years ago

Superintendent: What is this gathering of people?

Teacher: Two kids are fighting sir.

Superintendent: And people are watching?

Teacher: Yes sir.

Superintendent: Great engagement! Lets put those kids next to each other so we can get more of this!

at_a_remove• 5 years ago

Here is the interesting bit: "Mr. Zuckerberg announced he was changing Facebook product managers’ goal from helping people find relevant content to helping them interact more with friends and family."

What this did not take into account -- and I suppose it is easy to see in hindsight -- is that the Buzzfeed social justice stuff is proselytized by people you know. We have all heard various people "going no contact" with "toxic" (as in "masculinity") on Facebook and other social media. When people get into social justice, they constantly hammer the people they know about it, doing "call-outs" and "checking privilege." This does not happen to strangers, it happens to people they know ... just like a recent convert to a religion can become an irritant with their newfound beliefs and their attempts to work it into conversation on almost any pretext.

Here is another type of example for you: check your various feeds about COVID. One group is "they are killing us with their refusal to vaccinate" and the other is "they are killing us with these vaccines." Nobody is convincing anybody else, it is just yelling across the aisle. More sharing between people you know just means more yelling.

Facebook focused on the easy part -- who, upon which they already have a firm grasp -- rather than the hard part, what, namely trying to automate some kind of machine understanding of content. It's the what which is divisive and angry, not the who. My friend's wife shares photos of her garden and her chicken, fine. But she goes on and on and on about COVID, about four-fifths of her posts are about it. I'm already vaccinated, I am tired of hearing about it. And the people who are not vaccinated by now are not going to be convinced by yelling at them constantly, but it sure feels good to yell about the bad people, whoever they are.

We saw this all before with the various Christian fears about D&D in the 1980s and the Satanic panics. It's just a new flavor of people yelling at those nearby: friends and family. Now it is mediated by Facebook, Instagram, and the like.

mrweasel3• 5 years ago

One reason why Facebook keeps failing in increasing "meaningful social interaction" could be because they at the same time tries to sell ads.

It seems like it would be easy to simply exclude "reshares" from users news feed. They could try to: "Sort by date" and "only posts posted/shared by my friend directly". Personally I think that would remove much of the toxicity. Secondly, simply ban news sites from the platform.

Facebook is trying to fix an algorithm that can't possibly work, because it has two opposing jobs, increase time spend on the platform and at the same time it has to downplay the content people engages with the most.

wheybags• 5 years ago

While I'm sure there are some people at fb genuinely trying to "fix" toxicity, overall the issue is that they're not trying to fix it. They want to do the minimum possible to protect their image / bottom line, they don't care if it actually works. Actually fixing toxicity is one way to improve their image, but appearing to try can be good enough.

artificial• 5 years ago

I think all of the problems they have are earned. They've got, what, 3 billion users? How many 9s (99.99999) effective does the solution need to be to wrangle edge cases? Moderation is an eternal issue.

foobarian• 5 years ago

It's really difficult to make that kind of change from the rank and file. Once revenue is involved, it's amazing how nervous people get and nobody wants to approve some change that might lose as little as fractions of a percent of the money stream. There has to be a clear, explicit mandate from leadership that acknowledges there will be a revenue hit, and absolves any project members from bad outcomes / or rewards them for participation. I.e. it's hopeless :-)

yann22• 5 years ago

This is a social science experiment with 3 billion guinea pigs.

Every time you rerun it, if someone somewhere (and the people connected to them get effected) how many attempts do you get?

nradov2• 5 years ago

Facebook does most of their experiments by rolling out changes to a smaller subset of users. The number of guinea pigs is much smaller.

im_down_w_otp• 5 years ago

This is my take as well. It's the business model itself that's toxic, or at least predatory, as the necessary outcome of it is to lean as hard as possible on known frailties of human behavior and psychology in order to cultivate advertising placement and revenue.

