Website outages and blackouts the right way

https://plus.google.com/u/0/115984868678744352358/posts/Gas8vjZ5fmB

by amirmc • 15 years ago

329 57 15 years ago

plus.google.com

adrianwaj4• 15 years ago

Any day we're set on, Black Friday? Weekly, bi-weekly, first of every month?

Tim-Boss4• 15 years ago

Afaik this is all for the 18th January 2012.....or Wednesday as we mortals call it

adrianwaj4• 15 years ago

Not enough. I think there needs to be something preventative in place so this sort of thing can't raise its ugly head again.

If they want censorship, let's give them censorship.

corin_2• 15 years ago

Another, in my opinion, great example of the need for subdomains on HN submissions. I surely wasn't the only one who thought this title meant Google were endorsing blackouts?

Tim-Boss4• 15 years ago

Agreed, I've seen a greasemonkey script that can do it, but honestly I can't see a reason why this isn't adopted as standard!

https://gist.github.com/1522657

wahnfrieden2• 15 years ago

Because pg has other priorities. All the whining in these threads about this is seriously irritating and derails the topic as it gets voted up past relevant things. Do it in its own post if you need to - which has already been tried several times. Just keep it out of on-topic discussion please.

colinm• 15 years ago

Yeah, G+ is eating up the Intenet. Don't understand why people blog there.

rplnt• 15 years ago

But we sure can understand why Google employee posts there.

pferde2• 15 years ago

Can't you just hover over the link and see the entire url on the bottom of your browser window?

Tim-Boss4• 15 years ago

Not on my phone!

rubergly• 15 years ago

In most cases you can, but why provide the easily accessible domain information at all if it's misleading in so many situations?

jasonkostempski• 15 years ago

Would subdomains even help with posts form +? Google has been using +Pages to communicate lately so even if it was an article from Google it still likely would have said plus.google.com.

bmj• 15 years ago

Yes, because the URL hint would be "plus.google.com" rather than just "google.com." The latter could link to Groups post, a Google+ post, or a page under the official Google site (google.com).

Each represents a rather type of communication which may or may not originate from Google HQ.

timothya• 15 years ago

I believe just an exception for plus.google.com needs to be added, as subdomains are shown for some URLs (for example, I see that the subdomains on tumblr are shown).

deno• 15 years ago

Better yet, fetch the page in the background, get the microformat info[1] which will contain link to author’s vcard[2] and show something like this instead:

    [Pierre Far]

Google+ is just a platform — who cares for “plus.google.com” if it’s not about Google+.

[1] http://www.google.com/webmasters/tools/richsnippets?url=http...

[2] http://www.google.com/webmasters/tools/richsnippets?url=http...

rcfox2• 15 years ago

Public Service Announcement: Don't take URLs (shortened or otherwise) as political advice.

rcfox2• 15 years ago

I use this Greasemonkey script to show the whole URL, except the www.: https://github.com/jcs/better_hn_domains

(Note: I am not jcs)

obtu• 15 years ago

This https://gist.github.com/1522657 has the slight advantage of working on comment pages as well.

naner• 15 years ago

Every time there's a submission from google.com someone complains that it looks like an official Google statement and we need subdomains to differentiate. I find this obnoxious, mostly because I have never found this to be any kind of problem but also because you people keep repeating this feature request for every link from google.com.

Probably 99.99% of google.com submissions are not linking to any official Google statements. And when submissions do happen to deal with official Google statements, they tend to be Google+ posts from someone who represents Google. So subdomains won't magically fix anything.

Why can't you just click through if it is ambiguous to you?

tedivm• 15 years ago

I think the point is that there is some ambiguity, and that it's a fairly easy to solve problem. Yeah, I understand it's not the end of the world or really likely to cause serious confusion, but I don't see any downside in showing the subdomain either.

wiradikusuma• 15 years ago

If HN has "sticky posts", this thing should be on top at least until 18th of Jan to avoid people from hurting their website's SEO too much for the solidarity action.

