Spotify Is Crazy To Forecast 50 Million U.S. Users In A Year

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/07/08/businessinsider-spotify-is-on-crack-if-they-really-think-theyll-get-50-million-us-users-in-a-year-2011-7.DTL

by earbitscom • 15 years ago

20 32 15 years ago

sfgate.com

rdl2• 15 years ago

Yeah, it's crazy to think it will only be 50mm users in the USA, after people have been coveting this for so long, and Spotify has done so well in Europe.

jinushaun• 15 years ago

If you read the article, it states that in 3 years, Spotify has only managed 10 million users. It's unlikely that they'll gain 50 million users (from one country) in one year, when they barely got 20% of that in three years from an entire continent.

earbitscom2• 15 years ago

I agree completely with your sentiment, but it's important to note that US music consumption makes up, I believe, more than half of the worldwide market. So, in fact, the US is a larger market than all of Europe. That being said, 50 million registered users by some gorilla math, maybe. Real, active engaged, users - no way.

kalleboo3• 15 years ago

It's not an entire continent - Spotify is only available in a handful of European countries. They've also spent a lot of time in invitation-only mode. Plus if they tie in with Facebook that will be some amazing marketing incomparable to anything they've done before.

jerrya2• 15 years ago

So, this may mark me as an old fart, but um, does Spotify play The Beatles? If so, I'll switch from Rhapsody.

But yes, 50M users in a country of 300M does express a certain confidence.

pakafka• 15 years ago

Nope, no Beatles yet. Still exclusive (via legal means) to iTunes.

jerrya2• 15 years ago

Thanks, that's good (sad) to know.

Right now, I use a combination of Rhapsody and Google Music to get The Beatles (from CDs I own and have ripped.)

usaar333• 15 years ago

So I keep hearing about Spotify, but as an American I've never had a chance to use it.

I use Grooveshark a lot though. What is Spotify offering over Grooveshark?

ladon86• 15 years ago

Use it on your mobile phone, offline sync so you can listen to any track at any time even if you're offline.

Search for an album, offline sync, you've got the album. Also wirelessly syncs your existing library.

burke• 15 years ago

The biggest difference is that Spotify is curated content. On Grooveshark, if you search for an album, you may get three copies, each missing songs and improperly named. Spotify has one real release of the album.

lovskogen5• 15 years ago

In a lot of cases, three albums on Grooveshark beats the hell out of none on Spotify.

justinph• 15 years ago

I saw the CEO speak at SXSW a couple years ago. I still can't figure out what the big deal is.

kalleboo3• 15 years ago

IMHO Spotify stopped being interesting when they had to drop their ad-supported all-you-can-eat free tier. That's what really drove growth in Europe and make it ubiquitous here in Sweden.

Now that that's gone, they're just another dime-a-dozen paid music streaming services that nobody wants to pay for.

edit: For anyone wondering what the big deal with Spotify is, is that it was completely free. Anyone could just download the app, and then listen to any song they wanted to, legally, completely free - there were just short ad breaks every couple of songs. This free legal option meant that there was zero reason to pirate music anymore, so everyone flocked to it.

If you paid €10/mo you got a higher bitrate, no ads, offline playing and access to the iPhone/Android apps. The pay option was attractive if you were going to have a party (ads are a turnoff in situations like that), or when you end up requiring the iPhone app since you don't have any music files to put on your MP3 player anymore since you've just been listening to everything on Spotify...

The record companies really hated giving away music (despite Spotify being a goldmine for them - Spotify is currently the #1 single source of income for record labels in Sweden, making them more money than any single retailer), so they had to kill it a couple months back (rumor has it they had to kill it in order to secure U.S. rights).

Without the completely free tier, they'll have a really hard time getting new users.

blantonl• 15 years ago

That is a heck of an edit. Why didn't you bring this great assertion out in the first place?

Confusion2• 15 years ago

It never was completely free: there has always been a limit on the number of hours per month you could stream music.

Anyway, your analysis is wrong, because you think your usage predicts everyones usage pattern. It doesn't. I'm a happy paying subscriber and will stay one for a while to come. If I hear one new CD a month, it's already worth it. Even if I don't, I love being able to just legally browse and listen to almost any music I can think of.

lovskogen5• 15 years ago

Are you sure? When I tested it, early on, it was unlimited hours of streaming, with ads now and then.

craigmccaskill2• 15 years ago

Initially, the free tier did offer unlimited (ad supported) streaming. It was only more recently (6 months?) that this has changed.

craigmccaskill2• 15 years ago

I agree with everything you've said, especially about them no longer being interesting, but for one point.

You couldn't listen to any song and as such it didn't eliminate the need to buy (or pirate) some tracks. Certain record companies had yet to sign on and quite a few major bands were missing from the database. Bands such as Pink Floyd, Led Zeppelin, The Beatles and ACDC (there are numerous others, these are just the bands I like which were missing and really stuck out to me).

I was a paying customer for around 9 months using the service to sync offline playlists with my Android phone (wirelessly, as there were no other solutions that allowed me to do this easily), but I canceled my subscription when they failed to acquire more of the artists I liked and other solutions came along to allow me to wirelessly sync playlists to my device.

There are better ways to handle your online music now. Spotify had a real chance at becoming top dog, but in my eyes, they didn't innovate and provide the features the public wanted quickly enough.

pigbucket• 15 years ago

From the US site http://www.spotify.com/int/coming-to-the-us/

>The award-winning music service that’s taken Europe by storm will soon be landing on US shores. Millions of tracks ready to play instantly, on your computer and your phone.

>Any track, any time, anywhere. And it's free!

Maybe there's a bit of a drawn-out bait and switch strategy here, but it looks like Spotify is going to start off in the U.S. with an "all-you-can-eat free tier".

kalleboo3• 15 years ago

They've cut it down to 10 hours free a month, which is more a sample than a real service.

scootklein• 15 years ago

what spotify has over its competitors is distribution through facebook [1]. this single factor makes the rest of their competitors numbers (and quite frankly their own numbers) more or less irrelevant. keep in mind, too, that it says "users" and not "paid subscribers"

[1] http://blogs.forbes.com/parmyolson/2011/05/25/facebook-to-la...

lovskogen5• 15 years ago

My one big gripe with Spotify is that they don't serve up a lot of the music I listen to (WARP-label), and it seems that all music before 2005 is either a karaoke or cover track – when I search.

It's just too limiting, for me at least.

otaku8882• 15 years ago

I'd check again, they have a load of warp now. I also noticed all the Autechre albums are back on again. Things appear to be more like they were in the early days of spotify.

lovskogen5• 15 years ago

Boards of Canada too?

shapeshed• 15 years ago

an FT.com article put paid subscribers at 1 million, 15% of their user base. They've just closed $100 million of funding. Based on the FT ratio the projections equate to 7.5 million paid US subscribers. They'll need to retain those customers to make a return and the market is very competitive. More crazy valuations.

Spotify Is Crazy To Forecast 50 Million U.S. Users In A Year

Related Stories