Apple Planning Major Product Launch For Retail 10th Anniversary?

http://www.bgr.com/2011/05/16/apple-planning-major-product-launch-for-10th-retail-anniversary/

by rickdale • 15 years ago

85 76 15 years ago

[edit] question mark added to end of title

callmevlad• 15 years ago

You forgot the question mark in the title. Not sure if Betteridge's Law of Headlines applies here, but let's not convert speculation into fact on a whim :)

martythemaniak• 15 years ago

Nothing indicates major product launch (ie, no leaks or rumours like any other major product launch). Maybe some kind of party and/or fun-time goodies for people to go and play with?

gacba• 15 years ago

Um, since when do you have to lock your cell phone in a safe, sign an NDA, and get password-protected training files from Apple for a "fun-time party"?

Not even Apple is that paranoid.

adriand• 15 years ago

Sounds like my kind of fun-time party.

msbarnett2• 15 years ago

It is just a rumor, but it's interesting that it seems to line up with stories that were floating around a couple weeks ago about Apple retail employees being told that they weren't going to be able to book vacation days in late May.

Usually those kinds of black-out dates have signalled product launches.

frouaix• 15 years ago

How about a pure software product? There's been rumors of a cloud-music solution; or a relaunch of MobileMe.

estel2• 15 years ago

You wouldn't expect to "receive hardware to install" for a software launch, other than a small number of posters, banners and other promotional paraphernalia.

cafebabe2• 15 years ago

Apple is foreclosing.

monochromatic• 15 years ago

On what?

cafebabe2• 15 years ago

They invested everything in building a few quantum computers in iPhone form factor. Each store gets one. Now they build an obstacle course that will eradicate half of mankind trying to buy it first.

jpk• 15 years ago

Not having worked, or knowing anyone who has worked in an Apple store, inferring the magnitude of the event given the procedure is difficult. Have they ever done this before? If so, what happened when they did?

jokermatt999• 15 years ago

Absolutely nothing about what's planned, just that something is possibly going to happen. I wish tech news focused much less on rumors, and more on actual announcements.

matwood• 15 years ago

With Apple rumors are pretty much all you have until a specific product launches.

orofino• 15 years ago

Apple typically covers a large product launch with a large product announcement. I'd expect an announcement at least a couple days before looping in the stores for two reasons:

1) That many employees will be difficult to keep quite. It is my understanding that typically retail employees find out about a product launch along with the general public.

2) Soft launching or just launching via retail stores wastes a significant opportunity for Apple to garner extended coverage in the press. Why limit yourself to just one big press hoopla when with an announcement AND a launch you get two.

All that said, BGR has nailed stuff in the past and Apple likes to keep people on their toes.

DanI-S• 15 years ago

Apple, you are astonishingly good at building up consumer excitement. If I were ever to go into politics, I'd know where to look for campaign staff...

bonch• 15 years ago

One reason is that they usually don't release something that's not worth the excitement. If you keep a good track record, people will attach significance to everything.

dr_• 15 years ago

A new iPhone? Rumor had it that it hadn't gone into full scale production yet, but who knows how accurate that is. It seems like camera parts and cases were already being leaked over the weekend.

Plus if it's really just a minor upgrade, to a 4S, instead of the iPhone 5, maybe a full scale formal announcement really isn't necessary. It can still run the current OS, until iOS 5 is formally announced in the next month.

joezydeco2• 15 years ago

Yeah, but do you really need to tear up a whole store over a marathon saturday night for a phone upgrade?

corprew• 15 years ago

yes, if suddenly they added support for t-mobile and sprint. but it could also be something like upgrading / changing how their point-of-sale systems work to give an improved customer experience. that would make a lot of sense for a store anniversary, for example

simplezeal• 15 years ago

MacBook Air with Sandy Bridge?

lambada• 15 years ago

Unlikely. Consumers just don't care about processor architectures.

dkokelley• 15 years ago

Not when you call it 'processor architectures'. Apple is a bit smarter than that when it comes to marketing. It won't be the MacBook Air with Sandy Bridge. It will be the MacBook Air S with 'more magic' inside.

The 'S' is for Speed. :)

culturestate• 15 years ago

I'd settle for the return of the backlit keyboard.

Luyt5• 15 years ago

Yes please. Now I sometimes have to close the lid of my Air a bit to find a certain key with help from the glow from the screen.

That being said, I find the speed of the Air adequate for the stuff I do with it (development).

eps• 15 years ago

> Thanks, Lindsey S.!

Lindsey S. from Apple's marketing department no doubt.

yumraj• 15 years ago

TV (real TV, not the set top box).

spydertennis4• 15 years ago

Why oh why would Apple build an actual tv when they can just build a box that plugs in to EVERY tv and puts iOS on them??

I don't understand why everyone thinks Apple are going to build a tv, it's a ridiculous idea.

Ruudjah• 15 years ago

They already sell displays. Integrating ATV hardware into a display is not a big step.

ary6• 15 years ago

Because there is a layer of UI/UX between the screen and "their box" that Apple traditionally hates. If there is an Apple TV with a screen (and I'm not saying there will be) then you can be sure the input switching madness, weird motion interpolation, iron-maiden remotes, and shitty setup experience will all be gone. If it ever comes to exist, it will exist to close that final gap between Apple/iTunes and your couch.

prawn• 15 years ago

Set top box (ATV upgrade) with app store and new form of remote would, IMO, go nuts. I'd like to see MS Surface-type technology within reach of the public but doubt the market would be as big as a set top box?

