AdGrok is joining Twitter

http://adgrok.com/adgrok-is-joining-twitter/

by mceachen • 15 years ago

74 19 15 years ago

g123g• 15 years ago

What about your loyal users? Are they supposed to fend for themselves now? These types of exits create bad precedents for other startups and will make customers wary of using services from the newer companies.

How about open sourcing some of your code if possible?

fleaflicker• 15 years ago

Most startups have something like this in their TOS, it's just part of the risk using their product:

ALL MATERIALS AND SERVICES ON THIS SITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTY OF ANY KIND...

http://adgrok.com/terms-of-service/

nhangen• 15 years ago

I posted something similar about Whrrl when they were purchased by Groupon and basically said "see ya" to users.

I too find this trend a little unsettling.

cosgroveb• 15 years ago

Though they surely have some loyal users maybe there's not as much of a market for a front-end to Adwords to make sense continuing the product?

dmazin• 15 years ago

This really was kind of shitty of them. On the one hand, I understand the excitement of being acquired by Twitter. One the other, that was really shitty and, to be honest, seems very unprofessional to me. People should be in it to produce long-term services and get paid by customers, not by providing a service for a little bit, getting people dependent on it, and then yanking it out when it's profitable to do so.

muhfuhkuh• 15 years ago

So, if adgrok were to, for example, not provide nearly as equitable terms as competitors, would you stay out of loyalty or bolt for the better deal?

Just to let you off the hook, neither answer would really justify your harsh (almost personal) criticism of what seems to be a pretty straightforward business acquisition.

peterzakin• 15 years ago

congrats!

Mc_Big_G• 15 years ago

Congrats to Adgrock, but selfishly unhappy about this. I was really looking forward to trying Adgrok in a few weeks when I launch my next site.

Any suggestions for alternatives?

jcampbell1• 15 years ago

Based on their site, it looks like Adgrok was an alternate front end to Adwords. If you want to learn PPC/Adwords, the best tool to use is Adwords. Adwords is complex and it is not something you can figure out how to use correctly in an afternoon. Dedicated a few days to learn the terminology and the intricacies of the system.

ashbrahma• 15 years ago

It's time for someone to start a new company replicating what AdGrok did!!

glasner2• 15 years ago

Working on it...

pclark2• 15 years ago

can you elaborate?

RobIsIT• 15 years ago

So far, Twitter has been invading third-party developers who have built extensions of their system. From apps that hold users (TweetDeck) to those that facilitate extended service (URL shortening, image hosting), to date, Twitter has been carefully identifying what their users consider valuable and bringing those features, functions and complete applications under Twitter's privately owned umbrella.

AdGrok is a departure from this logic. Why did Twitter buy AdGrok (other then the stellar team)?

Google monetized their core product not by bowing to paid placement but rather in building a robust ad network to compliment it. Is this what Twitter is doing?

simonw• 15 years ago

"AdGrok is a departure from this logic. Why did Twitter buy AdGrok (other then the stellar team)?"

Probably for the stellar team.

adw• 15 years ago

As they did with DabbleDB and Values of N (I Want Sandy). Both cool products, neither had overwhelming traction, both shut down when the deal closed.

brown9-2• 15 years ago

I'm not sure if "invading" is the right way to look at this

TheBurningOr• 15 years ago

I'm not sure that this is entirely true for Google. Recall that Google bought DoubleClick and that much of their current advertising empire is built on that foundation. I think Twitter is aiming to do something similar here.

AdGrok is joining Twitter

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