GM to Acquire Autonomous-Vehicle Technology Developer Cruise Automation (YC W14)

http://techcrunch.com/2016/03/11/gm-buys-self-driving-tech-startup-cruise-as-part-of-a-plan-to-make-driverless-cars/

by Element_ • 10 years ago

255 80 10 years ago

zeeshanm• 10 years ago

GM recently formed an internal autonomous vehicle development team and entered into a strategic alliance with rideshare service Lyft earlier this year – adding a whopping __$500 billion__ to Lyft’s latest funding round to help build a connected network for self-driving cars.

WTF?

Cyph0n2• 10 years ago

Visit the linked article. It's a typo.

Cshelton• 10 years ago

Obviously a typo...

Cyph0n2• 10 years ago

Good to hear. Cruise seems like a pretty interesting little startup with a smart approach to the expected problem of having both regular and self driving cars on the road in the future. Now that it has the backing and resources of a large automaker, the sky is the limit. Good luck guys!

jamesfzhang2• 10 years ago

Acquisition price of over $1 billion: http://recode.net/2016/03/11/gm-spent-over-1-billion-on-self...

Animats2• 10 years ago

That cites another story which doesn't have a figure.

Neither GM nor Cruise has announced a number. Fortune says "No financial terms were disclosed, but Fortune has learned from a source close to the situation that the deal is valued at “north of $1 billion,” in a combination of cash and stock."

sachinag• 10 years ago

YC company, as well.

FreedomToCreate• 10 years ago

Seems like a typo. GM is investing heavily into research and development. There jobs postings in Detroit for electrical and software engineering has skyrocketed. Being more objective and looking into Cruises history, they are not remotely worth 1 billion dollar, nor does it look like they have any technology that would be worth that much. Unless GM was that desperate and the Cruise guys amazing negotiators, I am skeptical on the 1 billion dollar price.

jamesfzhang2• 10 years ago

Give them some credit beyond being "amazing negotiators." Have you used their kit? The publicly released one, or the one actively in development? How do you know if their tech isn't that valuable?

EDIT: It's very hard to pinpoint an exactly value for R&D heavy startups. Their tech could easily be worth well over $1 billion if it plays a crucial role in developing & accelerating GM producing & selling driverless cars. Just know that GM sold $154 billion worth of car last year.

foobarqux2• 10 years ago

They are probably behind in R&D and saw that as a critical risk. Moreover, there aren't any alternatives besides Cruise which pushed the price up.

tommynicholas• 10 years ago

Definitely not a typo, validated by many sources, and the founder of Cruise already has 2 9 figures exits so selling for much less than this wouldn't make too much since to him 2 years in.

shubhamjain• 10 years ago

I guess Twitch.tv is the only startup the founder had an exit from.

revorad• 10 years ago

Isn't this the biggest YC exit yet?

makoz• 10 years ago

Wasn't Twitch around one billion as well?

adventured2• 10 years ago

$970 million in cash

jonknee• 10 years ago

$1B sounds like a lot, but remember last year when car makers spent $3B for Nokia's mapping company HERE?

http://thenextweb.com/mobile/2015/08/03/nokias-here-maps-sol...

There will be fortunes made and lost on the basis of automated features in cars over the next decade, GM definitely wants to be in the winner's circle.

mtgx2• 10 years ago

Which was actually a major loss for Nokia, considering it bought the service for $8.1 billion a few years earlier.

http://www.bloomberg.com/news/articles/2007-10-01/nokia-to-p...

ams6110• 10 years ago

Only a little more than they paid in the ignition switch settlement. Not exactly pocket change, but certainly not something that they'd really think twice about if they thought the value was there.

rgbrenner• 10 years ago

Except Here was a company with 6000 employees, 1.1 billion in revenue, and 80% market share in the car maps market[0].

0. http://www.nytimes.com/2015/05/08/business/uber-joins-the-bi...

rokhayakebe• 10 years ago

GM sold 9.9 million cars last years. $1B is 3,000 to 4,000 cars. Maybe this technology will help them boost sales by 1%, 100k cars.

ig12• 10 years ago

If the rumours are true on GM acquisition of Cruise for >$1bn it's a major home run for YC; founder Kyle Vogt’s second YC unicorn (after Twitch) and third YC exit (after SocialCam).

(Twitch and Cruise will be the only two YC unicorns to have exited and Kyle is co-founder of both. I imagine he'll soon have a queue of VCs lining up to fund his next thing....)

BinaryIdiot• 10 years ago

I imagine he'll soon have a queue of VCs lining up to fund his next thing....