There's no tinkering around the edges of that control loop that's going to fix the problem. What we observe as the deleterious effects on society are in fact systematic (as in, "design failures") faults in the thesis of Facebook's business model.

elliekelly• 5 years ago

I think another factor is that they’re trying to quickly turn a massive ship that has, for years, self-selected users intent on heading in the direction of outrage and toxicity. The people who are the most “engaged” with the platform are the people who get a dopamine rush from arguing and baiting and instigating. The nice people who just want to see what their friends are up to have either left or significantly scaled back their use.

I think that makes any algorithmic “fix” much harder. Or perhaps even impossible.

I think the solutions you’ve suggested would have worked had they been implemented five years ago. I’m not so sure they would work today.

somedude895• 5 years ago

Anecdotally this is what I've been seeing over the years. Most of my friends and acquaintances seem to have left Facebook behind and moved to Insta. The people that stayed on FB are mostly those who like to express strong opinions and engage in pointless discussions.

q-big• 5 years ago

I think that makes any algorithmic “fix” much harder. Or perhaps even impossible.

Optimize for another metric than engagement.

cptskippy• 5 years ago

I think another factor is that they’re trying to quickly turn a massive ship that has, for years, self-selected users intent on heading in the direction of outrage and toxicity.

But are they actually trying to turn? They say they are but all evidence points to them maintaining the status quo because fear and outrage boost engagement and engagement is king.

jimmaswell• 5 years ago

Relevant CGPGrey: https://m.youtube.com/watch?v=rE3j_RHkqJc

gjvc2• 5 years ago

Right on. I've seen the posts/posters in many local fora in the UK have two defining characteristics. They are judgemental, and they are nosy in equal measure. [1]

I put the recent increase in this down to people's familiarity with the technology, having grown up with it -- those people only 10/15 years older have seen life before and after the revolution, and behave differently. Specifically, when local fora started to make an appearance, they were a bit more diffident in their postings.

[1] (I don't want to start splitting hairs on which might be greater. :-))

mhh__• 5 years ago

The only time I ever have meaningful interactions on Facebook is in niche groups like meme groups with a few thousand people.

Every single one gets banned eventually. My favourite Top Gear meme group has been through I think 6 groups now.

Facebooks potential to destroy culture if they throw a hissy fit is dangerous and not being paid attention to.

BoxOfRain2• 5 years ago

My favourite Top Gear meme group has been through I think 6 groups now.

I think I know the one you mean, that group's been through quite a few "Zuckings".

themolecularman• 5 years ago

Agreed.

But I think big tech didn't use their power years ago when advertisers started demanding their ads don't appear next to X, where X is the offensive thing/position/etc.

Big tech has power but it folded and immediately started policing when this happened. Instead of a united front each of them caved to advertisers and now the content on each platform must be kosher according to the ethics that the platforms' rulers have.

nradov2• 5 years ago

Big tech never had that power versus advertisers. There's no possible scenario where major mass market advertisers like Coca-Cola or Toyota would ever tolerate having their ads displayed on highly offensive content, like say a Facebook group for white supremacists. If the social media companies hadn't imposed stricter content censorship then the advertisers would have simply dropped those channels to protect their brand images.

donmcronald• 5 years ago

Facebook is trying to fix an algorithm that can't possibly work, because it has two opposing jobs, increase time spend on the platform and at the same time it has to downplay the content people engages with the most.

Would it be fair to say they're trying to increase time spent by existing users on the site? Does Facebook have such a huge number of users there's no growth from building a better product? I personally think the product is awful.

I have an account, but I only log in often enough to keep it active. If I had a nice, reverse chronological feed of things posted (not shared) by my friends I would read it.

Maybe the subset of people like me is too small to worry about, but there's definitely some of us where the current algorithms work against engagement.

sbierwagen• 5 years ago

Does Facebook have such a huge number of users there's no growth from building a better product?

https://www.statista.com/statistics/264810/number-of-monthly...

How many users does Facebook have? With roughly 2.89 billion monthly active users as of the second quarter of 2021
MAU: A registered active user who logged in and visited Facebook through the website, mobile app, or Messenger application in the last 30 days as of the date of measurement.

