Amazon joins in on killing Flash, stops accepting Flash ads

http://www.geek.com/news/amazon-joins-in-on-killing-flash-stops-accepting-flash-ads-1631748/

by mukyu • 11 years ago

211 77 11 years ago

knocte• 11 years ago

ok, now we need spotify to make a move

Cool. Now if only Amazon would eat its own dogfood. Their Prime Music/Cloud library music player still requires Flash in order to use.

gcb0• 11 years ago

do as i say, not as i do?

the video reviews are flash still too.

pki2• 11 years ago

Now if only the music licencing services backing Prime don't require flash and DRM ..

chaostheory• 11 years ago

Does Netflix still require flash?

drewg123• 11 years ago

Yes, I just discovered this when I moved to a FreeBSD desktop using Chromium, where there is no flash.

jo909• 11 years ago

Amazon is not doing this with the intention of "killing" flash.

They do this because flash ads are now no longer seen by a large enough group of users which makes them bad advertising vehicles.

Maybe at some point the Prime Music people will decide that a large enough group of users are no longer able to use their service, but that is a totally different decision with different motivations.

larsiusprime5• 11 years ago

If we want to speed up the demise of flash, there are several roots that need to be whacked simultaneously:

1. Tons of existing flash content people want to access

2. Give current flash devs a reasonable alternative

The first one is a thorny problem and is somewhat solved by things like Shumway but still needs more work.

As for the second, things like Unity and HTML5 have not covered all of flash dev's use cases, so only some of them have switched over.

I think OpenFL (a Haxe-based reimplementation of the Flash API -- not the flash PLAYER) is our best hope for that:

http://www.openfl.org

http://www.haxe.org

Devs can keep their current flash workflows but export to non-flash targets, specifically native C++ (supports mac/win/linux, iOS/Android) and HTML5 (with canvas, DOM, or WebGL rendering). They can also use SWF-based vector animation assets, and even integrate with the Flash CC player. And it's all open source.

Flash has been "dying" for years, but if we really want it to bite the dust, we need to give people a better way to make their content that doesn't depend on a plugin.

EDIT: Video of OpenFL integrating with the Flash CC editor: https://www.youtube.com/watch?v=BhE07Y9TUJU

dajobat• 11 years ago

Agreed. I work for a business that provides fairly heavy RIAs, which we custom build based on customer needs on (typically) very short time frames. The applications are used by thousands of different users on massively varied combinations of OS and browser, and the flash+flex stack is the only way we can develop robust apps to the required deadlines. It's a shame but it's the way it is currently.

marquis• 11 years ago

Media players: browsers don't have native support for H.264 over HLS or RTMP, and MPEG-Dash seems native to Chrome only. If the browsers could accept these natively, this would certainly speed flash's demise. Until then, what are the alternatives?

samsonradu• 11 years ago

Exactly. Much of the live streaming on the web defaults to flash, the alternatives (hls, rtsp, webrtc) are all underperforming.

jlg23• 11 years ago

1. Tons of existing flash content people want to access

I'm not sure about that. For most of the time, there was not even a flash player for my operating system of choice and I did not miss much. Now I still have to click to enable flash content and that only happens about once a week.

2. Give current flash devs a reasonable alternative

HTML5 + JS are actually pretty powerful if one ignores the cruft that has been built up over the years (i.e.: stick to standards only, ignore the 90% outdated advice given in places like stackoverflow).

Earlier this year I was redoing a flash-only site for friends in HTML5 and JS: I am not a frontend guy at all, I did develop on firefox only, I stuck to html/js/css standards without any 3rd party library and when, after about 30h of development time, we tested across platforms it just worked.

Flash has been "dying" for years, but if we really want it to bite the dust, we need to give people a better way to make their content that doesn't depend on a plugin.

Do we? Maybe people should reconsider whether their content really requires flash. The technology is there, flash devs will just have to move on and learn something new.

userbinator• 11 years ago

I think more open-source Flash players would be the best. The problems stem from Adobe's implementation, not the SWF format itself; I think the latter is actually very well designed for its intended use cases, and if anything, attempts to replace it with HTML5/SVG/CSS/JS introduce even more inefficiency.

tetraodonpuffer• 11 years ago

in terms of use-cases, what about DRM for things like rdio / spotify / ...? what will be the alternative for that?

larsiusprime5• 11 years ago

In the short term, OpenFL lets you export as flash, so you can use the existing solutions for now, and in the long term, you can build whatever else you need into your native or HTML5 solution. So as soon as these features come online in HTML5 or Native, you can just switch over without having to rewrite your codebase.

