Reddit uses Adzerk API to improve native ad system

http://adzerk.com/blog/2014/04/why-reddit-built-their-advertising-system-on-the-adzerk-platform

by javery • 12 years ago

39 19 12 years ago

adzerk.com

ddorian43• 12 years ago

Was the previous reddit ad system opensource like their site is ?

arbitrage• 12 years ago

Reddit is only partially open-source. Parts of the site code are kept confidential.

raldi2• 12 years ago

Unless things have changed since I worked there, pretty much the only part that's not open source is the anticheating system.

linuxydave2• 12 years ago

Only the anti-gaming system is not OSS, for obvious reasons.

mrsaint3• 12 years ago

Hmmm, I just tried to login to Adzerk using my account that I registered back in March 2013. It doesn't work anymore. I can still enter my username/password, but nothing happens. I can even reset the password.

Perhaps it's because when I signed up, ad serving was claimed to be free for up to 100 million impressions per month. That changed: http://adzerk.com/blog/2014/01/an-update-about-new-free-adze...

"Certainly! If you signed up for an account before January 6th 2014 and were actively serving ads, you can still serve as many impressions as you want for free up to 100 million impressions per month. However, to contact Adzerk support after your 30-day trial ends, you must purchase a support app in the Marketplace."

So I guess they disabled my account because I wasn't actively serving ads? It would have been nice if I had received some kind of notification at least.

javery3• 12 years ago

Correct - we disabled all the accounts that weren't active when we made the decision to focus on larger customers. We didn't notify accounts because we didn't want people trying to game the system by artificially creating impressions to keep their account open.

mrsaint3• 12 years ago

Is that how you think of your customer base? Gaming you? Aren't artificial impressions against the terms anyhow?

raldi2• 12 years ago

When one of these users logs in, do they get a message explaining that?

moot• 12 years ago

We've been using Adzerk on 4chan for the past year and it's been a Godsend. We'd previously been using our own in-house rotation that had minimal reporting because every third-party we'd used in the past either a) fell over under load, b) was extremely expensive, or c) had a restrictive ToS.

linuxydave2• 12 years ago

Well shit, if Adzerk can handle the traffic loads from 4chan (out of curiosity, how many users use adblock?) then it would be perfect for some of the projects I'm working on :)

billmalarky• 12 years ago

Adzerk also serves reddit's ads.

Edit: Well this is embarrassing, I was linked here through a user profile and didn't see that this thread was about reddit & adzerk.

Reddit uses Adzerk API to improve native ad system

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