The Wall, a modular microLED display

Is the difference that Apple product launches are (not exclusively) intended for consumers whereas the Wall is aimed almost exclusively at large business's lobbies?

est312• 7 years ago

This site has a bay area bias.

dang• 7 years ago

Please don't break the site guidelines by insinuating astroturfing or shillage and whatnot. It's nearly always just imagination, and it poisons discussion here.

https://news.ycombinator.com/newsguidelines.html

https://hn.algolia.com/?sort=byDate&dateRange=all&type=comme...

Mikeb852• 7 years ago

So? It's a cool product, it's tech related and potentially useful to a decent amount of people.

bostonvaulter2• 7 years ago

Why is this flagged? It seems like a very legitimate thought. And now this post is at #63 (on page 3).

brb33• 7 years ago

Turns out, you can't mention that things might be astroturfing on HN because that's against the rules. So _pointing out_ something fishy is against the rules here. That seems very strange to me.

volune• 7 years ago

We don't need no illumination.

apollopower• 7 years ago

We don't need no remote control

shipit• 7 years ago

No dark LED in the clean room

PedroBatista• 7 years ago

We don't need no bright control

mc32• 7 years ago

How are you going to have your shows if we don’t eat your data!

baybal24• 7 years ago

I never though that Samsung will jump on microled bandwagon.

Samsung for long been trying to make LEDs in-situ on backplane, and they had samples in labs at least 5 years ago.

satya71• 7 years ago

Someone loves the word "Great" in their marketing department.

capableweb• 7 years ago

No joke. Good example how to not write marketing copy for a landing page. This is from the linked page:

- Behind the greatness of microLED display technology

- View the greatness

- Great black

- Great color

- Great refinement

- Build the greatness

- Great design

- Great modularity

- Great look

- Handle the greatness

- Great performance

- ... see the greatness of microLED display technology up close

Hint for people writing landing pages: try to not use the same word over and over again. Something like thesaurus.com can help you find alternatives, but make sure you understand the replacement word and that it sounds natural.

numlock86• 7 years ago

Hint for people writing landing pages: [...] Something like thesaurus.com can help you find alternatives [...]

Guess the next ad campaign will read like this:

- Behind the prodigiousness of microLED display technology

- View the amplitude

- Stupendous black

- Humongous color

- Titanic refinement

... you get the point.

reportgunner• 7 years ago

Yeah at least it's not the newest product we have ever built

empath75• 7 years ago

I think the comparison screenshots are hilariously dumb given that most people are going to be viewing them on a normal lcd screen. How did they magically make my screen display previously impossible colors!

Andrew_nenakhov• 7 years ago

It's explained right there: "The Wall’s microLED technology possesses inherent color qualities with two times superior color purity ".

2x superior color purity is no mean feat. Such advanced technology can transcend beyond the boundaries set by your paltry screen.

bhauer• 7 years ago

The splash of dust transitions used in the product video seem pathological to YouTube's MPEG compression. The compression renders the transitions a blurry mess—it's so messy as to be jarring. That's disappointing in a video that is attempting to sell the viewer on the clarity of a new display technology.

hbosch• 7 years ago

Yeah, this is an inherent problem with marketing nice screens through bad screens.

moufestaphio• 7 years ago

haha yeah, I was thinking that on the slidable images of 'conventional led' vs 'the wall'.

I'm on a conventional led, how can I actually see what the wall version is like?

megous• 7 years ago

More like bad bitrate/codec.

joshspankit3• 7 years ago

Point being it would be better for them to go to Vimeo, or host high-bitrate copies themselves

macinjosh2• 7 years ago

In the next generation's version of "Woody Woodpecker" Coyote will use these instead of fake tunnels painted on the walls.

h2odragon• 7 years ago

I beg your pardon, ITYM "Road Runner".

macinjosh2• 7 years ago

:facepalm: you are correct

blululu• 7 years ago

This is cool. Add it to the ever growing list of impractical and expensive things that I want to own in spite of it. Historically speaking this sort of reminds me of the wall of sound: https://en.wikipedia.org/wiki/Wall_of_Sound Totally different and way more put together but the scale evokes a similar sensation.

rapnie• 7 years ago

I really liked the individualism of the audio spotlight [0] but I have never seen one in use yet.

[0] https://www.holosonics.com/

mohaba• 7 years ago

I have experienced it at several Best Buy stores in the video games section to advertise the various Call of Duty games over the past several years. You can only barely hear it unless you are standing directly in front of the panel.

Androider• 7 years ago

The small visitor center at the Amazon Spheres in Seattle has a whole bunch of them.