It would be physically possible to have better engagement, yes. But they're already the most wildly used website/software platform/media outlet in the history of humanity. Given from how much regulatory attention they're attracting, you could make a solid argument as a PM that it would be better for the company to reduce MAUs and spike user logins. From how Congress is talking, they're not far from just ordering Facebook to be shut down, which will reduce MAU to 0.

bertil2• 5 years ago

Not really: ads have a budget of attention within an envelope that Engagement (the team whose work is described here) is trying to maximise. There’s detailed estimates to how much ads take away but it’s minimised and isolated from that conversation completely.

There are many issues, some addressed there; some more nuanced (figuring out that is a good post or comment is genuinely hard with crude metrics because clickbait and flamewars look very much like compelling content); some that I can’t mention publicly.

There are non-scalable ideas for solutions (my PhD was around complex network so check Jure Leskovec’s research for ideas like isolating cliques and defining them as meaningful or not). One idea that I’ve floated, but less than I should, and many other have too, but more than they should (or at least not articulated well around this problem of sorting good from bad content to inform the News Feed algorithm): have secret negative and positive reactions per post and comment. The fact that Likes are public makes them performative, both very compelling (it’s who you want your friends to see in you) and counter-productive. But giving people the ability to say: "look, I will comment on every flame bait that I see, because I can’t help myself, but please, remove from from my feed" would have helped argue against what is still a very linear model of weighting acting that are uniformly seen as "engagement".

Source: I was the DS looking into those questions in 2015.

foofoo4u3• 5 years ago

Yup, which points out the fundamental problem: Facebook is a product of its incentives. Its incentive is to maximize engagement. Why? Because more engagement equates to more ad revenue. The externalities of this behavior do not align with what society seeks. Therefore, if we wish to fundamentally transform Facebook, then we must change the incentives. The incentives are not going to change on their own. Enough time has passed to demonstrate that the market will not correct for this. This can be deemed a market failure. This means some intervention by the state must be made. I propose that having the platform free should be illegal. Instead, the company should be forced to charge customers a recurring fee, sufficient enough to cover operation costs, and to no longer obtain revenue through advertising. This, I believe, will shift the incentives to produce the behavior we as a society seek. Facebook will no longer optimize for engagement, as that no longer drives revenue, and must instead compete on something else, like quality of experience on the platform. Of course, such policy would have to be applied across the board for all social networks as to not undermine Facebook's existence with a competitor offering the same service for free.

Foomf• 5 years ago

Couldn't a company outside the US just set up a free Facebook competitor then?

naravara• 5 years ago

The article makes it seem like people at Facebook have ideas on how to potentially thread the needle, but Zuckerberg (and probably a handful of other senior executives) keep putting the kibosh on it.

We know there are some people with pretty idiosyncratic political beliefs and unsavory connections on Facebook's board and within its senior executive leadership. It's not hard to imagine that maybe they like it being an engine for stoking outrage and perpetuating disinformation for reasons unrelated to the financials or for any intelligible design/engineering logic. It doesn't even necessarily have to be malicious. They could literally just be blinkered by a weird ideological belief in "absolute" free-speech.

mandevil2• 5 years ago

The Facebook Integrity team agrees with you, Zuck just doesn't want to give up the cash.

"Early tests showed how reducing [downstream MSI- the likelihood of creating long chains of reshares] of the algorithm for civic and health information helped reduce the proliferation of false content. Facebook made the change for those categories in the spring of 2020. When Ms. Stepanov presented Mr. Zuckerberg with the integrity team's proposal to expand that change beyond civic and health content -- and a few countries such as Ethiopia and Myanmar where changes were already being made -- Mr. Zuckerberg said he didn't want to pursue it if it reduced user engagement, according to the documents."

strict92• 5 years ago

Company researchers discovered that publishers and political parties were reorienting their posts toward outrage and sensationalism. That tactic produced high levels of comments and reactions that translated into success on Facebook.