That's assuming he's not going to continue working on Cruise at GE. I would suspect he'll work on it for at least a year or two though depending on how passionate he is about it he may just stay at GE for along time.

ig12• 10 years ago

Normally acquisitions requires key employees to contractually commit to staying for a minimum period after the acquisition. It's fairly common for founders to leave after this period though.

chatmasta• 10 years ago

I suspect the vesting schedule of his GM options will impact his decision making more than mere passion. ;)

Speaking of, what does a typical vesting schedule look like in stock-based acquisitions? Is it always negotiable or is there an industry standard? I assume it's not the same 4/1 used in normal employee options, or else no founder would sell to a company requiring him to work four years to realize the full value of the acquisition.

replicatorblog• 10 years ago

I imagine he'll have a queue of VC firms looking to bring him on as a partner :)

mtgx2• 10 years ago

How much, or how little, is the Cruise kit's focus on digital security as well, and not just the "self-driving" part?

pj_mukh2• 10 years ago

Woo! Go Kyle! First Twitch then Cruise. Maybe this will help GM catchup with Tesla (in terms of deploying tech and not just R&D).

hobo_mark2• 10 years ago

Do you want to feel bad about yourself?

Kyle appears to be 30-31 years old.

You're welcome.

noir_lord2• 10 years ago

Why would someone else's success who is younger than me make me feel bad?

pj_mukh2• 10 years ago

Pointless snark aside, I am in his space (Robotics). For years, we've slaved away in Labs so its amazing to see some of us do so well! I'm happy AND excited, big things are coming.

(Age is highly irrelevant).

HLSalumin2• 10 years ago

The acquisition price can't be right. If the price was north of $1B, GM would be required to file and disclose the price as the acquisition was material. GM itself is worth less than $50B, so an acquisition for over 2% of the value of the company certainly would be considered material and require disclosure to the SEC and investors. That price can't be right.

foobarqux2• 10 years ago

GM probably desperately needed to jump start their tech to be competitive and there was only a single acquisition option. Not acquiring Cruise may have cost them more than $1 billion.

ocdtrekkie4• 10 years ago

We're a decade out from self-driving technology being consumer-ready. Plenty of time to acquire or develop in-house down the road. As more people experiment with it, and more hardware and software specifically designed for it is available, it'll be easier to put together such a system.

JangoSteve• 10 years ago

The article says the acquisition is expected to close in Q2. Wouldn't it not need to be disclosed until it actually closed?

akramhussein• 10 years ago

Really great outcome - it's hard to fight this space with so many well backed players - and Cruise had a novel solution and strategy.

peter303• 10 years ago

There could be a market for the "IBM PC" or Android of smart cars, i.e. standardized hardware and software interfaces for interchanging parts and manufacturing them cheap. The IBM PC was not the top technology, but standards made it easier for most to get into the market.

bliti4• 10 years ago

It won't happen. Car companies suffer from a huge NIH syndrome. The entire parts supply chain benefits from re-engineering everything. Its baked into the culture.

ocdtrekkie4• 10 years ago

At the very least, any inter-car communication will need to be standardized. And even if they add some proprietary cruft to ensure replacement parts are acquired directly from them, it's likely over time the different technologies developed by different manufacturers will start to converge.

packetized2• 10 years ago

Between this and the $500mm investment by GM in Lyft [0], it's interesting to see the battle lines already being drawn in autonomous transport: Uber/Tesla vs. Lyft/GM.

[0] http://www.marketwatch.com/story/why-general-motors-invested...

ghaff2• 10 years ago

Along with any of a number of other auto companies and their suppliers. I'd be very surprised if this plays out as any sort of winner takes all over the coming decades that this will play out.

packetized2• 10 years ago

Oh, of that there's no doubt. It's just interesting to already see some battle lines being drawn, at this relatively early stage of the technology.

bduerst• 10 years ago

They'll probably settle into a cost leader / quality leader duo.

roymurdock• 10 years ago

Don't forget Google/Toyota (currently retrofitting Lexus and Prius).

newjersey• 10 years ago

I would have thought Toyota was firmly in Microsoft's hands.

Bing hits the road with Toyota Entune

https://webcache.googleusercontent.com/search?q=cache:lUwC9A...

http://www.winrumors.com/bing-to-be-featured-in-new-toyota-n...

http://www.neowin.net/news/toyota-drops-bing-from-entune

Is the deal between Google and Toyota strictly for autonomous driving? One would think Google would try to get Toyota to use its cloud platform for everything if they could persuade Toyota to do so.

molmalo• 10 years ago

And also, Microsoft/Volvo:

http://www.cnbc.com/2015/11/20/microsoft-volvo-strike-deal-t...

cheez4• 10 years ago

Once Teslas are self-driving, Uber is a mere app. At that point, Uber will die. Uber needs to become Tesla, before Tesla becomes Uber.

gumby• 10 years ago

That's actually backwards. Once you have self driving cars, it will be cheaper for most people (starting in urban, then sub urban areas, but ultimately everywhere) to just pay for taxi service rather than make a major investment in an asset with about a 5% utilization rate. And in that case the companies with the best financial engineering will succeed. Insurance companies will prefer to insure fleets rather than continue to do actuarial analysis on individual drivers, especially when you can continuously "train" (i.e. upgrade) your whole fleet. Basic safety will restrict driving to a small number of people who absolutely need it and are willing to take the extra training and liability. I will need to do this for off-roading but boy I can't wait to stop road driving.

