I believe this happened because companies like http://www.cloudways.com/en/ are integrating Amazon cloud infrastructure smartly to build a service for application developers.
Usually, application developers are not good at server side configurations. They want something that's easy to setup and help them deploy their applications like WordPress, Magento, Drupal, Joomla etc.
Companies like Cloudways are taking away a lot of pain and giving those application developers a chance to easily setup their apps with premium support.
Don't you think that's attractive? and a business opportunity as well.
I strongly believe that developers and development agencies are a great market. But to market a product to them needs a little more care and expertise. Usually, marketing departments are filled with people who only knows marketing as general.
In my opinion you need to have a team of devs who can communicate to their native communities. I believe you tend to trust people who are somewhat similar to you.
What I experienced myself that NewRelic customer service is just amazing. People are so happy that they get help like a blaze.
I think user experience has become their forte. Plus, how they market Data Nerd T-shirts. Its just great because its highly relevant. Everyone wants one!
Absolutely. That's why the companies like Cloudways will become game changers. Simplifying and providing value on top of these proprietary cloud service providers is the key.
What I see is that they are providing migration for free for your 1st website that you want to move there. Configuring varnish is itself a great hassle. So, its great that its configured by the service provider. I like the console UI as well. Easy to use for the people who have less server knowledge like me.