This is why The Daily Wire and other such outrage aggregators are consistently on Facebook's Top 10.

Not coincidentally, it's also been the source of fuel for the anti-vaccine movement that is resulting in overflowing ICUs and well over a thousand deaths per day.

Masks, social distancing, vaccines--are a political issue and FB's feed that prioritizes "engagement" (or enragement) causes false medical information to float to the top and get the most comments/shares.

FB got more engagement but in the process became the main outlet for medical misinformation.

BitwiseFool2• 5 years ago

And don't get me started on how Twitter consistently pushes those "influencers" on the left to the top of the trending feed. "Duty to Warn", "Palmer Report", "Gravel Institute", "BrooklynDad", and others. In many ways I feel like those smug hot-takes are even more corrosive than what the Daily Wire does.

strict92• 5 years ago

We are in agreement. "engagement" is a plague that brings out the worst of all sides of the political spectrum.

But worse than political rhetoric is the proliferation and promotion of medical misinformation.

It's resulting in the deaths of thousands of people who were duped into believing the vaccines are part of some sort of conspiracy and that bogus treatments are the only thing that work.

sayonaraman• 5 years ago

Exactly, you can probably add Washington Post, CNN and The New York Times to the list. If not for the continuous lies and “outrage engineering” by mainstream media BLM riots wouldn’t have happened and hundreds of small businesses wouldn't have been destroyed in 2020, not to mention all the innocent people injured and killed for fake political cause.

Facebook and other social media are definitely partly responsible for the outrage culture and divisiveness plaguing the country.

But I assume it’s a difficult problem for algorithms to detect political agenda, as it seems to pervade every aspect of news these days.

OneEyedRobot6• 5 years ago

I'd love to talk to the folks that work at the outrage porn outlets. Are they true believers doing whatever it takes? Actually think they print news? Just in it for the money?

How honed is the writing and how is that done? How do advertisers (the point of the exercise after all) respond? How has it all changed over time? How do people become writers, how much of it is done programatically?

It's a small thing, but something I'm struck by is how little international news is out there anymore.

the-dude• 5 years ago

For how long will articles like these hit the FP? When does it stop being news? Will it ever change?

I wonder from which year the 'first' of articles like these is.

h2odragon• 5 years ago

Usenet moderation debates? probably before that. Perhaps the "editors" columns of society journals.

If i recall, there were some laws about what could be printed shortly after printing presses began to proliferate that went beyond "don't say anything bad about lawmakers or the church" and ventured into early libel/slander by attempting to say "dont be controversial". which is pretty much what everyone is wishing for now, when they're demanding various forms of censorship and filtering performed pre-consumer.

rflec028• 5 years ago

wsj.com is not a trustworthy news source and should not be posted.

badRNG5• 5 years ago

Why do you say that? Content here seems pretty reasonable most of the time.

Pxtl3• 5 years ago

WSJ's editorial pages have a long and storied history of supporting conservative positions that are utterly disconnected from reality, for example on climate change or the Iraq war. These are not trivial matters that we should quickly forgive them over.

colinmhayes• 5 years ago

You're thinking of their opinion section. The reporting is solid.

fortuna866• 5 years ago

Which is another argument for scrapping the opinion section of every newspaper, it confuses people.

But they keep it for the same reason FB doesn't turn down their own volume, angry people make for better customers.

MattGaiser3• 5 years ago

Part of the problem is a lot of people enjoy the anger.

jimt12342• 5 years ago

This ^^^!!! People are, or can be, total garbage, especially when they're behind a keyboard and not face-to-face.

akira25012• 5 years ago

Our evolutionary history is not filled with times of peace and enlightenment. Simply creating the internet and giving to the public wasn't going to change this fundamental equation.

The need to judge these people as "garbage" who simply aren't handling technology well is worthy of interest itself.

BoxOfRain2• 5 years ago

I can absolutely confirm this, I fell down an unfortunate rabbit hole of posting about politics on Reddit (fairly mainstream politics, but politics nonetheless). There's nothing quite like the dopamine rush of righteous anger, and mixing that with the disinhibition of just being another pseudonym it's quite easy to understand why "enrangement is engagement" is such a powerful and insideous tool to drive people's use of social media. I was a shitehawk and I'm not afraid to admit it.

