Every iPhone Prototype Apple Ever Made Before They Released The First iPhone

http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery/

by playhard • 14 years ago

106 52 14 years ago

cultofmac.com

mmackh• 14 years ago

I'm just sort of curious if Samsung is going to release prototypes and design sketches on their end too.

kalleboo3• 14 years ago

They did http://www.groklaw.net/article.php?story=20120726121512518

Search in page for "the following designs Samsung was considering"

samstave• 14 years ago

I love the beveled octagonal one. I'd love to have a phone like that.

We're these all with working electronics? Or just case studies?

nirvana• 14 years ago

Battlestar Galactica fan, by any chance?

These are pictures of case studies. Don't know if they were turned into prototypes ever or not, and probably won't know because it's not relevant to the court case (I believe.)

veyron• 14 years ago

Original source: http://allthingsd.com/20120729/court-case-offers-rare-glimps...

msutherl• 14 years ago

Goes to show what it takes to achieve excellence: lots of trial and error. Produce at least 3 alternatives for every design decision (Bill Buxton agrees).

cooldeal2• 14 years ago

The ones with the Sony and "Jony" logos are missing?

http://www.theverge.com/2012/7/26/3189309/apple-sony-iphone-...

georgespencer2• 14 years ago

Those weren't prototype iPhones, IMO. They were created to illustrate the vision a Sony designer described in a newspaper interview.

cooldeal2• 14 years ago

Maybe at the time they weren't and thus not relevant to the lawsuit, but they look very very similar to the iPhone 4/4S.

ljf4• 14 years ago

Odd seeing the 'home' button called 'menu' in the p2 mock up below the Sony/Jony gallery.

user49598• 14 years ago

The first one with the 2-tone metal back is still the prettiest IMHO. And it seemed the sturdiest. A drop resulted in a dent, not a crack or finger shaving glass shards.

stevejabs• 14 years ago

Absolutely amazing how many of those reflect the design used in later models of the iPhone. Before the first was even made they had the 3G/3GS prototype, some that closely resemble the iPhone 4/4S and even the iPad. Absolutely awesome!

dclowd9901• 14 years ago

It's amazing to see how "off" those other designs look. It's almost as though the finalized design is the way the phone "should" be and every other design is a failure.

It seems like great design is really just a product of discovering how a product should naturally take shape, rather than dictating style. I think this is what separates Apple's product designs from everyone else.

draz• 14 years ago

i actually thought this design closely resembles the 4S: http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uplo...

I saw a few other designs that reminded me of other versions. It made me wonder whether this 4S design, for example, was the original intent, but engineering restrictions at the time did not allow for this execution. Will we be seeing future iPhone designs resembling one of these?

wtallis• 14 years ago

It looks to me like that early 4-style prototype has much thicker glass on the front and back. I'm pretty sure it took Apple and their manufacturers a while to figure out how to the super-thin glass of the current phones.

myko• 14 years ago

More likely you've just become so accustomed to the final design it looks 'right' to you while the rest look 'wrong'.

RandallBrown• 14 years ago

Pretty surprised how much some of the prototypes look like phones released by other companies years later. Especially the one that looks like the Nokia Lumia 900. http://screencast.com/t/HH3IofCS

masklinn• 14 years ago

Exactly the one that make me stop and pause. It does not have all the "refinements" of the lumia (e.g. the curved glass) but the case shape is identical.

whiskyant• 14 years ago

It's just a rectangle...

wmf2• 14 years ago

Both that prototype and the Lumia appear to be based on the iPod mini/nano.

grecy• 14 years ago

In the Jobs biography it's mentioned that mere months before the iPhone was released they realized they needed more focus on the screen, so they completely redesigned it.

I wonder which design was "almost" it.

Cushman8• 14 years ago

It's fascinating how you can see other manufacturers' production designs hidden among these prototypes, too. It makes it pretty obvious that although some designs are obvious, where most companies design a product, produce a prototype, tweak it and send it to manufacturing, Apple designs a product, produces a prototype, tweaks it, sends it to manufacturing, then takes a look at the finished version and gets ready to start over from scratch if it isn't perfect.

It almost lends some credence to Apple's claims of trade dress infringement that have been so widely mocked. Most manufacturers released their own take on a smartphone to not much acclaim before settling on something very like an iPhone. Apple cries foul, to which the gadget using populace replies, "Come on, this is obvious-- there's only so many shapes it could be. Quit whining."

So Apple goes, "Yes, and it took us forty-five revisions to figure it out. It took our competitors two. It's almost as if they had some help, isn't it? Do you really think it's easy to work out the exact shape that something should be? Do you think it's free?"

Not saying it's clear cut, but it's swayed me quite a bit in their direction.

fireflash38• 14 years ago

How do you know that Apple's competitors only had 2 revisions?

