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doubleocherry

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CTO and co-founder of Switchboard. Author of Data Just Right. Xoogler. UCB School of Information grad (MIMS '10).

https://switchboard-software.com

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“Hey! Do you write originals?”

This initial question should have been a tip off.

I responded to this request to message me that came via Instagram with “What else would I write?”

Then came the pitch… I was being asked to write song for the questioner’s son’s birthday, which was next week. Just a simple 2 minute birthday song which will have his name mentioned lol

I've been an entrepreneur for years, and when I got started, I wasn't free of debt, and I wasn't "the right" age. However, I don't disagree that a certain amount of affluence and particular set of circumstances are huge contributors to entrepreneurial success.

As someone who has made a similar, internal checklist, I find this to be well-done. A good primer for someone who is starting their own Saas company, and is interested in understanding the scope of what it takes to implement best practices as a CTO.

Lack of tooling integration is one of the most challenging things about using services like yours in production. "Whipping something up" is not something I want my eng team doing. Having built a system where customers want a similar integration, I understand how difficult it is to provide!