Games Workshop bans staff from using AI

https://www.ign.com/articles/warhammer-maker-games-workshop-bans-its-staff-from-using-ai-in-its-content-or-designs-says-none-of-its-senior-managers-are-currently-excited-about-the-tech

by jsheard • 6 months ago

232 127 6 months ago

ign.com

hwers• 6 months ago

I was in management i probably also wouldn’t like my designers to use AI. I pay them good money to draw original pieces and everyone can tell and it looks generic when AI is used. I’d want my moneys worth

crooked-v2• 6 months ago

Well, you can definitely make AI art much less obvious with the right tweaking (directly running models, blending different sub-models, etc). The bigger issues from a professional perspective are liability concerns and then, even if you have guaranteed licensed sources, the impossibility of controlling fine details. For a company like GW it's kind of pointless if it can't reflect all the decades worth of odds and ends they've built both the game and the surrounding franchise around.

nomel3• 6 months ago

alternatively, you can use AI as a starting point. All design is iterative.

hollowturtle2• 6 months ago

Sure and limit yourself at the starting point, people underestimate how much limiting these tools are, they're trained a on a fixed set can only reproduce noise from here and there

layer82• 6 months ago

And then you decide that the “starting point” is good enough because the deadline is looming.

kryptiskt2• 6 months ago

But why? It's not all that much harder to do original work than redrawing the output of an AI.

Hamuko• 6 months ago

If that Disney Star Wars creature AIslop video was any indication, that starting point is pretty fucking bad.

https://youtu.be/E3Yo7PULlPs?t=668

ToucanLoucan• 6 months ago

Has it occurred to you if this tooling was good, you wouldn't need to encourage creatives so hard to use it?

yoz-y• 6 months ago

Starting from something basically done might have the same effect as spec music has done for movies.

TitaRusell• 6 months ago

Not to mention that it could be a legal minefield if your designer uses AI.

layer82• 6 months ago

Some providers offer indemnification: https://openai.com/policies/services-agreement/#:~:text=13.%...

The other problem is that AI-generated material does itself not enjoy copyright protection.

jader201• 6 months ago

everyone can tell and it looks generic when AI is used

For now. I feel like the gap continues to close with each release, and it's only a matter of time before it becomes indistinguishable.

blks• 6 months ago

I don’t know what you’re looking at, perhaps things like deepfakes are getting, but most of the graphic design done with AI that I see around looks like shit.

rsynnott2• 6 months ago

For generation of 2D images, it seems, if anything, to be getting worse/more-obviously-AI.

lovich• 6 months ago

I’m surprised they didn’t take the opportunity to lean into their existing properties which in universe treat AI as an abomination(the in universe phrase AI stands for “abominable intelligence”)

Seems like a missed bit of PR for their community

miiiiiike4• 6 months ago

Yeah they used to have quarterly reports where they talked about their plans for world domination.

steele• 6 months ago

Lore accurate

aleksiy123• 6 months ago

Only the tech priests know the right incantations and rituals to commune with the holy machine spirit.

pluralmonad• 6 months ago

It always amuses me to think of technologists as the modern day Egyptian priests/magicians. To the uninitiated, what we do is probably just as opaque and mysterious. Plus we have our own fair share of charlatans.

hacker_homie• 6 months ago

For who, Roboute Guilliman be using the Cawl Inferior like chatGPT.

DonHopkins• 6 months ago

I trust Data more than Lore.

Profan• 6 months ago

Literally any familiarity with the lore and it just makes sense, the kind of people the 40k lore would resonate with are unlikely to be AI chuds in the first place.

Though then again people do usually look way past any/all subtlety that might once have been intended and any franchise-ification of something usually destroys the remaining of originality as it becomes a facsimile of its original self.

But GW do seem to take reasonably good care of their IP and world, so I respect them for resisting the imminent slop-ification at least a little bit, there's enough shitty 40k work out there in both book and videogame form already. I'm sure the Abominable Intelligence will come for them eventually too, but until then, the emperor protects.

sleepybrett• 6 months ago

Their finance guys will use it to determine how to price three sprues of abs plastic for the most they possibly can though!

crooked-v2• 6 months ago

GW has put an immense amount of effort over time into reworking all their previously more generic marketing and lore elements into being more distinctly copyrightable and trademarkable. They're not going to let possible future lawsuits over LLM training data and the like screw that up.

lifeisstillgood• 6 months ago

And that’s probably the OpenAI killer. If any of my work product from now to 2030 could legitimately be entangled in any of the millions of coming copyright claims, I am in a world of hurt.

