That makes a lot of sense - thanks so much for your thoughtful feedback!
I certainly didn't think of the negative Cold War implications, since I am originally from Ukraine and the Soviet Bloc was not perceived as a negative thing on our side of the world.
I will do some more research with others to see if this is enough of a deal-breaker to require a name change.
We chose it to reflect a group of people coming together to collectively reach a common objective. In this case, a deal. What implications does it have for you?