Inbound.org: Community-curated Marketing News

http://inbound.org/

by InfinityX0 • 14 years ago

90 58 14 years ago

inbound.org

iseff• 14 years ago

I've been a part of the beta of inbound.org, and have been really impressed with the community thus far.

It's still very immature and small, but it brings together some of the brightest minds in inbound marketing.

Rand Fishkin (SEOMoz) and Dharmesh Shah (HubSpot) deserve a lot of gratitude for getting this community started.

dshah5• 14 years ago

As fans of HN, one thing we know is that what makes the whole thing work is the community. So, thank you.

We're hoping to make the same kind of magic for marketers that HN has been able to do for hackers.

dohertyjf• 14 years ago

I've also been a part of the beta testing and think it will be a great tool. I love HN for the technical and startup material and have found some amazing material here. I hope Inbound.org is the start of other awesome crowdsourced communities in the HN-style model.

Hats off to Rand and Dharmesh.

guywithabike• 14 years ago

Why did they schedule maintenance for the middle of the day on which they launch? That seems like the worst time to take down your site for scheduled maintenance.

Doesn't take a marketer to know that.

trickjarrett• 14 years ago

More likely they're fixing stuff. That's a WP plugin which puts your site into maintenance mode.

scoot• 14 years ago

Because it wasn't scheduled.

dshah5• 14 years ago

You're right. It's not scheduled maintenance. We're furiously working on the issue as we speak.

Kiro• 14 years ago

In the middle of the night here.

gabaix• 14 years ago

inbound.org is a reference to Inbound Marketing, which Hubspot coined entirely.

HubSpot snapped the term "Inbound Marketing" (which really means "permission marketing") so they could differentiate more easily from other marketing software competitors.

The strategy is really smart. If you look for "inbound marketing" on Google, Hubspot has completely pushed down the older term by flooding the page with results they more or less created: conferences, groups, books, even a Wikipedia page defined by the company.

For old time marketers, "Inbound Marketing" meant "marketing research", as opposed to "Outbound Marketing" which meant "reaching out to users".

In a sense, it shows those guys are great at what they are doing, marketing.

phamilton2• 14 years ago

Not to troll, but I think a segregation of the crowd here would be great. I know pg has made a few comments lately along the lines of "where did all these non-hackers come from?"

I feel like sub-HN's would be helpful, as I find myself generally reading programming tips and things much more than I read "how to get your conversions up".

Having a good community to submit that to and discuss would cut down on the signal to noise ratio for readers like me.

cobychapple2• 14 years ago

Wouldn't sub-hacker-news threads for non-hackers defeat the purpose of it being part of hacker news in the first place?

phamilton2• 14 years ago

I agree. That's why I hope inbound takes off.

shaka8813• 14 years ago

I think they'd still post here, because of the "street cred" or something.

I am also sick of SEO and Teach Me Programming! links.

staunch• 14 years ago

This is going to work (if you can make the site work!) I'll definitely participate.

whichdan• 14 years ago

Really looking forward to checking this out once it's back online - a marketing site with a community even half as strong as HNs would be absolutely great.

ABS• 14 years ago

love the idea, really looking forward to it but... did you ask a marketer to decide what platform to built on? wordpress? really?? :-p

klbarry2• 14 years ago

I am extremely excited for this. I have been wanting something like this for some time.

j_col• 14 years ago

No disrespect intended, but did you load test this app before launching it?

cobychapple2• 14 years ago

Prediction: tomorrow we'll see the front page full of "Hacker News for XYZ".

kmfrk• 14 years ago

You have way too many articles on the front page. It feels a little ridiculous that I have to scroll down on a 24" monitor at 1920x1080 to read everything.

It's a little similar to what I said about another side: http://news.ycombinator.com/item?id=3547100.

I might accept a lot of articles in one page, but I should be able to view everything in one "page" regardless.

lrobb• 14 years ago

I'd like to register, but twitter only???

And then... An error occurred while trying to retrieve your Twitter username. Please try again.

mwilcox• 14 years ago

It's run by marketers, after all.

getsat• 14 years ago

And HN is written/run by a developer who made his fortune building web apps, yet it still manages to average a 5+ second page load time. What's your point?

dwynings• 14 years ago

+1, I keep running into issues trying to login with Twitter.