Cushman8• 14 years ago

Of course, I don't really think that, I'm sure they spend a great deal of time and effort on design. I was just struck by how many of the designs Apple thought were almost good enough to sell other companies took a look at and thought, eh, close enough.

kalleboo3• 14 years ago

If you don't think other manufacturers have dropped designs, you're fooling yourself. The difference is that Apple makes only product at a time, so other manufacturers can experiment at bit with different designs, whereas Apple can only release one of their designs. When other manufacturers drop a design, it's not dropping a design, it's dropping a product.

Apocryphon• 14 years ago

It'd be cool if we could see all of the prototypes that Samsung and co. went through. Maybe the courts will make them provide those as well.

Cushman8• 14 years ago

That's an interesting point. I don't think it makes a small difference, though-- in particular, there's a perverse incentive to spend money marketing something you know isn't perfect rather than on making it better. But I guess that's just the story of Apple v. The Industry.

stinos• 14 years ago

this doesn't cut it for me. In my (maybe too simple) vision, Apple just spends more time and more money than other companies. Why? In order to get greater profit at the end of the run. Does that give them the right to sue companies that do not follow that path?

CountSessine• 14 years ago

I think maybe the point is that we have a system (patents) for protecting the investment that companies make developing nuts-and-bolts technology, but we don't really have a system to protect the very real investment that a company makes finishing and iterating on a design.

After speaking to a lot of friends about this, this really depends on whether you put value on design work. As an engineer, it's easy to dismiss stuff like the design work without realizing how much time and money is spent prototyping and refining this stuff.

There's not a lot of debate about how Samsung build consumer products - shamelessly copy the guys who sell more than they do, and combine that with really solid engineering. It's sort of the best of both worlds for the consumer, until of course the guys who were doing the design work go out of business (ie Motorola) and we're stuck with really uninspired design again.

ljf4• 14 years ago

There are a whole heap of 'un-released' samsung prototypes as part of this legal case too (here just a few versions of one phone from 2006: http://www.groklaw.net/images/Samsung-1.jpg ) - many more variations of other phones where produced the in the same style.

Don't be tricked by the Apple produced image showing the phones that Samsung released before the iPhone - that is not all they (and many other manufacturers) were working on. Motorola A1000 (http://www.heise.de/altcms_bilder/62452/3_hires.jpg ) came out long before the iPhone - and followed many of the same conventions.

cube132• 14 years ago

The Motorola A1000 didn't really follow the same conventions as the iPhone. For one, it used a stylus, and had 6 face buttons.

The iPhone has one face button. Most Android devices initially had buttons for call-related functionality, though most manufacturers have dropped that for either software buttons in the UI or static capacitive "Buttons" on the bottom of the device. The only similar convention that the Motorola follows as the iPhone is that the touchscreen is the primary input device.

freehunter• 14 years ago

I agree in part with your assessment in that I can see that being the way Apple could think. I'd like to disagree with that viewpoint, though.

Many of the design concepts Apple tried are obvious as well, and have been implemented before. There's the squared-edge design, the round-edge design, and the multicolor front design. There's also an octogon-edge design (for some reason), which is non-obvious and would be noticeable if copied. All the other differences are on the back (where every vendor is different anyway) or in button placement (where every vendor is different anyway).

Apple went through 45 revisions quite possibly because they had never designed a phone before. And when they did settle on a design, they picked round edges and a screen that takes up most of the front minus room for a button and a speaker. That's hardly the most original design they put into concept. It's no surprise Samsung can easily make a smartphone casing, they could just pull out the specs from their Palm OS 4 devices.

The question is, why didn't Apple make the iPhone look like the iPod Mini? That was a seriously cool and original case. Now Nokia is making the same design.

Cushman8• 14 years ago

Yeah, I'm mostly with you-- I'm not totally convinced myself, but I can see where Apple is coming from with all of this.

Of course it doesn't necessarily do anything to refute the obviousness objection. I suppose it's just it makes it a little easier to believe that maybe these things weren't quite as obvious before somebody did it.

jchimney• 14 years ago

If the designs were so obvious, why did every phone prior to the iPhone look like crap, and almost every phone since its release looks like a clone or at the least a close sibling?

vibrunazo2• 14 years ago

Are you even aware that Apple is only releasing this in the first place to prove that Apple didn't copy design from the Sony Style, which is identical to the iPhone but older?

Cushman8• 14 years ago

Depends. Are you talking about the SONY-branded "Sony-style" prototype produced at Apple in response to Sony's redesigned Walkman? (Which, so we're clear, did not look like any Sony phone on the market at the time?)

anthonyb• 14 years ago

For me it's the opposite. All those phones look basically the same, except with slightly different corners and colours. Form follows function in this case, I think.

Delphiki• 14 years ago

Interesting to get a look inside Apple's design lab. Would love to see them all in chronological order of development.

Every iPhone Prototype Apple Ever Made Before They Released The First iPhone

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