This fast run to use LLMs in everything can be undone by one court decision - and the sensible thing is to isolate as much as you can.

Really interesting insight

doctorpangloss2• 6 months ago

If any of my work product from now to 2030 could legitimately be entangled in any of the millions of coming copyright claims, I am in a world of hurt.

right... there has been ample code and visual art around to copy for decades, and people have, and they get away with it, and nothing bad happens, and where are the "millions of coming copyright claims" now?

i don't think what you are talking about has anything to do with killing openai, there's no one court decision that has to do with any of this stuff.

orwin• 6 months ago

Also I don't think it will be easy to defend a copyright on AI-generated images, especially if your IP is 'lot of humanoid soldiers in power armor' and not specific characters.

nl• 6 months ago

OpenAI indemnifies customers against copyright claims: https://www.lexology.com/library/detail.aspx?g=671fdd7f-3cef...

armchairhacker• 6 months ago

WFH vs in-office, AI mandatory vs AI forbidden: ideally I want my boss to let me work however I want, and ideally+realistically however makes me most productive.

in Its Content or Designs

Personally: I'm a developer, so my situation is different. But right now I use AI code completion and Claude Code. I think I'd be fine without Claude Code, since it hasn't "clicked" for me yet; I think it's motivating, particularly for new features and boilerplate, but often (even with the boilerplate) must rewrite a lot of what it generates. Code completion would be harder, but maybe if the work was interesting and non-boilerplate enough I'd manage.

I've heard Claude Code has improved a lot very recently, so I would feel left behind without it completely, except I can use it in my spare time on personal projects. But if it keeps improving and/or ends up "clicking", then I may feel like I'm spinning my wheels at work.

tamimio• 6 months ago

Correct, all of these is about shifting the power dynamics into the middle managers rather than the engineers, who are already trusted to design and develop the system. It’s as if always there should be some gate keeping and wrangling work in place so these managers feel they are not useless in the overall process. Just design a process that ensures the outcome is of xyz quality and never check how and where it was done, but human nature to control is always there.

aardvark179• 6 months ago

I believe the lore appropriate term is Abominable Intelligences.

hibikir• 6 months ago

If they want to be lore accurate, then they should also ise them constantly, just in the down low. There is a C'tan in their version of Mars after all

miiiiiike4• 6 months ago

Don't underestimate how anti-AI the tabletop community is. This could have been entitled: "Games Workshop elects not to experience multi-year headache. Will use AI when profitable."

I don't do much with crypto/NFTs/AI, because I don't find any of it useful yet. But I get so much "with us or against us" heat for not being zealously against the the idea of them. It was NFTs, NFTs, NFTs at the table for months until it became AI, AI, AI. My preference is to talk about something else while playing board games.

One thing I've found when talking to non-technical board gamers about AI is that while they’re 100% against using AI to generate art or game design, when you ask them about using AI tools to build software or websites the response is almost always something like "Programmers are expensive, I can't afford that. If I can use AI to cut programmers out of the process I'm going to do it."

A minority are conflicted about this position.

When I talk to technical people at game nights we almost never talk about tech. The one time our programmers all played RoboRally the night kind of died because it felt too close to work for a Saturday night.

If GW was going to use AI they would probably start with sprue layouts. Maybe the AI could number the bits in sane way? I would be for that.

ronsor4• 6 months ago

This basically reflects my observations.

Games Workshop elects not to experience multi-year headache. Will use AI when profitable.

Indeed, companies will always start using something if it makes financial sense for them.

One thing I've found when talking to non-technical board gamers about AI is that while they 100% against using AI to generate art or game design, when you ask them about using AI tools to build software or websites the response is almost always something like "Programmers are expensive, I can't afford that. If I can use AI to cut programmers out of the process I'm going to do it."

This is because they don't view programming as a "creative" form of labor. I think this is an incorrect view, but this knowledge is at least useful in weighting their opinions.