TiVo is already using Haxe/OpenFL in their set top boxes and I'm sure they've worked out some video streaming solution:

https://t.co/EbUwkJRJC6

superskierpat• 11 years ago

I've successfully used haxe + openfl in a school project and I'm happy to say I got 100%. There are a few issues with the project but those are due to the project being my first video game.

https://github.com/Superpat/projetFlash

melling• 11 years ago

"2. Give current flash devs a reasonable alternative"

Developers need to follow the market. The market doesn't follow us. Otherwise, you're stuck working on legacy projects.

larsiusprime5• 11 years ago

Perhaps I should have worded it better.

The market is the people who hire those devs (ie, bank websites, video streaming sites, etc, etc, etc) and they are currently saying: "we still need flash for some things, so we're not ready to kill flash just yet."

Give THEM a reasonable alternative, and flash will go away.

divbyzer0• 11 years ago

If we want to speed up the demise of flash

I prefer to keep flash because it is easily blocked.

I find most flash to obnoxious/intrusive/distracting. I disable flash be default, and only enable the items I'm interested in. Also page loads are reduced, one less attack vector.

stronglikedan• 11 years ago

Tons of existing flash content people want to access

Plus some existing flash content people need to access, such as Flex apps developed for internal use by businesses that have no intention of shelling out the cash to replace them.

sp3325• 11 years ago

You know Flash is dead when Homestar Runner says it's dead! http://www.homestarrunner.com/flashisdead.html For those who don't know, this site was a legit phenomenon in the early 2000's, and it has always been 100% flash-based. https://en.wikipedia.org/wiki/Homestar_Runner

madsohm• 11 years ago

The "flashisdead" page requires Flash, but I guess that's the joke?

sp3325• 11 years ago

Definitely. Nothing on the site has been updated to non-flash (yet?).

toomuchtodo2• 11 years ago

How hard would it be to convert those Flash videos into mp4s for archival in the IA?

EDIT: Looks like they've been uploaded to Youtube: https://www.youtube.com/user/homestarrunnerdotcom

martin-adams2• 11 years ago

Not quite so straight forward, a lot of their videos were interactive for hidden gems. They will be lost when moving to a linear file format.

riffraff• 11 years ago

is it necessary? having html5-based flash players seems a better solution.

joshstrange• 11 years ago

I did this for Strongbad emails years ago using some off-the-shelf flash to mp4 converter but a number of the videos had issues because they were interactive (and not just at the end but sometimes in the middle). I got the majority of them (at the time) converted so I could watch them on my iPod video. This was before I went full-on-data-hoarder and so I deleted them forever ago. Recently I tried to do it again and have all the swfs downloaded but haven't found a great way to mass convert them so I can put them in Plex (media server). If anyone has a good way to do it on linux via the command line I'd be very interested.

martin-adams2• 11 years ago

I was a huge Homestar Runner fan, even got the figurines which my daughter now plays with.

All their content was produced in Flash as at the time, it really was the only suitable delivery mechanism.

sosuke• 11 years ago

Thanks I totally missed that, when did that get posted? Flash has a very important place still, and that is a great illustration of it. There was a lot of content being created in Flash that was beautiful. The video renderings just aren't the same. Old Metallicops was great, the Star Wars rap, good times..

Here is an example I can think of off the top of my head: https://www.youtube.com/watch?v=4Z2Z23SAFVA http://uploads.ungrounded.net/558000/558516_dotdotdot.swf?12...

I remember learning a lot of Flash and ActionScript using decompliers; you could see the code, assets, all sorts of fun stuff almost like view source in the web browser. Can't do that in video, thankfully we can in HTML5 but inspection of code isn't straight forward for more intense games yet.

sp3325• 11 years ago

It was posted a few weeks ago. http://www.hrwiki.org/wiki/Flash_is_Dead

async5• 11 years ago

Shumway can be used as a runtime for those movies - the site owner just to need fallback to its HTML player. It plays common ActionScript 1/2/3 usages well.

xngzng• 11 years ago

We need Google to remove bundling Flash player in Chrome. Chrome for OS X has Flash built-in. Not sure about other build.

thrillgore• 11 years ago

My understanding is that Chrome for Flash uses Pepper (a NaCl extension) for its plugin support so its not a vector for attack. You can always turn it off from chrome:plugins.

wnevets• 11 years ago

plugin support so its not a vector for attack.

I wanna say this is untrue, I vaguely recalling an exploit within the past month or so.

e40• 11 years ago

I tried to uninstall Flash, but my bank (Citi) uses it for their one-time credit card # applet. And, I miss a lot of videos on the internets, but I can live without those. The bank thing, I cannot. (Yeah, I complained and was told moving away is "in the works.")

Shengbo• 11 years ago

Same thing here, my bank updated their entire website, except for internet banking which still uses flash.

cpncrunch• 11 years ago

I just have it disabled, and then enable it temporarily if I need it for a particular site.

Tloewald3• 11 years ago

Trust banks to use the worst possible implementation of the worst possible technology at any given time.

edpichler• 11 years ago

The only thing I will miss on flash is the Copy to clippboard feature (e.g http://zeroclipboard.org/).

