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Why Most Marketers Fail at Web Analytics

https://www.dynamicyield.com/2015/02/web-analytics-fail/

by ynavot • 11 years ago

1 2 11 years ago

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dynamicyield.com

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growthape• 11 years ago

What really marketers miss is the difference between raw data and meaningful data.

What is raw data?

Number of visits Unique Visitors Country

What's meaningful data?

Source/Medium Time spent on Intent of user Visitor journey etc.

Turning meaningful data to scale a marketing strategy is more important than anything.

For an example, if a specific blog is sending you massive traffic and the visitors are converting into subscribers and buyers.

Then you should look out for a way to add more of similar blogs to double and triple your conversions.

ynavot• 11 years ago

Indeed. Good comment growthape!

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