The most interesting observation is that regardless of how "anti-AI" most people seem to be, it isn't that deep of an opinion. Their stated preference is they don't want any AI anywhere, but their revealed preference is they'll continue to spend money as long as the product is good. Most products produced with AI, however, are still crap.

StrLght• 6 months ago

Indeed, companies will always start using something if it makes financial sense for them.

I agree that this is often the case. I still see Games Workshop as an exception. They could have moved plastic production to a cheaper region (e.g. China), but they haven't done so. Financials are obviously important to them, but they're being very careful and thoughtful about their actions. This AI ban is just another showcase of that.

doctorpangloss2• 6 months ago

The most interesting observation is that regardless of how "anti-AI" most people seem to be, it isn't that deep of an opinion. ... Most products produced with AI, however, are still crap.

how can you go and generalize about these people, calling them idiots (that's what "deep of an opinion" means, even if you don't say that), and then breathlessly engage in the exact same rhetoric?

miiiiiike4• 6 months ago

That’s the thing. One day everyone is going to just stop caring about being anti-AI. Already I’ve noticed that most people are only against other people’s use of AI. Their use is justified.

I actively don’t use AI because the results are unreliable or ugly. I’m just not against AI in principle. It’s funny that my position is considered contemptible by people who regularly use AI but are hard hardliners against it on moral grounds.

Remember when everything wasn’t a religious war? Actually, I don’t. It was always like this and it’s always going to be like this. Just one forever crusade after another.

NewsaHackO• 6 months ago

I am going to sound cynical, but I strongly believe that everyone's view on AI is contaminated by ulterior motives, and a lot of people are not truthful with themselves about their positions on AI. For instance, I feel as though topics such as copyright, environmentalism, water use, etc., that have been thrust into the limelight are being pushed by people who didn't care about these issues 5-10 years ago, but decided to start clutching their pearls about it now. Particularly copyright; everyone was so okay with pirating movies, apps, music when it benefited them, but now they are the vanguard in enforcing other people's copyright on data they don’t even own.

wk_end• 6 months ago

while they 100% against using AI to generate art or game design, when you ask them about using AI tools to build software or websites the response is almost always something like "Programmers are expensive, I can't afford that. If I can use AI to cut programmers out of the process I'm going to do it."

Three things:

1. People simply don't respect programming as a creative, human endeavour. Replacing devs with AI is viewed in the same way as replacing assembly line workers with robots.

2. Somewhat informed people might know that for coding tasks, LLMs are broadly trained on code that was publicly shared to help people out on Reddit or SO or as part of open-source projects (the nuance of, say, the GPL will be lost). Whereas the art is was trained on is, broadly speaking, copywritten.

3. And, related to two: people feel great sympathy for artists, since artists generally struggle quite a bit to make a living. Whereas engineers have solid, high paying white collar jobs; thus, they're not considered entitled to any kind of sympathy or support.

throwaway2027• 6 months ago

Most of the code that was publicly available to be trained on is written by people in their spare time, not directly making any money off of it though. Personally I think if you are fine with AI used to generate code you should also be fine with it being used to generate art. That doesn't mean that I think that big companies just scraping the entire internet and training on large amount of portfolio pieces from ArtStation or people making open source projects is good either.

seanmcdirmid5• 6 months ago

1. People simply don't respect programming as a creative, human endeavour. Replacing devs with AI is viewed in the same way as replacing assembly line workers with robots.

It is about scarcity: art is a passion; there is a perpetual oversupply of talented game designers, visual graphic artists, sculptors, magna artists, music composers, guitarists, etc...you can hire one and you usually can hire talent for cheap because...there is a lot of talent.

Programmers are (or were?) expensive because, at least in recent times, talented ones are expensive because they are rare enough.

DrewADesign2• 6 months ago

I've been a professional artist, designer, and developer. Mostly a developer, and working in academia throughout the late teens meant being privy to the development of neural networks into what they've become. When I pointed out the vulnerability of developers to this technology, the "well maybe for some developers but I'm special" stance was nearly ubiquitous.

When the tech world realized their neato new invention inadvertently dropped a giant portion of the world's working artists into the toilet, they smashed that flusher before they could even say "oops." Endless justification, people saying artists were untalented and greedy and deserved to be financially ruined, with a heaping helping of "well, just 'pivot'."

