Google Announces .new Domain Availability

by paulbaumgart • 7 years ago

111 159 7 years ago

tadasv2• 7 years ago

Why do we need this?

toast02• 7 years ago

Cynically, any new tld is banking on the legion of big companies that will pay fof theirname.whatever so nobody else can.

Hopefully, if enough of these tlds are around, there's too much real estate for it all to be squated on. Although I have a feeling it's still going to be a .com world for a long time.

Edit to add: the terms are pretty weird on this. I would not want to build my brand around a domain thag Google could take away capriciously because they didn't think you followed their terms enough.

derefr4• 7 years ago

Why would TLDs need to be created based on need? What’s wrong with a company making a TLD as a whimsical cute idea (and still expecting to be profitable doing so, because whimsical people will go along with it)?

anoncake2• 7 years ago

Using .new for something "cute" means it can't be used for something useful anymore.

tadasv2• 7 years ago

I'm not necessarily talking about the TLD. This is more like a "service" that's controlled by google and certain rules are enforced to those who hold the domain.

This makes very little sense to me. I get that it's nice to have a short domain that points to some action. But why do you need a completely separate namespace for this?

arthurcolle• 7 years ago

This is unnecessary. .api would be more useful.

moondev• 7 years ago

how about https://api.new

wrktanice• 7 years ago

You need http://tld.new

kanox• 7 years ago

I'm looking forward to .old

yoloClin2• 7 years ago

I'm really sad that registering clin.sucks would cost me $250USD or whatever. The intent of the TLD seller is to hold companies to ransom (buy yourcompany.sucks, or someone that hates you will).

I'd kill clin.sucks as a mail domain.

JMTQp8lwXL4• 7 years ago

Even without the TLD, someone could register a multitude of other names, e.g., brandsucks.com. Or brandreallysucks.com. You couldn't buy all of them.

jwilk• 7 years ago

What's clin?

reaperducer2• 7 years ago

I'm looking forward to .old

If you're .old enough, you might want to register coke.new.

twodave• 7 years ago

It's like they're trying to turn the address bar into a terminal. I really don't get it.

ben_jones• 7 years ago

They're trying to make some extra $$$ before Chrome starts hiding the TLD for user convenience

shpx• 7 years ago

The address bar is a thousand times cooler than my terminal because it understands English and does package management automatically, often in under a second.

I just wish it could convert files.

ocdtrekkie• 7 years ago

It's so unfortunate that an idea like this is completely spoiled by who gets what term going to the highest bidder instead of to the services you personally use.

docs.new doesn't do me any good if I use a competing product to Google Docs. Similarly, I might want to use playlist.new without Spotify.

Sure, these are just domains, but it really sours this weird use of this tld as a "way to do things" that it's set to specific companies' services.

brian_herman• 7 years ago

I typed word.new and I got a cert error. Use at your own risk.

JMTQp8lwXL4• 7 years ago

That certificate is for *.oneroute.microsoft.com. It appears that Microsoft is in control of the domain. It just isn't configured properly.

jannes2• 7 years ago

I believe the entire .new TLD uses HSTS. In up-to-date browsers you will never make a request on port 80, even if you omit the protocol in the URL.

Probably Microsoft didn't get around to re-issuing the cert yet...

Cogito2• 7 years ago

So the stated use case is for 'performing new actions online: any act that leads to creation can have a quick and memorable .new shortcut associated with it.'

So it's expecting users to go to a different website to perform one specific action, and then return to the original website?

If I'm on github.com, click the new repo button, and get redirected to 'repo.new' I'm assuming the website has been hacked.

If I want to create a new repo on github the last thing I'm going to think is 'oh yeah, I'll just type repo.new and that will be super easy' - I'll go to github.com and click the new repo button.

I just have no idea why anyone would use a whole .new domain to achieve the stated purpose!

derefr4• 7 years ago

Other way around: repo.new would redirect to github.com/repositories/new.