Is there other way to do the same when flash will be extinct?

dao-• 11 years ago

see document.execCommand("copy"), document.execCommand("cut"): https://developer.mozilla.org/en-US/docs/Web/API/Document/ex...

exodust2• 11 years ago

So in other words... NO.

cpeterso2• 11 years ago

Detecting and preferring HTML clipboard API is on ZeroClipboard's roadmap:

https://github.com/zeroclipboard/zeroclipboard/issues/580

https://github.com/zeroclipboard/zeroclipboard/issues/171

zeveb2• 11 years ago

I'm actually a bit conflicted about this. The nice thing about Flash-based media is that one can disable JavaScript (thus increasing one's privacy) and then enable Flash only to view a particular video (e.g. on Amazon Play); with JavaScript and HTML5, one generally has to enable JavaScript for the entire domain rather than a single video on a single page.

Why would one want to disable JavaScript in the first place? Privacy & security: why enable a site to execute random code on one's own machine when all one wants to do is read some content?

deelowe• 11 years ago

Flash has had vulerabilities and executes arbitrary code as well... What's the difference?

At least with javascript, there's only one attack vector (the browser itself). Flash requires a plugin to work properly.

zeveb2• 11 years ago

Flash has had vulerabilities and executes arbitrary code as well... What's the difference?

It sure has! But it's nice to expose oneself to vulnerabilities only when absolutely necessary (e.g. to view a single video), rather than for every page currently loaded for a site.

TeMPOraL• 11 years ago

Why would one want to disable JavaScript in the first place? Privacy & security: why enable a site to execute random code on one's own machine when all one wants to do is read some content?

There are many reasons. Another is this: on most webpages (i.e. places you go to read text and maybe images and some videos; as opposed to web applications), JavaScript is an unnecessary waste of processing power, that only makes it harder for you to read in peace. It doesn't add value for user, so there's no reason to have it running in your browser.

eosrei3• 11 years ago

Amazon is switching to JavaScript animated ads to support all devices. This isn't anything against Flash, this is a business decision to reach more eyeballs.

Flash is fast. JavaScript/HTML5/WebGL/etc are just recently getting close to the performance we had in Flash 10+ years ago. Flash is perceived to be slow because it was used to make obtrusive advertising, like JavaScript is used now.

The evil dictator has been replaced, with much fanfare, by a new evil dictator!

An example from 2010 of Flash running in-browser 3D with millions of polygons and lighting effects: https://www.youtube.com/watch?v=szaXvTsoeVs

Tloewald3• 11 years ago

Flash's speed on desktops is not the main strike against it, although it was actually quite bad for many things (the 3d stuff worked better for it because it bypassed its aging 2d rendering engine which no-one left at Adobe understood or could fix). Flash's speed on mobile was abysmal and Adobe tried and failed to fix it for years (after Steve Jobs' famously pointed all this stuff out).

The fact that Flash would store user information separately from the browser in such a way as to circumvent security and privacy models, and did so for years after Macromedia (i.e. pre-Adobe-merger) knew about it, and that Flash had and has as many vulnerabilities as any two operating systems is simply icing on the cake.

Here's a discussion -- also from 2010 -- of Flash's abysmal 2d performance (which entailed fixing an example created explicitly to show how awesome Flash was):

http://loewald.com/blog/?p=3362

Bear in mind, this is Flash's nearly 20-year-old/mature rendering engine optimized to only do minimal screen updates against a five minute hack using a canvas.

And, finally, you need Javascript anyway. Flash actually needs Javascript to even load properly (thanks to the stupid Eolas lawsuit), so it's a case of giving up one evil dictator while keeping a not-nearly-so-evil-and-much-more-useful dictator.

mitchty• 11 years ago

The hatred for flash from me is simple. On osx, almost ALL of my browser crashes had flash on the stack at the time things went belly up.

That, plus flashes uncanny ability to peg a process at 100% for seemingly just moving images about made me not a huge fan. This doesn't mean javascript isn't getting as bad or worse now that things are moving to there, but at least the javascript engines aren't as horrible as the flash runtime was. But if these javascript ads start burning cpu and draining energy from my laptop battery there will be a whole lot more sites getting added to my local firewall rules.

MBCook• 11 years ago

Flash's speed on desktops is not the main strike against it

Flash's speed on windows wasn't the main strike against it. As a Mac user it was always quite slow, even worse in the PPC days.

eosrei3• 11 years ago

Oh yes, the security was a huge problem. I absolutely do not want to go back to the land of Flash for many reasons.

Haha! The dictator reference is specifically in regards to intrusive CPU/battery-wasting Javascript ads. Which, I expect to see many more of if I ever disable adblock.

