this essay's style seems endemic in tech writing: logorrheic and trafficking in technical details/protocols in place of the underlying principles (cogency, brevity, a single unifying argument that can be simply stated).
i appreciate any tips to aid my writing, but i think very few match the tried and true approach of reading masters of the craft and revising one's writing, again and again, for brevity. i suspect that the blog format discourages the latter.