Imagine a webapp whose landing view page is very heavy-to-load because it’s a view of your library of documents. Like, say, Google Docs. Now imagine there’s a thing you can type instead of docs.google.com (i.e. https://docs.new) that’ll let you skip past that library view, straight to a blank new document view, so you can immediately start typing. That’s the idea here.

Cogito2• 7 years ago

Other way around: repo.new would redirect to github.com/repositories/new.

Look at that!, it does redirect to github.com/new/

I guess that will be useful for some people? It feels a little bit like mystery meat though; how do I discover these super useful shortcuts?

If I am someone who would benefit from learning a quick-to-type shortcut for performing an action, say because I create these things all the time, what does this offer over a bookmark or autocomplete in the address bar?

reaperducer2• 7 years ago

I just have no idea why anyone would use a whole .new domain to achieve the stated purpose!

Domain squatting is so last decade. The 20's are going to be all about corporate TLD squatting.

wheelerwj• 7 years ago

100%

keeganpoppen• 7 years ago

google's already got a pretty good head start, too...

JMTQp8lwXL4• 7 years ago

I wonder if CLI commands is a valid use case, e.g:

curl -L https://myapp.new | bash

ryeights• 7 years ago

But we already have .sh [1]!

[1] https://en.m.wikipedia.org/wiki/.sh

Already__Taken5• 7 years ago

docs.new is pretty convenient

fragmede• 7 years ago

As mentioned on the linked page, http://docs.new, http://sheets.new, and http://slides.new exist as shortcuts to get to a new google doc, but it doesn't play well with Chrome's address bar - using them makes getting to existing docs and sheets take an extra step. Not the worst, but still, kind of annoying.

tpmx3• 7 years ago

If you have a both a personal gmail account and a for-work "google for business" account - the shortcut will take you to whatever account you signed into first.

If you attempt to switch to a different account after accessing https://docs.new/, that will trigger an "ask for permission to access document" dialog.

Not awesome.

(AFAIK, the only way to fix this is to sign out and then log back in, in the "correct" order.)

(This is on a Windows desktop running Chrome.)

hn_throwaway_992• 7 years ago

Note on Android this actually works great. Typing docs.new gives me a modal where I can choose between my work and personal account, and then dumps me in the docs editor app with a new doc.

tln• 7 years ago

On chrome for Android, I am asked which account to use.

On chrome desktop, I have separate profiles for work and home so nothing is intermingled.

jianglai• 7 years ago

You can try docs.new/1 and docs.new/2.

SmellyGeekBoy• 7 years ago

Works great with container tabs in Firefox.

snailmailman• 7 years ago

oooh neat! this is something i can see myself using quite often. i've got google drive bookmarked, but i do also type in drive.google.com or docs.google.com etc into the url bar quite a lot, often times to make a new document.

now i can just do ctrl+t->docs.new->start typing words on a page

grenoire• 7 years ago

There's a requirements list, by the way:

"That means that all .new domains registrations must:

- Be used for action generation or online content creation;

- Take the user directly into the action generation or content creation flow;

- Resolve to the action within 100 days of registration;* and

- Allow Google Registry to verify compliance at no cost."

65934• 7 years ago

checked link.new which is owned by bitly, it goes to bitly sign up page instead of link shortener. This is bad

waiseristy2• 7 years ago

That is an exception in the reqs "An exception is provided for services that require a user to be logged in, navigation to a .new domain may bring a logged-out user to a sign up or sign in page"

profmonocle4• 7 years ago

Amusingly, they list these requirements on "whats.net" - a site which clearly violates these rules.

bufferoverflow• 7 years ago

whats.new, not whats.net

And yes, you're right.

mustntmumble• 7 years ago

I'm wondering how that would work for an online shop. Lets say I went to amazon.new - what should I expect to see?

Maybe a new empty shopping cart?

Or a list of new products that have just been added to the store?

I think new products would be most intuitive for a shop.new domain...

manojlds• 7 years ago

I am more worried if AWS.new will mean new EC2 instance or new Lambda ️

wolco3• 7 years ago

The only limited use is sharing content. facebook/new would go to a share page. Twitter. Reddit.