Tim-Boss4• 15 years ago

What I took away from the article is that done right, 503 error, SEO wont be damaged (long term at least) and everything will be back to normality again within a couple of days.

amirmc• 15 years ago

Until I saw this post, I hadn't even considered the possible SEO implications.

insickness• 15 years ago

Can someone explain how to change a site to return a 503 HTTP header?

shawnz• 15 years ago

You can do it on a page-by-page basis. If your server supports PHP, add <? header('HTTP/1.1 503 Service Unavailable'); ?> before all other bytes in the file that you want to 503.

jagira• 15 years ago

Put Redirect 503 in your Apache configuration file.

pquerna• 15 years ago

I wrote this up awhile ago for how to do this in pure httpd configuration:

http://journal.paul.querna.org/articles/2009/08/24/downtime-...

pjscott• 15 years ago

Which HTTP server are you using? Apache? nginx? Each one is different.

CWIZO• 15 years ago

This "technique" is highly recommended for your error pages also (50x). It also helps if you set the "Retry-After" HTTP header (value in seconds), that tells google (and hopefully other crawlers) that they shouldn't bother with crawling for another X seconds. Helps with the load if you are experiencing problems with your server.

Retry-After is also usefull for "down for maintenance" pages since you usually know how long your page will be down.

infocaptor• 15 years ago

Another alternative is to simply use jquery like framework to create a modal dialog window and display the message. Hide all the close buttons. You can put this script in the wordpress header and then all pages will show the dialog when the document is done loading. This has the least impact on your domain and content wise.

adrianwaj4• 15 years ago

I wonder if a JS redirect would work too to some central page that any number of people can use (maybe a 302 redirect would be better.) It can display the desired page in an iFrame. I don't know what could be on that central page, but it could get a ton of traffic if done right. Donations, petitions, forum, guest book, chat, politicians contact details.. etc. Perhaps it can be displayed as the requested url somehow.. is that possible?

The other thing it could do is redirect back to the source site every x visitors, so one could set the ratio: 1/3 visitors gets the redirect. Search bots don't get the redirect.

It'd also make a good point for media coverage, providing some metrics on the effect of the blackout.. so long as people use it.

"xx,xxx internets were censored in the last yy seconds/minutes/hours from zz domains"

dugmartin• 15 years ago

While I'm no fan of SOPA I think people that are outraged enough to blackout their site but and at the same time are concerned with SEO implications remind me of protesters that don't want their pictures taken. You want to show up and feel good but don't want anyone to know about it later.

Why not set the page titles and meta descriptions for all your pages so that "This site was blacked out in protest to SOPA" shows up in your search results for a while? That would honestly probably have more impact and Google will get around to indexing you again.

corin_2• 15 years ago

It's not the same as not wanting your picture taken on a demonstration, it's the same as not wearing a tshirt for the next year that says "I was on this demonstration".

Doing a blackout for twelve hours harms your business, fucking up your SEO harms it again. Obviously in this, as in any protest, there is a decision to be made on what to do. Why not only blackout for one hour? Why not blackout for an entire month?

driverdan3• 15 years ago

Because it doesn't work that way. Removing the keywords you rank for and replacing them with blackout pages will kill your rank for your target keywords.

If you want people searching for anti-SOPA messages to find your site and not your regular traffic then go for it.

sambeau2• 15 years ago

This technique would not be needed if Google joined the blackout and didn't crawl for a day.

random42• 15 years ago

Even if Google joined the blackout, only the web frontend would be blacked out, not the backend crawling.

tripzilch• 15 years ago

Who is this guy now? I keep seeing announcement posted on Google Plus by people speaking for Google, but they never bother to mention as much as their function or position within Google.

They ought to start of with "Hi I'm XYZ, lead PQR coordinator of Google ABC." or something.

