Kevin Rose and Tim Ferriss talk about Startups, Angel Investing, YC and Traffic/Conversions

by mikeyur • 17 years ago

64 25 17 years ago

jgrahamc2• 17 years ago

The way he used Google AdWords to test book titles is exactly what I described here (http://www.jgc.org/blog/2008/11/testing-book-titles-using-go...) when I was working on the title for The Geek Atlas.

gcheong• 17 years ago

Interesting. When people clicked on the ad, what did it say on the landing page?

peregrine• 17 years ago

How does Tim Ferriss keep popping up everywhere?

pchristensen• 17 years ago

Because he's a Hall of Fame Self-Promoter?

jlees• 17 years ago

He's got to do something with the 164 hours a week he's not working.

davidw2• 17 years ago

Transcript? I prefer reading/scanning to watching.

jgrahamc2• 17 years ago

You can do as I did and listen to it and not watch. There's no actual need to watch these two poseurs on the sofa.

davidw2• 17 years ago

I prefer reading/scanning to listening, too. If I'm listening and doing something else, the moment the something else gets a bit complicated, I tune out what I'm listening to, and find I've missed half of it. If I sit down and really listen, I can't do much else... I'm just not much of a multitasker that way, I find paying serious attention to audio to be incompatible with working.

mikeyur2• 17 years ago

Learn to type really fast? ;)

pxlpshr• 17 years ago

Great first show, love that they kicked off discussion around naming and branding. It's usually one of the first issues to come to surface amongst founders, and one of the most misunderstood areas of importance in my belief.

I also think it's worth noting that the bar for consumer sites / services is set pretty high now. So while server and infrastructure costs are decreasing, one should probably put some of those costs savings into developing a great brand (very important in B2C). After all, infrastructure costs decrease with competition — marketing and branding increase. It's pretty surprising what a well-executed brand can do for you, I consider it low hanging fruit with the right person managing it; however, when mismanaged it can turn into a your own barrier.

kyro2• 17 years ago

Funny how as an investor, Kevin is clearly unaware of iminlikewithyou's name change to omgopop. :P

aston• 17 years ago

Not to mention Blockles (not 'Letris'), the product they're currently being sued over. http://www.gamasutra.com/php-bin/news_index.php?story=22815

pg• 17 years ago

omgpop

kyro2• 17 years ago

Right, I knew that. :P Typo on my part.

ivankirigin• 17 years ago

the real question is how you pronounce it. I think saying "ohh my god, pop!" is the way to go. "Ohh em gee pop", just doesn't work for me.

By the way, if there is one game I think you might actually play it's http://letterblox.com

iamelgringo3• 17 years ago

Summary:

Use Google Adwords to A/B test your company/product name. Throw up 6-12 names on adwords, have them lead to blank pages, find out what names convert the best.

Both Tim Ferriss and Kevin Rose are doing angel investing.

I lost interest after that.

ojbyrne2• 17 years ago

I'd suggest a really good lawyer who would look at the deal with an adversarial perspective before taking money from either of them. Just my two cents.

iamelgringo3• 17 years ago

Speaking from experience Owen. :) You would know what you're talking about.

jpwagner• 17 years ago

Tim Ferriss seems way more savvy than Kevin Rose

silvia77• 17 years ago

Amazing video... I transcripted out all the great info and advice Tim and Kevin had to share, check it out http://tinyurl.com/cpaw8o

Kevin Rose and Tim Ferriss talk about Startups, Angel Investing, YC and Traffic/Conversions

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