Pointless but I guess they are trying to justify the cost of .new

iainmerrick2• 7 years ago

Certainly sounds like an analytics goldmine.

JMTQp8lwXL4• 7 years ago

$452 per year on Gandi (I queried two-letter names up to a dozen; they were all the same price). I get there is some cost to enforcing the intent of the TLD, but that seems rather high to query a domain and check. It should take all but a few minutes.

hn_throwaway_992• 7 years ago

So Google wants to get into the "AOL keywords" business. Just like bell-bottoms, everything comes around again after 20ish years.

waiseristy2• 7 years ago

I'm still of the opinion that tld's are a complete scam. There should be a flat rate across all of them. Google and Donuts are a drain on the internet infrastructure.

appleshore• 7 years ago

The only super useful version of this idea is a privacy law that requires services that collect data to offer a “facebook.delete” link to temporarily and permanently remove personal data.

ChrisGranger2• 7 years ago

Please, please, please let this become a thing. I hate how many sites force you to jump through hoops to remove your data and/or close your account.

p1necone• 7 years ago

A lot of those hoops are an important security measure though. Imagine if someone else could quickly and easily delete your account if they managed to steal your password.

profmonocle4• 7 years ago

I'm not keen on legally mandating the use of a particular domain extension, unless that extension is managed by a non-profit. Some of the newly-added TLDs have exorbitant annual fees, and if businesses were legally required to use them they could charge whatever they pleased.

Plus, you'd have a collision problem. What if one company has foobar.com and another has foobar.net, and they both collect data? (Imagine they're in completely different industries and the term itself is fairly generic, so there's no possibility of a trademark dispute.) They can't both get the ".delete" version of their second-level label.

(I realize I'm probably overthinking this.)

CydeWeys6• 7 years ago

You'd have to create the real TLDs as SLDs on .delete, and then the way to make a .delete domain would simply be to append .delete to the existing FQDN.

So you'd thus have foobar.com.delete and foobar.net.delete, no collisions.

Not saying it's great, but it'd work.

C14L• 7 years ago

Or simply standardize a mandatory "example.com/delete-all-my-data" path on the same domain.

twhb• 7 years ago

facebook.com/.well-known/delete would be a better endpoint. .well-known is already standardized, facebook.com/.well-known/change-password is already implemented, and you have proof you’re dealing with the right party.

sdan2• 7 years ago

Been using https://docs.new for the past 2-3 months.

It's absolutely game-changing as I'm writing a bunch of stories and need to iterate fast and recompile my thoughts just by typing in 8 characters.

ChrisGranger2• 7 years ago

The singular version works, too. https://doc.new

aiddun• 7 years ago

As does https://document.new

jiveturkey3• 7 years ago

huh. the sunrise period has only been 2 weeks so far. how did this exist for 2-3 months? that's unfair.

CydeWeys6• 7 years ago

"The Qualified Launch Program (QLP) Addendum is available for new gTLD registry operators as of today. The QLP Addendum allows a registry operator to register up to 100 domain names to third parties prior to the Sunrise Period for purposes of promoting the TLD, under certain conditions."

https://newgtlds.icann.org/en/announcements-and-media/announ...

sdan2• 7 years ago

Didn't actually realize it was a .new domain (and didn't think .new was actually a new domain) since some people recommended it to me a while back (as far as December 2018 even... I think).

Obviously since it's Google, they are going to show off all the features first-hand.

mkl4• 7 years ago

If it's something I do frequently, my browser autocompletes an ordinary long URL after 1-2 characters. It doesn't seem very game-changing to have to type in a whole short URL instead. What am I missing?

CydeWeys6• 7 years ago

My browser is not reliably auto-completing URLs to specifically post a new tweet, or create a new calendar entry, or write a new email, etc. Those URLs are often long and bulky.

The intent of .new is when you know you want to perform a specific action (like write a new doc), you type in the first few characters of the related .new domain name, let the browser autocomplete do the rest, and now you've already got the new thing and are working on it instead of having been deposited at the home page of the site in the question and then have to navigate through the UI to make the new thing yourself.

