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itsaidpens

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The total addressable market for the niche you described would generate less revenue for Apple than Lightening cables.

Also, I think you're wrong about the iMac Pro. And the fact that you're complaining about a FOUR to SIX year lifespan? I don't even expect a car to last 6 years in any meaningful shape.

Addendum - I'm a marketer so I always see things through the lens of the expression of self.

I totally sympathize with wanting a pro-lite Mac tower... but it won't happen. Try a Mac mini with an eGPU.

It's real, and it's an awful workflow editing via "proxy" - imagine cleaning your apartment through grease-smeared glasses and you're only able to take them off and see your work when your guests are already knocking at your front door.

Apple called "Pro Users" bluff. The "pro user" that used to be served by the old Mac Pro was the same dope who gets the M-Sport BMW 3 Series, or the DSLR with the Kit Lens, etc. It's the rich dad "I want the best of X, but not the actual professional product, because I don't need it."

Other examples include Arc'Teryx clothing that is worn by VC's in Silicon Valley for wealth projection that will never see the austere environments that the clothing was designed for.

Apple made a true pro machine, and now the pro-poseurs are pissed.

BTW I am a pro-poseur, concerned with pro-image vs actual pro features. I desperately want an Apple monitor with speakers that docks to my MBP for around $1799.

Think about this - the same amount of tech, of engineering, of “stuff” like window regulators, speakers, steering wheel, etc goes into a subcompact 4 door as does a 4 door SUV, minus cheap stuff like body panels interior carpet.