Why don’t Inter Milan have a shirt sponsor?

https://www.givemesport.com/inter-milan-why-dont-they-have-a-shirt-sponsor/

by croes • 3 years ago

42 51 3 years ago

givemesport.com

Mizoguchi• 3 years ago

Here's why:

The sponsor, DigitalBits, hasn't paid their bills.

You're welcome.

dvh• 3 years ago

I thought that when news title ends with question mark the answer is no.

pavel_lishin• 3 years ago

Inter Milan: Why don’t they have a shirt sponsor?
No.

atoav• 3 years ago

If it is a yes/no-question maybe.

On a related note: I just started blocking youtube channels that have titles like: "Why you are doing $X wrong". There are so many interesting questionsnout there. And of those interesting questions a good fraction can be answered in really interesting ways.

Yet people tend to fall for stupid questions with obvious answers. As a film maker myself I dislike creators who treat their viewers with contempt or don't reflect on/care about their own impact on a media ecosystem as a whole.

esafak• 3 years ago

What a waste of an article. This should have been a tweet.

Simon_O_Rourke• 3 years ago

Thanks, should have read that first instead of expecting some proclamation about the purity of the team shirt or something.

Animats• 3 years ago

Another embarrassing scam sponsorship. The first big one was in 2015, when Banc de Binary sponsored Liverpool FC.[1] Then, of course, there was FTX and the various teams that played at the "FTX Arena" in Miami. Now this.

"DigitalBits, the blockchain for brands." Like that was going to work.

[1] https://www.youtube.com/watch?v=X3-hxQ1mPh4

jeron• 3 years ago

If you watch a sport like Formula 1, there’s an endless amount of scam sponsorships. When the money is sorely needed, the vetting for sponsors decreases

paganel• 3 years ago

There was also the sponsorship relationship between AIG and Man United in the second part of the 2000s. It was surreal to see Cristiano Ronaldo wearing a AIG-branded football shirt [1] at the height of the Global Financial Crisis, which had just seen AIG almost go bust [2].

[1] https://static.independent.co.uk/2022/07/11/06/60ee4696dc5aa...

[2] https://money.cnn.com/2008/10/08/news/companies/aig/index.ht...

temp_praneshp• 3 years ago

This used to be my go-to example of weird sponsorship, but some of the F1 sponsorships in the last 10 years make AIG sound like a well run company

oh_sigh2• 3 years ago

With FTX, also don't forget that they sponsored the baseball World Series. Go back and look at any clip from the 2022 World Series and the umps are all wearing "FTX" emblazoned on their chest.

tbrake2• 3 years ago

Sponsorless kits look so good. I wish that was the norm. The financial realities of the modern game make that a pipe dream though.

rcme2• 3 years ago

What are the realities, that the ownership wants more money?

bidirectional• 3 years ago

Clubs' spending must be tied to their revenue, foregoing sponsorship money would force them to spend less no matter what, and there's a continuos arms race to spend more and more.

Also, practically all football club ownership is a loss-making activity.

meinersbur• 3 years ago

It's not sponsorless. Nike and ebay are still featured.

tbrake2• 3 years ago

Fair. Should have been more specific about meaning the shirt sponsor.

Larrikin• 3 years ago

A Nike shirt with a Nike logo on it isn't a problem.

I would never buy a jersey with a big digital blur logo on it unless they spent decades innovating in the fashion industry on top of their crypto junk.

faaabio1618• 3 years ago

That's actually the first time that cryptocurrencies fix a real problem.

JohnFen3• 3 years ago

The overwhelming level of sponsorships is one of the two main things that drove me away from sports generally, if I'm honest.

dmitryminkovsky• 3 years ago

And the other?

danlugo92• 3 years ago

I loved the Unicef logo in the Barcelona shirt years ago, made the design more balanced without it being a cashgrab.

soneca• 3 years ago

I think that was just a transition from being a club supposedly proud of not accepting shirt sponsorships to a club that accepts them.

In a way, it was a PR step to cash grabbing.

rikthevik• 3 years ago

Sure there are financial realities, but sometimes the sponsor and the logo fits the vibe of the team really nicely. Inter and Pirelli, Barca and Unicef, Arsenal and O2, Newcastle and... Newcastle.

Credit where credit's due, the NHL has some really great jerseys going on right now.

madmax108• 3 years ago

For sports like F1 where there's a lot of $$$ that goes into running the sport itself, it's still understandable, but I always find it funny when you have cricket players (which is huge in India where I'm from) walk out with a dozen logos plastered on them [1], though the sport is much "cheaper" to conduct. But then again, finance bros be making money while the sun shines I guess, and I assume these companies getting their logos in front of a billion eyes is enough RoI for them.

[1] https://www.kreedon.com/wp-content/uploads/2023/03/1.jpeg

jelkand• 3 years ago

DigitalBits also sponsored AS Roma, who are now playing with "SPQR" in place of their sponsor.

jonwinstanley• 3 years ago

Up until relatively recently Barcelona often played without a sponsor on their shirts, however, Financial Fair play rules mean club's spending limits are based on their revenues - so clubs are incentivised to increase their revenues as much as possible to ensure they can maximise their spending on player salaries and transfer fees.

oh_sigh2• 3 years ago

Could an enterprising billionaire owner of a small club pump up their spending limit by buying a sponsorship for their own team for $1B?

Kon-Peki2• 3 years ago

That's basically the charges that were leveled against Man City, and they more or less got away with it.

You just can't make it too obvious, I guess.

NickC25• 3 years ago

The guy who owns Hoffenhiem tried to do that, and was slapped down. Red Bull sort of got away with it, but are widely despised throughout Germany and they struggle with attendance.

Then the Arabs that bought Manchester City tried to do that x100 and managed to get away with it.

It's all tied to how many billions the owner(s) can drop on lawyers. One guy with a billion? Nah. A consortium of oil shieks that can spend a billion on lawyers? Yes.

JumpinJack_Cash3• 3 years ago

The club board specifically decided not to renew their decades old main shirt sponsorship deal with Pirelli (120+ year old tire manufacturer) in order to pursue the new riches of the crypto-companies.

Their city rivals did the same with BitMex and BitGet respectively, it seems like they are still getting paid or they decided to keep the sponsorship on the shirt regardless.

spaceman_2020• 3 years ago

Tl;dr - Blockchain company that was supposed to sponsor them didn’t release payments.

anigbrowl2• 3 years ago

[The company has] 'undertaken a proactive process for the redefinition of partnerships' is an impressive new nadir of corporate bullshit. With a little more effort these PR geniuses will finally transcend the horizon of meaning and enter a dimension of pure brand awareness.

pimlottc• 3 years ago

I wonder if this would work with my landlord:

"I am writing you today to undertake a proactive process for the redefinition of tenancy that will involve not paying you in the future, in line with my objectives of economic sustainability and the use of your apartment."

anigbrowl2• 3 years ago

Oh just leave out the part about not paying and refer obliquely to a 'necessary fiscal realignment.' Add in some terms about consent being considered irrevocably transmitted upon opening of the letter and you're gold.

pintxo• 3 years ago

They should better have closed a smart contract. /s

ofrzeta• 3 years ago

I've never really understood how it works out to have fans buy jerseys for 100+ euros and then run around with them doing unpaid advertising for Emirates or bwin :-)

jspash• 3 years ago

"in the opinion of many, it made the shirt look far more beautiful." Said no one ever. What sort of writing is this? It feels like AI generated spam.

Why don’t Inter Milan have a shirt sponsor?

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