DJHenk• 7 years ago

It's absolutely game-changing as I'm writing a bunch of stories and need to iterate fast and recompile my thoughts just by typing in 8 characters.

Is it? Or are you being sarcastic? Every word processor/text editor that has ever existed on this planet has a shortcut for that. Every phone that is internet connected has a notes app only one click away and the option to 'share' whatever you wrote.

These cloud tools have only one appeal, easy synchronization, and for the rest a big list of drawbacks. As this 'revolutionary' (but still worse) functionality demonstrates.

edoceo2• 7 years ago

Ctrl+N

nilsandrey• 7 years ago

I'm using with some friends a thing like that...https://telegra.ph/ The only problem is if you don't access from Telegram then it's accessible for editing just in the authoring device. The good thing for some people is that is very useful for tethered connections.

kristiandupont• 7 years ago

I use a .io domain and I get why .com isn't sufficient, but I really fail to see the value that this, along with most of the other cute new tld's, bring to the world.

More than anything, I fear that it will teach my parents that domains can look like anything, so that link in the email is probably fine.

journalctl2• 7 years ago

You could always be sent to a sketchy .com domain too. You can still register googlemailsender.com and scam unsuspecting people; that hasn’t changed.

ownagefool• 7 years ago

It's pretty much a fix for squatting.

You get a fair bit of defense for it around here, but ultimatly it's just rent seeking. Keeping younger generations out from having decent name just because you arrived earlier doesn't really promote a healthy web, nor provide real economic value.

Of course, most squatters would respond "I was planning on using that domain", so it's easier politically to just flood us with new ones.

My company name is squatted on several tlds ( by different people, obviously no intention to use them ). The .com owner wanted to charge me $40,000 or $1000 p/m. Fuck that. I used an alt tld.

Faark• 7 years ago

domains can look like anything

The funny part is ads having to add the "www." part, again, instead of just "word.[recognizableTLD]".

OrgNet• 7 years ago

lets just go back to IP addresses at this point

journalctl2• 7 years ago

Nothing’s stopping you, perhaps besides certificate problems.

AdrienLemaire• 7 years ago

I'm a bit confused. Are these domains only usable as web redirects? Or is it just that the examples shown are used as such, but we can use the domain as any other one? I wonder how having multiple entries to the same page will affect page ranking.

Looking up gist.new, I wonder why there are 2 requests done:

307 Internal Redirect

301 Moved Permanently

Before getting the 200 request to https://gist.github.com/.

nullify88• 7 years ago

Due to HSTS (It maybe preloaded in your browser), the browser internally redirects http://gist.new to https://gist.new. And then receives a 301 from the web server (which is cacheable) to redirect you to your final destination.

Edit: It is (https://hstspreload.org/?domain=gist.new)

jannes2• 7 years ago

In fact, the entire .new TLD is preloaded: https://hstspreload.org/?domain=new

philsnow2• 7 years ago

AFAIK google is doing this (HSTS preloading the entire gTLD) for many gTLDs they own, including .app

benawad• 7 years ago

I'm sure Amazon's not happy they gave shop.new to eBay.

thekyle• 7 years ago

I seriously doubt anyone at Amazon cares.

ShaneOG• 7 years ago

Shopify is probably more irritated.

jiveturkey3• 7 years ago

searchengine.new

EGreg2• 7 years ago

Wouldn’t it be so much better if domains were specified the other way?

new.github.repo

It makes more sense and sounds better in most languages too

Although from the point of view of HTTP we already have verbs for that. It should really be

POST github/repo

Or maybe in user friendly display:

new github/repo

I guess maybe usa.github and in.github can be different domains because different organizations may have same name in diff countries

Treating a TLD as a verb is just silly. It comes at the end of the sentence...

Also it encourages stuff like repo.new to be owned by only one company - github - but what about atlassian butbucket etc?

