HN user

javery

3,144 karma

I run Kevel (http://kevel.co). On twitter as @averyj

I also co-founded TekPub (http://tekpub.com) which was bought by Pluralsight.

You can contact me at javery at kevel.co.

Posts89
Comments475
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medium.com 9y ago

Free Press: A corporate benefit that benefits all

javery
4pts1
www.compete.com 9y ago

Compete.com Shutdown

javery
2pts0
medium.com 10y ago

The leap is a trojan horse for respect

javery
1pts0
www.eff.org 10y ago

Adblockers and Innovative Ad Companies Are Working Together

javery
6pts2
www.eff.org 10y ago

Adblockers and Innovative Ad Companies Are Working Together

javery
9pts0
adexchanger.com 10y ago

Can better ads stop the growth of ad blocking?

javery
11pts1
jamesavery.io 11y ago

Driving for Uber on New Years Eve

javery
10pts0
adzerk.com 11y ago

JQuery uses Adzerk to better promote conferences

javery
6pts0
jamesavery.io 12y ago

Consulting is like selling crack (2011)

javery
2pts0
adzerk.com 12y ago

Reddit uses Adzerk API to improve native ad system

javery
39pts19
jamesavery.io 12y ago

How I learned to stop giving advice

javery
266pts119
news.ycombinator.com 13y ago

Tell HN: Apply to TSF before January 20th

javery
14pts1
team.adzerk.com 14y ago

The past week has fucking sucked.

javery
4pts0
stackoverflow.com 14y ago

Explain Ukkonen's suffix tree algorithm in plain english? - Stack Overflow

javery
3pts0
team.adzerk.com 14y ago

Cloud Management Elysium - CloudKick vs. Server Densisty

javery
3pts0
team.adzerk.com 14y ago

The Slaying of CSSthulhu: CSS Architecture and Continuous Deployment

javery
6pts0
robbieallen.com 14y ago

What is more risky than a startup? (2010)

javery
2pts0
www.epicwinhosting.com 14y ago

Is Shared Hosting Secure?

javery
7pts0
www.washingtonpost.com 14y ago

Give entrepreneurs room and they will grow the economy

javery
1pts0
www.nytimes.com 14y ago

Made in the World

javery
3pts0
zachweinberg.tumblr.com 14y ago

The US Government Is Not A Person

javery
16pts2
team.adzerk.com 14y ago

Who really wrote that post?

javery
3pts0
www.techjournalsouth.com 14y ago

New startup accelerator Groundwork Labs launching in Durham

javery
1pts0
runofnetwork.adzerk.com 14y ago

Why Google built Incognito Mode

javery
9pts2
blog.serverfault.com 14y ago

The Stack Exchange Architecture

javery
110pts29
team.adzerk.com 14y ago

Don't Solve Tomorrow's Problems

javery
4pts0
devdirective.com 15y ago

Show HN: DevDirective - making developer content better

javery
3pts0
www.techjournalsouth.com 15y ago

Adzerk’s No-BS Approach Results in $650K

javery
2pts0
techcrunch.com 15y ago

Ad Serving Technology Startup Adzerk Secures $650,000

javery
3pts0
techcrunch.com 15y ago

Allen & Co.’s Chosen Startups: Airbnb, Dropbox And Quora

javery
2pts0

"Our default terms now include a residual “stake” for Earnest after the Return Cap has been fully repaid."

If that's true I take it all back, but the way I read "long-term residual" was that even after you paid it back they still got a piece of the action.

Not necessarily, equity and loans both have conditions around them. Sometimes loans are more punitive than equity. Taking common stock has almost zero downside for instance, it's when you get in to preferred equity and the rights that come along with it that you can get in trouble.

"In most cases, we’ll agree on a long-term residual stake for Earnest if you ever sell the company or raise more financing. We want to be on your team for the long-term, but don’t want to provide any pressure to “exit.”"

This seems to imply that they get a % of an exit or future financing even once the cap has been reached. That is functionally warrants right?

I always feels it's disingenuous to say you don't take equity if you ask for warrants or other % of the upside - it's essentially a proxy for equity. When you factor in a 3-5X cap, PLUS warrants - this doesn't seem like a better deal than something like Lighter Capital which has a smaller cap and zero warrants.

We have been using this at Adzerk since an early beta and it's been just what we needed. We used to pay 2% to another cloud pricing company and we were able to cancel that since we started using CloudForecast.io, saving us thousands of dollars a month. If you find yourself not using all the fancy features of the bigger tools, save yourself some money and use this great tool instead.

Ethical Adblocking 11 years ago

There are many sites who have taken this approach. The Deck is a great example. Also StackOverflow, reddit, etc.

Ethical Adblocking 11 years ago

I definitely understand that perspective - and to be clear there are good ad providers out there, we just haven't been winning the war in our own industry.

I don't think a pinky swear would work either, but I think if the browsers can enforce better standards we would be able to move forward. Of course the problem there is that the largest advertising company in the world owns the most popular browser in the world.

An ad blocker that only blocks bad advertising would be a good way to encourage this.

I wish a form of micro-payments or subscription would work, but most publishers have found little luck with this. (look at all the people here who complain about a paywalled link, or find a way around it)