Ask HN: Launching?

https://news.ycombinator.com/item?id=399192

by lakeeffect • 18 years ago

35 27 18 years ago

news.ycombinator.com

What is the best way to launch and grow a new site? What unique things or standard issue things have you done that you found successful?

markessien• 18 years ago

Start with a "human interest" story, else you won't get covered. Focus on the nerds, expand from there.

nathanburke2• 18 years ago

Just submitted my post, 10 Tips On Attacking The Chicken and Egg Problem: New Users Won’t Sign Up Because No One Is There. If you have any specific questions, let me know. Happy to give feedback.

Shamiq• 18 years ago

Submission nathanburke is referring to: http://news.ycombinator.com/item?id=387410

mattmaroon• 18 years ago

Those are decent (yet obvious) ideas for a startup that appeals to the sort of people who read TechCrunch. Most people have never heard of Twitter (or at least never been there) or killerstartups or squidoo. We've found out the hard way that marketing toward Joe the Plumber takes a much different set of tricks.

mixmax• 18 years ago

Very true - if you have any elaborations we'd love to hear..

nathanburke2• 18 years ago

You're right, these are pretty obvious and appealing to a mass audience is much harder than just marketing to the tech crowd. I'd suggest checking out Andrew Chen's blog: http://andrewchenblog.com/ This guy is THE guy to read when it comes to user acquisition.

critke• 18 years ago

Wouldn't it depend heavily on what your site is about? B2B or B2C? Is revenue ad or subscription driven? Is the site even supposed to make money? Or just build cred? Have you figured out your vertical? Going broad? (probably not a good idea IMHO)

lakeeffect2• 18 years ago

B2C in the first wave, ad based also initially, we are attempting to make money of course

nreece• 18 years ago

Have a look at http://www.gabrielweinberg.com/startupswiki/Ask_YC_Archive for past coverage on this topic.

shiranaihito• 18 years ago

That looks like a good resource, thanks!

Fuca• 18 years ago

Ranking in Google will bring customers, but and this is very ironic, people visit sites that already have.... people, if you can fake or achieve that the ball will just keep getting bigger.

peterlai3• 18 years ago

My experience consists of one sample point. WebNotes just launched an invite-only beta with decent success. Alex, our marketing guy wrote a great blog entry detailing the entire experience from preparation to payoff. http://blog.webnotes.net/post/2008/12/15/How-to-Launch-a-Sta.... Our biggest breaks came from having mashable and readwriteweb simultaneous write great reviews of our product. From there, we surfed traffic onto the front page of delicious and were picked up by several other personal blogs and websites. Good luck with implementing your launch!

tocomment2• 18 years ago

I've written to them for a couple projects I made, but never heard a peep back. What does it take to get their attention? Any tips?

peterlai3• 18 years ago

We targeted much smaller blogs for several weeks before developing the credibility necessary to approach the larger ones. Also, when approaching the larger blogs, we approached as a company launching a product. Perhaps you should try maturing your projects a bit more before asking some of the larger blogs to cover your work. Do you have any specific projects in mind that you're trying to launch?

mdolon• 18 years ago

If your site is Stumble worthy, check out their advertising service @ http://www.stumbleupon.com/ads/. I've been using it for my flash games site with decent success so far and their rates seem pretty fair to me.

Also, take a look at the following two posts in which petercooper makes some great suggestions:

http://news.ycombinator.com/item?id=341138

http://news.ycombinator.com/item?id=351709

lakeeffect2• 18 years ago

thank you

brianlash• 18 years ago

Throw the launch mindset to the wind.

I think our preoccupation with a huge launch owes more to its sexiness than to its practical importance for a startup. You may catch lightning in a bottle with a launch that's met with a ton of fanfare. But you can also build an enduring success by focusing your time and energy on sale #1, then #2, and so on.

Your odds are long one way or the next (and granted things change when you need to observe network effects to succeed) but it seems it's almost always the better shot to build fast, iterate faster, and lean into whatever success you find along the way.

ahoyhere• 18 years ago

This man makes some very good points.

To which I'll add: expecting to do a huge launch means you will have to be "perfect" in order to catch this theoretical wave of attention: cuz you will just have that one chance! Which leads to much longer cycles, and a hesitancy to ship, because what if things aren't perfect?

That's essentially "Big Upfront Marketing," or BUM. You see where I'm going with this.

russell• 18 years ago

Agreed. I did big launches in the pre-internet days, when the sage marketing advice was that you only had one chance to make a debut. No one was going to write about a 6 month old product. It was hugely expensive and the risk of failure or being ignore was high. Today it's way different. Put your site out there quietly. Find out the problems and strengths. Polish it. There is lots of good advice, here and elsewhere, about how to publicize your site.

drusenko• 18 years ago

Here are my previous thoughts on the subject:

http://david.weebly.com/1/post/2008/02/press-for-startups-10... http://david.weebly.com/1/post/2008/02/the-importance-of-lau...

curiousgeorge• 18 years ago

One piece of advice: make sure you keep your social elements concentrated if you want people to contribute/comment. Nothing kills a site like a big empty forum.

puzzle-out• 18 years ago

We're a pre-commercial enterprise startup, with very limited marketing cash - so favoring open source - it could be the way to go given the b2b market's response to the downturn, with IT budgets focussed on cost-cutting rather than revenue maximisation. Then launch a superior product at the start of the upturn and start to charge.

whyleyc• 18 years ago

One thing we did on launch to put some traffic through the system was to setup a small budget on Google Adwords and drive some targetted traffic to the site. This was very helpful in:

(a) Working bugs out of the system

(b) Giving us an idea about what features people would actually used (and how)

ig1• 18 years ago

At the moment I'm using a pre-launch signup page with most traffic driven by adwords. Only time will tell how well it works though, Mint famously managed to get 20,000+ signups this way but most sites will have less of a "wow I need this" factor than Mint.

My current conversion rate (i.e. user signing up) is around 25% - I'm not sure if this is good/bad or even reflective of common conversion rates.

izak30• 18 years ago

Here is the most general thoughts I have on the subject:

If your site NEEDS users to get users, you need a soft launch where you do whatever you can to get users in and keep them, then you have a bigger launch where you can say "Look what we've done with only x users! This is going to be great!"

If your site doesn't need users, then grow organically, 5 or 10 at a time, and work towards an exponential curve.

Ask HN: Launching?

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