Honestly the problem is hiring teams -- they have created this whole issue. They ask for a resume and cover letter. Fine. But don't make applicants put in the work if you're not even going to provide a response, or any sort of feedback -- even when the position stays open for months. The result is that people looking for jobs have to submit huge numbers of custom cover letters, and tweaked resumes, with no feedback, all within a vacuum. Hence the feeling that they need to "pump up" their resume, just to get over the initial gate.
uberdru
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