  An error occurred while trying to retrieve your Twitter username. Please try again.

dshah5• 14 years ago

We've been struggling with that particular issue all night (it's been a long night). We think we finally have it resolved.

Sorry about the problems. It ended up being a more "eventful" soft launch than we expected.

joedev• 14 years ago

What are so many inbound marketers doing hanging out on HN?

klbarry2• 14 years ago

Customer acquisition is one of the most important features of start-ups.

SeoxyS3• 14 years ago

This is a perfect example of what's wrong with the shallow approach to design. Sure, it looks nice, but it functions awfully.

Compare its homepage with the Hacker News homepage: HN won't be featured on any galleries any time soon, but what makes it successful is that it is really well designed. It has a clear brand identity, and the homepage is incredibly functional; you can easily scan the top news, and see what's new. Visited links are grayed out, and the only text that pops is the new headlines. Everything else is secondary, and therefore scaled down and/or grayed out.

Inbound, on the other hand, gets it all wrong. You'd think it's a well designed site—it has pretty colors, pretty fonts, pretty patterns. But that just makes it a pretty site, not a well-designed one. You can only see 10 headlines on a page above the fold, and even so it feels more cluttered than HN's 30 article homepage. Extra attention is called on irrelevant information like the rank number, or the author and his mugshot. The end result is a homepage that feels cluttered and has no clear sense of hierarchy.

This is what gives designers a bad name. This is also why, if you're building a product, you want to hire a real designer with an education and an understanding for the basics, not just somebody who got good at making shiny things by following photoshop tutorials.

carbocation2• 14 years ago

I really do enjoy HN's design. But the fact that read stories become grayed out hurts in one circumstance: when you've started participating in a discussion on that thread. It would be nice (though admittedly it would break caching) if at least the 'comments' link changed color or were 'called-out' for the threads in which you have commented.

SeoxyS3• 14 years ago

I'm not sure if you're aware of the [threads] link at the in the HN navigation, but it shows you all your comments and threaded replies. I use that feature to check back on discussions I've participated in.

kaiuhl• 14 years ago

That's pretty hypercritical. Personally, I'd like HN to have more reasonable typography like a fixed width column for comments—somewhere in between Inbound and HN as it exists currently.

It's also not functionally awful. My wife, an interior designer, has often commented that she doesn't know how I can stand to read comments from this site because of how garish the colors and how poor the type is. We've had time to adapt to the use of HN because the content is great and the software has been evolved to function well.

Inbound also has an entirely different target market, one that is, by definition, more superficial and shallow in regard to design. Nothing that looked like HN would get traction in the marketing community, at least from the people I know.

SeoxyS3• 14 years ago

The measure (line-length) on HN comments is pretty damn bad, I agree. I'm purely comparing the homepages here.

And I do agree that HN could definitely improve. HN isn't perfect, nor is it beautiful. I think it functions extremely well, but there's still plenty of room for improvement.

dshah5• 14 years ago

@randfish and I were very inspired by HN. We understand the tradeoffs in terms of design (we're big reddit fans too).

Your observation that marketers (our audience) are different from hackers is dead-on.

With inbound.org we had some early debate around design. Candidly, I was more on the "lets make it like HN" (I write code every day) and he was more on the "lets do something creative and solve for our audience" (he has a much better aesthetic sense). We're still debating it.

We're also both entrepreneurs, so understand the importance of launching and just getting it out there.

Now, back to dealing with the technical issues we've run into tonight...

sullivandanny• 14 years ago

I'd just like Hacker News to have a password-looker-upper. Would that be so very hard to provide. Please, PG?

zizee• 14 years ago

I'd like to be able to change my username, without losing my comment history and karma.

aresant2• 14 years ago

Love the concept and I'm hopeful that it gets the traction deserved.

A couple of UI comments from a brain that spends all day on conversion / UI:

a) HN at 1280x1024 gives you nearly 30 items without scrolling vs. ~10 on Inbound which feels like a UI problem.

b) The header is unnecessarily large, the "Hot Articles" title is redundant to the point of the site. In conversion testing I've never seen a larger header improve sticky/conversion and less is always more.

c) On hover you activate the color change of the story table but I still have to navigate to the actual link for the click through which is non-intuitive.

d) Categorizing is an interesting idea but I think that appeal of HN and many specific community sites (or subreddits for that matter) is that sub-categorizations aren't necessary. EG the community picks the content that's interesting to the community, and category sorting is a "power user" desire, but just confuses the 95%.