CaliforniaKarl• 7 years ago

If anyone is close enough to get to the Stanford Campus near the end of Spring quarter, I strongly going to CCRMA’s annual two-night concert series in the Bing Studio. They assemble their GRAIL around the audience, with members of CCRMA (and visitors) performing.

https://ccrma.stanford.edu/home

https://lac.linuxaudio.org/2019/doc/lopez.pdf

mstade• 7 years ago

I’d have hoped for HN there’d be an article focusing more on technology, and not just a marketing site. That said, does anyone know how this compares to LG’s OLED tech?

wmf2• 7 years ago

LED walls aka jumbotrons have been around for years and it's not particularly clear what's new here other than the consumer branding. LED walls appear to be far more expensive than OLED but it's hard to compare given that there's no overlap in size.

SmellyGeekBoy4• 7 years ago

it's not particularly clear what's new here other than the consumer branding

Pixel density

nebulous1• 7 years ago

Those side-by-side comparisons halfway down remind me of when you used to get ads demonstrating how much better DVDs were than VHS ... on the VHS tape you just rented.

eterm• 7 years ago

Not only that but I preferred the "LED" examples in most the pictures, the right hand side just looked oversaturated.

morley• 7 years ago

Anyone care to make an educated guess how much this thing costs? Is an 8'x10' display going to be six figures, or seven?

dvirsky• 7 years ago

I'm more interested in what it's going to cost in 5 years.

keanzu• 7 years ago

Currently, Samsung is offering two models of The Wall, or rather the individual panels that make up The Wall, the IW008J and the IW008R. While Samsung doesn't list prices for these panels online, other resellers are listing the modules for $16 to $23 thousand dollars each.

These individual modules measure 31.75 x 17.86 inches, but have an individual resolution of 960 x 540 pixels. In order to enjoy the same 3840 x 2160 resolution you'll get on a standard 4K TV, you'll need to buy 16 of these panels, to set up in a 4 x 4 configuration that measures 146 inches diagonally.

https://www.tomsguide.com/us/samsung-the-wall-tv-release-dat...

dsalzman• 7 years ago

Direct link to PDF Spec https://image-us.samsung.com/SamsungUS/samsungbusiness/produ...

raggedy_andy• 7 years ago

For people like me who only open the comment section; "the wall" is a new display technology by Samsung that apparently allows you to easily tile them together

ortusdux• 7 years ago

Any idea on the estimated price per panel?

chadmaughan• 7 years ago

On SHI, it's listed at $16,779.00 (per unit?) https://www.shi.com/products/productdetail.aspx?SHISystemID=...

danvoell• 7 years ago

Any guesses as to consumer pricing on this?

jontro2• 7 years ago

A power draw of 130w per module(incl. cabinet) will give you a nice usage of 2kW in the standard configuration.

kirubakaran• 7 years ago

They should just call it "Wall" /seanparker

seanalltogether• 7 years ago

Anyone with experience with these types of panels know whether the proposed seamless edges are actually possible? I'm a bit skeptical that manufacturing tolerances are tight enough to create a seamless edge from independent panels but I don't know enough to call bs.

jontro2• 7 years ago

Sony displayed something similar at CES a couple of years ago. Didn't notice it until I stood very close. https://pro.sony/en_MK/products/led-video-walls

modeless• 7 years ago

In LCD or OLED displays, most of the display area emits light. There are black lines between the pixels, but they are thin, so it's hard to hide a seam in one. In contrast, the micro LEDs on this display are very small relative to the distance between them, "micrometer scale" vs. almost a millimeter. Most of the display area is actually a blank black surface, where a seam can be hidden.

Making smaller displays this way will be a challenge as the pixels will have to get closer together.

spyder• 7 years ago

Here is their demonstration with sliding panels together:

https://www.youtube.com/watch?v=9HVLgJFRwBA

You can see a little line on certain images (for example at 0:20) but maybe it's caused by the sliding mechanism, because there is no line on the left side assuming they are put together from two square panels same as the sliding one.

SmellyGeekBoy4• 7 years ago

Yes they are. I have worked with one of these and it looks incredible in person. The edges are seamless (but incredibly fragile).

htk• 7 years ago

English is not my first language but even I can spot some rough edges in the copy. Probably translated by a non-native, and they read like AliExpress’ product pages: trying to be inspiring but in reality just confusing.

ProfessorLayton2• 7 years ago

I can't wait for micro LED displays to become mainstream.

IMHO OLED displays are analogous to Plasma displays back in the day: A new tech that enabled many new form factors (Thinner TVs) but had many key drawbacks like power consumption and burn-in. The same is the case with OLED, which enables new form factors like foldable displays, but brings its own issues.