I'd never advocate something as obviously ridiculous as requiring ID to post on social media or the other sort of rubbish people outside of the tech industry come up with to deal with this problem, though I'd also point out that quitting Reddit did wonders for my mental health and generally made me less of an arse. Facebook strikes me as even worse, even more tuned towards pissing you off and preying on that human need to have the last word.

amelius• 5 years ago

There must be a better word for "enjoy" here.

MattGaiser3• 5 years ago

Revel in? I think it makes sense though. We live in a world where trolls are happy to cause all manner of misery.

Freskis• 5 years ago

I think it's called "doomscrolling".

JohnWhigham• 5 years ago

In a way one's politics has usurped one's religion. People are getting upset at others having differing political opinions the way they get upset at others having different religious beliefs. And they hold their beliefs as sacrosanct. Their identities are inextricably linked to being a Democrat/Republican/etc. It's profoundly sad.

wintermutestwin• 5 years ago

Orwell's prescient "Two minutes of hate."

snarf21• 5 years ago

For sure, but it is also that outrage is hugely profitable. We need a digital advertising tax on revenue. By making all these internet companies so profitable, we've given them perverse incentives to make it worse.

nixpulvis3• 5 years ago

Ugh, WSJ audio playback is a god damn robot.

mdoms2• 5 years ago

They're covering all of their Facebook Files reporting on their daily podcast, The Journal.

https://www.wsj.com/podcasts/the-journal?mod=podcasts_carous...

nixpulvis3• 5 years ago

Awesome, thanks for that.

UPDATE: Yea, the point about how those with the most influence on the platform are getting the least moderation was very compelling. So much of the problem really is just how secretive the whole thing is. I understand the nuance, but timely independent (and validated) review seems necessary for high profile cases.

mdoms2• 5 years ago

Is anyone else finding this WSJ reporting a bit overwrought? They got access to some internal documents and decided to make hay while the sun shines, but most of it is frankly not very interesting. WSJ pretty clearly have an axe to grind and are building a narrative in an unbalanced way.

bertil2• 5 years ago

I’m very tempted to agree in general, and I’ve seen a lot of bad takes that cured my Gell-Mann amnesia but on this particular take, I think they are sensible. I would know because all this was my job in 2015. It’s partial because it’s based on contained leaks, there’s couple of inaccuracies, but not much more than what your team mates would make.

I think the reason why it adds up is that it’s starting from a good point of view: Why is that job hard? There seem to be no easy fixes, why? What the people trying to fix are struggling with?

That’s universally a good question to ask anyone and a great way to get a nuanced point of view — far better than the usual outrage at “Why is Facebook so terrible?!” which is best described as scapegoating to make an obvious reference to Thiel’s PhD advisor.

mullingitover• 5 years ago

My recommendation for making Facebook a healthier place: unfollow everyone and everything. There are scripts that will automate this process for you.

Once you have a completely blank slate Facebook feed, you're free. You can proactively look up your friends' activity if you want to, but otherwise you just get the good parts of facebook (like event invites and a chat app) and great meme groups like "This cat is CHONKY" and "Foods with threatening auras."

foofoo4u3• 5 years ago

Excerpts from one of the leaked documents. Disturbing.:

Research conducted in the EU reveals that political parties "feel strongly that the change to the algorithm has forced them to skew negative in their communications on Facebook, with the downstream effect of leading them into more extreme policy positions." For example, in Poland, "one party’s social media management team estimates that they have shifted the proportion of their posts from 50/50 positive/negative to 80% negative and 20% positive, explicitly as a function of the change to the algorithm… Many parties, including those that have shifted strongly to the negative, worry about the long-term effects on democracy." We have heard similar feedback from parties in India and Taiwan.
News publishers, too, are concerned about the incentives MSI created. We received direct feedback from BuzzFeed CEO Jonah Peretti that his team feels "MSI ranking isn’t actually rewarding content that drives meaningful social interactions. They feel pressure to make bad content or underperform." Peretti related that "when we create meaningful content, it doesn’t get rewarded, "but more sensationalist and divisive content (such as "fad/junky science", "extremely disturbing news", "gross" images, and content exploiting racial divisions) is more successful.

