New iPad Tops Three Million

http://www.apple.com/pr/library/2012/03/19New-iPad-Tops-Three-Million.html

by yoda_sl • 14 years ago

78 64 14 years ago

apple.com

zackzackzack• 14 years ago

Today would be a good day to own stock in AAPL, methinks.

ebaysucks• 14 years ago

A great business does not necessarily imply a great investment.

enoptix• 14 years ago

I think in this case, it does.

solsenNet• 14 years ago

what's the asp on ipad2s?

$750 per?

$2.25B in revenue in a weekend. not bad.

2arrs2ells• 14 years ago

ASP for iPads has been ~$600 in the past. It might drop a bit, now that Apple has lowered the entry price point (or could rise, as LTE pulls more people away from WiFi only).

$1.8B in revenue in a weekend, still not bad :P

kenrikm3• 14 years ago

It costs them around $300 (Can't say exactly, however the LTE version was pegged at $330, could be less depending on volume deals) they are making a sizable portion of that 1.8bil in net profit.

rauljara• 14 years ago

For contrast, they sold 5.2 million macs last quarter. http://www.apple.com/pr/library/2012/01/24Apple-Reports-Firs...

Also, the iPhone 4s sold 4 million in its opening weekend. http://www.apple.com/pr/library/2011/10/17iPhone-4S-First-We...

I couldn't find an apple press release for the iPad 2, but a lot of news outlets reported that analysts had sales pegged around 1 million units. http://blackfridaymagazine.com/apple-claims-record-weekend-f...

alexbell• 14 years ago

It's pretty impressive that an unsubsidized mobile device in the $500+ price range is putting up these numbers. Does anybody besides me think this indicates consumers are replacing their old "real" computers with iPads?

smackfu• 14 years ago

Maybe supplementing? Since "old" computers aren't really old anymore as far as functionality.

huggyface• 14 years ago

Does anybody besides me think this indicates consumers are replacing their old "real" computers with iPads?

While such conjecture is hardly novel, I think it's fairer to say that iPads are replacing a lot of things, and that's what feeds the justification. Your PVR, TV, newspaper and magazine subscriptions, kids toys, educational products, and on and on -- iPad (or tablet in general, though obviously the iPad is the front-runner).

kenrikm3• 14 years ago

Anecdote: I got the new iPad, my wife liked it and I asked her if she preferred it to her computer (White Macbook) she said that she did so I placed an order for another iPad and her computer is going up on ebay.

InclinedPlane• 14 years ago

You are exactly right. Non-ipad PC sales have been flat to declining basically since the ipad was released. People are not buying as many PCs as you'd expect, they are buying ipads instead.

raesene2• 14 years ago

Another anecdotal point, we got iPad 2's at Christmas for my mother (in her 60's) and father in law (in his 80's) both have picked up using them really easily and it makes my life as family IT support person quite a bit easier!

jsz03• 14 years ago

Probably more often they are just choosing not to replace their aging computers. Any PC within the last 5 years is good enough for most people. What's the incentive to spend $500 on a new PC? As long as the old PC continues to work I don't think they're going to be throwing it in the garbage to use the iPad exclusively but it will definitely collect dust and eventually when it dies it probably won't be replaced.

m0nastic2• 14 years ago

When I picked mine up from the package room of my apartment on Friday, the guy there said that 15 had been delivered that morning.

That seemed like a pretty high number for a single apartment building in Washington D.C.

For what it's worth, I'm incredibly happy with it so far.

glimcat• 14 years ago

Residents tend to be reasonably well clustered in terms of socioeconomic factors, and we know that at least one resident exists for whom this is a reasonable purchase.

If we assume the 3x10^6 sales are all US (false, but good to some order) and estimate the US population at 300x10^6, then the expectation is roughly 1:100 that a random person will order a unit. Conditioning that on socioeconomic factors should yield a reasonably high probability that if you ordered one, so did several of your neighbors.

m0nastic2• 14 years ago

That's probably true. I wish I had better data ;)

As a contrast, I was the only resident who had an iPad 2 delivered during the launch weekend.

There are 300 apartments in my building, and I'm actually in the minority demographically (my building is ~ 1/3 diplomats, 1/3 graduate students, and 1/3 "other"). I suspect for the "other" though, that we're all at least in a moderately similar socioeconomic bracket.

samstave• 14 years ago

Assuming an average price of 600 - that is 1.8B in revenue, in ~3 days.

Or, $25 MILLION PER HOUR.