At least this time it says "google" if you mouseover his photo, the last one didn't even that.

johnbatch• 15 years ago

You can go to his about page. https://plus.google.com/u/0/115984868678744352358/about "I work at Google as a Webmaster Trends Analyst. This is my personal profile.

What do I do at Google? I help webmasters build better websites, so you'll see me talking to webmasters on our and other forums, writing blog posts, saying things like "I'll ask internally" and the like."

larrys2• 15 years ago

"I work at Google as a Webmaster Trends Analyst. This is my personal profile."

Security wise a bad idea. For example email of a actual company employee (at a company that offers email) might normally might be name@corp.yahoo.com or name@corp.google.com not name@yahoo.com etc.

By posting in this manner nothing to prevent someone from posting the wrong information.

jedc• 15 years ago

He's also here on HN: http://news.ycombinator.com/user?id=pierrefar

larrys2• 15 years ago

"but they never bother to mention as much as their function or position within Google."

And even if they did how do you even know that info is true? Who verifies that?

pierrefar2• 15 years ago

Hi,

I'm the author of the post. Your concern is valid and it's one of the reasons the Google+ account is verified.

Also, there is plenty of evidence that it's a real Googler's account. For example, when I blog on our official Webmaster Central blog, I link to this Google+ profile; for example the most recent post: http://googlewebmastercentral.blogspot.com/2012/01/better-pa...

Hope this assures you a bit!

Thanks,

Pierre

sambeau2• 15 years ago

Am I alone in thinking that if Google won't join the blackout than the next best thing would be a Google search full of anti SOPA messages?

Will a 503 make it into the listing? If so be sure to put your message in the title.

driverdan3• 15 years ago

Except that doesn't work. You lose your rank for your existing keywords if you replace your site with an anti-SOPA message, which is what this is about.

If you just add a banner or message to your site and keep the rest of your content intact then sure, it may show up.

jbhelms2• 15 years ago

Since GoogleBot doesn't run javascript, does that mean that an all Javascript solution would work without disrupting indexing?

a-priori• 15 years ago

Be warned, there's some evidence that GoogleBot now executes Javascript.

http://ipullrank.com/googlebot-is-chrome/

cbr• 15 years ago

It does run javascript: http://www.jefftk.com/news/2012-01-11.html

jbhelms2• 15 years ago

That is good to know. I guess this helps catch SEO cheats with javascript

pierrefar2• 15 years ago

Hello all

I'm the author of this post. There are some suggestions for Javascript-based alternatives. A well-implemented Javascript overlay for the blackout message is a valid option, but keep in mind the following when thinking about it:

1. Googlebot does run some types of Javascript. We blogged about this recently: http://googlewebmastercentral.blogspot.com/2011/11/get-post-...

This means that the content included via Javascript may be indexed until the next time we crawl and process the page and find it's gone.

2. Consider how the JS will affect your pages' instant previews. Overlays are likely to show up in the previews, and these will take some time to update as we re-generate the previews.

3. Consider your users. Some webmasters are suggesting keeping the blackout overlay visible without any means of hiding it. That may not be the best user experience, and may be annoying to your non-US based users.

I'm happy to answer any other questions.

Thanks, Pierre

wahnfrieden2• 15 years ago

You should be able to help googlebot index the right content by using different HTTP status codes in the response. Also, although googlebot executes JS, in my experience it doesn't use it for indexing content. My guess is that it's primarily used for the instant preview and for verifying that you're not cheating by hiding SEO keywords on load or whatnot. This could change any day, of course.

PaulMest2• 15 years ago

Wouldn't it be possible to detect if it's a web crawler visiting your site (e.g. user agent) and then let them crawl the site as normal? If it's not a web crawler, then display the "blackout" version of the site?

wmf• 15 years ago

That's cloaking and can cause you to be de-indexed.

PaulMest2• 15 years ago

Interesting. This site claims that the intent behind the cloaking is taken into account: http://www.smart-it-consulting.com/article.htm?node=148&... ... Do you agree? Or have you had a different experience?

Website outages and blackouts the right way

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