I've been actively avoiding OLED displays for all my purchases due to its major current drawback: Burn-in. As beautiful as OLED displays may be with color and contrast, I have seen plenty of TV displays and phones with a permanently burned-in image of something that remained static for too long such as network logos, and status bars. My previous employer used beautiful 80" Samsung displays for their conference rooms, all of which were ruined in little over a year.

This matters a lot to me because I use my TV for gaming, which involves static menus that will burn OLED displays if you're not careful.

This is not something current LED displays are prone to, and I'm hoping micro LED displays work the same way.

baybal24• 7 years ago

This is not something current LED displays are prone to,

I will disappoint you. LED displays have burn ins too! And with pixel sizes approaching that of OLED, burn ins will start sooner, and be more visible.

Samsung will not go for microled for consumer market until it gets "led on the backplane" going. That eliminates the transfer process, and most of cost associated with it.

The unsolved issue is current transfer. If you grow LED in-situ, you have to somehow put power supply there too, and preferably do it in the same manufacturing process.

If you have to transfer LEDs mechanically, it makes little cost difference to put LED driver ICs there mechanically too.

ProfessorLayton2• 7 years ago

You're right that LED isn't immune from burn-in, however, it is much more resistant to it, and isn't necessarily permanent either. Leaving an LED display off for a few days, often less, can be enough to bring it back to normal.

Another artifact OLED displays have is their PenTile subpixel arrangement to compensate for the red, blue, and green organic compounds degrading at different rates. Hopefully micro LED brings us OLED quality with LCD reliability.

adrr• 7 years ago

Samsung doesn’t make OLED displays. They would be QLED which is LED with quantum dots on the backlights for a truer white and better colors. LG and Sony have OLEDS. There are also no 80” OLEDS on the market. I think 77” is the largest and they are extremely pricey. You also never seen them in conference rooms since they don’t do well in bright areas unlike high end LEDs that have higher lumens

PolCPP2• 7 years ago

So what's new about this? It's been in the market for a while at around $20k per tile iirc.

On the other side doesn't Sony, Barco, Christie and a few other signage companies have something similar to it?

hinkley2• 7 years ago

Brand new TVs have a tiny bezel on three or sometimes four sides, but it's still a bezel.

I dunno about Sony, but the Sharp and Philips models I could find had thin bezels too. When you tile displays, you have two bezels touching, so the black line is at least twice as wide.

Zero bezel on 4 sides also seems to be noteworthy, because it removes some ways in which one could 'cheat'. For example the new iPhone. From what I understand the bezel on the sides and top could be zero instead of just really really narrow, but the bottom edge has the display electronics attached. To keep from having a big bezel at the bottom of the phone they folded the screen over, so the electronics sit behind the display instead of below. I'm not sure that allows true edge-to-edge display, so Samsung would have had to do some other trick instead of feeding signal in from the edges.

A wall display that can be tiled on three edges still allows for quite a big bigger displays (especially in situations where long linear ones are good, like balconies or the barriers in MLS fields), but not quite like this one.

PolCPP2• 7 years ago

But the wall is not designed to be a TV but for digital signage. Even that page is inside their business side. I'm not sure while they keep trying to market to consumers. With those prices clearly it doesn't even make sense.

IIRC Sony has Crystal led (which is just a brand for their micro led), and other companies have a sub 1mm pitch led walls which should be pretty similar.

For a more "classical" solution there are LCD's with hairline bezels like Barco Unisee's, but again even those are far from consumer prices.

metaphor• 7 years ago

I don't follow your logic. What makes you think Samsung is applying consumer-grade smartphone design/cost-optimization hardware hacks to modules targeting a completely different market segment, let alone form factor?

rapjr9• 7 years ago

There doesn't seem to be much new, modular LED video walls are already available and used in the music and show industry:

https://www.idjnow.com/adj-av6-6mm-led-video-wall-3x2-comple...

They're made to be quickly set up and torn down, hanging from cables or lighting supports. Perhaps this version by Samsung is easier to configure in odd shapes? I've seen a music show (Jon Anderson) where he had multiple vertical panels with large gaps in-between (several feet) and the panels all showed parts of the same video as though it was one display, with gaps in the image where the physical gaps were. So there is some configurability in existing modular LED walls too.

If you search on eBay you'll find the panels listed by the pixel spacing, P2, P3, P4, P6 where the number is the number of millimeters spacing.

https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2334524.m...

You can buy a 10ft x 5ft, P3, 18 panel system for around $10,000 complete except for the laptop to run it. Various show control software has the ability to map video or graphics to pixels on the panels (VDMX, GrandVJ, MadMapper, QLab, etc.)

janekm• 7 years ago

This one is 0.8mm pixel pitch (e.g. P0.8 I suppose), and they claim lower reflectance of the black background (i.e. higher daylight dynamic range) and bigger colour range.

