IDEAS WANTED : How to create Buzz for new Start-up?

https://news.ycombinator.com/item?id=60598

by ideas101 • 19 years ago

3 11 19 years ago

news.ycombinator.com

vzn• 19 years ago

In general your start-up should provide stories that people like to talk about.You can use some ideas from http://blog.guykawasaki.com/2007/07/what-people-tal.html as start point.

simpleenigma• 19 years ago

That looks like a great book. I'm going to check it out the next time I'm at a book store :-) Which seems to be almost daily these days ...

pbnaidu• 19 years ago

I highly recommend reading http://www.madetostick.com/ book.

luccastera• 19 years ago

I would also recommend reading Buzz Marketing: http://tinyurl.com/3bzxyw

nextmoveone• 19 years ago

Check out this thread as well:

http://news.ycombinator.com/item?id=55556

sharpshoot• 19 years ago

Do something very unusual.

Build a board of advisors of three year olds and email valleywag. Make firebreathers wear tshirts to show how hot your start up is. Create disposable tattoo which doubles up as an invite code when put under the shower.

Email me for pointers, i love this sort of stuff.

jharper• 19 years ago

Good stuff sharpshoot!

mikesabat• 19 years ago

love the board of advisors made up of 3 year olds idea.

ratsbane• 19 years ago

"Create disposable tattoo..."

Iron-on tattoos. Water-based temporary tattoos have been done. Iron-on ones would guarantee some sort of press coverage!

Seriously, though, wouldn't it depend on the nature of the audience you're trying to attract? Three-year-olds would be great for a preschool games site but not so good for, perhaps, helicopter pilots. Can you be more specific about your startup?

pius• 19 years ago

Read "Purple Cow" by Seth Godin. Implement.

To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas directly into the product rather than saving the innovation for the advertising.

In addition, I'd recommend reading "The Tipping Point" by Malcolm Gladwell. It's a stimulating, accessible book that presents the fundamentals of how ideas spread through a populace. Pay close attention to the idea of stickiness and see what you can do to ensure that your product is sufficiently sticky.

marshallk• 19 years ago

See http://marshallk.com/social-media-for-marketing-what-weve-do... and http://marshallk.com/thoughts-on-product-launch-promotion for my thoughts on the question.

IDEAS WANTED : How to create Buzz for new Start-up?

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