samt

Por que no los dos? (why not both)

Yes. As usual the worst fraud is completely legal and right there for all to see.

There is immense variation in programmatic ad pricing by publisher. Drawing conclusions about the market as a whole, or about publishers not exactly like the one studied, would be a mistake.

Agree. It's absurd how many conclusions have been drawn from one flawed study of a single publisher.

Agree that tfa is clueless. However even second price auctions cannot explain the data they claim to see. Any ad exchange these days has data showing publisher revenue delta of far more than 4% for cookie-able browsers.

It's not just oba... much of the non-oba demand running through programmatic requires a "cookie" for frequency capping or just basic anti-fraud.

Disclosure: work in industry; am biased.

Where do you get that IDFA is unique to the publisher?

Yes it is highly offensive to many English speaking individuals in the US. It has historically been used as a highly derogatory term for disabled individuals.

Let's nip this trend in the butt. Outside the organization in question we really have no idea what's going on and who is or is not responsible for a particular poor outcome. It's not fair to the individual - or to the real executives who fucked up - to call out one person in this way.

Either double down and ask for a shit-ton more equity, or quit and find a better job. Life is too short.

The end state here is clearly that everybody will be endorsed for everything.

I've found this to be like serious sports in high school or college. When there are no choices to be made in your life, you do not make bad choices.

Yes, see jailbreaking. iPhones were hacked before a native SDK was officially available.

Usually you would throw in some radomization, ie, 5% of the time the barometer would tell you the opposite of what it really thinks you should do.

Or, it's like so many things in life and it is what you make of it.

Let's face it, "teach big business a lesson" is a convenient press tactic. First Round is a bunch of capitalists like the rest of us.

Save only the hash, or use a data structure like a bloom filter.

It's a bit like choosing your local credit union instead of BofA. Go Daddy is too big to fail but there is no Federal Reserve backing them up.

Ha, I bought the domain montereyscoast.com as soon as I noticed it was available.

Yes, any self respecting ad network will provide targeting by OS!

Yes this works. Just get all the headers correct.

zorked send me a note at sam@rubiconproject.com. I'm happy to walk you through the industry a bit. We could definitely work with you.

CyrusL: could you send me an email (sam@rubiconproject.com)? Can't find an email from your profile.

I had an econ professor who would phrase that as, "if you're so smart, why aren't you rich?"

Brilliant for you, yes. But when does amazon begin to consider this a bug, not a feature? I worry for the day that some new feature is introduced in .azw files that will break legacy devices. Now that would be evil.

Tell me I'm not the first to see the irony of a page full of comments debating ntp, GPS and atomic clocks, while there are two interesting front page stories about the value of ambitious goals.

The KyPass iOS app (over Dropbox) works nicely.

This is a classic arms race. Like states giving tax breaks to invent corporations to move. Just like baseball we are probably all better off with some rules.

How do you figure? The Saudi Prince is "investing" regardless of how the equity is purchased. The question is if this is an "investment" from twitter's perspective. Signs seem to point to no.

The PA office is a bit of a glorified regional sales office. SAP Labs in Palo Alto however does a lot of interesting and original dev work. There are quite a few very good engineers there who would take real offense at this statement.

How about an open database of vehicle license plates to Facebook profiles.