FirstLook plans to earn money by selling technology solutions rather than through its journalism (which is not for profit). With that in mind, one would have expected something a little more 'innovative' on the technology side for their first publication.
It'd be nice if there was a way to make it easier for all noobs (not just CS students at prestigious unis) to learn how to work with an older code base. It's very intimidating to wade through Rails source code.