Samsung to run a national media campaign against Apple beginning Sunday

http://www.sfgate.com/technology/businessinsider/article/Here-s-The-Anti-iPhone-5-Ad-Samsung-Will-Run-In-3658812.php

by headShrinker • 14 years ago

39 47 14 years ago

jusben1369• 14 years ago

Well Apple spent years doing a great job of comparing themselves to "PC". Kind of thought Samsung lacked any creativity here.

thedrbrian2• 14 years ago

First the phones and now the ads. What's the Korean for infinite loop?

mechnik• 14 years ago

뫼비우스의 띠

lomegor• 14 years ago

"Galaxy S III can't do like Facebook and Twitter integration, AirPlay"

What does this mean? That Android doesn't have Facebook and Twitter integration? Their apps are not baked in the OS, but Android intents take care of the rest, and you can easily add your accounts to it. Am I missing something?

It's true that it doesn't have AirPlay, but it has a lot of similar capabilities with different names, whereas the iPhone 5 doesn't have the possibility of any of the characteristics of Samsung marketing terms in the ad (like S-Beam or Smart Stay).

eridius3• 14 years ago

What the heck are S-Beam and Smart Stay?

sciwiz• 14 years ago

S-Beam uses NFC to initiate a Wi-fi Direct connection between devices to transfer files/pics/links etc.

Smart Stay is a feature which uses the front facing camera to check if the users eyes are looking at the display and won't time out the display when the timeout threshold is reached.

dguaraglia• 14 years ago

Facebook and Twitter (and Dropbox, and WhatsApp, and you mention it) 'integration' works so much better on Android than iOS, I don't even know why they mention it.

Try sharing a picture from your camera roll to any other service than the ones baked in the OS on iOS, tough luck.

dan1234• 14 years ago

Including "turn over to mute" feels like they were grasping at straws by the end of the list.

cageface6• 14 years ago

Why? This is actually a great feature. I just leave my s3 face down when I sleep and don't have to manually switch off the sound.

Steko3• 14 years ago

(1) The effort it takes to click a mute switch is little different from that to turn over my phone (and probably less).

(2) Phones turn over accidentally. Having other effects like the ability to hear incoming calls/messages tied to that might not be universally viewed as a "great feature".

thedrbrian2• 14 years ago

To me it seems bizarre to put an expensive piece of electronics shiny side down. Are you not afraid of scratching the screen?

glhaynes• 14 years ago

This headline made me expect a campaign blitz against Apple Inc itself (presumably related to the recent lawsuit). I never would've clicked if I'd known it was just a comparison ad between a couple of particular devices.

codeka• 14 years ago

That would've been an interesting campaign. I'm sure there's a lot of people who don't actually know what Apple are doing to innovation around the world.

Though I wonder if you could do it without actually coming off as a whining loser...

grecy2• 14 years ago

> I'm sure there's a lot of people who don't actually know what Apple are doing to innovation around the world.

Sigh.

As has been reported many, many times, Apple are not doing anything to innovation. They are trying to stop people copying their ideas. They've given plenty of examples of smart phones and tablets that are great and not copying. They just don't like the copies.

Go sell cola in a certain shape bottle, or a car with the same profile as a BMW, or a baseball cap with a certain shape logo on it and see what happens to you. It's not that those companies are trying to stop competition and innovation, they are trying to stop people copying their products.

Judson• 14 years ago

I'm surprised they were able to spec out the iPhone 5 since, to my knowledge, Apple hasn't stated some of the specs they list (like RAM).

veeti• 14 years ago

http://www.youtube.com/watch?v=dZKzkEu2dKw

casca• 14 years ago

Full image of Samsung ad: http://static3.businessinsider.com/image/5054b1bdecad04ba780...

Source: http://www.businessinsider.com/samsung-galaxy-s-iii-anti-iph...

mortenjorck• 14 years ago

Wow, what utterly clueless marketing. Rather than headline with a real user advantage – say, a thoughtful feature like flip to mute – they pile on a boardroom-approved list of bullet points that begins with the most meaningless tech specs and doesn't even get to practical features (assuming you know what any of them are) until way down the list.

Samsung should fire their agency. Alas, whoever hired them probably doesn't even get what's wrong.

jblock• 14 years ago

Unfortunately, this IS how people differentiate between Android phones/iPhones. It's not good by any means, but there's a reason they do it.

thisismyname• 14 years ago

Build a better product then advertise that. The problem is everyone is trying to build the iphone and they think that advertising is going to bring market share.

cageface6• 14 years ago

They actually have built a better phone but this isn't a very effective way of making that point to the average consumer.

dmishe• 14 years ago

I wonder how many of regular people know what Smart Stay, S-Beam, ShareShot (well this one kinda deducible),Group Cast, Smart Alert (how smart is it?), Tilt To Zoom (how do you tilt it, where?), Picture In Picture (where, what app, what for?) are.

Although I can understand that the same people can go for a bigger, longer list of features because of just that.

grecy2• 14 years ago

I'm a 30 year old Software Engineer, and I have no idea what any of those things are, other than complete guesses.

jsz0• 14 years ago

Always tricky to compare yourself to your competitors so directly. You go into almost under the assumption most people don't want your product. I don't think that's really true of Samsung's products anymore. In the wake of the Samsung/Apple trial, which got some mainstream coverage, it's probably even more of a mixed message to send.

cdrxndr• 14 years ago

This is a very stereotypically asian way of comparing phones. For a long time, Japanese manufacturers fought it out with spec lists showing the most features or the greatest spec.

Not really related to the mobiles in question, but an interesting lack of marketing talent.

rafski• 14 years ago

Why are they advertising the iPhone?

SwaroopH• 14 years ago

Hah, absolutely!

gfodor• 14 years ago

It really is amazing to me how even in 2012 a company, one competing with Apple, mind you, can be so transparently clueless when it comes to marketing.

jrockway2• 14 years ago

I hate to say this, but bullet points are not how you sell consumer devices. This ad looks like the result of a meeting with too many attendees that was too long. You're selling to average people who just want a cool phone, you're not bidding on a government contract. Adjust the style accordingly.

I don't really like Apple's ads, but they seem to work.

telcodud• 14 years ago

In any case, they lost me at S-Voice. Samsung is going to compare Siri to S-Voice instead of upgrading to Android 4.1 (JellyBean) first and then boasting about Google Now? Really? They are simply delusional.

Also, what are all those terms after NFC which are simply meaningless to most customers?

DeepDuh2• 14 years ago

On first look I thought ok, well, of course Android phones have more features on paper. Then I saw those bullet points after NFC you were talking about. Really? Really? They couldn't find anything better?

philip1209• 14 years ago

This is dangerous territory - if they make even a minor misstatement about the iPhone, the Apple legal team will come down on them with false advertising / libel lawsuits.

Also, "iOS6 OS" sounds awkward.

Samsung to run a national media campaign against Apple beginning Sunday

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