Seth's Blog: The big drop off

http://sethgodin.typepad.com/seths_blog/2009/09/the-big-drop-off.html

by javery • 17 years ago

18 16 17 years ago

sethgodin.typepad.com

brandnewlow• 17 years ago

Translation?

fohlin• 17 years ago

The way I read it: "Make good stuff" or "Content is king", or somesuch.

Hates_• 17 years ago

Don't spend your time trying to touch as many people as possible (first circle). Make great products that make those that you do touch want to go and touch others (second circle).

tom_rath• 17 years ago

If you don't get word-of-mouth advertising, your product isn't worthy.

bsaunder2• 17 years ago

I think part of the cause of the big drop off may be the "release early philosophy". Sure, release early, but I think your early release needs to have a critical mass of utility to inspire the first circle to tell the second circle.

zackham• 17 years ago

Well, the philosophy is release early and -often-

patio11• 17 years ago

In geek: maximizing your viral coefficient matters more than increasing the size of your initial seed set.

gehant3• 17 years ago

Envision skipping a stone:

Your throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And each skip is the point of reaching a new audience.

If your product is great, it will skip a lot further than other stones...

tsally3• 17 years ago

Seth writes something and it get's up-voted because it's Seth. Pretty standard.

gehant3• 17 years ago

Every time Seth is the author of an article, someone complains. Pretty standard.

tsally3• 17 years ago

Witty, but untrue. Seth has some very good articles; I have several bookmarked. However, sometimes Seth just can't resist stating the obvious. He can get away with it because of his reputation.

bsaunder2• 17 years ago

I liked this. I never thought about it this way. Short. To the point. Seems interesting and useful.

TravisLS• 17 years ago

What he says is very true, but let me take it one step further. Great marketers spend their time developing products/services/stories that don't drop off, but they also spend their time encouraging their first circle to talk to their second circle.

zackattack• 17 years ago

Build retweetable content.

Seth's Blog: The big drop off

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