Apple Hires Amazon Search Exec to Run Siri

http://allthingsd.com/20121015/exclusive-apple-hires-amazon-a9s-stasior-to-run-siri-does-hire-signal-a-bigger-move-into-search/

by scottchin • 14 years ago

28 12 14 years ago

allthingsd.com

scottchin2• 14 years ago

I'm interested to see where Siri will lead to in terms search. Will it eventually divert significant traffic from Google's mobile search marketshare (on iOS at least)?

mezeek• 14 years ago

Yes. Peak Search has already happened. http://www.businessinsider.com/peak-search-google-search-que...

scottchin2• 14 years ago

That's a very interesting article. I wonder whether search, in general (as measured by traffic on the major search engines) is declining, or whether people are using more specialized search websites/apps (this was kind of touched up in the article).

For example, when i have programming questions, my first place to look is StackOverflow as opposed to Google. or for restaurants I look at Yelp or Urbanspoon.

In other words, is search traffic just becoming more fragmented across different sites (Yelp, Amazon, StackOverflow, etc.) and apps?

magicalist• 14 years ago

That's a pretty silly article, extrapolating from the already over-extrapolated musings of an analyst. It's asserting that "peak search" occurred last month (no time to wait! must be first to report!), based on a single number from a single analytics firm that says that search numbers declined year over year. The analyst leaves it at that, but the blogger has to take it further.

Also amusing: "Why The Google Era May Be Over"..."Google is not as bad off as it might seem".

In any case, if you look closer, you then see that the peak growth rate of searches in the last two years was only six months prior, and you start to realize why reporting on graphs looking through a one month window is stupid.

Personally, I would think that many people peaked in personal search years ago (there's only so many you can do in a day). What we're seeing is probably largely driven by population growth and expanding internet access.

Codhisattva• 14 years ago

Now this is going nuclear against Google.

jrabone• 14 years ago

I have one word: hashpipe !

mars• 14 years ago

run siri, run!

paulsutter• 14 years ago

So the news is that Apple hopes for Siri to duplicate A9's level of success in the marketplace?

mikeryan• 14 years ago

A9's search portal died years ago they've been focused more on product search as a service. I actually sincerely doubt this move is intended to be search portal to take on Google.

pud• 14 years ago

Ever used the search box on Amazon.com? Then you've used A9.

ChuckMcM• 14 years ago

That is an interesting move for him. Given the amount of time Siri seems to go to the web for search it seems like Apple would reasonably want something in house to better manage the user experience.

My understanding though was that Apple's relationship with Microsoft was covering that (see this : http://news.cnet.com/8301-13860_3-20006971-56.html) while tentative it seems another tie to Google that they probably don't want.

Apple Hires Amazon Search Exec to Run Siri

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