Edit: I just checked out your article and the referenced one. Chris Black responded to your issue with his code in the follow up article:

98% of the code optimizations from the last demo completely missed the point of purposefully redrawing the whole screen to compare performance. They were still good submissions, just not for the context of this comparison.

cableshaft• 11 years ago

I've been wanting to update my existing Flash games (I've released 7 games) to something more modern, like HTML5+JS or (maybe) Unity, but I don't want to spend a ton of time learning a new stack and getting things working, as I really don't have the free time I used to.

A few of the games have heavy use of graphics and animation also, that I don't really want to have to recreate manually. I've worked on games made with Unity and Cocos2d(ios) since then, but I'm really hoping there's some shortcut I'm not aware of.

There's a ton of JS frameworks out there and it's hard to evaluate which would be worth the time and effort.

Plus I really don't want to have to do this again in the future, so hopefully this can be something I do once and I'm good for the forseeable future (which is why I'm leaning towards HTML5 + JS). Some cross-platform capabilities would be nice too.

Example of the heavy art/animation: http://www.newgrounds.com/portal/view/187047

If anyone has any suggestions, I'd appreciate it.

larsiusprime5• 11 years ago

OpenFL!

http://www.openfl.org/learn/tutorials/using-swf-assets/

http://community.openfl.org/t/using-swf-assets-tutorial-feed...

https://www.youtube.com/watch?v=BhE07Y9TUJU

That's as close as you get to keeping your existing workflow and maintaining your assets. It's really close IMHO and works well. Also there's some scripts that can translate As3->Haxe and take care of 95% of the work of porting the code, and then OpenFL has the same API as flash does so your API calls are all the same.

Alternatively FLUMP can be used if you just want to export assets and use a totally different framework: http://threerings.github.io/flump/

shawkinaw• 11 years ago

I'm actually torn on this, because the fact is that Flash can do things that you realistically can't do any other way. In my case, I've written a couple of video conferencing apps that need web-web and web-Android connectivity, and Flash/AIR is still definitely the easiest way to do that sort of thing. WebRTC has promise, but it requires a reasonably recent browser (and not Safari), and until very recently it didn't work in WebViews on the Android side.

exodust2• 11 years ago

I have Flash enabled all the time. No probs here. Smooth and efficient. I have no agenda or need to kill it.

So much viral hate. Plugins have a right to exist. You gonna declare war on all plugins or just Flash? HTML doesn't necessarily run its full suite of tricks on all browsers and platforms. And my iPad3 often slows to a crawl because of bloated well-known websites. Browser memory maxes out and I can't even switch tabs without full page reloading. Inefficiency follows poor technical design no matter what technology is used.

Is javascript next because of those trendy promo pops where they think you're leaving? Kill everything that sux, or whatever technology it comes from. Kill it all and dance on its grave like there's no tomorrow.

Tomorrow we'll retreat to our native apps with virtual coins and account validation. We'll share our contact lists without knowing that we did, and we won't be blocking ads because we can't.

Tried the Youtube HTML player once. That was one hell of a rough and buggy experience. Switched back to Flash.

Clicked a link to youtube in iOS Safari more than once, and got auto-switched to the youtube app rather than the video play in Safari. I don't know what or who to hate about that, I'm just tired.

brandonwamboldt• 11 years ago

Flash is a closed source binary plugin with a long history of security vulnerabilities that Adobe was slow to patch. For the most part, JavaScript engines are open source, don't have a history of security vulnerabilities (to the same severity), and are typically patched quickly.

x0x0• 11 years ago

(linking to myself) https://news.ycombinator.com/item?id=9875333

It's been more than a year since there's been a month without multiple CVE severity 10 bugs.

koonsolo• 11 years ago

Here is a 2014 vulnerability report of Secunia: https://secunia.com/resources/vulnerability-review/update-al...

Google Chrome is at the top with most vulnerabilities, IE a bit below it, Avant browser, Firefox. Same with the 2015 edition.

Flash didn't even make it in the top 20. And yes, they also evaluated it.

pluma3• 11 years ago

Great! Now I'll no longer see these "Click to Play" placeholders instead of the intrusive animated ads. I'll finally be able to experience the intrusive animated ads the way they were meant to be seen.

... Yay?

dsfyu404ed• 11 years ago

I'm sure this decision made them a fair number of enemies in the far east...

b_a_c_o_n2• 11 years ago

I'm a flash dev in my 30s, never made as much money as I am making now. Flash is not dead, it's changing, it moved to embedded devices and has blazing performance results. As usual, a decade ahead of where the web is at. http://labs.adobe.com/downloads/air.html Haters gotta hate! (-__-)

sn0v• 11 years ago

Curious here, what do you use it for on embedded devices?

b_a_c_o_n2• 11 years ago

Sorry sir, meant 'mobile' devices

Amazon joins in on killing Flash, stops accepting Flash ads

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