37signals suite: All 37signals apps for one price

by maguay • 16 years ago

47 24 16 years ago

mcrittenden2• 16 years ago

We’ve priced the 37signals Suite aggressively. It’ll often be cheaper to purchase the whole four-app Suite than to purchase two products separately.

Interesting. I'd be interested to see the metrics that made them decide this is a good idea.

imajes• 16 years ago

My Guess:

- reduced processing fees

- reduce churn from people who see multiple 37s charges per month

- better revenue from customers who are ~ 75% toward plan level and want other services (most willing to upgrade).

robryan• 16 years ago

A large amount of their customers must just use one app, seems like a good way to get them paying double whether they need it or not. Deals like these get people paying for things they don't need because of the perceived amount of extra value having the whole suite of products gives.

patio11• 16 years ago

It's a great way to increase the amount of money they're extracting from their best customers while simultaneously giving them an increased perception of value. Seriously, they're going to print money hats.

rmc• 16 years ago

Surely their best customers will already be paying separately for the products individually? How does charging them less for the same increase the amount of money they are going to get from these customers?

twymer• 16 years ago

Will go well with their fancy new office.

cjy• 16 years ago

In economics this is referred to as "bundling". By selling multiple products together you can extract more surplus from customers with diversified tastes. Say, Customer 1 is willing to pay $100 per month for Basecamp and $60 per month for Highrise. And, Customer 2 is willing to pay $60 per month for Basecamp and $100 per month for Highrise. If you know this, and you charge for the products individually, the profit maximizing price is $60 for each good and total revenue is $240. However, if you charge for the products as a bundle the profit-maximizing price is $160 per bundle and the total revenue is $320. It's a smart move to charge using bundles when your marginal cost is low and there is a lot of variety in demand.

d2viant• 16 years ago

Why aren't they allowing new customers to take advantage of this? I wonder if it's for technical or business reasons.

Hates_• 16 years ago

If you sign up as a new customer, can you then not upgrade to the suite?

mcrittenden2• 16 years ago

According to the link, you can immediately upgrade after signing up.

petercooper• 16 years ago

Technically I imagine it was easier to add it as just an upgrade path. Besides, it's a hard sell to sell a bundle of unknowns in one go. So they solve 80% of a problem with 20% of the effort, as it were.

kjetil• 16 years ago

Curious wording: "Can I sign up for the Suite if I don't already own a 37signals product? Currently the 37signals Suite is only available for people who already own Basecamp, Highrise, Backpack, or Campfire accounts."

If you pay to use a webapp, do you "own" it? Maybe they're trying to make 37signals' "apps" seem more like App store apps.

OoTheNigerian• 16 years ago

"people who already own Basecamp, Highrise, Backpack, or Campfire accounts."

You own the account. although it can be taken away from you like anything in life.

maguay• 16 years ago

I wish it offered combined pricing on any two apps (say Backpack + Highrise) for those who don't want/need all 4 apps...

bigohms• 16 years ago

Why not, 37Signals is basically Comcastic!

bombs• 16 years ago

It's strange that pricing is only available to customers (for now?). There are three plans, starter, pro and elite and they all include Basecamp, Highrise, Backpack, Campfire, unlimited employees (users) and e-mail support.

  Starter - $99/month
  * 35GB of file storage
  * 35 Basecamp projects
  * 20,000 Highrise contacts

  Pro - $149/month
  * 100GB of file storage
  * 100 Basecamp projects
  * 50,000 Highrise contacts

  Elite - $249/month
  * 300GB of file storage
  * Unlimited Basecamp projects
  * 100,000 Highrise contacts

There's no mention that I can see whether Basecamp includes time tracking (available only on the $49 and higher Basecamp plans) or how much, if any, conference call minutes are included with Campfire.

jasonfried• 16 years ago

Time tracking is included on all Basecamp plans that are part of the Suite. It's the fully-featured Basecamp. You get everything.

We'll be adding Campfire conference call minutes and # of simultaneous chatters to the chart shortly.

jqueryin• 16 years ago

Please do so sooner than later as something like the limit of simultaneous chatters in Campfire has been an issue for us in the past. I've got our HR guy looking into upgrading but we've got little in terms of comparisons to go on.

callmeed• 16 years ago

I really like this because I've personally been stressing over creating a single, full-featured web app versus creating multiple, simple apps.

This is good proof that it doesn't really matter.

edash• 16 years ago

I just upgraded and they made more money off me than before. Here was my situation:

Campfire: $12 Backpack: $12 Basecamp: $24 Highrise: $24

I folded one of each into the $99 suite. I'm paying $99 now instead of $72, but I've been knocking against the Basecamp limits for awhile now.

The limits for all the accounts are higher than with my previous payments. And now I get one invoice instead of four.

retroryan• 16 years ago

Basecamp has one major limitation for me and that is only people within your company can track time against projects. I work with a lot of independent contracts and I wanted to put them in separate companies, but still have them track their time in Basecamp. I have talked with support and this is a "feature" which they are sticking with, very frustrating.

37signals suite: All 37signals apps for one price

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