owl_troupe2• 5 years ago

For example, in Poland, "one party’s social media management team estimates that they have shifted the proportion of their posts from 50/50 positive/negative to 80% negative and 20% positive, explicitly as a function of the change to the algorithm… Many parties, including those that have shifted strongly to the negative, worry about the long-term effects on democracy."

Not only democracy but, eventually, world peace. There are an increasing number of countries turning toward authoritarianism and the effects here could not only polarize political discourse, but also international relations.

yosito• 5 years ago

the change to the algorithm has forced them to skew negative in their communications on Facebook

I suspect that one of the reasons for this is that negative reactions to posts (like anger) actually have a positive effect on engagement. Facebook never really implemented any kind of downvote like other platforms have. Downvotes tend to suppress content that people don't want to see.

bastardoperator• 5 years ago

The amount of hatred on facebook is staggering. I just group text or call when it comes to friends and family. A lot of us are on discord these days because we want to communicate without all of the noise or drama.

efleurine• 5 years ago

May be we need two news feeds. One for our friends and one where you see the whole metaverse.

streamofdigits2• 5 years ago

Good luck supporting a $trillion valuation on the basis of a "healthier place". The business of social media platforms is to maximize profit by monetizing their user base. Friedman instructed MBA students that they must pursue this diligently, using any and all legal tricks in the book.

Yes sure, as good managers they need to protect long-term shareholder value. They should, in general, want to strike the right balance that will be maximally extractive without incuring uneconomic fines, or unduly damaging the reputation of the platform. With all the top brains in the payroll this is an optimisation problem that seems easy to crack.

For as long society thinks this business model is kosher there is really nothing to do about it. If we want to ever turn a page and start worrying about more serious problems we simply need to move on to open source decentralized media.

owl_troupe2• 5 years ago

start worrying about more serious problems

I completely agree with your sentiment, but what societal problem isn't currently being made worse by political polarization and misinformation on Facebook?

Take your pick: genocide[1], climate change denialism[2], anti-democratic efforts[3], public health misinformation [4], just to name a few.

[1] https://www.reuters.com/article/us-myanmar-rohingya-facebook...

[2] https://www.theguardian.com/environment/2020/oct/08/climate-...

[3] https://www.theatlantic.com/technology/archive/2021/06/faceb...

[4] https://www.fastcompany.com/90657622/as-the-delta-variant-sp...

streamofdigits2• 5 years ago

yes, it is my view too that solving the "social media" fiasco is a prerequisite (or at least major facilitator) of all the real and urgent social problems.

what I meant to say it is pointless to wait for facebook to fix itself as that cannot be done in the universe these folks are operating in.

It would have to be either:

i) a heavy (Chinese style) regulatory hammer descenting on them (0% chance in the oligopoly-captured US political system) or

ii) any decent person (anyone that thinks there is such a thing as society, has any affinity with humanism and its values, respecting and empowering people as persons) simply abandons them and takes the discussion elsewhere. The critical mass for seeding viable alternatives is much smaller than the bulk of average users

cat199• 5 years ago

again and again, user-controlled 'knobs' controlling content presentation/filtering would solve many 'platform content' issues, but platform providers consistently remove user control over content moderation instead of simply providing appropriate controls.

thrower123• 5 years ago

Facebook is fundamentally a dead platform, as far as I can tell. I've got over 500 "friends" and I see almost nothing on the news feed, to the point where it remains static aside from the shifting ads, for days at a time.