And I did-- into manufacturing because I didn't see much of a future for tech industry careers. I'm lucky-- I came from a working class background so getting into a trade wasn't a total culture and environment shock. I think what this technology is going to do to job markets is a tragedy, but after all the shit I took as a working artist during this transition, I'm going to have to say "well, just pivot!" Better get in shape and toughen up-- your years of office work mean absolutely nothing when you've got to physically do something for a living. Most of the soft, maladroit, arrogant tech workers get absolutely spanked in that environment.

oytis2• 6 months ago

People simply don't respect programming as a creative, human endeavour.

Because it's not? Programmers' ethos is having low attachment to code. People work on code together, often with complete strangers, see it modified, sliced, merged and whatever. If you rename a variable in software or refactor a module, it's still the same software.

Meanwhile for art authorship, authenticity and detail are of utter importance.

bayarearefugee• 6 months ago

Whereas the art is was trained on is, broadly speaking, copywritten

The overwhelmingly vast majority of the code you're talking about (basically, anything that doesn't explicitly disavow its copyright by being placed in the public domain, and there's some legal debate if that is even something that you can do proactively) is just as copyright protected as the art is.

Open Source does not mean copyright free.

"Free Software" certainly doesn't mean copyright free (the GPL only has any meaning at all because of copyright law).

eli_gottlieb• 6 months ago

Yeah people clearly think "creatives" are a class apart from white-collar workers.

bartread• 6 months ago

1. People simply don't respect programming as a creative, human endeavour. Replacing devs with AI is viewed in the same way as replacing assembly line workers with robots.

Very reminiscent of the "software factory" bullshit peddled by grifters 15 or 20 years ago.

And I think, frankly, a lot of agile practice as I've seen it in industry doesn't respect software development as a creative endeavour either.

But fundamentally I, like a lot of programmers/developers/engineers, got into software because I wanted to make things, and I suspect the way I use AI to help with software development reflects that (tight leash, creative decision-making sits with me, not the machine, etc.).

abakker• 6 months ago

People don't respect the salary premium software developers have received and expect relative to other creative, human endeavors.

You lay it out perfectly in your answer, and I'll add that the entire non-tech world generally feels that if tech jobs lose their shine due to AI, its actually a welcome reversion to the mean. Software has likely depressed wage growth in many other jobs.

neutronicus2• 6 months ago

Yes, anyone with an art-adjacent hobby like tabletop gaming is militantly anti-AI.

Shelling out to support artists is seen as virtuous, and AI is seen as the opposite of that - not merely replacing artists but stealing from them. There's also a general perception that every cost-saving measure is killing the quality of the product.

So you've got a PR double-whammy there.

rpdillon2• 6 months ago

I play a lot of solo RPGs (4AD, Riftbreakers, Ker Nethalas, Kal-Arath, Al-Rathak, and just picked up Ironsworn: Starforged last night!) and I find AI to be amazing at filling in scenario and campaign details. I might roll and find out I'm investigating a burial ground, and I'd just left the shore where my boat ran aground. My local GPT-OSS 120B is fantastic at generating the scene, descriptors for the environment, and small details I can cue on and ask my oracle questions about. It's like an automated GM-lite that can embellish a scene.

It's also really good at suggesting complications to situations in games like The Sprawl (based on WoD), where, as a GM, I want to ratchet up the tension.

AI is super-cool, and has the potential to transform a lot of areas. I get that people are threatened by it, but letting that overshadow its utility seems...short sighted? Not to be procative, but, how do folks think this will play out over the next 20 years? Doesn't it seem like AI could be used to make the gaming experience better, not just cheaper?

seanmcdirmid5• 6 months ago

"Games Workshop elects not to experience multi-year headache. Will use AI when profitable."

They will definitely start using AI when their competitors do to the point that they gain a substantial competitive advantage. Then, at least in a free market, their only choices are to use AI or cease to exist. At that point, it is more survival bias (companies that used AI survived) rather than profit motive (companies used AI to make more money).

mcmcmc• 6 months ago

Then, at least in a free market, their only choices are to use AI or cease to exist.