Better to just have decreasing specificity. Like you have after the slash!

wwweston• 7 years ago

POST github/repo

YES. Give HTTP verbs a place in the URL bar. That'd be huge.

csunbird• 7 years ago

Actually, I feel like `new` can be a really good command line tool. Think about it:

- new `github/repo` will open a browser tab for new github repo

- new `text` <document-name> will create a new txt document

can be extended by adding more definitions

CydeWeys6• 7 years ago

"Treating a TLD as a verb is just silly. It comes at the end of the sentence..."

Yes, ending a sentence in English with a verb is definitely something that you never do. Can you imagine how ridiculous that'd be?!

EGreg2• 7 years ago

You should read Mark Twain’s essay about the “terrible German language”.

Fine — it’s not a verb, it’s an adjective after a noun.

g105b• 7 years ago

Since when is an arbitrary cross-origin domain name a valid user interface choice?

From a security standpoint, using the _path_ of a trusted domain is still a thousand times more secure and convenient, rather than navigating to another arbitrary domain name with no validation of whether it is affiliated with the domain where you've come from.

If Google push this sort of mechanism, it's opening up a whole load of fraud capabilities! If I'm on gmail and receive a phishing attack email, tricking me into navigating to "gmail.new" which asks for my google password, should I type it into the box? There is a green padlock in the URL so it must be fine.

laurent123456• 7 years ago

That means that all .new domains registrations must: ...

I don't get why anyone would want this over a regular domain with which they can do whatever they want with no restrictions.

It's just another way for Google to control and have a say over other people's businesses. For sure we'll see again posts about people having had their product destroyed because Google cut them off with no way to appeal.

Already__Taken5• 7 years ago

This is pretty normal, all registras have usage restrictions. Most are poorly enforced but googles reqs seem pretty reasonable, The problem with all registers is you have very little recourse.

I quite like gsuite but if your only domain is bought as a google TLD on google domains with your gsuite account via google pay with google voice contact details and gmail contacts. God help you.

tobltobs6• 7 years ago

all registras have usage restrictions.

Sure, but I never saw anything as ambiguous as:

* Be used for action generation or online content creation;

* Take the user directly into the action generation or content creation flow;

* Allow Google Registry to verify compliance at no cost.

That some AI script with a failure quote of ~2% will verify your compliance wont help also.

And the only way to get some human support in those cases is when you manage to get on page 1 of HN with your "crying for help" tweet.

mkl4• 7 years ago

They seem quite different, restrictive, and onerous to me. In particular "registrations must have websites that are both live and compliant within 100 days of registration". You can't register a domain to use later, you have to get something up quickly, something that satisfies Google's vague "action" requirements.

apacheCamel• 7 years ago

I am pretty new to this space and I have a couple domains registered for some site ideas I would like to pursue in the future. Do all non-.com domains have these kind of restrictions? I thought they were always recommendations? How and why would Google ever think it is cool to restrict how I use a domain, other than the obvious illegal activities I guess?

Prawnz2• 7 years ago

Because I can't buy pizza.com but now I have a shot at pizza.new I guess. Some companies are willing to jump through hoops if it gets them a good domain

hoffs• 7 years ago

The medium example seems quite nice, story.new

sk84life2• 7 years ago

Exactly what I was thinking too.. well said. BigUp!

sk84life2• 7 years ago

Anyway.. anything Google or Facebook does these days.. give me creeps .. I am worried that internet evolution is going towards corporate censorship with licences and we have to have lifeline socket open to Google's data center 247.

That's real HALLOWEEN for me tbh.

wdfx• 7 years ago

The registration site had better be at Https://new.new

jedimastert• 7 years ago

That domain appears to not be registered

zekrioca• 7 years ago

How can they own and control the registration and dictate its policy for this new domain (pun somehow intended)? Will it ever be available to other providers to sell this domain with perhaps different rules?

tristanperry2• 7 years ago

Google bid for the gTLD (https://newgtlds.icann.org/en/) and won it (https://icannwiki.org/.new), so they have full control over it.

tristanperry2• 7 years ago

So Google are doing their best to 'kill off' URLs in Chrome and Search, but are simultaneously launching a new gTLD with rules that dictate exactly what URLs under .new should use?

