How Evernote Onboards New Users

http://www.useronboard.com/how-evernote-onboards-new-users/

by samuelhulick • 12 years ago

16 6 12 years ago

Hi everyone! I'm the author of the teardown - if anyone has any questions, just let me know!

thiele• 12 years ago

It's interesting to see how little emphasis is placed on "Evernote, the product" on the homepage. More "Evernote, the ecosystem".

samuelhulick3• 12 years ago

Yes, agreed. Evernote's strength seems to be its crystal-clear cohesion and focus on helping people remember things, but then it sells things like socks and wallets. I don't quite get it.

nader• 12 years ago

fascinating that users get it and they are successful. we purposely removed all this "crap" from our homepage so people don't get drawn away ...

derrickreimer• 12 years ago

Yet another fantastic teardown from Samuel!

samuelhulick3• 12 years ago

Thank you very much, Derrick!

How Evernote Onboards New Users

Related Stories