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derrickreimer

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Great points here. It's very tricky to get accurate information from potential customers. The fact that there is demand for what you want to build is a necessary, but not sufficient quality -- you must dig deeper to make sure the pain is bad enough for someone to adopt your product / switch from whatever they are doing now. I have to remind myself of this constantly :).

Ouch. That's not at all what I'm trying to do. I have no shortage of passion, but passion alone does not make a viable business.

My hope is that my post will help others think about choosing an idea that fits with their goals, so that it will work out for the long haul.

Author here. Slack is undoubtedly sticky, although I challenge the assumption that all integrations need to be replicated in a niche play. Those who did adopt Level were willing to give up a number of integrations that were low-value to them or were just causing noise that proved unnecessary.

As the seller, I paid a fee to FE International (my broker). Similar to having a realtor help sell your house, it was absolutely worth it. FEI compile a prospectus, distributed it to their network of buyers, advised on selling price, sat in on calls with potential buyers to keep the conversation on point, and overall helped me maintain my sanity.

The bottom line for me was time and focus. If I had more hours in the day, I would have kept Codetree and grown it. My other business Drip was experiencing crazy growth and Codetree had always been a side business, taking the back seat to the needs of Drip. At the time of sale, I had at least 50 different feature ideas/growth opportunities written down but very little time to implement them. Rather than watch the product slowly fade away, the next best outcome for me was to see someone else realize that potential.

Good question! I felt really good about the prospect of selling to Kareem and the partners after our initial conversation. It seemed like a really good fit. Probably the point of highest doubt for me was after receiving the first offer. I was able to stay pretty logical about things, but I was definitely concerned we would not be able to bridge the initial gap. Having David from FE International as an advisor was key to keeping me level-headed. After we agreed on a price, I was pretty confident we would close.

Will there be a free / low-cost version for open source projects?

To be determined. The primary use case is for teams building their commercial products, but if it appears open source users could gain value from it then I'm not opposed.

Any thoughts on pricing for this?

We will likely start in the $9/user/month range.

Thanks for the questions!

Funny you mentioned importing from GitHub - that feature is mostly complete and should be launching sometime this week or next. I understand where you are coming from about keeping everything in files, I think that is perfect for technical users.

I masked some of those details in GuideKit to hopefully attract both technical and non-technical users (like support teams that don't know how to use git). But, I plan to offer pull/push capability in the future so you can edit your GuideKit docs locally with a text editor and push them back up.

Anyhow, nice job with beautifuldocs. I applaud any tools that help/encourage developers to write nice docs!