That is a false dichotomy. Eschewing AI may actually provide a competitive advantage in some markets. In other words, the third choice is to pivot and differentiate.

kryptiskt2• 6 months ago

Games Workshop is more entrenched in their niche than any of the FAANGs. They can do what they want, because nobody else can do WH40K.

techpression• 6 months ago

Does GW have competitors? Feels like they own their niche (with the IP associated) completely with extreme amounts of content. Similar to how Magic rules their segment of the market

mattmanser• 6 months ago

GW don't have competitors, it has an absolute monopoly on the 40k and Fantasy worlds it has built up. It's like saying there's competitors to LOTR or Star Wars or DnD.

Their worlds are their monopolies. Worlds that now have multi-decades worth of lore investment (almost 50 years now I think).

Just because someone else can make cheaper little plastic models doesn't affect GW in the slightest. Or pump out AI slop stories.

The Horus Heresy book series is like 64 books now. And that's just a spin-off. It's set way before when 40k actually is set (10,000 years).

With so much lore they need complicated archiving and tracking to keep on top of it all (I happen to know their chief archivist).

You can't replace that. I only say all this just to try and explain how off the mark you are on understanding what the actual value of the company is.

I live in Nottingham where GW is based, another of my friends happens to have a company on an industrial estate where there are like 3 other tabletop gaming companies. All ex-gw staff.

You could probably fit all their buildings in the pub that GW has on its colossal factory site.

You used to know people who worked at Boots, which used to be the big Nottingham employer. Now days, I know more people who work at GW.

bigstrat2003• 6 months ago

If GW couldn't drive their customers away with:

* deprecating people's models so that they have to buy new ones

* making any number of rules changes that were widely hated

* making lore changes that were widely hated

They aren't going to lose customers because some other company is using AI. They effectively don't have any competition, because people love the Warhammer settings and want to play games set in them.

rsynnott2• 6 months ago

They will definitely start using AI when their competitors do to the point that they gain a substantial competitive advantage

I mean, I really doubt that making tabletop games with AI slop would grant anyone a substantial competitive advantage.

venndeezl• 6 months ago

Don't assume your experience is uniformly distributed. I know tabletop gamers addicted to AI and 3D printing their own game pieces.

I would describe them as anti-corporate IP/copyright cartel. They understand things like automobiles and personal computers require organized heavy lifting but laying claim to own our culture and entertainment, our emotional identity is a joke.

Just rich people controlling agency, indoctrinating kids with capitalist essentialism; by chance we were born before you and survived this long so neener neener! We own everything!

Such an unserious country.

JeremyNT• 6 months ago

I doubt a random internet commenter can persuade you, but LLMs and tools built around them are fundamentally different from NFT/crypto.

NFTs/Crypto are just ways to do crimes/speculate/evade regulations. They aren't useful outside of "financial engineering." You were right to dismiss them.

LLMs are extremely useful for real world use cases. There are a lot of practical and ethical concerns with their use: energy usage, who owns them, who profits from them, slop generation, trust erosion... I mean, a lot. And there are indeed hucksters selling AI snake oil everywhere, which may be what tripped off your BS meter.

But fundamentally, LLMs are very useful, and comparing them to NFT/Crypto does a disservice to the utility of the tech.

oconnor6632• 6 months ago

They aren't useful outside of "financial engineering."

Without disagreeing with your overall point in 99% of cases, we did actually have a good use for pinning things in the Bitcoin blockchain when I worked at Keybase. If you're trying to do peer-to-peer security, and you want to prove not only that the evil server hasn't forged anything (which you do with signatures) but also that it hasn't deleted anything legitimate, "throw a hash in the blockchain" really is the Right Way to solve that problem.

cthalupa4• 6 months ago

One thing I've found when talking to non-technical board gamers about AI is that while they’re 100% against using AI to generate art or game design, when you ask them about using AI tools to build software or websites the response is almost always something like "Programmers are expensive, I can't afford that. If I can use AI to cut programmers out of the process I'm going to do it."

I had a conversation with an artist friend some time back. He uses Squarespace for his portfolio website. He was a few drinks in, and ranting about how even if it's primarily artists using these tools professionally at the moment, it'll still lead to a consolidation of jobs, how it's built on the skillset and learning of a broader community than those that will profit, etc. How the little guy was going to get screwed over and over by this sort of thing.

