Stop punishing your users

http://blog.kivo.com/stop-punishing-your-users/

by pea • 12 years ago

46 30 12 years ago

blog.kivo.com

When in doubt, ask 'What will add value to my users?' If the answer is 'I don't know' then step away from the desk and go talk to them.

moron4hire• 12 years ago

I'm pretty sure "lack of constant annoyance" is a killer feature for most people. At least it is for me.

TuringTest4• 12 years ago

Yup. Unfortunately, it seems we're doomed to repeat the browser popup wars and relearn all its lessons, now from courtesy of the Mandatory Signup and the Undismissable Floating Div.

Malarkey73• 12 years ago

That's great - don't punish users - but I still have no idea from their actual website landing page (kivo.com) what kivo is...

Something for uploading and making annotations on slides?

Why do I want to do that?

So however easy or un-punishing "it" is, is really irrelevant.

edmack• 12 years ago

Our team use it to collaborate with clients on work we're doing for them

pea3• 12 years ago

Thanks for your reply! Sorry our homepage wasn't clear enough: Kivo is a way to annotate presentations and PDFs in the browser. If you want more info, check out the video on the homepage or try the example presentation below it.

Re the problem we are trying to solve: giving feedback on documents really sucks. Emailing around 'Slide 1: change x,y,z, Slide 2: change this' and other out-of-context comments is a massive pain-point for users, who want to be able to do it quickly, visually, and in their browser (instead of in an old piece of desktop software). Feel free to ping me on leo@kivo.com if you have any more questions.

wingerlang• 12 years ago

I disagree with the one you replied to. I instantly understood what it was about, and with the example it solidified my thoughts.

hablahaha• 12 years ago

Hey Leo, just a small copy error: 'if your heart of heart' should be 'in your heart of hearts'

pawelkomarnicki• 12 years ago

For me it was kinda obvious when the video started playing :-) Although the idea shown in it is creeping me out, reminds me of these over-managing micro-managers saying things like "what about half a pixel left?" (really happened to me)

chrismcb• 12 years ago

Your homepage is as clear as mud. It says "Delightful ... annotations" and "drag in a presentation or click anywhere" and finally "see a sample" But it doesn't tell you WHAT you actually do. You could easily add a couple lines of text with an explanation, without adding any clutter. Links to a FAQ and More Info and About would be helpful. further down you have "click here to upload a file" WHY would I want to upload a file to you? You need to let people know

chrisbennet• 12 years ago

This is such a obvious insight that I wonder why more companies don't "get it".

rokhayakebe• 12 years ago

I too had a content site where I did not ask users to sign up. First 2 years, 83 emails. Then one day I changed that and forced them before clicking through. First DAY 100+ emails. And it never stopped until I shut it down.

coldtea• 12 years ago

Well, if emails was what you wanted, that's good.

But if users were what you wanted, you could be losing tons of traffic, and those 100+ emails per day could be insignificant to what you had before.

zefi3• 12 years ago

Spot on.

brianolson• 12 years ago

Title is going to need more data to get me to click on this. Stop punishing your users ... with ugly color schemes? ... with UI of many useless clicks? ... with full motion video autoplay ads?

aet• 12 years ago

or web apps in general?

notduncansmith• 12 years ago

Coming soon, the response post: "Stop Punishing Your Investors"

strict9• 12 years ago

It's unfortunate they punished me as a user by having a mobile design that truncates several letters on the right side of viewport on iOS, making article unreadable.

zefi3• 12 years ago

I work with Leo at Kivo. Thanks for pointing this out, we'll be fixing this ASAP. Sorry you felt punished!

ulisesrmzroche• 12 years ago

I think you guys are overthinking it. The reason why it worked is because you let your users demo the product, for free, no strings attached. This is a tried-and-true advertising practice, and it's the same as 'Show, don't tell'. This is why people put pictures of the product on their ads.

I think that anyone who scraps their landing page (and facebook has probably the ugliest one in the known internet) and just puts their product front-and-center will easily increase their conversion by at least 10%.

lnanek2• 12 years ago

Otherwise known as gradual engagement. Let the users enjoy as much as possible before you force them through a registration process and then more of them will be willing to do it. Props to them for doing it. It is certainly harder than just dropping in a login required on everything like modern web starter projects make so easy.

tempodox• 12 years ago

I found this passage remarkable: ...signing up is so easy! It takes a few seconds...

How can any-one come to such a blatant misconception? No, sign-up is NOT easy and it takes WAY more than a few seconds. I have to think up another effing password and have my password vault handy for adding it to the cheat sheet. Not knowing what it is you sign up for doesn't exactly make it any easier, either.

I still have no idea what Kivo does...

mikestew• 12 years ago

And yet there is no "sign up" button that works. Oh, there's a button that says "sign up", but it takes you to a screen where there is no opportunity to sign up. You mean the "sign in" button? Well, a user without sign in creds is going to have to go on faith that if they click that button there will be a place to create an account.

Pedantic, I know, but I did scroll through the page looking for a way to create an account. I didn't find one and took the leap of faith that the "sign in" button would offer an account creation opportunity. And, no, I never did sign up.

pea3• 12 years ago

Hey Mike -- my bad, I just realised that the sign-up button on the blog actually takes you to kivo.com, instead of actually signing you up (and that you have to click sign-up there again). I'll get on fixing this ASAP. Thanks for your feedback!

wahsd• 12 years ago

Congratulations on realizing that. Too many sites and services throw all kinds of barriers and trip hazards in front of you before you can even take a look at whether you would want to stick around. It makes no sense. People should be motivated to sign up because they want additional functionality that is an addition to what they love your product for in the first place or to overcome a limitation.

Stop punishing your users

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