X0Refraction• 7 years ago

My understanding is MicroLED offers the best of both worlds of OLED and LCD. Each pixel can be turned off entirely like OLED (so perfect blacks) and since there are three individual LEDs per pixel (RGB) you don't need any filters to get the desired colour so the brightness is much better than OLED.

p1necone• 7 years ago

Ahh comparison pics of two different displays being shown on my display. My favorite kind of "wait, that makes no sense whatsoever" marketing.

No matter what particular bit of new display tech they're advertising it's always the following too:

Image with undersaturated colors | Image with oversaturated colors

Mountain_Skies• 7 years ago

This was pointed out in an advertisement for a tv back in the 1980s. Think Harry Anderson was the pitchman for the ad. At the end he said "I'll show you this amazing new tv but remember, you're seeing it on your screen". Haven't seen any other video display ad since make that point.

Edit: found the commercial (https://www.youtube.com/watch?v=7PMG2lyGRcQ&feature=emb_titl...)

wincy• 7 years ago

Sharp had ads for Quattron on their Aquos TVs that pointed out that you couldn’t see all the amazing colors. It had/has an extra yellow subpixel on the screen.

https://www.youtube.com/watch?v=M4DK1Yx4R6k

joshspankit3• 7 years ago

One of the reasons I hope they justify doctoring product shots (I mean really, the video includes a lot of pre-rendered models post-processed with heavily tweaked video)

entangledqubit• 7 years ago

With pixels sized at about a millimeter, maybe it should be called a "milliLED" display.

wmf2• 7 years ago

The catch is that the pixel is mostly black and the LEDs take up a small fraction of it. One might say a microscopic fraction.

macewindu• 7 years ago

How much power does this consume? Can it be battery powered? I wish there was a requirement for ads to list all the bill of materials they used and links to specifications.

tjmc• 7 years ago

190W/module max. 130W/module typical.

Full specs are there. Click on "See all specifications" near the bottom just above the form.

p1mrx• 7 years ago

So you can combine 4 modules to make a 72" 1080p display. Regardless of cost, this currently seems a bit impractical for home use.

monocasa• 7 years ago

I'm currently rocking a 125" screen with a 1080p projector. I'd love 1440p with super dark black.

ChuckMcM• 7 years ago

This is one of those "oh my gosh" technologies that you put in the lobby of your venture capital firm or hedge fund to just calibrate the level of money the client should be expected to have/invest.

That said, AFAICT microleds are the only technology that really lets you tile them. So you can build a 4K UHD display that is basically a bit smaller shorter than 8 feet (2.5 meters). But at 31 PPI it isn't great up up close. (not bad obviously but not stunning). Once it crosses 72 PPI that is when the world gets really interesting. For me.

lioeters• 7 years ago

Interesting numbers.. If I recall correctly, 72 PPI is the minimum recommended pixel density for digital prints, so the final result looks smooth and not "pixely".

In the specs for The Wall microLED display, they mention a pixel pitch of 0.84mm. A quick conversion (1 inch = 25.4mm) tells me that's roughly 30 pixels per inch - oh, right, that's what you meant by 31 PPI, you already calculated it. :)

Still, it's an attractive product, and I can imagine many use cases. Looks like the price range is $17~22K, for 9.6m x 5.4m dimension.

mattlutze• 7 years ago

To extend the thought, 72 DPI has been the minimum recommended density for working at a desktop. For closer materials like magazines or photos, it was I think 300 DPI, since you might get closer. It's one of the reasons mobile screens got more dense, so that when you hold it 30 cm from your face things still look smooth.

So... if your average viewer will be farther away from this wall than a desktop user, the DPI can go down and still be attractive.

Edit: the not-science-backed chart here seems to track http://resources.printhandbook.com/pages/viewing-distance-dp...

ksec• 7 years ago

We already seen this in last year's CES 2018 [1]. So what exactly is new here? Were there any technical improvement? Or was it the same thing someone decide to post it?

[1] https://www.theverge.com/circuitbreaker/2018/1/7/16861790/sa...

SmellyGeekBoy4• 7 years ago

Without giving away too many details, I worked on a project that involved the first installation of this in the UK last year. It's so good in person - you'd expect so for the price - but the early unit we worked with was incredibly unreliable. Hopefully they've managed to iron out the (apparently heat-related) issues by now.

dkdbejwi383• 7 years ago

I've seen this in person in London, and it's very warm. You can feel the heat coming off it from several metres away. Not sure if that is still causing problems or not.

antfarm• 7 years ago

Parlor walls.

The Wall, a modular microLED display

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