I started out doing webdesign work before I moved more to the operations and infrastructure management side of things, but I saw the writing on the wall with CMS systems, WYSIWYG editors, etc. At the time building anything decent still took someone doing design and dev work, but I knew that they would get better over time, and figured I should make the change.

So I asked him about this. I spoke about how yeah, the people behind Squarespace had the expertise - just like the artists using AI now - but every website built with it or similar is a job that formerly would have gone to the same sort of little guy he was talking about. How it's a consolidation of all the learnings and practices built out by that larger community, where the financial benefits are heavily consolidated. I told him it doesn't much matter to the end web designer whether or not the job got eliminated by non-AI automation and software or an LLM, the work is still gone and the career less and less viable.

I've had similar conversations with artists before. They invariably maintain that it's different, somehow. I don't relish jobs disappearing, but it's nothing new. Someday, maybe enough careers will vanish that we'll need to figure out some sort of system that doesn't involve nearly every adult human working.

numpad0• 6 months ago

... while they’re 100% against using AI to generate art or game design, when you ask them about using AI tools to build software or websites ...

And this is not complicated at all. It's the quality of output.

Users appreciate vibecoded apps but developers are universally unfazed about vibecoded pull requests. Lots of same devs use AI for "menial" tasks and business emails. And this is NOT a double standard: people are clearly ok when generative AI outputs may exist but aren't exposed to unsuspecting human eyes, and it's not ok if they are exposed to human eyes, because the data AIs generate haven't exceeded the low-side threshold of some sort. Maybe SAN values.

(also: IIUC, cults and ponzi scheme recruitment are endemic in tabletop game communities. so board game producers distancing from anything hot in those circles, even if it were slightly irrational to do so, also makes sense.)

jasonlotito• 6 months ago

So, stuff generated from AI is copyrightable now?

heavyset_go3• 6 months ago

It's not "anti-AI" to acknowledge the fact that when your job is to create work for hire in order to build up your employer's IP portfolio, being paid to use AI to create work that isn't IP isn't doing your job.

Your job is to create IP. As per the US Copyright Office, AI output cannot be copyrighted, so it is not anyone's IP, not yours, not your employer's.

That's not "anti-AI", that's AI and copyright reality. Game Workshop runs their business on IP, suddenly creating work that anyone can copy, sell or reproduce because it isn't anyone's IP is antithetical to the purpose of a for-profit company.

rpdillon2• 6 months ago

As per the US Copyright Office, AI output cannot be copyrighted

I'm glad you mentioned this. It's true. But AI output as part of a larger pipeline of work to generate something is copyrightable. So I'm not sure how this is going to play out in a practical sense. I don't think we've tested this legally yet.

pkaye• 6 months ago

If a person holds a camera and clicks a button, the output can be copyrighted. But if I write a few pages worth of prompts and click enter, it cannot be copyrighted?

rainsford• 6 months ago

The idea of being anti-AI for art or game design vs pro-AI for software or websites is interesting because it presumably reflects the fact that those people value art and game design more than they do software or websites. Their view of AI is as a means to an end for stuff that's necessary but low value to them while preserving the human touch for stuff that matters more.

This actually doesn't seem that unreasonable or inconsistent with how most people treat technology or similar conveniences. Many if not most people value a human component for things they think are important, even if it costs more or has other tradeoffs.

danielbln• 6 months ago

I don't do much with crypto/NFTs/AI, because I don't find any of it useful yet.

Throwing AI in with crypto/NFTs from a pure utility perspective is an odd take.

brundolf• 6 months ago

Very funny for this to come from the Warhammer studio, specifically

arvidkahl• 6 months ago

At the same time, the 3D printing community is very much embracing AI as a means to circumvent price-gouging behavior by GW in particular. The popular STL slicer Lychee just recently added a generator tool at https://3dgen.lychee.co/ that has seen both massive protests from hobby community idealists and, as it's still around, likely a lot of adoption by the less vocal pragmatists.

We'll have to see how this plays out. Games Workshop is (supposedly) notoriously litigous, and they've gone after artists who get too close to their art style. AI models are trained on that, so this is going to be an interesting thing to monitor.

oceanplexian• 6 months ago

It's not as fancy as that but I've had luck simply asking an LLM to generate an OpenSCAD file.

