Not a great move for SpaceX IMO. Things that get installed on airplanes are very expensive and people expect them to last 10+ years. If the equipment can only be used with a single service provider, and they have a track record of just doubling the price because they think they can get away with it, people are going to look for alternatives.
Starlink is clearly the best right now but there are competitors. In particular, these competitors may not have the capacity to service millions of households at $100/mo, but they definitely do for private planes at $10k/mo, especially when the service is only being used for maybe 40hr/mo.