I did not put the title of the article as title of the post, but what I thought is worth pointing out as described in my comment, there is no coverage on the big picture. While there has been coverage on OpenAI/Speak and Netflix/Thinkin and Duolingo/music, there is no comment (at least that I could come across) that puts these three into context.
I'm very surprised there's not more coverage on this matter. While both Netflix (acquired language learning app THINKIN in March) and OpenAI (lead investor in language learning app Speak) believe there is money to make in language learning, Duolingo puts all their R&D into music, apparently with little success.