Uber has a customer base and minimal physical plant, which is a huge advantage for them. On the other side, car manufacturers have enormous balance sheets and can be vertically integrated travel providers -- and have a huge incentive not to simply become manufacturers for fleet operators, which will put them in the wrong part of the value chain (basically the equivalent of "dumb pipe" telecom carriers).

Most of the car manufacturers will go out of business. My guess the survivors 20 years from now will be three from the set of Ford, Daimler, VW, Toyota and maybe Renault/Nissan and GM. Almost certainly Daimler will be on that list, not sure about which of the others. And the rest are already walking dead.

By the way cars will become quite boring commodity products (like planes) because the users and the buyers will be different.

fudged71• 10 years ago

Congrats to the Cruise team and YC! Hard tech is alive and well :)

vivekmgeorge• 10 years ago

Smart move in the near term, but at the end of day this is a race to the bottom for everyone invovled in the car ecosystem. Cars and ride sharing will become a commodity in 10-15 years just like online storage is today.

Tesla is best position overall. They're building the best battery tech (for any use) and charging stations all over the world.

csours• 10 years ago

I think that the business will be split between sharing and owning in the future, but the exact proportion remains to be seen.

Be careful not to fall prey to the Availability Heuristic[1]: If you live in a city, remember there are a lot of people who live in the 'burbs or far outside a city.

Also, many people actually like driving.

Disclaimer: I work for GM, any opinions here are solely my own.

1. https://en.wikipedia.org/wiki/Availability_heuristic

misterlittleb• 10 years ago

The article I read said Cruise took $18mm in funding and still had $10mm in the bank.

Just from a back-of-the-envelope perspective, something seems strange here. If you asked me how much money autonomous cars would take to create and perfect, I'd guess maybe $10 billion.

What could Cruise have built that justifies this price? Why wouldnt GM just put $100mm or even $500mm into their own funded startup?

Time will tell, but I suspect GM got swindled here.

mikeyouse2• 10 years ago

$1B is less than 1% of annual revenues to GM, and some portion of the deal was in stock.. It's really a small bet that could speed their own efforts considerably. GM has a lab in Silicon Valley so the Cruise team will likely stay here and continue development with many more resources at their disposal.

adventured2• 10 years ago

GM is also generating a billion per quarter in operating income and has $25 billion in cash. Given how important this area of technology is going to be to the future of GM, they can easily afford and justify making an acquisition like this every quarter.

runesoerensen• 10 years ago

I'm fairly certain they didn't get swindled. GM may or may not have paid a high price, but does anything suggest deceitful or fraudulent behavior by Cruise?

ghaff2• 10 years ago

If you asked me how much money autonomous cars would take to create and perfect, I'd guess maybe $10 billion.

And I would guess you're incredibly low. If you're using "perfect" to mean bring to market vehicles that can be sold to operate fully autonomously on public roads, you're talking about an industry-wide effort over decades. By way of context, a single company in the IT industry, Intel, spends more than $10b on R&D annually right now.

Matt3o12_• 10 years ago

I have not been following cruise's development very well. Can somebody tell me how advanced their technology is to this day? What products have they developed so far and what are they currently developing? Their homepage just tells me that they have (or will) merge(d) with GM and has a link to job offerings.

cyrux004• 10 years ago

They did run into a parked Prius the other day and then Geohot made fun of that http://www.theverge.com/2016/1/21/10810726/cruise-automation...

ModernMech• 10 years ago

Their whole model was that they would beat the competition to the punch by using off-the-shelf hardware (mostly Velodyne pucks [1]), retrofitting stock cars (they started with an Audi A4 and then moved over to Nissan Leafs), and using textbook algorithms (Kyle competed in the DARPA grand challenge in 2004. Most of the algorithms and methods Cruise used date back to that era. e.g. map-based localization, sample-based planners, etc. ). Their business model was to develop a fleet of autonomous cars and then license them out to other companies to use.

Honestly, as far as I can tell their biggest asset is a relatively complete 3D LIDAR map of San Francisco. Other than that, I don't think they were really set up to compete against the likes of Google, who has the resources and man-power to develop custom cars, algorithms, and sensors. Given this, from the start I thought the company was designed to flip. Originally I figured they'd sell to Google, but looks like I was wrong about that.

[1] http://velodynelidar.com/vlp-16.html

tavert• 10 years ago

They had been hiring quite a few people from Tesla's autopilot team, FWIW.

Animats2• 10 years ago

I don't think GM spent $1BN to buy Cruise. That's might be GM's total spending on autonomous vehicles, including the Cadillac/CMU effort and the Delphi work.

I'm surprised GM bought them. Cruise is basically lane keeping plus smart cruise control, with extra hype. Their driving record isn't very good.[1]

[1] https://www.dmv.ca.gov/portal/wcm/connect/bc21ef62-6e7c-4049...

Aoyagi• 10 years ago

Yeah, Cadillac must be really happy that they wasted their time on the SuperCruise technology... or how is this going to work out?

GM to Acquire Autonomous-Vehicle Technology Developer Cruise Automation (YC W14)

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