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schnaars

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VP Sales - Cloudinary scott@scottschnaars.com

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At the beginning of 2007, my wife was diagnosed with cancer. At the end of the year, I left my company and was looking for a new job. Good healthcare was critical to me and my family, so it was naturally one of the things that I asked about early on during the interview process. Beyond good insurance, I was also very clear that, while her illness wouldn't impact my performance, there are going to be unique situations where I was going to have to leave or not show up and was that acceptable?

I opted to be really transparent about it because a.) I didn't want it to be a surprise when I texted in the middle of the night that I wasn't able to make it in to the office and b.) I wanted to work for someone that would be supportive when things went sideways. I was lucky and found a great person to work for who became a very good friend.

There are enough people today that either deal with depression personally or know someone that deals with depression on some level or another. If I was hiring you, I'd want to know about it upfront. I've always told my employees that I can deal with bad news, but I hate surprises.

I'd own it and I'd explain how you handle it and how it won't impact your performance and this is why. I'd be pretty impressed with someone coming to me saying BTW, I've got this issue, but let me show you how I handle it and assure you that it won't be an issue if I work for you.

It is better to be too late to market than too early.

It is better to sell to early than too late.

It sounds cliche, but focus on building a great, easy to use product.

Don't let a single customer be too much of your revenue.

Disqualify quickly.

I wouldn't do remote teams.

Let the market dictate your product direction, not the engineering team.

Vital few is so insanely important.

Avoid shiny things syndrome.

When we launched our company, we spent quite a bit of time identifying, based on the concept, who are the top 100-companies that we would like to do business with, who in the organization would buy this and how do we get to that person.

From there, we cold called / emailed like maniacs - 'here is what we are working on, here is the problem it will solve, here is why you need it, can we have 20-minutes of time to walk you through this?' We leveraged every possible network connection that we had.

When we got people on the phone, we actually showed them mocks of what their site would look like with our platform (lots of Photoshop). Explained that about how we wanted to get them in a beta program, and how much would they pay?

It was a ton of hustle, but we had 10-customers when we launched that were generating a little bit of revenue and willing to give us quotes in the press or get on stage at events.

It is more of a larger, enterprise sale, so it won't work for all companies, but we were essentially selling something that we were building in parallel and wouldn't accept free for an answer.

This is a great point, but raises issues around the entire US public education system that often times crosses the line of babysitting vs. education (I know nothing about this school).

Managing a bunch of 15 - 19 YO's is pretty challenging and as schools continue to get their budget raised or cut, based on attendance, it will be more important to manage attendance vs. GPA / performance. Having kids safely in school, with butt in seat in class, will be continue to be a driving KPI.

Human beings aren't cattle, but an education system built around preparing kids for a 9 - 5, factory job, is essentially a cattle farm.

Jam With Chrome 14 years ago

This is very cool, but would love to see an easier way to strum the string instruments. It is hard to get a good rhythm going while holding the button down and fighting cursor drift.

That's crazy! I thought that it was just my parents that did that. This past April, my dad told me that I didn't pay enough in taxes and that I should paying much more. Thanks, Dad!

I remember reading a quote from Bono where he talked about the crab mentality of his home town (http://en.wikipedia.org/wiki/Crab_mentality). One of the reasons I avoid Facebook is that it is just an easier way for that network and the poison thinking that you mentioned to flourish.