ShabbyDoo2• 15 years ago

This is my prediction as well. If I look at everything Apple is doing content-wise, ATV seems too small (figuratively speaking) in comparison. I want to control my TV with my iPad. Apple has to be concerned about Google's somewhat strong (albeit supposedly buggy) foray into the living room. How can they give away this territory without putting up a better fight? I predict that the killer feature will be optional control via an iPhone/iPad. The 10' interface stinks for content selection and other input-intensive activities although it's great for a shared viewing experience. The new ATV should turn my A/V set-up into a seemingly dumb slave of my iPad. Some IR repeaters to do Harmony-esque things would be a huge bonus. I also predict that this device will be Google TV-like in that it acts as a pass-thru for other, "legacy" devices. The interesting question will be whether it will include a Blu-Ray player. Of course, I have no special knowledge of Apple's plans -- I'm just looking at all the other cards Apple has played and imagining a product which makes the previously played cards look like brilliant moves.

simonista• 15 years ago

It seems strange to think that if it were specifically for the anniversary that it would be happening 2-3 days AFTER said anniversary (Saturday night and Sunday instead of thursday). Also, Sunday seems like a strange day for a new product launch.

ary6• 15 years ago

Compare the traffic in an American mall on Thursdays to the weekend and you have your answer.

estel2• 15 years ago

The announce could be Thursday, and product launch on Sunday.

fonosip• 15 years ago

for the retail 10th aniversary. I guess a sale is in order

lotusleaf19873• 15 years ago

It's probably just a Macbook Air refresh. The MBA uses Intel Core 2 Duo and the Core 2 Duo's have been completely discontinued, with only a few being manufactured until the end of Q1 2011:http://www.cpu-world.com/news_2010/2010060901_Intel_to_disco....

Apple will have to move to Sandy Bridge at some point in the next year. Some may argue Apple is special and Intel will continue manufacturing things for them, but they have to move all their fabs to the 32nm process.

Also, the iMac and Macbook Pro were both refreshed recently getting Thunderbolt and the Sandry Bridge line.

Luyt5• 15 years ago

Does an upgrade of the Macbook Air justify the current secret activity we see at the Apple stores? Employees not allowed to take vacation? Gigabytes of training materials distributed? Black curtains and mandatory meeting on next Sunday?

No, I think it must be something bigger. For example, the iConsole. Apple is going to compete with the XBox and the PS3.

lotusleaf19873• 15 years ago

I don't really know what the normal level of secret activity is at Apple stores.

Why would Apple release an iConsole and not just add those features to the AppleTV?

ChiperSoft• 15 years ago

I'd put my money on an entirely new Mac model. It's already known that the Mac Pro is being updated with a smaller form-factor, but there's still a space between it and the iMac that could stand to be filled. Something screen-less, more expandable than the Mini, but less powerful than the Mac Pro.

Luyt5• 15 years ago

Next week, Apple will announce its entry into the console market with the iGame. That's my guess.

younata• 15 years ago

why do they need to enter the console market? They already dominate the handheld market, which is a better thing to dominate. It may just be me, but I play games on my iphone far more often than I play stuff on any of my consoles.

astrodust2• 15 years ago

Apple is very well positioned to take the console market by storm, but they need a year to spec up the hardware. The iPad is close to 360-level performance. Another 9x increase would put it potentially beyond.

jsz0• 15 years ago

Let's say if Apple were to launch a cloud service that required large amounts of data to be uploaded or downloaded wouldn't Apple Stores be a nice oasis in the desert for the slow cap stricken broadband connections most people have at home or on 3G iOS devices? One you get that initial sync done the incremental updates are manageable.

mikecane• 15 years ago

iTunes Live?

ary6• 15 years ago

Let's be realistic. New product announcements from Apple happen at planned press events. The 10th anniversary of their first store will probably just have fancy new store displays and a give-away.

Edit: Disagreement probably warrants a reply, not a down-vote.

cageface2• 15 years ago

Idiots are rampantly downvoting everything on the site lately. It's another sign that the quality of participants here has declines as the site's popularity has grown.

At this point I'd be happy to see the whole karma system canned.

scootklein• 15 years ago

if you're going to comment on the quality of participants, i would suggest you refrain from using words such as "idiots"

ary6• 15 years ago

I'm not sure that the surge in membership has anything to do with it. Even at my karma level I still can't down-vote, so new members certainly aren't bringing me down. Seems more religious to me.

mtodd2• 15 years ago

I know of at least one change that isn't a new product for consumers but isn't a new change to the store displays either. Nor a giveaway. Might be what this is.

ary6• 15 years ago

Care to share what you think it is?

huntero• 15 years ago

If I had to guess, I'd say this will be the launch of Apple's cloud service. Coming right on the tails of Google I/O, it should take the spotlight from Google Music(what little it has). Also, this early announcement will allow developers to come to WWDC with some background on the service.

Actually, if I was a betting man, I'd say nothing is going to happen at all :)

spullara• 15 years ago

Google Music was such a non-event they should probably delay launching iCloud till they need to.

jodrellblank• 15 years ago

Black curtains? Training materials? No central event? New hardware to install but no manufacturing or shipping or boxed stock rumours to match?

Could be a service offering.

Could it be the official step-down of SJ?

astrodust2• 15 years ago

Maybe they're revealing he's actually a replicant created when the real Steve died six years ago, and now you too can own your very own!

Kilimanjaro• 15 years ago

MacBooks in delectable colors from just $799 and MacMinis in nano size from $499.

daimyoyo• 15 years ago

The thing that strikes me about this is that while all this is going on, there's no Stevenote scheduled. It's interesting that no one seems to realize how odd that is.

Apple Planning Major Product Launch For Retail 10th Anniversary?

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