EDIT: assuming that is in 48 hours, that equals 37.5 MM per hour in revenue.

What company has produced such revenue in some other space. Any?

I am sure the revenue for the Oil Industry is higher, globally, but for one company? That is insane.

I sold my apple stock at $200 :(

hyperbovine• 14 years ago

Don't feel bad, I sold mine at $38 :)

joering23• 14 years ago

friend sold for $450, I bought for $480, he said: it needs to go down, and now hes angry at me :)

sixothree2• 14 years ago

I have only a few that I got at $21 before the split.

nikcub2• 14 years ago

sold at $16-18, on margin, to start a startup

nikcub2• 14 years ago

Exxon revenue is almost $490B p.a. Wal-Mart is $420B p.a. They both reach crazy peaks late in the year.

flyosity• 14 years ago

From people I've talked to in my family and others (non-technical folks) the idea of purchasing an iPad when it first launched wasn't incredibly alluring for anyone who's not an early adopter. Regular buyers like to wait until 1) reviews are available, 2) updates are out to fix bugs, and 3) the vague "quirks" are worked out in a device before pulling the trigger. $500-800 is a big investment for people buying a device to use on their couch, casually.

But now that the third generation is out, and it has an amazing new screen, great battery and extremely fast wireless (and, presumably, no "quirks" that people might think had been present in the earlier models) it's thought to be a safer buy. It's not the first model, it's been out a few years, Apple knows what they're doing by now, they've seen commercials and know people that have one, etc. So what were they waiting for? The new one to come out. And it has.

I think the buyers this weekend weren't merely Apple fans with iPad 1s and 2s who wanted to upgrade, but lots and lots of new owners who have been waiting patiently for a good reason to whip out their credit cards. For this reason I think overall sales of the new iPad are going to be totally insane.

justjimmy• 14 years ago

I'm a new owner myself. I've been following Apple since I bought the first generation iPod (paid way too much for it) when it first came out. I noticed how fast and often Apple releases their upgrades, and I taught myself to wait (hard to do) whenever I decide to buy a new Apple product.

I didn't get an iTouch till it's 3rd generation, didn't own a smartphone till iPhone 4, and didn't get a MB till the Unibody design came out.

And now I will own my first iPad in an hour once I get home from work. The delay due to getting the engrave option.

So yeah, count me as one of those that's finally getting an iPad :D

sixothree2• 14 years ago

I would say you waited the right amount of time for all 4 of those choices.

acqq• 14 years ago

Ditto, mathematically, most of the users are not the early adopters. I'm also not one, and I'm certainly more typical "average" guy: my first iPod was Shuffle(!), the first iPhone the 4 and it's much more convenient than I was able to imagine even if I really, really miss the possibility to use it as a simple "flash disk."

I've bought an iPad 2 for my parents. I expected that USB will work with the "apple camera connection kit" but it doesn't. Still I'm going to order the new iPad. Even if I miss some things that competition has, I consider overall feeling really worth the investment both for the iPhone 4 and the iPad.

megablast• 14 years ago

Apple and other companies offer a free engraving option, because you can not return them afterwards. Still, why would you return it anyway, it is a great machine.

jcdavis• 14 years ago

I fit mostly into those descriptions, and I definitely consider myself a tech person. An iPad has never been something I really needed, so I waited. Now that they are on v3 with the amazing new retina display (which is one of the features I really really wanted), I found myself preordering one on opening day.

joering23• 14 years ago

Regular buyers like to wait until 1) reviews are available, 2) updates are out to fix bugs, and 3) the vague "quirks" are worked out in a device before pulling the trigger.

Really now?

1. Apple has love/hate relationship. Most people don't care about review, as long as its a new Apple product. iPhone4 initial sales prove that, even after major websites couldnt recommend it, sales were through the roof anyways.

2) Updates are being pushed automatically. You can decline, but why would you wait to buy a device because update iOS 5.6.1.2 didnt come out yet? Hardware issues are very rare - of course the antnae/grip case, but apple offered free of charge help anyways - and you could always "hold it different way" :)

gnaffle4• 14 years ago

I think many regular buyers ask their friends for recommendations. If most of these friends don't have a problem with the iPhone 4 reception, they're going to buy one anyway. (As for the initial sales, major web sites hadn't discovered the antenna problem , and most reviews recommended it AFAIK.)

bobbles• 14 years ago

You're thinking from a techie point of view:

1) Most people don't give a crap that its 'Apple' that even makes the iPhone, or the iPad. Were the iPhone 4 reviews bad? I don't remember there being bad reviews anyway.