There's a chilling effect at some level with the way that Facebook has a defacto "real name" policy, combined with the fact that it's your real-life family and friends and normies that you are connected with. Only the most disagreeable bother posting outside of the realm of baby pictures and recipes and small-business self-promotion.

mandevil2• 5 years ago

Facebook agrees with you, per the article. The article places a lot of the blame on the changes to the algorithms in January 2018, which at the time Zuck portrayed as a sacrifice: "Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down," he wrote on Facebook. "But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too."

"Facebook training videos and internal memos show another reason for the change -- the company's growing concern about a decline in user engagement, which typically refers to actions like commenting on or sharing posts.Comments, likes and reshares declined through 2017, while "original broadcast" posts -- the paragraph and photo a person might post when a dog dies -- continued a yearslong decline that no intervention seemed able to stop, according to the internal memos. The fear was that eventually users might stop using Facebook altogether."

So they made changes to the algorithm and ended up making things worse, by emphasizing politics, hate-clicks, and arguments. This shows the limits of algorithms: there is a reason that actual news organizations rely on humans to decide on what information to present to you, not some machine learning black-box.

adventured• 5 years ago

You make Facebook a healthier place by reducing connection and reducing velocity. The things that Facebook will absolutely never be willing to do.

You reduce connection and velocity by ending feeds that show you most of everything, and switch to making people manually seek out what they want to get updates on. People will overwhelmingly be inclined to seek out updates and connections that they get enjoyment from, rather than having agitation/reaction/trigger porn shoveled on their heads all day long.

Tear down that wall.

This would ultimately be labeled as encouraging echo chambers / bubbles. People are typically happiest in their own bubbles, and certainly the majority of the time. That was true 20 years ago. It was true 50 years ago. It will always be true.

If you make a very far left liberal type watch nothing but FoxNews as their information source, they will not enjoy it. That person is going to be happiest, by a dramatic margin, in their own bubble, swimming in their own worldview. That isn't a defect of humanity, it's perfectly ok. It's healthy to enjoy swimming in your own beliefs. People will not all agree with each other, what matters is civility, not agreement.

Stop being psychotic authoritarians and trying to force people to exist in a way they do not want to, an unnatural way. People want to live in their echo chambers, whatever that chamber happens to be. It's healthy to prefer one's own echo chamber the majority of the time (and yes, it's occasionally also good to step outside of that echo chamber). Stop trying to control them, let them live as they see fit (so long as they are not attempting to harm others), as they are happiest.

Stop pushing connections that should not exist. Not all people should be connected. Not all people will get along. Not all people will like each other. Not all people will agree on ideology/beliefs/whatever. That's perfectly ok, it's best that some people are apart, including friends from the distant past who may not like each other in the present. Facebook does the opposite and attempts to drive everyone to be connected, which was more or less their original mission. That's a mission that can only cause strife. A thousand friends? Bullshit. That's fake. That's 950 people that will just largely be annoying at best, with feeds you'll derive very little value from (or negative value). It's obvious what the outcome inherently has to be in quasi forcing so many fake connections.

vmoore• 5 years ago

switch to making people manually seek out what they want to get updates on

Twitter lists have been my go-to solution for a while now. Yes, I still get spammed by 'promoted tweets' but it's a small price to pay for keeping tabs on my interests and also: the interests of others (which is the concerning one). Keeping tabs on the very people you most despise. What is the saying: `Keep your friends close, but your enemies closer`? I do that all day on Twitter.

dang• 5 years ago

Previous threads on articles in this series:

Facebook knows Instagram is toxic for teen girls, company documents show - https://news.ycombinator.com/item?id=28523688 - Sept 2021 (624 comments)

Facebook has exempted high-profile users from some or all of its rules - https://news.ycombinator.com/item?id=28512121 - Sept 2021 (502 comments)

golemotron2• 5 years ago

People communicate to say things that they think are important. We should not be surprised when a medium that allows more broadcast-level communication becomes dominated by those things rather than "how was your day?"

