Netflix adds 9M new subscribers as it cracks down on password-sharing

https://www.dailymail.co.uk/news/article-12646839/Netflix-subscribers-password-sharing-crackdown-revenue.html

by vincent_s • 3 years ago

33 31 3 years ago

dailymail.co.uk

hardware2win• 3 years ago

Infinite growth is real!

SoullessSilent• 3 years ago

The addiction is real.

tommica• 3 years ago

Seems like they made a lucrative decision with the crackdown.

shepherdcouncil• 3 years ago

They really helped their cause with their execution on workflow. It was trivial for both me and for my 77 yo mother-in-law to migrate her profile to a side account.

koromak• 3 years ago

I had trouble migrating my family actually. The old account owners couldn't accept the request to join my account as a side profile, because their profile already "existed". Even though we had canceled them.

Waiting until the billing period ended resolved it, but it was definitely not smooth. Waiting 2+ weeks isn't a good policy.

gumballindie• 3 years ago

Meanwhile i cancelled mine because of template content. It’s become a garbage content platform. Fortunately i own all my star treks on dvd - the only content i would have missed.

kwanbix2• 3 years ago

What can I say, my kids love netflix, and we watch many shows there (virgin river, the recruit, the diplomat, lupin, kim's convenience, etc.).

rafamvc• 3 years ago

Kim's convenience is amazing

pcurve• 3 years ago

I like Netflix enough but when they announced the price hike recently i didn’t like them enough to continue to pay. So I cancelled too.

toasted-subs• 3 years ago

Good on them, it was nice they let it go on for this long. Now they have to compete with Disney I am not surprised they are tightening their reigns.

benj111• 3 years ago

i dont see why having to compete with disney == higher fees (effectively).

surely competition 'should' lead to lower fees.

crazygringo• 3 years ago

Because they need to put out even more expensive content to compete with Disney's expensive content.

Netflix and Disney aren't competing so much on price, as much as desirable content divided by price. In other words, they're competing on value (as well as certain must-see exclusives).

And it is extremely non-obvious what the right balance of premium content and price is, and it changes depending on what your competitors are doing.

Entertainment is not a sector of the economy where prices come down over time relative to income, the way food and consumer products have.

tyingq2• 3 years ago

If you zoom out, it's less impressive. It did restore at least a one-time upstep in a pattern where they had hit a plateau. It's unclear if that helps more than just once.

https://www.statista.com/statistics/250934/quarterly-number-... (only shows through Q2/23, but shows the pre-2020 history they are trying to get back to)

They also mention a big shift from ad-free to ad-supported. Though they don't mention if those are equal from a revenue perspective or not.

brianwawok• 3 years ago

What % of the earth do they need to have as customers to be a successful business? It sure seems like to me they have already hit it. Now it's just balance product cost vs price to maximize profit without losing too many users.

tyingq2• 3 years ago

Yeah, I did mean "less impressive" in the very narrow scope of "what did the crackdown on shared accounts do for them?"

lillecarl• 3 years ago

Stremio is a pretty decent Netflix competitor. Runs on Windows, Mac, Linux, Android, Android TV. 5$ a month for a VPN and you're golden.

Yeul• 3 years ago

No it isn't. Every TV comes pre installed with Netflix. It's so easy to sign up my 67 year old mother can do it.

ravenstine• 3 years ago

So what if an elderly person can use Netflix? That doesn't mean another service isn't a decent competitor if it isn't tailored for the widest possible audience.

peoplefromibiza2• 3 years ago

It's so easy to sign up my 67 year old mother can do it

this narrative that a 65 years old person is so stupid that unless things are really easy and dumbed down, it's impossible for them to do anything, must die!

Old people have done a lot of things a lot more complex than signing up for Netflix. Which is a process unreasonably complicated, not complex.

Anyway, Stremio just works.

syncbehind2• 3 years ago

It's so easy to sign up my 67 year old mother can do it.

Casual ageism is awesome.

talldatethrow• 3 years ago

My 67 year old mother moved to America when she came as 27, with me her 4 year old child. She didn't speak english. She worked retail, without speaking English. When the 89 SF earthquake happened, she was stuck in SF not speaking English and made it home via ferries to Oakland. She attended government visa hearings in SF, driving a car there without a license, without navigation, while at that point knowing a few words in english.

And you think she's incapable of using a computer.

seydor• 3 years ago

But can it add more?

kat_rebelo• 3 years ago

this reeks of being a win for the pencil pushers at netflix who needed to turn around the slowly growing exodus from their platform on paper. i would guess that this will only be a one time boost as some people will have to get their own accounts. it seems like those people have already just done that.

it does nothing to address why there has been a slowly building exit from their platform... they have prioritized creating and promoting their own mostly-mediocre branded content instead of retaining licensing deals on movies and series people actually want to watch. all of this, while also continually raising rates.

Netflix adds 9M new subscribers as it cracks down on password-sharing

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