I wanted to adapt my bike balancer to an unusual sized wheel and simply measured the diameter of the rod and the outer diameter of the hole where the axle slides into, asked an LLM to produce an adapter, converted to an STL and hit print and got a fully functional 3D printed part. Felt like living in the future, maybe one step away from owning a Star Trek Replicator.

lifetimerubyist• 6 months ago

You mean a technology primarily created by stealing content without attribution is being embraced by people that want to steal without contribution? Shocking!

red-iron-pine2• 6 months ago

yeah this was my first thought too.

they don't want to use AI cuz they don't want anyone else using AI on their shit.

GW is publicly traded company that aggressively chases copyright issues and 3rd party 3d-printed minis, and it's hard to make that stick if you're also using the same stuff.

protecting your art means protecting the art of everyone, and in that sense is the goal. if/when it becomes more profitable not to then I'd imagine GW changes tack immediately...

m463• 6 months ago

I kind of wonder about game assets created by AI and if they are copyrightable.

alienbaby• 6 months ago

I seee companies making statements like these (LArian and others) that must be afraid of the reaction from their customers if they decided they would use AI will eventually come to regret it. There will be other companies that do what they do better and faster because they leverage AI as part of the process, and I believe very soon the backlash against AI will disappear as people begin using products with AI that are really very good and they will jsuit stop caring / forget they had an issue with it in the first place as they watch their friends and others who dont care enjoying themselves regardless.

agentultra2• 6 months ago

AI companies would love that. Just as oil companies love it that climate change is still debated throughout society. Big tech would prefer nobody cared about privacy.

People are starting to notice and care about these things.

Maybe I’m just not cynical enough about the “average” non-HN population but I think there are quite a few people who care.

Lots of people from all walks of life play board games. There are a lot of people who refuse to buy games made with AI generated assets. They go as far as making forums and tracking these things so that other folks can avoid them.

javier123454321• 6 months ago

Well that's the thing that makes capitalism the most effective resource management system ever. If this is a bad play, and people do indeed find value from AI, it will be sink or swim. If it's not, then the ai forward will have to learn to stand out in the overwhelming sea of slop that they are competing against undifferentiated. That's why capitalists get paid so much, it's not a clear decision, in this case it seems contrarian, and if it pays off then they make money.

agentultra2• 6 months ago

If they did use AI and still charged as much as they do for a sprue of models people would definitely be upset.

AI generated anything is seen as cheap. It is cheap. It generates “similar” reproductions from its training set. It’s called, “slop,” for a reason: low effort, low quality.

There have been quality issues in some of GW’s recent product lines, but for the most part they still have fans because the bar is already high for what they make.

Cutting costs to make an extra bunch by making the product crappier would be a kick to the knee. Fans already pay a premium for their products.

Good on them for not going down that road.

solid_fuel• 6 months ago

Good for them, it's nice to see some management that hasn't totally bought into this "no workers, only subscription AI bots" vision of the future that so many tech CEOs are selling.

Personally I would never pay for tabletop miniatures or lore books generated by AI. It's the same core problem as publishing regurgitated LLM crap in a book or using ChatGPT to write an email - I'm not going to spend my precious time reading something that the author didn't spend time to write.

I am perfectly capable of asking a model to generate a miniature, or a story, or a dumb comment for reddit. I have no desire to pay a premium for someone else to do it and get no value from the generated content - the only original part is the prompt so if you try to sell AI generated "content" you might as well just sell the prompt instead.

red-iron-pine2• 6 months ago

there is 30 years of existing GW art and design that a bot could repackage and regurgitate for the next decade.

they need artists to develop new things, and that means protecting the art

also means they can fight to have it excluded from AI bots and control their copyright & trademarks -- GW is notorious for chasing folks, renaming things to be more copyrightable, etc.

matty22• 6 months ago

In a perfect world, AI would be used to reduce the amount of work humans must do, to free up their time to make more art. Not used to replace human expression with soulless slop generated from art stolen from other artists.

That's why there's less backlash against AI that writes code and more backlash when the video game industry uses it for creative assets.

Games Workshop bans staff from using AI

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