Ads are a canard. The earliest non-ad-driven social networks: USENET, mailing lists etc, had the same problems.

randcraw• 5 years ago

USENET had an entirely different set of users than today's anonymous trolls, which minimized flame-fests. Sure, disagreement drove much conversation on the groups, but it was generally topic-driven and constructive, targeting ideas much more than people. Vitriol back then was the exception rather than the rule. Those groups (aside from alt.*) where denizens crossed the line often added moderation, which usually tamped down the flames.

No, I think things are MUCH worse now than USENET ever was.

golemotron2• 5 years ago

https://en.wikipedia.org/wiki/Eternal_September

sharadov• 5 years ago

Facebook over time became an echo chamber of toxicity, emphasis having moved from banter and sharing pictures between friends in the early days to "shock and awe". Guess who stays and who leaves?

jes• 5 years ago

Facebook was a really unhealthy place for me. In part because of my own insecurities.

I gave it up a year or so ago. Lots of pictures from the last ten years of my life were lost. Which is fine. The last decade has been a huge shitstorm for me.

Facebook did leverage my attention seeking and my unhealthy need to be seen as right and smart.

I don’t miss it. I think their platform does a lot of damage in the world. Yet I’m sure that many people get value from it as well.

k__• 5 years ago

Never understood that debate.

FB is almost dead for me in terms of interaction with individuals.

A few of my friends post a meme now and then and I look for events.

That's it.

standardUser• 5 years ago

I always feel like people never discuss the elephant in the room, which is that whoever you are, your feed is dictated by the people and pages you have chosen to follow. It doesn't matter what the platform is. If you give people the flexibility to craft their own feed, and they want to craft a feed full of hate and lies and nonsense, how can we ever stop them?

Meanwhile, my feed has zero politics and is comprised almost entirely of retro video game stuff, plus a few local NYC groups. I kind of love it!

benoror• 5 years ago

FB should probably make it easier to identify and unsubscribe from those feedback loop silos

pradn• 5 years ago

Twitter has ended up pretty good for me.

1) I set my location to the country Chad so I don't see popular trends that aren't very interesting, or serve as sources of outrage. 2) I use the word-based content filters to omit annoying politicians or topics from my feed. So much more peaceful now that I don't have to see people's outrage at the latest political enfant terrible. 3) I primarily follow primarily historians who make fantastic long threads, film critics I respect, movie/art channels. No crazy politics stuff. Few of my friends are on it so I don't have to see their stuff either.

If I want the news, I just read a few major newspapers. It works well enough for me!

Jensson2• 5 years ago

Many times people engage in behaviour they know is bad for them. See smoking, alcohol etc. Regulating the entities which makes that bad behaviour possible is a reasonable solution.

sevilo• 5 years ago

It used to be fun when it was just my friends, sure once in the while you get that annoying person who’s trying to live a completely different life on social media but overall funny memes, shitposting with friends, checking in at places. Until Facebook implemented the ultimate evil suggestion feature and brought in news articles then everything went to hell.

croo• 5 years ago

An ideal social platform should aim for its users to spend the least amount of time behind screen (and the most with each other). Facebook has the opposite aim. This simply cannot align.

midnightGhost• 5 years ago

Facebook lost at being a social media platform long ago with serving ads and trying to be a social media platform and news media platform at the same time. It just does not work.

That seems to be the big issue with people trying to create a social platform. You can't have a social platform that also has ads and news going around like wildfire. Ads ruin the experience and make it feel less "social" and news well just look at Facebook and Twitter and what news sharing has done there.

People want to be able to chat and have a feed among their friends and family. Take out all the business, celebrity pages and all other pages. Just have a friends list, chat and a feed.

I look back on the AIM days and how simple it was. It was just a friends list, chats and chatrooms based on topics from what I can remember. There weren't any algorithms altering anything. There wasn't all this extra stuff like following or friending businesses, magazines/newspapers, celebrities or anything else.

I have no idea why a social platform today needs all this extra garbage like businesses, celebs etc that has nothing to do with being a social platform. I think at that point it just becomes a hub for information and not a place to socialize, chat and share among your friends and family.

Facebook tried to make its platform a healthier place, but it got angrier

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