Big fan of the work you guys do elsewhere, hope this sticks!

dshah5• 14 years ago

Thanks for the feedback. You make some really good points.

a) You're right. Though we're not going to get to the same density as HN (we've deliberately chosen to show more information per article), we should be able to get more items in there.

b) You're right. It's too large.

c) Right again. We should allow clicking through the article on any area that triggers the hover.

d) This was a deliberate choice. We debated it, and categories won out. Though the right thing to do is to test it (and see what down-side impact the categories are having -- and whether that's worth the additional categorization).

For now, we're working on getting the site back up. The issue is not traffic (directly), but some strange wonkiness with the twitter oauth process.

aresant2• 14 years ago

Thanks for listening to the unsolicited advice, which as they say, is worth what you paid for it :)

I've bookmarked - look forward to seeing what comes of it.

powertower• 14 years ago

You should also take a look at the site using IE8 (one of the largest browser segments for general traffic). The articles area is grey-ed out (you can hardly see it).

sawyer• 14 years ago

I also think you guys should re-think the categorization (I'm finding it incredibly distracting). If you remove the category name and give the link title more width (so that it's not truncated in many cases) - the title can speak for itself regarding the nature of the link.

ftwinnovations• 14 years ago

Another +1 for removing categories. I find myself subconsciously ignoring headlines based on the category even though when I force myself to read it, it's actually something I'm interested in. Super dumb! But for me seems to be my human nature.

For what it's worth.

But love what I see and my social marketer has been forwarded the link and we'll keep checking it out.

Alex3917• 14 years ago

Neither the login or register features are working. I'm trying to create an account but just getting a blank dialog box.

SquareWheel• 14 years ago

Do I really need to use Twitter to sign up? I feel like I must be missing the real button and it's just hidden somewhere.

shaka8813• 14 years ago

This is wonderful. I love it. Lots of SEO and Social Media Marketing articles. I hope they poach a lot of people from HN.

_(ssh, quiet...!)_

chrisguitarguy• 14 years ago

The smart ones (including Rand) will stay here, sit quietly, listen/read, and say very little.

thefahim• 14 years ago

Design suggestion: I am more interested in seeing the score given by the community rather than the rank awarded by an algorithm. I think you should replace the large position text (#1, #2, etc) and with the # of upvotes.

shaka8813• 14 years ago

So many of the linked articles have comment threads that are total circle jerks!

paraschopra• 14 years ago

Great initiative. This has been lacking in marketing industry. Although as others have pointed, I think UI could be polished a bit. It doesn't yet feel as fluid as HN.

badclient• 14 years ago

Who is this targeted at?

petewailes• 14 years ago

My only problem with this is that I can't see how this isn't going to be hugely insular, and spammed to death by self-promoting "marketers".

I'm curious how it's going to avoid turning in to what Sphinn at the worst times.

paolomaffei• 14 years ago

Very good! Two questions

1) How did you build this? Some pre-made system or not?

2) Is there a list of more specific communities like this? Examples: entrepreneurship only, selling only, consulting only.

hengli• 14 years ago

Maybe something like this? Just a few minutes in developer tools.

http://cl.ly/1p1C0t0E3A0H400L293J

slater• 14 years ago

Looks like the SEO D-Bags have already discovered your site :(

WadeF• 14 years ago

I love this concept, but I'm hoping they can manage to get a community that can keep the level of content high instead of the mostly link bait and spam articles the SEO community is known for.

A quick look at the home page for Inbound.org which has 25 articles shows: * 9 articles that are "X Number of Things" * 4 "The Guide to" articles * 2 "How to" articles

That's 15 out of 25 articles that are mostly filled with shallow link bait type articles. Granted I didn't read all of them so I'm sure some are good and deserve to be high on the page but the ratio is way off.

By comparison the HN home page has zero of the same type of articles.

Now maybe that's what they are going for, but personally I'd love to see less lists and more high quality content around marketing.

Inbound.org: Community-curated Marketing News

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