This seems like a case of 'the left hand doesn't know what the right hand is doing'.

frumiousirc• 7 years ago

On FF+uMatrix, a popup that won't go away shows this "exciting" message:

    [[domainSearchCtrl.getMessage('How exciting! {domain} is available.')]]

I think I'll not whitelist anything.

anoncake2• 7 years ago

This is awful. Google Docs is a place where you can create a new document, not the place. Same for Spotify etc.

Giving the .new domain to the dominant company just makes it harder for everyone else to compete with them. Which is probably the point.

cyborgx7• 7 years ago

Google is trying to be the central authority on what the central authority to do a thing is. Probably a good business move but it creeps me out.

londons_explore• 7 years ago

This certainly rings bells of AOL keywords...

http://repo.new/ goes to github... sorry gitlab - you lose this round.

azr79• 7 years ago

Ok what's the value in this?

techslave2• 7 years ago

diversifying google’s revenue

iainmerrick2• 7 years ago

eBay gets “sell.new”? RunKit gets “api.new”?

This is awful.

omarhaneef• 7 years ago

Am I the only one who looks at new TLDs and immediately starts thinking of puns you can use in the URL?

re.new k.new si.new

Not much there. I guess you can use phrases:

outwiththeoldinwiththe.new

There is just a lot more possibility with Google's "app" TLD.

dannynice• 7 years ago

tld.new

joelennon2• 7 years ago

I like the concept behind this but I think the implementation is flawed as it binds the actions to specific providers. For example - repo.new only creates repos on GitHub, playlist.new only creates playlists on Spotify and the music.new thing for OVO Sound is just odd, being specific to a custom cover art generator thing.

For me, the better implementation would be where for each "action" there are numerous providers and at a user level you could define which one you want to use. So user A goes to repo.new and gets redirected to GitHub, user B goes to GitLab, user C to Bitbucket and so on. The first time you go to the action you're prompted to select which service you want to use by default and from then on you go straight through.

Prawnz2• 7 years ago

I think you might have wires crossed, .new is a domain. So if github buy repo.new then they can host on it. Good names are first come, first served

If Pizzahut bought pizza.new they could host a webservice on there provided the webservice resulted in something new.

joelennon2• 7 years ago

Yeah I get that, but rather than Google opening it up for open registration and having the usual domain land grab, they could have created domains for each action and allow service providers to register intents in their services for each action. It's going to make discovery of actions much harder if there are different actions for different providers. It will also mean the usefulness of the pattern will be limited based on the services I choose to use.

In your example - if I prefer Domino's to Pizza Hut, what do I go to? I need to go to pizza.new to discover that it's linked to Pizza Hut and then try to figure out what Domino's action might be. In the end I'll just end up going to the main site instead. I think the value of this concept is completely nullified by binding the actions/domains to specific providers.

kennydude• 7 years ago

I really hate how they want generic domains, like doc.new instead of googledoc.new :(

Also the price seems a bit high for a TLD :G

joshstrange• 7 years ago

This seems rather... useless. I've bought a few tld's mainly in just a land-grab/cover-my-bases fashion but by and large they are all useless. Every bit of traffic is coming from HN/Twitter/FB/Google. The direct traffic is low enough that it's probably coming from either me. It doesn't matter if I have an .co/.io/.com/.dev they are all the same at the end of the day.

These new TLD's strike me as just a money grab before some people realize a domain name matters FAR less than most people thing.

Maybe I'm just not the target audience but I don't ever see myself typing "gist.new" into my address bar. Anyone who knows what a gist is is going to go to github and if you don't know what a gist is then you aren't going to know to type "gist.new" into the address bar.

ben509• 7 years ago

The new TLDs are very much selling as a branding thing. How business owners value marketing and branding is very hard to understand.

On a practical note, if you are gunning for a promotion, setting up "widget.new" would make for a cool demo for management.

gpas• 7 years ago

Who decided that, for example, music.new goes to OVO and not itunes? Was there an auction?

Google Announces .new Domain Availability

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