2) People dont care about what version number the OS is.. but they know 'new' is better than 'old'.

Steko• 14 years ago

Most people are skeptical of new devices but the good ones spread organically. You take your ipad home, next thing you know your whole family wants one. Your kids take it to school, their friends want one. You take it to work, your boss wants one... then his boss wants one, then the whole executive staff gets ipads (which they take home...).

beatle• 14 years ago

Here's another mind-boggling info:

Apple sold 3 Million iPads. That number DOES NOT include preorders of the device, which went live the day the product was announced. Why didn't Apple include the preorders?

http://news.cnet.com/8301-27076_3-57400231-248/apple-3-milli...

robertp• 14 years ago

This is good logic but its impossible to know who is buying all the ipads. Whenever I see real customers behind an online store of any sort, they are almost always completely different from what myself and the store owner would imagine.

jsz03• 14 years ago

The iPad probably has the most impressive hands-on-upsell of any device I've seen since the iPod. Apple has sold about 60 million iPads so it might not be unreasonable to think another 200-300 million people have had some hands-on experience with an iPad by now. This is exactly how the iPod built its momentum.

goronbjorn• 14 years ago

I wonder how much revenue AT&T/Verizon are booking because of data plans for the iPhone and iPad. The total combined revenue from iOS hardware, data plans, and apps from the App Store must be frighteningly large.

54mf2• 14 years ago

But the processor isn't quad-core! But it weighs more than the iPad 2! But it's thicker than the iPad 2! But they didn't say how much RAM it has!

gnaffle4• 14 years ago

Just another part of the Apple Product Cycle (http://www.misterbg.org/AppleProductCycle/):

"The haters offer their assessment. The forums are ablaze with vitriolic rage. Haters pan the device for being less powerful than a Cray X1 while zealots counter that it is both smaller and lighter than a Buick Regal. The virtual slap-fight goes on and on, until obscure technical nuances like, “Will it play multiplexed Ogg Vorbis streams?” become matters of life and death."

54mf2• 14 years ago

Ha! Exactly.

badclient• 14 years ago

It will be hard to find a press release that has more feature-related buzz words than this:

CUPERTINO, California―March 19, 2012―Apple® today announced it has sold three million of its incredible new iPad®, since its launch on Friday, March 16. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.

Then again, it's Apple so it doesn't matter :)

avar• 14 years ago

How usable is it if you don't own any computer running either Mac OS X or Windows? Doesn't it still need iTunes to upgrade itself etc, or can you buy it as a stand-alone computer for casual browsing and games?

gtCameron• 14 years ago

Upgrades can all happen over the air now, and you don't need a PC to sync with for start up either. I haven't plugged my iPad 2 into my mac since iOS 5 came out, you should be fine.

arn• 14 years ago

It still needs to be activated on a computer, but I believe the Apple Store will do that for you.

Otherwise, it's very usable without a computer, now with over the air updates.

edit: oops, I guess I'm wrong.

betterth• 14 years ago

I'm under the impression that iOS5 introduced no-sync-required activation.

gnaffle4• 14 years ago

As of iOS 5 you can activate it over the air (WiFi or 3G) and optionally use iCloud for syncing your stuff instead of iTunes.

gjritter• 14 years ago

It actually doesn't need to be activated on a computer anymore. iOS 5+ allows the user to activate and start using their device without ever connecting it to a computer, and updates are also over the air.

bbgm3• 14 years ago

Not required any more. I haven't plugged my iPad into a computer in months. Everything has been over the air, including OS updates.

CCs• 14 years ago

You don't need computer anymore, not even for activation. Firmware upgrade is working too.

Backup to iCloud (5GB included for free).

carlesfe• 14 years ago

I got one and never connected it to a computer. It is just not necessary anymore.

AJ007• 14 years ago

Does anyone else find high resolution text alongside up-scaled graphics (both in app and on the web) obnoxious?

vibrunazo• 14 years ago

There's been plenty of reports lately, that average people cannot tell the difference between an iPad 2 and 3. What do HN users who have both think about this? Are these true or exaggerated? If it's true, then what does the new iPad breaking sales records means? That apple can pretty much sell anything with the right marketing at this point, no matter how innovative its technology may or may not be?

[1] http://www.youtube.com/watch?v=iox5Q2nWi-Q

[2] http://gizmodo.com/5894094/we-people-an-ipad-2-told-them-it-...

[3] http://www.latimes.com/business/technology/la-fi-tn-differen...

New iPad Tops Three Million

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